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FORECAST TOURISM SKI RESORTSDIETER HAGLEITNER – RENTERTAINER – INTERSPORT RENTMAY 19TH 2020
INTERSPORT Rent
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INTERSPORT
With retail sales of EUR 11.9 billion in 2019 and more than 5,500 affiliated stores in 43 countries, INTERSPORT is one of the world’s leading sporting goods retailer.
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DIETER HAGLEITNER
Joined INTERSPORT Austria in 2004before working as a sports agent in athletics
Various roles in the company
Since January 2009 responsible for INTERSPORT Rent – shops in tourism areas where our dealers sell products and rent out sporting goods
80-90% of our turnover is made between December and April
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FORECAST SEASONS
Summer 2020
Summer everyone judges to be very difficult
Depending on the country, border controls are either still upright or shortly after the removal
Austrians as a possible important target group because travel within Austria will be possible
We expect -50% and more in tourism
Winter 20/21
Air travel will be very limited,
Individual trips will continue, maybe even increase
Travel agency market is changing dramatically
Health concerns persist
We expect -20% to -40% depending on the destination
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FORECAST SEASONS
Summer 2021
Recovery in the market
definite improvement over summer 2020
the summer level before corona will be difficult to reach
Winter 21/22
clearly positive view
The market will reover
Return of tourists to the winter sports resorts
As of today, it is questionable whether we will reach the level of the previous years
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FORECAST MARKETS
After the crisis there will be a desire to travel – longing for the mountains
Travelling by car will increase, mass transport will lose
disposable income and any risks that may still exist as well as border openings will be decisive
increased solidarity for vacation in your own country
Image of Austria as a holiday destination badly damaged
Austria – target group number 1 for the start of tourism
Germany – spatial, emotional and linguistic proximity; positive development at border opening
Holland – want to return to the mountains; will take some time
UK – very difficult market (Brexit und Corona); travel agency market completely in transition;
travelling by plane
Skandinavien – Use of own ski resorts; dealing with corona; travelling by plane
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SUMMARY
It is great that borders will open but nobody know how the travel behaviour of the people will be
It will take a long time to come back to normal as it was before
Initiatives for sporting goods retail need to be extended at least until April 2021 because there will be long term
effects according to tourism
Our highest value are the mountains and sooner or later people will be longing for it more than ever
START TRAVELLING AND ENJOY THE BEAUTY OF OUR WORLD!