Foreign Business and Guanxi.docx

8/18/2019 Foreign Business and Guanxi.docx

1/34

MANAJEMEN RELASI

CH 6 FOREIGN BUSINESS AND GUANXI

NAMA ANGGOTA KELOMPOK 4 :

Novie Octavia Soea!"o # $%&'$4$'(

)oa**a Pa*+e,t- # %$%'&$$

D!ia I*,a* G-*a.a* # %$%''$&

Re/*a!0i Te*0e!a* # %$%''6%

Ha,1i Ka!ti2a # %$%'%(6

De,/ S-0ia*to # %$%'(44

FAKULTAS BISNIS DAN EKONOMIKA

UNIVERSITAS SURABAYA

2016


2/34

Statement of Auto!"#$

3Kai /a*+ 5e!ta*0ata*+a* 0i5a.a i*i e*/ata2a* 5a.a a2aa#t-+a,te!a7i! a0aa -!*i a,i 7e2e!"aa* 2ai ,e*0i!i8 Ti0a2 a0a 7e2e!"aa*

o!a*+ ai* /a*+ 2ai +-*a2a* ta*7a e*/e5-t2a* ,-5e!*/a8

Mate!i i*i ti0a2#5e- 7e!*a 0i,a"i2a*#0i+-*a2a* ,e5a+ai 5aa* -*t-2

a2aa#t-+a, 7a0a ata a"a!a* ai* 2ec-ai ,a/a#2ai e*/ata2a* 0e*+a*

"ea, 5a.a ,a/a#2ai e*/ata2a* 0e*+a* "ea, e*++-*a2a**/a8

Kai eaai 5a.a t-+a, /a*+ 2ai 2-7-2a* i*i 0a7at 0i7e!5a*/a2

0a* ata- 0i2o-*i2a,i2a* -*t-2 t-"-a* e*0ete2,i a0a*/a 7a+ia!i,e89

Kea, : A

A*++ota : Novie Octavia Soea!"o # $%&'$4$'(

)oa**a Pa*+e,t- # %$%'&$$

D!ia I*,a* G-*a.a* # %$%''$&

Re/*a!0i Te*0e!a* # %$%''6%

Ha,1i Ka!ti2a # %$%'%(6

De,/ S-0ia*to # %$%'(44

Do,e* : Ti Do,e* Ma*a"ee* Rea,i

S-!a5a/a $4 Ma!et '&$6


3/34

BAB I

%ENDA&ULUAN

i8 Lata! Bea2a*+

Pe5i,*i, Ci*a 7e!a*ta-a* tea aa e*"a0i ,e5-a 1e*oe*a 0i

I*0o*e,ia8 Saat i*i a7i! ,e-!- ,e*0i 7e!e2o*oia* I*0o*e,ia

0i7e+a*+ oe 7e*+-,aa 2et-!-*a* Ci*a /a*+ 5e!i*0-,t!i 0i 5e!5a+ai

2ota8 I*0-,t!i 5ai2 0a!i -- i*++a ii! "-+a 5a*/a2 0i2-a,ai oe

7e0a+a*+ 0a* 7e*+-,aa Ci*a8 Da* a i*i tea e5a.a 5e5e!a7a

0a!i e!e2a e*"a0i 7e5i,*i, /a*+ eii2i 2e2a/aa* -a! 5ia,a8

Te!0a7at % a /a*+ 0a7at 0i!-"-2 ,e5a+ai 2-*ci ,-2,e, 5i,*i, Ci*a

/ait- G-a*;i ,e!ta Xi*/o*+


4/34

e*0-2-*+8 See*ta!a 0i I*0o*e,ia ,e*0i!i Ci*a 7e!a*ta-a* e*"a0i

2e2-ata* e2o*oi /a*+ 7e*ti*+ 5e!2at 2e!"a,aa e!e2a 0e*+a*

7e*+-a,a te!-taa 7a0a a,a o!0e 5a!-8 Dia*a 0-- 7a!a iite! 0i

5a.a 2oa*0o e*0e!a 0a* P!e,i0e* Soea!to e5e!i2a* a2

7e*+eoaa* 0a* 5e!5a+ai 2o*,e,i ,e!ta 2e-0aa* e2o*oi 2e7a0a

7e!a*ta-a* Ci*a /a*+ a2a* e*"aa*2a* 5e!5a+ai -*it 5i,*i, -*t-2

e*"a0i ,-5e! 7e*+a,ia* e!e2a8

Ko*,e7 G-a*;i i*i 7-* 0i+-*a2a* oe 5i,*i, -a! *e+e!i /a*+ a0a 0i

I*0o*e,ia /ait- 7e!-,aaa* To/ota8 PT8 To/ota i*i 7a0a -a*/a 5e!0i!i 0i

e7a*+ 0a* To/ota ,e*0i!i a.a*/a e*++-*a2a* *aa To/o0a8 To/ota@

A,t!a Moto! ata- 5ia,a 0i,i*+2at 0e*+a* TAM e!-7a2a* 7e!-,aaa*

joint venture a*ta!a PT8 A,t!a I*te!*atio*a T52 0e*+a* 7e!,e*ta,e ,aa

$ 0a* To/ota Moto! Co!7o!atio* e7a*+ 0e*+a* 7e!,e*ta,e ,aa

48 G-a*;i 5e!7e*+a!- 5e,a! te!a0a7 2e,-2,e,a* 7e!-,aaa*

To/ota8 De*+a* e*e!a72a* G-a*;i ,eca!a 5e*a! 7e!-,aaa* 0a7at

ei*ia2a* !i,i2o !a,a 1!-,ta,i 0a* 2eti0a2*/aa*a* ,aat

e*"aa*2a* 5i,*i,8

Saat it- To/ota e*/a0a!i 5a.a 7a,a! e7a*+ tea e*ca7ai titi2

"e*-*/a 0a* "i2a e!e2a i*+i* ea*"-t2a* 7e!t-5-a* e!e2a

e!e2a a!-, e*"ea"a 2e 7a,a! +o5a8 Saa ,at-*/a To/ota tea

5e!i*ve,ta,i 0i I*0o*e,ia 0a* tea te!5-2ti ,a*+at e*+-*t-*+2a* 0a*

7e*- 0e*+a* 7e-a*+8 Da* To/ota 0i I*0o*e,ia 7-* e!ai 2e,-2,e,a*

5e!0a,a!2a* 2o*,e7 G-a*;i e*++-*a2a* aia*,i ,t!ate+i8 Aia*,i,t!ate+i e!-7a2a* 7e!,e2-t-a* 0i a*ta!a 0-a ata- e5i 7e!-,aaa*

