@Ford126 - July - Great Britain

7/29/2019 @Ford126 - July - Great Britain

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FoConnecting Europe July/August 2012

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2/192 @Fo Europe July/August 2012

KinGS OF th rOdFollowing a dramatic season, Chelsea FC were crowned this seasons UEFA

Champions League winners in FC Bayern Mnchens backyard

A erve-wrackig igh i Muich provid-

ed a icredibe specace or boh ses

o as. The German giants produced waveater wave o attack, only or an Ashley Coleinspired deence to repel them in magnif-

cent ashion. Thomas Mllers 83rd minutestrike eventually broke the deadlock, beoreDidier Drogba crashed home an unstoppa-ble header in the last seconds to send thegame into extra time leaving the London-ers believing that this might just be theiryear. During the next 30 minutes o play,FC Bayern Mnchen laid siege to ChelseaFCs goal but were unable to convert anyo their numerous chances. The Bluesprevailed in the subsequent shootout asDrogba stepped up to send Manuel Neuerthe wrong way and hand his side the cup.

trOphy tOur

Much like the Final, Ford also delivered amemorable perormance in Munich. B-MAXwas exclusively presented to the public asthe ofcial tour vehicle. Both the Mens andWomens Trophies were chaueured acrossMunich and paraded to ans all over the cityrom 20 April to 13 May. On the fnal day,B-MAX led the Trophy Bus to a variety o

Munichs most popular destinations, whereFC Bayern Mnchen legend Paul Breitnerpresented the prestigious pieces o silver-ware once more.

driVinG th GMFord continued to delight ootball ans at theUEFA Champions Festival, a ree our-dayevent which has become an unmissablepart o the build-up to UEFA ChampionsLeague Finals. There were over 72,000visitors to the Olympiapark and FordsB-MAX Challenge designed to showcasethe 1.5m door aperture and the power andefciency o the 1.0 EcoBoost engine at-tracted almost 1,500 participants. All wereeager to show their shooting accuracy andsee it played back courtesy o Fordsinnovative use o the latest Hawkeyetechnology.

As Ofcial Vehicle Supplier, Ford alsoprovided 178 vehicles to UEFA, which wereinvaluable or driving the game: transportingVIPs, media and equipment. Throughout theweekend Ford hosted 1,120 guests comingrom all over the world to see Europes toptwo clubs do battle.

GO Furthr

On the pitch Ford was proud to give 30local boys and girls the exclusive prize oparticipating in the opening ceremony. Thekids in the Centre Circle waved the iconic

Starball Banner ollowing a urther 30 whotook part in the ceremony or the WomensFinal and ensured that Ford was at thecentre o this seasons fnale.

The Final boasting 115 broadcasters inover 200 countries, an estimated liveaudience o 150 million and a reach o 300million yet again provided Ford hugeworldwide exposure. Fords brand promisewas also clearly visible; Go Further andEine Idee weiter appeared throughout the120 minutes on Fords bold, blue pitchsideboards. To underline the competitionsglobal reach, 109,532 tweets were sent theminute Drogba equalised or Chelsea FC.

Even world leaders attending the G8 sum-mit, including UK Prime Minister DavidCameron and German Chancellor AngelaMerkel, took time out to watch the actionunold.

bttr thn Vr

Given the success and drama o this yearscompetition, Ford can now look orward tonext season, which promises to be evenbigger and better than ever. With suchglobal appeal, it is easy to see why Ford,Ofcial Sponsor or 20 years, continues tovalue so highly its partnership with Europespremier club competition.

Chelsea FC wait nervously during the penalty shootout

B-MAX and EcoBoost on display at the UEFAChampions Festival


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One Team One Plan One Goal One Team One Plan One Goal

10

11

12

06

14 18

Content

by Stephen Odellchairman and CEO, Ford of Europe

ditOril

04 Upfront

News in brief from around

the world

06 Feature

Ford of Europes

Sustainability objectives

and progress

10 Feature

1.0-litre EcoBoost is crowned

International Engine ofThe Year

11 Feature

Focus 1.0-litre EcoBoost

sets 16 world speed records

12 Cover Story

Focus ST media drive

14 Interview

Barry Gale on the importance

of the new Transit Custom

18 Sport

Fiesta RS WRC pace assessed

Fo News

Included with this issue

between pages 10 and 11

@Fo Europe July/August 2012xecve eo: Predrag Zezelj,[email protected]: Peter Noble o eo: Rick Franks, [email protected]

desg: Manfred Mller,[email protected], Alexander Bertrams,Annette Vellay poco: Zetweka, Print & Production Management,Cologne dga reoco: purpur, Colognep: NEEF + STUMME premium printing, Wittingenpse Fo of oe, ommcaos a pc as

Movingin the right

direction

Recent weeks have brought encouraging news and confrmation thatdespite the challenging business environment Ford is moving in theright direction.

In a signifcant development, the Moodys rating agency announcedthat it had upgraded Ford to investment grade, meaning the Blue Ovaland all our assets held as collateral or the 2006 fnancial packagehave been returned to us.

The upgrade tells the world that Ford is a company that is strong,getting stronger and worth investing in, now and or the uture.

But to me, this is just the start; we have got so much more One Fordleverage and we will go urther and continue to ocus on drivingproftable growth or all o our stakeholders.

This is an important milestone or all o us and the result o severalyears o hard work and progress by everyone associated with Ford.We all can be very proud o the decision by Moodys. It is urther proothat by staying ocused on the One Ford plan, the Ford team candeliver great products and build a strong business.

More very encouraging news ollowed on the heels o the upgrade,when it was announced that our 1.0-litre EcoBoost petrol engine hadachieved considerable success in the prestigious International Engineo the Year Awards. The innovative petrol engine captured threeawards, including the overall title o 2012 International Engine o the

Year. In addition to the premier award, it was also named Best NewEngine and Best Engine Under 1.0-litre. To not only win the topaward, but to claim two urther pr izes is testament to a truly greatpiece o engineering.

A truly One Ford global product, the engine was designed andengineered by our teams in Dunton, Merkenich and Aachen and ismanuactured with great quality in Cologne and Craiova.Congratulations to the whole team behind the 1.0-litre EcoBoost,you have produced a game-changing engine that is impressingcustomers and the media with its remarkable perormance, ueleconomy and CO

2efciency.

While the European business climate remains extremely challenging,as this months special eature shows, we continue to make great

progress towards our sustainability commitments, providing a strongrange o sustainable vehicles, continuous improvement o ourmanuacturing processes, and urther improving relationships withour employees and communities. This progress is charted in FordMotor Companys annual Sustainability Report.

Sustainability is a crucial part o our business. Our range o excitingand technologically-advanced vehicles, and the sustainabilitymeasures we continuously implement in our processes and acilities,give us a competitive advantage and help to ensure our long termbusiness success in Europe.


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4 @Fo Europe J uly/August 2012

Upfront

1 InflAtAl Atlt fn Mn

Fords inatable rear seatbelt whichcombines attributes o an airbag and aconventional seatbelt will make itsEuropean debut next year on the all-newMondeo. In the event o an accident, thebelt radidly expands to disperse crashorces across a body area fve times greaterthan that achieved by a conventionalseatbelt.2 J n f f t

The frst new Focus ST let the productionline in Fords plant in Saarlouis last month.Ford has invested more than $15.5 million

(over 12 million) in Focus ST productionacilities there. The high perormance modelis the second new product launched at theplant in 2012. Focus 1.0-litre EcoBoost wentinto production earlier this year.

fItA tIn n

In VAlnIA

Fords Almussaes plant in Valencia, Spainhas stopped building the Fiesta. All Fiestamodels will now be produced in Cologne,Germany. The Almussaes plant will beginassembling the new Kuga at the end o thisyear and the new Transit Connect in 2013.Since 1976, the plant has produced morethan 5m Fiesta.

3 -MAX nAM fAMIly A ft yA

The S-MAX has been named Family Car othe Year 2012 by GermanysAUTOStrassenverkehr. Almost 15,000readers o the magazine participated in thepoll or Germanys best amily cars,choosing their top vehicles in seven pricecategories, while also considering aspectssuch as uel efciency, load space andpracticality. The S-MAX topped the Dcategory or retail prices between 25,000-30,000, beating the VW Passat Variant.

lAnt-A MAtIAl

llAAtIn

Ford, Coca-Cola, H.J. Heinz, NIKE andProcter & Gamble have announced theormation o the Plant PET TechnologyCollaborative (PTC), a strategic workinggroup ocused on accelerating thedevelopment and use o 100 per centplant-based PET materials and fbre in theirproducts. PET (polyethylene terephthalate),is a durable, lightweight plastic that is usedin a variety o products and materials.4 KA t nI

AtIfAtIn AlA

The Ford Ka was ranked highest in the citycar category o the J.D. Power andAssociates 2012 Germany Vehicle

Ownership Satisaction Study (VOSS). Kaachieved a satisaction rating o 78.9 percent, or 789 on the VOSS index, acrosscategories or quality and reliability, appeal,service satisaction and ownership costs.J.D. Power VOSS surveyed more than14,000 German drivers who had registeredcars in Germany between January 2009 andDecember 2010. A total o 25 manuacturersand 89 models were rated.5 fItA I nM n AAIn

The Fiesta again was named as Europesbest-selling small car in April and or thefrst our months o 2012, according tofgures rom the worlds leading provider o

automotive data and intelligence, JATODynamics. According to JATO Dynamics,25,900 Fiestas were sold in April, and117,100 April year-to-date, more than 5,000units ahead o its nearest small car rival.Including all cars, Fiesta was the No. 2best-selling car in Europe in April and Aprilyear-to-date.6 fAt Al tAt f

n f

The Focus 1.0-litre EcoBoost got o to aast sales start. In its frst ull month, morethan 4,700 customers across Europeordered the model, accounting or 23.3 percent o all Focus cars ordered in Fords


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@Fo Europe J uly/August 2012 5

Upfront

19 traditional European markets. InSwitzerland, 60 per cent o all customerorders or the Focus were or the 1.0-litreEcoBoost. This was ollowed by Greekcustomer orders at 37 per cent, and Dutchcustomer orders o 35 per cent. In Fordstwo largest markets, the UK and Germany,customer orders or the engine derivativewere 28 per cent. French customer orders inApril were 17 per cent, in Italy 16 per cent,and 18 per cent in Spain.7 Mn tA In MVI

MI In IA

Ford played a starring role in the movieMen in Black 3 when it was introduced in

Russia. In the latest chapter o the Men inBlack trilogy, the main heroes drive Fordvehicles rom the past and present. TheMondeo Titanium Black was chosen to bethe partner o the movie in Russia. Inanticipation o the long-expected comebacko the secret agents, Ford in Russia gavethe Ford community on Facebook a uniqueopportunity to win tickets to the frstnight screening. Clients at Ford dealershipswere also given a chance to win a trip toHollywood.8 f IV Afty AA