/a*+ e-t-,2a* -*t-2 e*+e"a! t-"-a* 5e!,aa e!e2a 0e*+a*

e*+2o5i*a,i2a* ,-5e!@,-5e! e!e2a 5ai2 0aa 2e-a*+a*

a*a"e!ia 0a* te2*oo+i8 Aia*,i i*i 0ia2-2a* +-*a e*/at-2a* a*+2a


5/34

0a* e1i,ie*,i 0aa e*"a.a5 t-*t-ta* a2a* 2-aita, ,e!ta e*+a0a7i

2etat*/a 7e!,ai*+a* 0-*ia otooti18

ii8 R--,a* Ma,aa Se5e!a7a 7e*ti*+ G-a*Xi 5a+i 5i,*i, a,i*+

Ba+aia*a at!i5-t 5i,*i, a,i*+ 0a7at e7e*+a!-i 5-0i0a/a

G-a*Xi

iii8 T-"-a* Me*+eta-i 5a+aia*a 7e!-,aaa* To/ota 0a7at e*"aa*2a*

5i,*i,*/a 0e*+a* 5ai2 0i I*0o*e,ia Me*+eta-i a*1aat G-a*;i 5a+i 7e!-,aaa*

BAB II

TINJAUAN %USTAKA


6/34

Seca!a a!a1ia +-a*;i 5e!a!ti -5-*+a*8 Ma2*a i*i 0a7at 0i+-*a2a*

-*t-2 ,etia7 "e*i, -5-*+a*8 Daa 5-0a/a 5i,*i, Ci*a +-a*;i 0a7at

0ia!ti2a* ,e5a+ai 2o*e2,i8 Ko*e2,i 0i ,i*i 5e!a2*a ,e5a+ai ,-at- "a!i*+a*

-5-*+a* 0i a*ta!a 5e!aca@aca 7e!,o*a 2eo7o2 # 5a0a* /a*+

,ai*+ 5e2e!"a,aa 0a* e*0-2-*+ ,at- ,aa ai*8 Me*ta 7a!a 7e5i,*i,

Ci*a ,a*+at 0e2at a2*a*/a 0e*+a* ,e5-a 7aeo 0a!i Ba!at 3)o- ,c!atc

/ 5ac2 I ,c!atc /o-!,89 Di a*a 7-* 2a7a* 7-* 0aa e*+-!-,

,e+aa a o!a*+ Ci*a ,ea- 32ao +-a*;i9 a!ti*/a 7a2ai 2o*e2,i8

Ta*7a e7e!it-*+2a* 7e*+aaa* ,e,eo!a*+ # ,e5-a 5a0a* 0i

*e+a!a a,a*/a +-a*;i a0aa "ai*a* a2a* 2ea*ca!a* 5e!5i,*i, 0i Ci*a8

G-a*;i 0a7at ei*iai,i! 2e-*+2i*a* +a+a ,-at- 5a0a* 0aa 5e!5i,*i,

0i Ci*a 0a* a5ata*@a5ata* ai**/a ,e7e!ti 7!o,e0-! 5a/a*+a* 0a*

ai*@ai* "i2a 0i0a7at2a* ,eca!a te7at8 Se!i*+2ai +-a*;i /a*+ 5e*a!@5e*at

te7at 0i-5-*+2a* 0e*+a* 7ia2 /a*+ 5e!.e*a*+


7/34

o2a8 Pe!,ai*+a* ea 0a* "i2a a0a -*c- ,e0i2it 0a!i 7e!-,aaa* a,i*+

ai**/a 0a*


8/34

$( 7a,a! 2o*,-e* a2ti1 /a*+ a7- e!e2 i*te!*a,io*a it- 2eci>

2eo7o2 i*i 0i0e1i*i,i2a* ,e5a+ai ,e+e* i+@e*0 0i P!aaa0 0a*

Lie5e!ta ,t!-2t-! 7i!ai0a 2o*,-e* 7a,a! 5e!2e5a*+8 De*+a* 0ei2ia*

7e!,ai*+a* /a*+ 0ia0a7i +e*e!a,i a.a 7e!-,aaa* a,i*+ 0a,a!*/a

5e!a*+,-*+ a*ta!a 7e!-,aaa* a,i*+ /a*+ 5e!a,a 0a!i Ae!i2a Se!i2at

E!o7a 0a* e7a*+ 0a* 0i ,e+e* *ice @ 2o*,-e* i+@e*0 0i 0ae!a

et!o7oita*8

Ha!i i*i +e*e!a,i 5a!- 7e!-,aaa* a,i*+ e*ca!i -*t-2 ea,-2i

,e+e* i0 0a* 5e5e!a7a 5a2a* e*ca!i o. ,e+e* 2o*,-e* /a*+

a2ti18 Pe!+e,e!a* i*i tea e*+a2i5at2a* 2o7eti,i 5e,a! 0i a*a

7ee*a*+ -taa a0aa e!e2a 0ie*+2a7i 0e*+a* 2ea7-a* -*++-

-*t-2 ea/a*i 7a,a! a,,a te!-taa ,e+e* i0 5ia/a@e1e2ti1


9/34

Ha i*i ti0a2 e*+e"-t2a* -*t-2 eiat 5a.a 7e!,ai*+a* 5e,a! e!e2@

0!ive* a0aa e*+i*te*,i12a* @ e!e2 a,i*+ 0a* -,aa 7at-*+a* 7e*i!-

o2a 0a* e!e2 0oe,ti2 ,ea2i* e*a!i2 5ai2 *a,io*a a-7-* !e+io*a

,e-a 2e!--*a* 7a,a! THC8 Me5a*+-* 2e-*++-a* 2o7etiti1 0i

2o7eti,i 5e,a! ti0a2 a+i ,eata@ata te*ta*+ 7!o0-2 eai*2a*

e5-t-2a* 7eeia!aa* i*ova,i 2-aita, 0a* 2e-*t-*+a* e!e28 Daa

i*+2-*+a* i*i +e*e!a,i 5a!- 7e!-,aaa* a,i*+ - t .a,7a0a e*o*to*

,a7ai@0a*@0ata*+ e!e2 o2a 0a* -*t-2 7!o0-2 7a,- /a*+ e*ce! e2-ita,

e!e28 Daa i*+2-*+a* i*i +e*e!a,i 5a!- 7e!-,aaa* a,i*+ a!-,

.a,7a0a e*o*to* ,a7ai@0a*@0ata*+ e!e2 o2a 0a* -*t-2 7!o0-2 7a,-

/a*+ e*+e*ce! e2-ita, e!e28

S#ft f!om "#n'+e,ma!(et )on)e$t#on to mu+t#,ma!(et )om$et#t#on

Pa,a! Ci*a ,e5e*a!*/a a0aa 2o*+oe!a,i 7a,a! te!,e+e*ta,i

oe 1a2to!@1a2to! ,e7e!ti ti*+2at 7e5a*+-*a* e2o*oi 7!io!ita, i*0-,t!i

o2a 5-0a/a 0a* /a*+ e5i 7e*ti*+ 0a/a 5ei 7e!ia2- 2o*,-e* 0a*

,a-!a* 0i,t!i5-,i


10/34

ti*+2ata* % ,a7ai a0aa ,e+e* ce7at t-5- 0e*+a* e5i 5a*/a2

2e,e7ata* 0a!i7a0a 0-a ti*+2ata* 7e!taa teta7i 5e!5e0a ,eca!a

,i+*i1i2a* 0a!i 0-a ti*+2ata* 7e!taa 0a* ,at- ,aa ai* 0aa a 0a/a 5ei

,i2a7 +a/a i0-7 7e*++-*aa* e0ia 0a* 7oa 2o*,-,i8 Seca!a 2-,-,

ti*+2ata* $ 0a* ' /a*+ 0i2e5a*+2a* 7e!t-5-a* 7a,a! 0i a*a 5a!-

+e*e!a,i 5i,*i, a,i*+ ,a*+at 5e!,ai*+ 0i 7a,a! 0i a*a 7!o0-2 ,i2-, i0-7

"at- a*ta!a 7e!t-5-a* 0a* 2eata*+a*8 Pote*,i 7e!t-5-a* 0ii*i 0-a

ti*+2ata* te*t- 5e- ,e7e*-*/a a5i, 2a!e*a ti*++i 2e2-ata* i+@e*0 0a*

i0@e*0 2o*,-e* e5ei *a-* 7ote*,i i*i te!+a*t-*+ 7a0a i*0-,t!i

5i,*i, a,i*+ ata- 2ate+o!i 7!o0-28

Tie! % e!-7a2a* 7a,a! Ci*a 5e!2e5a*+ -*t-2 7!o0-2 -a! *e+e!i8 Tie!

% 0ae!a /a*+ 2-!a*+ 5e!2e5a*+ ata- 2-!a*+ 7a0at 0a!i ti*+2ata* $ 0a* '

teta7i e5i a"- 0aa 7e5a*+-*a* e2o*oi 0a* eii2i 2o*,-e* e5i

a2-! 0a!i7a0a ti*+2ata* 0i 5a.a e!e2a8 -a te!5e,a! 0a!i

2o*,-e* 5a!- 0a* a7- ,eca!a 1i*a*,ia 2e7a0a ,ia7a 7!o0-2 5e,a!

7e!-,aaa* a,i*+ /a*+ e*a!i2 0aa 2ate+o!i i*i8 A2i!*/a ti*+2ata* 4 0a*

e!-7a2a* 7a,a! ,e5a+ia* 5e,a! 5e- 0ia*1aat2a* -*t-2 7!o0-2 a,i*+

a,i e*-*++- -*t-2 0ie2,7o!a,i oe 7e!-,aaa* a,i*+8 Ke0-a ti*+2ata*

te!a2i! 5e!,aa@,aa e*+a*0-*+ 7o7-a,i te!5e,a! 0i Ci*a 0a* a2a*

e*"a0i ,ea2i* e*a!i2 0e*+a* e*i*+2at*/a 7e*0a7ata* e!e2a8

O!a*+ 0aa ,t!ate+i, "-+a tea e*/a0a!i 5a.a ,etia7 tie! ata- 0ae!a

eii2i ti7o+!a1i /a*+ -*i2 +eo+!a1i, 5a,i, e2o*oi i*1!a,t!-2t-! i*ve,ta,i

0a* .a!i,a* 5-0a/a8 Ko*,-e* 0i 5e!5a+ai 0ae!a 0i2eta-i 5e!5e0a 0aa

7e*0a7ata* *iai@*iai +a/a i0-7 0a* ti*+2at 2o*ta2 0e*+a* 0-*ia -a!8

Pe!5e0aa* i*i 7a0a +ii!a**/a e7e*+a!-i 7e!,e7,i 2o*,-e* te!a0a7

7!o0-2 a,i*+ 0a* 2e,ia7a* 7e5eia* e!e2a 0a* ,e2a!a*+ 2e*0aa te!iat

-a! 5ia,a a*ta!a ti*+2ata* ,ei*++a ,-it -*t-2 +e*e!a,i 5a!- 5i,*i, a,i*+

-*t-2 ea2,a*a2a* 7ea,a!a* 0a* 0i,t!i5-,i /a*+ -*ive!,a8


11/34

S#ft f!om "t!u)tu!a+ "#m#+a!#t- to "t!u)tu!a+ mu+t#$+#)#t-

Seaa 7e!io0e +e*e!a,i a.a 7e!-,aaa* a,i*+ --*/a0i2e*a2a* 7e5ata,a* 7ee!i*ta /a*+ ,aa 0a* a5ata* a,-2 /a*+

,aa 0aa ea,-2i i*0-,t!i /a*+ 5e!5e0a8 Ka!e*a 2e5i"a2a* i*0-,t!i 5a!-

7ee!i*ta 7-,at /a*+ e-*+2i*2a* a*/a 5e5e!a7a ,e2to! /a*+ a2a*

0i0e!e+-a,i 0ia0o7,i ta!i1 7a"a2 2o*,oi0a,i i*0-,t!i@5e!va!ia,i 0a*

0ite7at2a* a5ata* a,-2 /a*+ 5e!5e0a -*t-2 i*0-,t!i /a*+ 5e!5e0a

,t!-2t-! i*0-,t!i Ci*a tea 5e!+e!a2 e*-"- -ti7i,ita, 7e!5e0aa* 0a*

ete!o+e*ita,8

A2i5at*/a 2e0-a 7e-a*+


12/34

2e!eta 5a.a ta*a 0a* o5i -*t-2 7o*,e e*e*t-2a* Ci*a e*"a0i

7a,a! /a*+ 7ai*+ 7e*ti*+ -*t-2 7e!t-5-a*8 Di ,e2to!@,e2to! ,e7e!ti

ee2t!o*i2 a2a*a* oaa* 0a* o5at@o5ata* /a*+ 0ata*+ te!a5at

7e!-,aaa* a,i*+ -*+2i* ,-0a 2eti*++aa* 7e!a-8 Daa ,e2to!