Ford has received a Genuis award romthe German Allianz insurance group. The

saety accolade was awarded or theextensive package o saety and driverassistance technologies in the Focus. Withthe Genius award, the Allianz Centre orTechnology recognises technologicalinnovations that are capable o contributingto saer road trafc.9 V nt

VIInAy tnly

The media recently travelled to FordsAachen Research and Innovation Centre toget a closer look at the Evos Conceptvehicle, which showcases visionarytechnology under development byengineers. Based on connectivity between

the vehicle and the drivers personal cloudo inormation, the Evos explores howtechnology can help to personalise thevehicle, increase driving enjoyment, lookater the drivers well-being, and optimisingpowertrain perormance.10 AtIV AK AIt A

AttntIn

Fords active park assist eature ftted to thenew Focus was the centre o attention at adriving competition staged in Russiarecently. The innovative active park assisteature was presented by FordSollers atAutolady, a driving competition or womenthat was staged in Elabuga in the region o

Tatarstan. Ater the competition, participantsand spectators had the opportunity to testthe new Focus, and its active park assistsystem. They also had the opportunity todrive the Kuga, which will be built in thenear uture at the FordSollers plant inElabuga. To raise awareness o the event,FordSollers invited top local media to attendthe event and also test the Focus and itsactive park assist system.11 tt n t

lIAIlIty

Ford engineers slammed the doors o thenew Transit Custom more than 550,000times to make sure that it could withstand

the day-to-day usage o some o mostdemanding customers over the course omany years. Ford slammed the TransitCustom ront doors 250,000 times, thesliding side door 150,000 times, and therear cargo door 150,000 times in a specialtest acility where humidity can be increasedto 85 per cent and where temperatures canbe plunged to -40 degrees Celsius or sentsoaring to 82 degrees Celsius.


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6 @Fo Europe July/August 2012

Feature

Sustainability supportslong-term growthFord Motor Companys annual sustainability report for 2011 was published recently, providing

an insight into how the company is reducing the environmental impact of its products and

facilities, supporting positive social change and ensuring economic viability for long-term

growth. This months cover story looks at the objectives and achievements of Ford of Europe

Climate change, environment and water

Ford is committed to doing its share to prevent or reduce the poten-tial or environmental, economic and social harm due to climatechange.

It has a science-based strategy to reduce greenhouse gas (GHG)emissions rom its products and processes that ocuses on doing itsshare to stabilise carbon dioxide (CO) concentrations in the atmos-phere. It has also made a commitment to deliver the most uel-ef-cient vehicles in every market in which it participates.

Ford o Europe continues to take signifcant strides in its target toreduce CO emissions o all its vehicles. By 2010, Ford had alreadyreached an average CO emission level below 137g/km, with 65 percent o Ford vehicles recording an average o around 121g/km, some5g/km better than the target requested by the European legislationor 2012.

Since the last sustainability report, Ford o Europe has consistently

pushed the low CO agenda, introducing new models, like the 87g/km Fiesta ECOnetic Technology and the 109g/km Focus 1.0EcoBoost.

EcoBoost engines and ECOnetic Technology

This year saw the introduction o the 1.0-litre EcoBoost petrol engineinto Fords range, joining the 1.6-litre and 2.0-litre EcoBoost units.

EcoBoost petrol engines use turbocharging and direct injectiontechnology to produce levels o perormance that are usually associ-ated with larger capacity engines. The 1.0-litre EcoBoost engine, orexample, oers power levels o traditional 1.6-litre petrol engines, butwith CO levels as low as 109g/km.


7/19@Fo Europe J uly/August 2012 7

Feature

The engine was launched in the Focus in early 2012, making it themost uel-efcient ever petrol car oered by Ford o Europe, and willlater on be oered in the C-MAX and B-MAX, where it is also set toachieve best-in-class CO levels.

Ford continues to leverage its range o low CO ECOnetic Technol-ogy eatures in 2012, highlighted by the launch o Fords mostefcient passenger car ever, the Fiesta ECOnetic Technology with87g/km o CO. This model uses a range o Ford ECOnetic Technolo-gy eatures, such as low rolling resistance tyres, revised gear ratios, aspecial aeropack, variable oil pump and improved efciency o airconditioning, cooling an and alternator, as well as riction andcombustion improvements in the engine. These are in addition to themore mainstream eatures o Auto-Start-Stop, smart regenerativecharging, Eco Mode and shit indicator light.

The Fiesta ECOnetic Technology will be joined later in 2012 by theFocus ECOnetic Technology, which will emit 88g/km o CO.

To reach this class leading efciency the engine o Focus ECOneticTechnology provides more accurate control o the charge air temper-

Electrification

At the end o 2012, Focus Electric, the Companys frst zero-emis-sions all-electric passenger car, will be launched into Europe. Further

electrifed vehicles including hybrid and plug-in hybrid vehicles willollow in the coming years.

ature, through a cooler, denser charge o the combustion chamber,by using a water-cooled charge air cooler instead o the standardair-to-air system. It also eatures a special catalytic converter called aNOx trap to help reduce CO emissions by acilitating a leanercombustion process using a higher proportion o air to uel.

Hal o all Ford cars sold in Europe towards the end o this year willcarry the ECOnetic Technology badge increasing to two-thirds in2013, showing they are leaders, or among the very best in terms o

uel economy in their segment.

1.0-e coboos Focs s

Fo's mos fe-ece

eo ca eve

Two-thirds of Ford cars sold

in Europe in 2013 will carry the

ECOnetic badge

Ford is targeting a 30 per cent

reduction in water use during

production

Sustainable manufacturing

Ford o Europe announced its fve year sustainable manuacturingstrategies across water, landfll waste and emissions at the beginningo 2012. The ambitious targets would see the average Ford vehicleusing 30 per cent less water and creating 70 per cent less waste-to-landfll during the production stage within the next fve years.

Fords Cologne, Genk and Saarlouis plants are already waste-to-landfll ree, with the remaining fve manuacturing sites embarking onlocation-specifc programmes to drastically reduce the our mainwaste areas o paint sludge, municipal wastes, grinding sludge andflter material (which together total 80 per cent o all waste) by asearly as 2013. The aim is to reduce waste-to-landfll per vehicle roman average 5kg to 1.5kg.

The new water strategy is expected to see a 30 per cent reductionin water use during production, the equivalent to 1,100 litres pervehicle, and could alone unlock savings o 2.3 m. The route toachieving this will be through continued metering and evaluation.This will contribute to Fords global target to reduce water use pervehicle rom 9.5m3 to 3.5m3 by 2015 (Europes target is 5m3 to1.5m3).

Later in 2012, Ford o Europe will outline its strategy on energy use

and purchasing.


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Feature

Vehicle safety

As a leader in saety technology, Ford deploys advanced active andpassive saety technology and materials in its ull product lineup.

In 2012, Euro NCAP, Europes leading authority on auto saety,named the Ford Focus the Best in Class small amily car in recog-nition o the vehicles crash test rating and advanced saetytechnology.

The Focus scooped one o only fve best in class awards acco-lades on the strength o its maximum fve-star Euro NCAP rating, aswell as our Euro NCAP Advanced rewards last year, an achievementwhich is unmatched by any other high-volume car.

The Focus fve-star rating was achieved through an adult occupantscore o 92 per cent, child occupant rating o 82 per cent, pedestrianscore o 72 per cent and saety assist rating o 71 per cent.

Launched the rst all-electric vehiclein Europe, the Transit Connect Electric.

Launched the all-new1.0 EcoBoost engine in the Focus, makingthe model Fords most fuel-ecient petrolcar ever with CO

emissions of 109g/km.

Euro NCAP, Europes leading authority onauto safety, named the Focus the Best inClass small family car. In addition, thenew Ranger is the rst-ever pickup toreceive the maximum 5 Star Euro NCAPrating.

Ford of Europes 2011/12 performance highlights

te Focs eceve o np vace ewas fo fo

ecooges:

Driver Alert, designed to detect driver atigue.

Forward Alert, which uses radar technology to scan the road aheadand alerts the driver i a collision is likely.

Active City Stop, which helps to avoid or mitigate accidents at lowspeeds.

Lane Keeping Aid technologies, which warn drivers and assistsdrivers who unintentionally stray rom their lane.

Euro NCAP also made special mention o the new Ranger ater itbecame the saest pickup yet tested by the organisation, achievingthe only fve-star Euro NCAP rating ever awarded to a pickup. The

Ford Focus was named Best in Classsmall family car by Euro NCAP in 2012



Feature

Ranger scored highly in all areas o assessment, receiving particularcredit or pedestrian protection.

Even ater Euro NCAP re-graded Ranger using a new scoringsystem introduced or 2012, the pickup achieved the maximum

possible fve-star rating. The result means Ranger remains the onlyfve star rated pickup on sale. The best-selling Focus also retained itsfve stars ater being reassessed.

Supply chain

Fords says its suppliers are critical allies to helping it to achievesuccess in the marketplace and meet its sustainability goals.

The basis o Fords work with suppliers is the Ford Code o HumanRights, Basic Working Conditions and Corporate Responsibility,which applies to its own operations as well as its $75 billion supplychain.

Fo akes a ee-oge aoac o s ca

ssaa:

Building capability at individual supplier acilities by requiringsustainability management and conducting supplier training, as-sessments and remediation.

Engaging strategic production suppliers to align approaches to arange o sustainability issues.

Collaborating within the automotive industry to develop commonapproaches to sustainability issues.

In 2011, the Automotive Industry Action Group (AIAG) jointlysponsored with participating OEMs supplier training sessions held inBrazil, India, Mexico and Turkey. These sessions were executedsuccessully with the attendance o 387 total suppliers. 111 o thesesuppliers were Ford suppliers. This brings the global total or trainedFord suppliers to 1,766. In 2012, Ford plans to conduct additionalsupplier training sessions.

People

Ford is dedicated to contributing to society and being activelyinvolved in the communities at all sites globally. In Europe, Ford

remains true to this corporate citizenship mind-set and is proud o itslong history o working to beneft society outside o just the vehiclesit produces.

In May 2000, Ford in Germany launched the Community Involve-ment Programme, dedicated to volunteering actions in the communi-ty. In 2011, Ford supported around 120 volunteering and communityprojects. Ford employees were involved in a broad variety o volun-teering projects as a result with social, cultural or ecological beneftsat their core.

In 2011, 800 employees contributed 16 hours o their time, whichwas unded by Ford, totalling 12,800 hours. Mobility sponsorshipwas also undertaken, Ford oering fve Transit vans to support a totalo 45 projects, which equated to 631 (vehicle) days on the road and atotal o 60,000 km driven.