2o7etiti1 ,ea2i* 2oite* 5e,a! 0a* !ei*ve,ta,i /a*+ 0i7e!-2a* -*t-2

e5e*t-2 ,t!-2t-! i*0-,t!i -*t-2 e5-2a "aa* -*t-2 5e!2ea*"-ta* 0a*

2e5ai -*++-8

Di ,e2to! i*i 2o7eti,i o2a a+!e,i1 ti0a2 a*/a e*+e,a7i*+2a* 7o,i,i

a.a@a*+2a ta7i ,-0a e*+a,i2a* 2ee5ia* 2a7a,ita, 0a* 7e*-!-*a*

a!+a 0a* 2e-*t-*+a*8 Mi,a*/a 2ee5ia* 2a7a,ita, 0i AC ic!o.ave

ea!i e, e,i* c-ci 0a* T .a!*a ,-0a e*ca7ai %@$& 7e!,e*8 Di

5i0a*+ ai* *e+a!a i*i 5e- ta7i a2a* ,e+e!a 0i7a,a! /a*+ ,i+*i1i2a* 2a!e*a

7e!i*taa* 0i!e7!e,i 5e- te!iat 2a!e*a a5ata* !e+-a,i


13/34

,e7e!ti e*t-!e H-2- oi*t8 Ci*a tea ,a*tai ,eca!a 5e!taa7 2a!e*a

7e5ata,a* 2e7eii2a* a,i*+ 0a* 7e5e*t-2a* a*a2 7e!-,aaa* /a*+

,e7e*-*/a 0iii2i8 7e!-,aaa* a,i*+ tea 0iii*2a* -*t-2 e*+a2,e, 0a*

5e!o7e!a,i 0i i*0-,t!i e5i8 Ba*/a2 ,e2to! /a*+ ,e5e-*/a 0i5ata,i ,e!vice


14/34

0a* ata -a*+ a,i*+ 2e5oco!a* 0ii*ta 7ee!i*ta 7-,at -*t-2

e7e!ati2a* e5i 0e2at 0e*+a* 2o*ve!,i va-ta a,i*+ 0a* e*+ai!8

De*+a* 0ei2ia* Ci*a e7e!2etat 2o*t!o 7a0a 0evi,a 7e!+e!a22a*

0it-"-2a* te!-taa -*t-2 e*ce+a 7e!-,aaa*@7e!-,aaa* Ci*a e*+i!i

ata -a*+ a,i*+ 0i -a! *e+e!i ,eca!a ie+a8 Pe!-5aa* i*i 5a+aia*a7-*

ti0a2 e*+i+i*2a* e1e2 7a0a o7e!a,i 5i,*i, a,i*+ /a*+ ,a8 Dei2ia* 7-a

e,2i7-* Ci*a ti0a2 e*+a7-,2a* 7e5e5a,a* 7a"a2 i7o! 7e!aata*

o0a /a*+ 0i+-*a2a* oe 7e!-,aaa* a,i*+ ,e"a2 ta-* $( tea

0i7e!-2a* 7e!-,aaa* a,i*+ -*t-2 ee*-i 7e!,/a!ata* 2etat te!a,-2

teiti 7eaca2a* ,etia7 7oto*+a* 7e!aata* 0it-t-7i oe 7e5e5a,a* 7a"a28

Co*to@co*to i*i e*-*"-22a* 5a+aia*a !aa,ia a*+2a@a*+2a

e-*+2i*2a* 7ee!i*ta -*t-2 e*i*0a2 ,e7e!ti /a*+ 0i,e5-t 0i 5a.a

at-!a* /a*+ a0a 8 La*+2a@a*+2a !aa,ia "-+a 5e!a!ti 5a.a 7e!-5aa*

2e5i"a2a* 5i,a 0ata*+ 0e*+a* ce7at8

S#ft f!om "e$a!at#on f!om to )on*e!'en)e .#t /ome"t#) $o+#)#e"

Ke5a*/a2a* -2- FDI 0a* 7e!at-!a* /a*+ 0ia0a7i oe +e*e!a,i

a.a 7e!-,aaa* a,i*+ 0i7i,a2a* 0a!i -2- ai* /a*+ te!2ait 0e*+a*

5a*+,a 0oe,ti2 e2o*oi 7!o,e0-!a a0i*i,t!a,i 0a* ,i7i -2-8

Ma/o!ita, FDI at-!a* ,eca!a i*0e7e*0e* 0i0o2-e*ta,i2a* 0a* 5-2a*

5a+ia* 0a!i -2- 0oe,ti2 te!2ait8 at-!a* 0a* -2- FDI i*i te!a,-2 0-a

2ate+o!i: -2- 7-,at /a*+ ,e-a 5e!a2- 0a* 0i--2a* oe Ko*+!e,

Ra2/at Na,io*a Ci*a 5a0a* te!ti*++i e+i,ati1 0i *e+e!i i*i 0a* ,e"-a

5e,a! at-!a* !i*ci 2ete*t-a* i*te!7!eta,i 0a* 7e!at-!a* i*te!i 0ia0o7,i 0a*0ite!5it2a* oe 2ee*te!ia* 0i 5a.a De.a* Ne+a!a8

Se"a2 $&@a* at-!a* /a*+ te!2ait 0e*+a* 5i,*i, a,i*+ 0a* 7e!at-!a*

/a*+ ,e5a+ia* 5e,a! te!2a*0-*+ 0aa 5e!5a+ai -*0a*+@-*0a*+ !eati1

te!a0a7 e2o*oi 0oe,ti2 7!o,e0-!a a0i*i,t!a,i 0a* ,i7i -*0a*+@


15/34

-*0a*+8 Mi,a*/a UU Kete*a+a2e!"aa* e*"ea,2a* at-!a* /a*+

7e!-,aaa* a,i*+ a!-, eat-i*/a 0aa e5e!i2a* t-*"a*+a*

2e,e"ate!aa* 2e7a0a 2a!/a.a* o2a8 UUPT te!a,-2 ,e5-a a!ti2e

e.a"i52a* 5a.a 7e!-,aaa* a,i*+ te!i2at 7a0a eti2a 5i,*i, /a*+ ,aa

0a* 7e!,/a!ata* ta*++-*+ "a.a5 ,o,ia ,e5a+ai 7e!-,aaa* o2a8

Daa Keit!aa* H-2- 5i,*i, ,e5-a a!ti2e e*eta72a* 5a.a

,e-a 7e!at-!a* 0aa -2- "-+a 5e!a2- -*t-2 7e!-,aaa* a,i*+8 UU

Ha!+a e*/ata2a* 5a.a ,e-a 5i,*i, te!a,-2 7e!-,aaa* a,i*+

0ia!a*+ 1a5!i2a,i 0a* e*/e5a!2a* !-o! 2e*ai2a* a!+a -*t-2 ea2,a

a!+a *ai2 0a* e*e7e 5i,*i, ea-i a!+a e*i7-8 -2- ea!a*+

5i,*i, te!a,-2 5i,*i, a,i*+ 0a!i 5e!2o-,i 0aa ea*i7-a,i a!+a 7a,a!

0a* e5aa/a2a* a2 7e,ai*+ ata- 2o*,-e*8 Dei2ia* 7-a UU

Pe!0a+a*+a* L-a! Ne+e!i e*+a*0-*+ i,tia te!te*t- e*++a5a!2a*

at-!a* i7o! 0a* e2,7o! 0a* 7!o,e0-! /a*+ a!-, 0iaati oe ,e-a

7e!-,aaa* i*ve,ta,i a,i*+8

S#ft f!om !e'u+ato!- !#'#/#t- to !e'u+ato!- e+a"t#)#t-

Di a,a a- 7ee!i*ta 7-,at 0i0oi*a,i 7e5e!a2-a* -2- 0a*

7e*e+a2a* te!2ait 0e*+a* 2e+iata* 5i,*i, a,i*+8 U*t-2 it 0i 5a.a 2e*0ai

7ee!i*ta 7-,at ,e5a+ia* 5e,a! 2e5i"a2a* 0a* 7ia2 5e!.e*a*+ ,ete7at

e*"a0i o*oto* 0a* 2ee*te!ia* i*0-,t!i ti0a2 eii2i .e.e*a*+ -*t-2

e*+-5a 2e5i"a2a* i*i8Seai* it- 2e+iata* -,aa a,i*+ te!2o*,e*t!a,i 0i

.ia/a 7e,i,i! 0a* 0i i*0-,t!i /a*+ 2o7etiti1,ei*++a ei5at2a* va!ia,i

/a*+ e5i ,e0i2it 0aa a 0i*ai2a i*+2-*+a* 0i 0ae!a 0a* i*0-,t!i8De*+a* 0ei2ia* 2e5i"a2a* 2e+iata* -,aa a,i*+ ,e7e!ti ata -a*+ a,i*+

!eitta*ce co!7o!ate $(' G-a*;i 0a* Bi,*i, ti*+2at 7e*0a7ata* 7a"a2 ta!i1

i7o!0-!a,i 0a* ti*+2at ,e.a ta*a a7i! 5i,a 0ita.a! 0a* ,e5a+ia* 5e,a!

5e!2o*,i,te*,i *a,io*a8


16/34

Pa0a ta-* $&@a* ,it-a,i i*i tea 5e!-5a8 Ba*/a2 2e5i"a2a* FDI /a*+

,e2a!a*+ 5e!-5a 0a* e*"a0i *e+otia5e te!+a*t-*+ 7a0a 7e!-*0i*+a*

2e2-a,aa* 5i,*i, a,i*+ 0a* 5a+aia*a ca!a 5i,*i, a,i*+ ea2-2a*

*e+o,ia,i 0e*+a* 7ee!i*ta 7-,at ata- 0ae!a8 A0a D-a 1a2to! -taa /a*+

e7e*+a!-i ea,ti,ita, 2e5i"a2a* i*i8 Pe!taa 7e!a.ata* 2e-a*+a* 0a*

o7e!a,io*a 0i*e+o,ia,i2a* 0e*+a* 7ee!i*ta 0ae!a8 U*t-2 e!e2a

i*ve,ta,i2a* a,i*+ /a*+ 7e*ti*+ 7e5a*+-*a* e2o*oi 0i 0ae!a


17/34

S#ft f!om $!o/u)t#on !e+o)at#on to *a+ue )a#n +o)a+#at#on

Reo2a,i 1a,iita, 7!o0-2,i !-a -*t-2 Ci*a 7!io!ita, 5a+i

2e5a*/a2a* +e*e!a,i a.a 7e!-,aaa* a,i*+8 U*t-2 2e+iata* !a*tai *iai

7e*ti*+ ai**/a ,e7e!ti 7e*+a0aa* R D 5!a*0i*+ 7e*"-aa* 0i,t!i5-,i

7eatia* 0a* 7e!,o*i 7e!-,aaa* a,i*+ 5ai2 e*+a*0a2a* it!a -,aa

7at-*+a* ata- 7a0a o!a*+ t-a e!e2a ata- a*++ota 7e!-,aaa* 0i *e+a!a

ai*8 Me,2i7-* 7oa i*i co7o!te0 0e*+a* o+i2a evo-,i it- e*"a0i ti0a2

e1e2ti1 2eti2a a.a Ge*e!a,i 7e!-,aaa* a,i*+ 5e!-5a e*"a0i a,i*+

+e*e!a,i 5a!- 5i,*i, e*+e"a! o7e!a,i ,2aa 5e,a! 0a* 7e*"-aa* 0i 7a,a!

Ci*a8 7e!-,aaa* a,i*+ ai**/a e*i*+2at2a* 7e*+o*t!oa* 2e7a0a e!e2a

ata, +!o,i! 5e,a!80a* e*-+a,2a* ,ta1 e!e2a ,e*0i!i -*t-2 5e2e!"a ,eca!a

a*+,-*+ 0e*+a* eati e!e2a8 Di5a*0i*+2a* 0e*+a* +e*e!a,i a.a

+e*e!a,i 5a!- 5i,*i e5i a2ti1 0a* ,t!ate+i, 0aa i*ve,ta,i ,e*0i!i a0aa

a*1aat -taa 0a!i i*ve,ta,i8

S#ft f!om )om$eten)e t!an"fe! to )om$eten)e u#+/#n'