Since the start o the German programme, over 600 vehicle

sponsoring projects or non-proft organisations have been realised inthe Community Involvement Programme, and around 9,200 Fordemployees have been involved in community volunteering actions,helping some 1,150 individual projects with over 150,000 workinghours.

European Ford volunteers went out into the community as part othe European Year o Voluntary in 2011, as well as the Ford GlobalWeek o Caring in 2011. For example, in the UK Bridgend EnginePlant employees in South Wales walked 22 miles to raise money orthe Macmillan Cancer charity. Sixteen Product Development volun-teers rom the Dunton Technical Centre worked at the BasildonDisabled Sports Club, trimming hedges, cutting grass and clearinggardens. Ford volunteers in Spain, Genk and Cologne also providedsupport to their local community, participating in a range o projects.

In 2011, 800 employees in Germany took part involunteer projects for local communities


10/1910 @Fo Europe J uly/August 2012

Feature

1.0-e coboos sieaoa ge of e yea

The 1.0-litre EcoBoost petrol engine has driven to success in the prestigious International Engineof the Year Awards. The innovative Ford engine captured three awards, including the overall title

of 2012 International Engine of the Year. In addition to the premier award, it was also named

Best New Engine and Best Engine Under 1.0-litre

1.0-litr ObOOSt

this is a ver sigica award ad a

proud mome or everoe who has

worked o his egie, said StephenOdell, chairman and CEO, Ford o Europe.To not only win the top award but to claimtwo urther prizes is testament to a trulygreat piece o engineering.

The International Engine o the Yearis determined by a panel o 76 automotivejournalists rom 36 countries around theworld. Judges consider drivability, perorm-ance, economy, refnement and thesuccessul application o advanced enginetechnology. The popularity o the 1.0-litreEcoBoost with judges was such that itreceived 28 per cent more points than itsclosest rival and the highest points totalo any engine in the competitions history.

ts s a g vco

fo a emakae

ege,

said Dean Slavnich, chairman of the

International Engine of the Year

awards and editor of Engine

Technology International.

The 1.0-litre EcoBoost recently made itsdebut in the Focus in Europe and will beoered in C-MAX and B-MAX later in theyear. It will also be made available in Fordmodels in the USA in the summer and laterin Asia Pacifc and Arica. Ford says otherregions will receive the engine in the nearuture.

Ford o Europe plans to triple annualproduction o vehicles equipped withEcoBoost petrol engines to approximately480,000 by 2015, rom 141,000 in 2011.The company projects that more than300,000 o those vehicles will be equippedwith the 1.0-litre EcoBoost.

The Focus 1.0-litre EcoBoost 100PSdelivers best-in-class uel efciency o4.8l/100km (58.9mpg) and CO2 emissionso 109g/km. The 125PS model returns5.0l/100km (56.5mpg) with CO2 emissionso 114g/km.

Designed and engineered at FordsDunton Technical Centre in the UK andin Merkenich and Aachen in Germany,the engine is produced at Ford plants inCologne, Germany and Craiova, Romania.

Barb Samardzich, vice president, Product Development, collects theInternational Engine of the Year Award in Stuttgart, Germany



Feature

reco

eaeFocus 1.0-litre EcoBoost

sets 16 world speed records

Focus 1.0-litre EcoBoosts roll of honourFOuS 1.0-litr ObOOSt

ts e ege ces wa

aove s weg we comes o

efomace,

World Rally Championship star Jari-Matti Latvala

AVA

adig sar 1 kiomere 113.522 km/h

adig sar 1 mie 79.402 mph

fig sar 1 kiomere 176.168 km/h

fig sar 1 mie 108.548 mph

It AVA V10 km 172.053 km/h

100 km 187.579 km/h

500 km 186.793 km/h

10 mies 110.237 mph

100 mies 118.412 mph

1 hour 191.056 km/h (118.716 mph)

1000 km 164.361 km/h

500 mies 102.656 mph

1000 mies 103.357 mph

6 hours 165.555 km/h (102.871 mph)

12 hours 166.784 km/h (103.634 mph)

24 hours 171.029 km/h (106.272 mph)

the 125 focus 1.0-ire cooos has se 16 federaio

Ieraioae de Auomobie (fIA) speed word records

over distances ranging rom 1 km (0.6 miles) to 4,104.7 km(2,550.5 miles).

Drivers including World Rally Championship star Jari-Matti

Latvala set the records at the CERAM test circuit in Morteon-taine, France, over a two-day period at the end o May. Latvalaand eight journalists rom France and the USA drove threeFocus 1.0-litre EcoBoost cars identical to those sold in Forddealerships throughout Europe.

To be eligible, each car was required to be run-in under thesupervision o an ofcial FFSA (Fdration Franaise du SportAutomobile) steward, ater being selected rom the Ford manu-acturing acility in Saarlouis, Germany.

The three Focus 1.0-litre EcoBoost models set the sub-1.0-litre class world records or times recorded covering both 1 kmand 1 mile rom a standing start and a ying start; and orhighest average speeds recorded over distances ranging rom10 km (6.21 miles) to 4,104.7 km (2,550.5 miles). The cars also

set highest average speed records over timed sessions lastingone, six, 12 and 24 hours.

The highest average speed recorded was 191.056 km/h(118.716 mph) during the setting o the world record or thehighest average speed over one hour.