Ko7ete*,i 5a!- /a*+ e5a*t- ee*+2a7i 0a* e*+e2,7oita,i

2ea7-a* e!e2a /a*+ a0a ,e5e- 7eai* ai* e5a*+-* ei7i*

/a*+ 2-at8 U*t-2 a.a +e*e!a,i a,i*+ 5i,*i, 2o7ete*,i 0a* ,-5e! 0a/a

t!a*,1e! 0a!i 7e!-,aaa* i*0-2 2e ee!+i*+ a*a2 7a,a! coco2 0e*+a* ,i1at

e2,7e!ie*ta 0a!i o2a 2eci8 --*/a c-2-7 -*t-2 ee*-i t-"-a*

7e5ea"a!a* te*ta*+ 0i*ai2a 7a,a! 0a* 7e*+e5a*+a* 5i,*i,8 Ge*e!a,i

a,i*+ 5a!- $& G-a*;i 0a* Bi,*i, 0i7a2,a -*t-2 e5a*+-* 2o7ete*,i

5a!- 2a!e*a 2ete!a7ia* e!e2a a,i 7e!- e*+-a,ai -*t-2

e5e*te*+i 2e-*++-a* 2o7etiti1 e!e2a 0i Ci*a 5a!- /a*+

i*+2-*+a**/a 2o7etiti1 ti0a2 5i,a a*+,-*+ 0i5ei8 7e!-,aaa* a,i*+ tea

,eca!a -a, e-ta! 5a2at o2a ea-i 5e!5a+ai Ne+a!a 0a* 7o,i,i 0aa

"a!i*+a* 7e!-,aaa*8


18/34

Ha i*i ti0a2 e*+e!a*2a* 2a!e*a it- -*t-2 eiat 2aa- a0a /a*+

e5i Ci*a 5e2e!"a 0i -a! *e+e!i 0a!i 7a!a e2,7at!iat /a*+ 5e2e!"a 0i Ci*a 0i

5e5e!a7a 7e!-,aaa* a,i*+ ,e7e!ti P G 0a* 85e!0a,a!2a* !ota,i i*i

0a* 2e-*+2i*a* te!2ait 7!oo,i "-+a e!-7a2a* ca!a /a*+ e1e2ti1 -*t-2

e7e!taa*2a* o0a a*-,ia /a*+ 0i2e5a*+2a* oe 7e!-,aaa*8

A2oo0a,i ,o,ia a0aa ,e"a- a*a ,-at- 5i,*i, a,i*+ !e,7o*,i1 0a*

2o*t!i5-ti1 te!a0a7 2e5-t-a* ,o,ia /a*+ eii2i ,i+*i1i2a* 0a7a2 "a*+2a

7a*"a*+ 5a+i 2e,e"ate!aa* ,o,ia 0a* a,/a!a2at


19/34

De*+a* 0ei2ia* 7e!-,aaa*@7e!-,aaa* i*i 5e2e!"a ,aa ,eca!a

2oe2ti1 e*i*+2at2a* 2i*e!"a 0e*+a* 5e!5a+i ,-5e! 0a/a 2o7ee*te!

0a* ea2-2a* t-"-a* t-+a, -- 0i 5e5e!a7a 0ae!a te!te*t-

,ee*ta!a 5e!,ai*+ 0e*+a* e*+a5i ti*0a2a* i*0e7e*0e* 0i 0ae!a

ai* -*t-2 e*i*+2at2a* 2i*e!"a e!e2a ,e*0i!i8 Me,2i7-* 5a*/a2 o!a*+

0aa e*+e5a*+2a* ,t!ate+i, ,e0a*+ "a!i*+a* 0i,t!i5-,i e!e2a

,e*0i!i 0i Ci*a ,e5a+ai 5a+ia* 0a!i !a*tai *iai o2ai,a,i a7i! ti0a2 a0a

7e!-,aaa* /a*+ ,eo!a*+ 0i!i a7- ea2-2a* 0i,t!i5-,i *a,io*a

2a!e*a -ti@tie! ,e+e*ta,i 0a* 7!ote2,io*i,e !e+io*a8 A2i5at*/a

o!a*+ 0aa ,t!ate+i, i*i a,i a!-, 5e2e!"a 0e*+a* 0i,t!i5-to! o2a

-*t-2 e*"a*+2a- 2o*,-e* 5e,a!8 Ka!e*a 5a*/a2*/a 0i,t!i5-to! o2a

ta- ,e0i2it te*ta*+ a*"-ta* a*a"ee* !a*tai 7a,o2a* 0a* ti0a2 0a7at

e5e!i2a* a/a*a* *iai ta5a 5ia,a*/a 0i,e0ia2a* oe 0i,t!i5-to! 0i

7a,a! 5e!2e5a*+ ,e7e!ti 2ie* -7a* 5ai2 !e0i,t!i5-,i a/a*a*

i*,7e2,i 2oo0ita, 0a* e!ca*0i,i*+ 0-2-*+a* 5a*/a2 7e!-,aaa*

a,i*+ eii -*t-2 7eatia* 0i,t!i5-,i "a*+2a 7a*"a*+ it!a aia*,i

te*ta*+ IT /a*+ 0i0-2-*+ ,i,te !a*tai 7a,o2a* 0a* 5e2e!"a ,aa -*t-2

e*i*+2at2a* 0i,t!i5-,i o+i,ti2 0a* a/a*a* 0-2-*+a*8

S#ft f!om !e$et#t#on to a/a$t#*e /#*e!"#f#)at#on

Pa0a taa7 i*ve,to! a,i*+ 7e!-,aaa* a,i*+ --*/a 0ii*ve,ta,i2a*

0aa t-*++a ata- 5e5e!a7a -,aa 7at-*+a* /a*+ e7!o0-2,i ,at- ata-

0-a 7!o0-2 i*ti 0e*+a* 0i1o2-,2a* 7ea,a!a* 7a0a 2ota@2ota 7e,i,i! ti-!

0a* ,eata* 0a* 5e!+a*t-*+ 7a0a it!a o2a te!-taa -*t-2 7e*"-aa* 0a*

0i,t!i5-,i8 P!o0-2 i*ti 0ita.a!2a* 0i Ci*a 5ia,a*/a 5e!-a*+@-a*+ 0e*+a*

7!o0-2 -taa e!e2a ta*7a ata- ,a*+at ,e0i2it a0a7ta,i 0e*+a* 2e5-t-a*

7a,a! o2a 0a* 0e*+a* ,a*+at te!5ata, ca2-7a* +eo+!a1i,8


20/34

U*t-2 e!a7i*+2a* a0a7ti1 0a* 0ive!,i1i2a,i evo-,i e*,ta5i2a*

7a*+,a 7a,a! 0a* 7o,i,i 0a* e*+i*0a!i !i,i2o 5e!e5ia* 0a* 2ee5ia*

2a7a,ita, o!a*+ 0aa ,t!ate+i, 5ia,a*/a e*+i2-ti ti+a a*+2a 5e!-!-ta*

0aa 7e!"aa*a* 0ive!,i1i2a,i a0a7ti1: e*"ait 0a* 5!a*0i*+ e*0oi*a,i

0a* vo-e 5a*+-*a* 0a* e*+i*ve,ta,i2a* 2e5ai 0a* 0ive!,i1i2a,i8 Fo!0

i,a*/a e*/a0a!i 5a.a a,i a0a 7ote*,i /a*+ 5e!2e5a*+ -*t-2 /a*+

Fie,ta 0a* Mo*0eo ,e0a* ,etea e5i,e7-- ta-* 7e!t-5-a*

1e*oe*a 0i i*0-,t!i otooti1 Ci*a


21/34

BAB III

%EMBA&ASAN


22/34

To/ota ,e5-a 7e!-,aaa* /a*+ 5e!5a,i, 0i e7a*+ tea a7-

e5-at ta*0a 0i i*0-,t!i otooti1 e7a*+ ea-i i*ova,i te2*oo+i -*++-

2-aita, 0a* te2*i2 7!o0-2,i /a*+ e1i,ie*8 Seaa 5e5e!a7a 0e2a0e te!a2i!