This little engine punches way above its weight when itcomes to perormance, said Latvala, whose regular ride is a304 PS Ford Fiesta RS World Rally Car. The records prove theFocus 1.0-litre EcoBoost can be lots o un as well as a veryrugal car.



Cover Story

Focus ST:

a global performerFord last month gave 500 auto writers and broadcasters the opportunity to test-drive

the new Focus ST. The media, from 23 markets including China, Australia and the USA,

travelled to St Paul de Vence in the South of France to drive the model over two varied

routes of almost 200 km each. Each media group spend 24-hours with

Ford and was able to select from 35 Focus ST models in a

mixture of wagon and 5-door bodystyles

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Cover Story

is e coesa oe gog

o fa fo s

Focs.

Edmunds Inside Line

Unique interior treatment addsto the performance driving feel

of the all-new Focus ST

the ew focus t is fords rs goba

perormace car and will deliver its uniqueblend o outstanding driving dynamics,efnement and style to more than 40

countries around the world.This is the car that perormance Ford

ans across the world have been waitingor, said Matthias Tonn, chie programme

engineer, Ford o Europe. Weve workedard to make sure drivers will experiencehe true essence o what the ST badgeepresents - wherever they are.

The model is ready to order now inEurope, will launch late summer in NorthAmerica, and will be on sale in selectedother markets by the end o the year.

The eye-catching newcomer is poweredby a 250 PS version o Fords 2.0-litreEcoBoost engine that delivers the power oa larger displacement unit with the uelefciency o a smaller engine. This isexpected to help deliver acceleration o0-100 km/h (0-62 mph) in 6.5 seconds and a

op speed o 248 km/h, (154 mph).

It is also expected to return 7.2 l/100 km(39 mpg) and deliver CO2 emissions o169 g/km. This marks a 20 per cent im-provement in CO2 emissions and uelconsumption over the previous EuropeanFocus ST.

The new Focus ST will be available infve-door hatchback ormat, with European

markets also getting the wagon variant.Tangerine Scream, is the new signaturecolour, but the vehicle is also availablein Spirit Blue, Race Red, Black, Whiteand Silver.

The cars aerodynamic design eatures aone-piece interpretation o Fords signaturetrapezoidal grille, bulging side skirts anddynamic rear bumper with prominentdiuser-style vents in the lower ascia. Theroo spoiler improves high-speed stabilityand reduces drag.

Inside, the Focus ST eatures a specially-designed steering wheel, gearshit andpedals. The darker headlining and trim on

the pillars adds to the perormance drivingeel.

Trim options are ST1, ST2 and ST3(depending on market):

ST1 oers ST oor mats, automaticheadlamp control, auto-dimming rear viewmirror and automatic wipers in let-handdrive markets; and Thatcham alarm andST spoiler in right-hand drive markets

ST2 adds partial leather, Recaro seats

and dual zone Electronic Automatic Temper-ature Control (EATC) in let-hand drivemarkets; right hand drive markets get theseplus ST oor mats, automatic headlampcontrol, auto-dimming rear view mirror andautomatic wipers

ST3 adds exclusive heated, leatherRecaro seats with 8-way adjustability andpull-out cushion, plus the newly developedRecaro rear bench and Bi-Xenonheadlamps.

All ST customers will be able to speciy aPerormance Pack, which oers the wheelsin grey black with a high contrast red fnishon the perormance brake calipers.

The ST (Sport Technologies) badge wasintroduced frst in Europe in 1997 and isreserved or sports-tuned variants o keyFord models.


14/1914 @Fo Europe Ju ly/August 2012

Interview

Transit Customleads Fords CVchargeThe all-new one-ton Transit Custom

is the rst of a whole new family of

commercial vehicles planned for

introduction over the next year or so.

Barry Gale, chief engineer, Commercial

Vehicles, explains why the model is so

important to Ford of Europe


15/19@Fo Europe July/August 2012 15

Interview

BiographyBarry Gale is chief engineer, commercial

vehicles, Ford of Europe, with overall respon-

sibility for the engineering development of

Fords Transit, Transit Custom, and Transit

Connect product lines. Located in Dunton,

UK and Kocaeli, Turkey, he was appointed to

this position in 2006.

Gale has extensive experience in leading the

development of Fords commercial vehicleproducts, and prior to his current role he was

chief program engineer, Transit programs

from 1999 to 2006, based in Dearborn, USA,

Dunton and Kocaeli. Before this, he was

project manager for Transit in Dearborn and

Genk, Belgium between 1997 and 1999.

Gales Ford career began in 1982 within the

European powertrain group.

yo vee tas som a toeo som a

e bmgam ommeca Vece sow. Sm e

feeack ove a.

Absolutely antastic. Birmingham was a one van show and we had byar the most important vehicle there. Since the show, weve had lot ointerest rom customers who tell us it is a great-looking vehicle butalso one that is very unctional. Transit has always appealed to eetoperators, o course, now with Transit Custom we are also appealingto owner-operator customers, people who buy their own vehicle andtake it home at night. They need a van or their business, but wantone that has style as well as load-carrying capability. The TransitCustom gives us a tremendous opportunity to appeal to suchcustomers.

Js ow moa ae ese ew Vs o Fo?We have always had strength around the world in commercialvehicles, with Transit very strong in Europe and APA markets. Wehave been the top seller in many o those markets or more than 40years, so, obviously, the commercial vehicle business is very impor-tant to Ford. These new vehicles will continue our growth in salesand reinorce our leading position.

Wa was e gges caege o face we esgg

a eveog ese moes?

Our target was to produce a vehicle that was great-looking but withall the unctionality or which Transit is amous. Transit Customsucceeds by looking smaller rom the outside while having impres-sive interior space. Earlier in the development process, the questionwas asked was do we want a unctional vehicle or a stylish vehicle?.

The answer was that we wanted both, because that is what custom-ers want. Designers and engineers worked very closely to achievethat objective.

how mc of a moveme ove e ce age s e

ew tas som?

For ride, handling and brakes, the Transit Custom represents astep change. It is similar to what we did some years ago whenwe replaced the Escort with the Focus, the dierence is that great.The current Transit is already recognised as one o the best-handlingvehicles on the market, but when a customer drives the new TransitCustom the dierence will be very noticeable. Additionally, themodels styling, perormance and car-like interior encouraged usto develop a Tourneo bus version.

W ese veces e es--cass ems of Fos

as: safe/sma/qa a gee?

It will be best-in-class in the commercial vehicle segment in all othose areas. We have put a lot o attention into saety and NCAPratings; there is innovative smart technology with SYNC; quality andreliability are always a top priority; and in terms o green, we haveexceptional CO2 fgures, best-in-class, in act.

how cose o o wok w csomes we esgg

a eveog ew ocs, a ow moa s e

?

Input rom customers is always very important. One o the strengthso the Transit team in Dunton is that it has extensive experience andcontact with customers. We get eedback rom customers driving

current models and new products. They tell us about vehicle reliabili-ty and ease o use. Obviously, we do a great deal o market researchand we listen careully to what customers tell us, both about theeatures on the vehicles they are driving and the eatures that theywould like to see incorporated. With the Transit Custom we did armore research than we have done beore, ocussing particularly onstyling and unctionality. The sort o questions we asked were: whatdo you do with your vehicle every day?, what do you carry in theront, and in the back?, what technology do you have?, and so on.We listen and respond. Just one example: we now oer drivers theability to recharge their mobile phone out o sight.

how as Oe Fo mace e comas V

ogammes?

The Dunton-based commercial vehicle team has always had an

international outlook, working with colleagues around the world.Similarly, the Transit has always been a great example o how Fordworks around the world. As we roll-out our ull CV range, there willbe signifcant opportunities. It has already been announced, orexample, that our new, big Transit will replace the E-series in NorthAmerica.

Fa, ow o o a o eam Go Fe?

Fresh in my mind is the past six months, when many in our teamhave been going urther both in terms o travel and commitment;leaving their amilies and travelling to Kocaeli in Turkey every week.The team has also worked hard on developing team spirit withcolleagues in Turkey.


16/19

1. Fiat Panda

2. Fiat 500

5. Ford Ka

1. Ford Fiesta

2. VW Polo

3. GM Corsa

1. GM Meriva

2. Citron C3 Picasso

10. Ford Fusion

1. VW Golf

2. Ford Focus

3. GM Astra

1. Nissan Qashqai

2. VW Tiguan

6. Ford Kuga

1. Renault Scnic

2. Ford C-MAX

3. VW Touran

1. VW Passat

2. Skoda Octavia

5. Ford Mondeo

7. Ford S-MAX

1. VW Sharan

2. Ford Galaxy

3. Seat Alhambra

1. Ford Transit

2. VW Transporter

3. Fiat Ducato

6,683,348 -310,705

1,113,235 -139,962

16 @Fo Europe J uly/August 2012

Market Volume

1. Britain

2. Germany

3. Turkey

4. Italy5. Russia

Market %

1. Turkey

2. Britain

3. Ireland

4. Hungary5. Denmark.

A - Austria

B - Belgium

CH - Switzerland

CZ - Czech Republic

D - Germany

DK - Denmark

E - Spain

F - France

FIN - Finland/Baltics

GB - Great Britain

GR - Greece

H - Hungary

I - Italy

IRL - Ireland

N - Norway

NL - Netherlands

P - Portugal

PL - Poland

S - Sweden

RUS - Russia

TR - Turkey

RO - Romania

EUROPE 22

Top 5 markets by

volume May 2012

Top 5 market share

performance May 2012

Ford Registrations May 2012

Market snapshot

Segment shares total Europe

March 2012 (EU 19 gures)

30,300

21,500

12,200

11,10011,000

16.4

16.1

13.8

9.78.7

cars

commercials

15.4%

12.3%

6.7%

11.8%

11.2%

9.5%

18.7%

13.2%

3.3%

22.3%

13.5%

11.6%

22.9%

14.8%

6.7%

14.9%

13.9%

12.3%

20.2%

17.7%

7.6%

4.5%

33.6%

23.7%

16.3%

13.0%

12.3%

8.9%

Sales

2,300

3,019

1,779

1,393

21,502

1,807

6,046

10,187

965

30,261

301

577

11,102

1,210

1,338

3,659

657

2,051

1,964

11,000

12,171

758

126,047 (-13,249)

Total vehicles by country: higher/ lower than May 2011

Ford of Europe is responsible for a total of 50 markets. In addition to

the 22 markets featured above, there are 28 European Direct Mar-

kets. Here is a snapshot one of those EDM markets:

Serbia

2011 industry: 31,907

2011 Ford sales: 2,070

Share: Ford 6.5%

Ford sales in Serbia last year increased by 40% on 2010. Share increased from 3.8%. Market leader is Fiat which produces locally.



Sales

SlS OMMnt

by Roelant de Waard, vice president,

Marketing, Sales & Service, Ford of Europe

Social Media

helps to create

brand awareness

ur aggressive produc auch pro-

gramme acceeraed as moh when wecelebrated the production start o two new

models the high perormance Focus STand the innovative B-MAX. These areexciting new additions to our resh andexpanding range.

We promised to introduce 10 all-newmodels or new variants o existing modelsthis year, and we are on track with urthernew vehicles and technologies in thepipeline as part o that commitment.

The Focus ST is Fords frst global per-ormance car and it will be sold in more than40 countries around the world. In addition toa 5-door hatchback, the model is also nowavailable as a wagon, which will enhance itsappeal in markets, like Germany and Italy,

where demand or wagons is strong.And watch out or some great media

reviews on our ast Focus. Last month weinvited approximately 500 journalists andbroadcasters to test the Focus ST over 200

km o varied roads in the south o France,and early eedback is extremely positive.

In the past, o course, we tended to ocus

our launch activities at the point when anew model became available. Not any more,today we have a more innovative strategyand start building expectation, and an orderbank, much earlier, many months beore avehicle arrives in the showroom.

With the B-MAX, or example, we wereactive in disseminating news about the newmodel virtually rom the start o the year.The model was also one o the stars on ourextensive display at the Geneva MotorShow and we maintained the news momen-tum at the high-profle Mobile World Con-gress in Barcelona, where Bill Ford was thekeynote speaker.

Prices and specifcations are very impor-tant or customers planning their purchase,and, as part o our new strategy, we issuedthose or the B-MAX at the start o April.Similarly, with the Transit Custom we have

now issued prices and specs well in ad-vance o launch.

We build pre-launch excitement or our

new models in a number o ways, includinginnovative pre-launch social and earnedmedia campaigns and product placements,such as the Focus ST in the flm TheSweeney, which is due or UK release inSeptember.

FSd-

May sales were $246m, down $19m onMay objective. Year-to-date sales volumesare $219m down versus prior year. Salessupport actions have been initiated to osetchallenging market conditions.

FCSD-E achieved Ford Protect newcontract sales year-to-date May o 335,000,

15,000 better than 2011. Service ActivatedRoadside Assistance marked the highestever perormance or a single month with107,000 contracts in May. Customer satis-action continued with record scores orsales and service.



Sport

Ford of Europes Racing department has nego-

tiated a 20 per cent discount for all Ford sta

(employees, hourly, contractors) when buying

the merchandise via www.wrcfordstore.com

Simply enter the code FWRT-FORDSTF

on checkout.

This oer will be available until

further notice.

On the pace

Its been a tough rst half of the season for the Ford World Rally Team, but the Fiesta RS WRC

has shown it can more than match its rivals for pace. Here @Fordexamines some revealing

statistics from the opening six rounds of the 2012 FIA World Rally Championship

ford ord a team duo eer

oberg ad Jari-Mai lavaa haveendured some rotten luck this season.Consistently quick on all suraces, theyve

led every event they contested in theirFiesta RS WRCs, but victories have provedrustratingly elusive.

A series o punctures, the occasionaldriver error, and even a reak skiing accidenthave cost the team dear. However, Fordrally ans can take heart rom the act thatthe Fiesta RS WRC is a seriously quick car.In act, an analysis o results over the frstsix rounds o the championship shows thatthe Fiesta RS WRC set astest times on71 o the 125 stages it competed in thatsa winning ratio o 57 per cent.

Even more encouraging has been thecars perormance on asphalt. Once Fords

Achilles heel, its now a surace Latvala andSolberg can genuinely challenge or victoryon. All these acts bode well or the team inblue as it prepares to reel in its rivals overthe remaining six events on the 2012calendar.

Ford World Rally Team director MalcolmWilson told @Ford: Our pace is certainlycapable o winning rallies. Jari-Matti andPetter took 15 out o a possible 22 stagewins in Greece, which is certainly encourag-ing. We just need to translate our speedinto strong points.

I the team is to wrestle the manuactur-ers championship rom Citron, Jari-MattiLatvala will need to be at his brilliant best.A reak cross country skiing accident earlier

this year meant he missed Rally Argentinawith a broken collar bone. Thankully, theenorced break doesnt appear to haveblunted his speed.

We were all very pleased to see Jari-Matti Latvala back in the Ford Fiesta RSWRC in Greece and glad to see that hisrecovery has in no way aected his speed,added Wilson. He remains one o the ewdrivers capable o challenging SbastienLoeb on outright pace.

So what o team-mate Petter Solbergschances o winning in the Fiesta during thesecond hal o the season? Ford o Europe

motorsport chie Gerard Quinn, believes theormer world champion is more than capa-ble o topping the podium.

Petter has been antastic or us this

season. His enthusiasm is inectious andhes done everything weve asked o him.He made a very small mistake in Greecewhich could have cost him a win, but thataside hes been superb. Theres no doubt hecan win again.

Quinn added: Im genuinely very excitedabout the second hal o the season, as iseveryone connected with the team. Wevegot a very quick car, two o the astestdrivers around and I have every confdenceour ans will have lots to cheer aboutbetween now and the end o the year.

FiSt rS Wr

Ford World Rally Team

merchandise offer


19/19

[email protected], Niehl engine PlantInternational Engine of the year announcement

Documents

@Ford126 - July - Great Britain