To/ota e*/a0a!i 5a.a 7a,a! e7a*+ tea e*ca7ai titi2 "e*-

0a* "i2a e!e2a i*+i* ea*"-t2a* 7e!t-5-a* e!e2a e!e2a a!-,

e*"ea"a 2e 7a,a! +o5a8 Me*+a.ai *e+a!a@*e+a!a ai* tea te!5-2ti

,a*+at e*+-*t-*+2a* 0a* 7e*- 7e-a*+8 Saa ,at- *e+a!a 0ia*a

To/ota tea 5e!i*ve,ta,i a0aa I*0o*e,ia8 Saa ,at- aa,a* -*t-2

2e,-2,e,a* To/ota 0i I*0o*e,ia a0aa ,t!ate+i 2o7e!a,i i*te!*a,io*a

e!e2a8

Me*ci7ta2a* aia*,i 0e*+a* 7ee!i*ta I*0o*e,ia ,e!ta 0e*+a*

7e!-,aaa* o2a a0aa eto0e 5e!a!+a -*t-2 e*ci7ta2a* 7e-a*+ 0i

7a,a! -a! *e+e!i8 To/ota tea te!i5at 0e*+a* 5e!5a+ai 5e*t-2 -,aa 5i,*i,8

Saa ,at- 2e!"a,aa /a*+ tea 0ia2-2a* To/ota a0aa 0e*+a* PT

Pe!tai*a L-5!ica*t -*t-2 e7!o0-2,i 0a* e*/-7ai To/ota Moto! Oi


23/34

0i!i*ti, ,e"a2 To/ota Ki"a*+ 0i7!o0-2,i 0i I*0o*e,ia 7a0a ta-* &@a*8

Hi!o/-2i Ka"ita "-+a e*/e5-t2a* Pe!tai*a e!-7a2a* ,at-@,at-*/a

7e!-,aaa* 0i I*0o*e,ia /a*+ a7- e7!o0-2,i oi ,e,-ai ,ta*0a! /a*+

0i5e!i2a* To/ota e7a*+8 Pe!tai*a "-+a a7- e*+i2-ti 7e!2e5a*+a*

te2*oo+i e,i* To/ota /a*+ e5-t-2a* 7e-a, /a*+ e5i e*ce! *a-*

teta7 e5e!i2a* 7e!i*0-*+a* a2,ia te!a0a7 2i*e!"a e,i*8

To/ota e*a5a2a* oi e,i* @%& ,a5i eiat 2ea7-a*

0a* te2*oo+i Pe!tai*a 0aa e*+e5a*+2a* oi 7a0a ti*+2at 2e2e*taa*

!e*0a 0a* 2ea7-a* ?-ait/ co*t!o -ca7 Hi!o/-2i Ka"ita8 Pe!tai*a

2e-0ia* 0i5e!i 2e7e!ca/aa* e7!o0-2,i 7e-a, TMO &@'& /a*+

0i7e!-*t-2a* -*t-2 o5i 5e!e,i* te!5a!- ,e7e!ti )a!i, Co!oa Ati, io,

Ca!/ FT 6 G!a*0 Ne. Ava*a 0a* G!a*0 Ne. eo8

Pa0a titi2 i*i Pe!tai*a 0a7at ee*-i ,e-a 7e!,/a!ata* 0a!i

To/ota -*t-2 7e*+e5a*+a* ,7e,i1i2a,i oi8 Di ,i,i ai* To/ota "-+a

ea2-2a* 7ee!i2,aa* 0a* 2o*t!o 2-aita, ,eca!a !-ti* -*t-2 e*"ai*

2-aita, 7!o0-2 2ata Hi!o/-2i Ka"ita8 Di!e2t-! Pe*"-aa* 0a* Pea,a!a*

Pe!tai*a L-5!ica*t, A*0!ia N-,a 7-* e*+a7!e,ia,i 2e7e!ca/aa* /a*+

0i5e!i2a* To/ota ata, 2e!"a ,aa 7!o0-2,i 7e-a, 0aa .a2t- /a*+ c-2-7

aa8 I*i 7e!"aa*a* 2e!"a,aa /a*+ ,-0a aa 0a* 2ai 5a*++a 0i7e!ca/a

To/ota ,e5a+ai 7e!-,aaa* 5e,a! 0i 0-*ia8 Kai 5e!a!a7 2e!"a,aa i*i

,ea- a*++e*+ 0a* te!-, 5e!2e5a*+ 2ata A*0!ia N-,a8

Seai* it- To/ota "-+a tea ea2-2a* 2e!"a,aa 0e*+a* A,t!a 0a*

Daiat,-8 Koa5o!a,i i*i e!-7a2a* to*++a2 7e*ti*+ 0aa ,e"a!a i*0-,t!i

otooti1 0i I*0o*e,ia ,eai* 0i!a*ca*+ e*+i2-ti 7!o+!a 7ee!i*ta LCGC


24/34

i*i 0i2e*a ,e5a+ai ,7e,iai, 7e5-at o5i compact 5e!7e!a* -ai 0a!i

7e!e*ca*aa* 7e*+e5a*+a* 0a* 7!o0-2,i 5ai2 -*t-2 AG)A a-7-* A)LA8

See*ta!a To/ota ,e5a+ai 7eai* otooti1 +o5a /a*+ ,-0a

7--a* ta-* e!e5-t ati a,/a!a2at 0i I*0o*e,ia 0i2e*a 0e*+a* 7!o0-2

0a* a/a*a* /a*+ 5e!2-aita, ti*++i ,e,-ai 0e*+a* 2e5-t-a* a,/a!a2at

I*0o*e,ia ta*++- 0a* te!5ai2 0i 2ea,*/a8 Saa ,at- 7!o0-2 To/ota /a*+

e2at 0i ati a,/a!a2at iaa To/ota Ki"a*+ /a*+ e5i 0a!i %& ta-* tea

e*"a0i 5a+ia* 0a!i 2e-a!+a I*0o*e,ia8

Se0a*+2a* A,t!a ,e5a+ai ,aa ,at- e*tita, 5i,*i, /a*+ te!0i!i 0a!i 6

i*i -,aa /ait-: Otooti1 a,a Ke-a*+a* Aat Be!at Pe!ta5a*+a*

A+!i5i,*i, I*1!a,t!-2t-! Lo+i,ti2 0a* Te2*oo+i I*1o!a,i 0e*+a* e5i 0a!i

$&&& "a!i*+a* o-tet /a*+ te!,e5a! -a, 0i ,e-!- I*0o*e,ia 0a* tea

ea/a*i e5i 0a!i $& "-ta 7ea*++a* ,ea- i2-t ,e!ta e*+a5i 5a+ia*

0aa 7e!2e5a*+a* e2o*oi 0a* ,o,ia 0i *e+e!i i*i8 Di 5i0a*+ otooti1

A,t!a eii2i 7e*+aaa* 0aa 0i,t!i5-,i 2e*0a!aa* /a*+ ei7-ti

7ea/a*a* 7e5eia* 7e!a.ata* 7e*++a*tia* ,-2- ca0a*+ 0a* 7ea/a*a*

7-!*a"-a8

A,t!a To/ota AG)A 0a* A,t!a Daiat,- A)LA 2e0-a*/a a2a*

0i7!o0-2,i 0i 7a5!i2 5a!- PT A,t!a Daiat,- Moto!


25/34

7a,a! -a! *e+e!i8 Ha i*i e-*+2i*2a* To/ota -*t-2 e*+a5i

2e-*t-*+a* 1a,iita, a*-1a2t-! 0a!i 7e!-,aaa* o2a 0a* e-*+2i*2a*

To/ota -*t-2 e7e!oe 7ote*,i 2e-*t-*+a* /a*+ e5i 5e,a!8 Mea-i

2e!"a,aa i*i To/ota ta2 a!-, e5a.a 5e5a* e*+e5a*+2a* 7a5!i2

,e*0i!i8 Ha i*i e-*+2i*2a* e!e2a -*t-2 5e!2o*,e*t!a,i 7a0a a,7e2

te2*oo+i a*-1a2t-! otooti1


26/34

i8 Ke,i7-a*

To/ota e*++-*a2a* i*i 2e!"a,aa 0a* aia*,i -*t-2 5e!5a+i 5ia/aa*-1a2t-! 0a* 7e*+e5a*+a* ,e!ta e*i*+2at2a* 5a!a*+ 0a* "a,a8 To/ota

"-+a e*++-*a2a* ,t!ate+i@,t!ate+i 2oo7e!ati1 -*t-2 e*"a+a 7o,i,i e!e2a

,e5a+ai 7ei7i* 0aa i*0-,t!i 0a* ea*"-t2a* 7e!t-5-a* e!e2a

0ia*a ,aat i*i To/ota 5e!a0a 0i-!-ta* 2eti+a 0aa i*0-,t!i otooti1 0i

5ea2a*+ Ge*e!a Moto!, 0a* Fo!08 Daa a i*i G-a*Xi e*-*"-22a*

7e!a**/a ,e5a+ai ,aa ,at- 2o*,e7 /a*+ 0a7at 0i+-*a2a* 7e!-,aaa* a+a!

0a7at te!-, e*+e5a*+2a* 5i,*i,*/a 0aa ca2-7a* *a,io*a a-7-*

+o5a8

ii8 Sa!a*

U*t-2 e!ai 2e,-2,e,a* 0aa 5i,*i, ti0a2 a*/a 0i5-t-2a* !ea,i

/a*+ 5ai2 0e*+a* it!a 2e!"a


27/34

tt7:##otooti18a*ta!a*e.,8co#5e!ita#$(($%#aa,a*@to/ota@7ii@7e!tai*a@

-*t-2@7!o0-2,i@to

tt7:##...8acc8co8i0#*e.,a!cive,#!ea0#$'#a,t!ato/ota0a*0aiat,--

-2a*2e!"a,aa7!o/e2te!5a!-2e5a*++aa*-*t-2i*0o*e,iaa+/a0a*

a/a

tt7:##i58-i8ac8i0#1ieQ1ie0i+ita#$'6'%@RB&6A7@Pe*++a5-*+a*'&a,7e2@Pe*0a--a*8701

tt7:##a,.i+85o+,7ot8co8i0#'&$&#ci*a@0aa@7e!,7e2ti1@5-0a/a@

5i,*i,8tQ$

tt7:##aaci-;85o+,7ot8co8i0#'&$%#&'#to/ota@,e"a!a@,i*+2at*/a8tQ$

tt7:##/-0i85o+,7ot8co8i0#'&&#&#5-0a/a@5i,*i,@!!c@7a0a@e!a@+o5ai,a,i8t

tt7:##...82o!a*@,i*0o8co#*e.,877Q!$*'0ate'&$@$$@&$

tt7:##...8otoa*ia8co#!ea0#'&$6#&$#%$&%4%$%%To/ota8A5i8Ai8Dai

at,-8

LAM%IRAN

Naskah TalkShow

Pe!a* :

http://otomotif.antaranews.com/berita/517713/alasan-toyota-pilih-pertamina-untuk-produksi-tmohttp://otomotif.antaranews.com/berita/517713/alasan-toyota-pilih-pertamina-untuk-produksi-tmohttp://www.acc.co.id/news_archives/read/125/astra_toyota_dan_daihatsu_umumkan_kerjasama_proyek_terbaru_kebanggaan_untuk_indonesia_agya_dan_aylahttp://www.acc.co.id/news_archives/read/125/astra_toyota_dan_daihatsu_umumkan_kerjasama_proyek_terbaru_kebanggaan_untuk_indonesia_agya_dan_aylahttp://www.acc.co.id/news_archives/read/125/astra_toyota_dan_daihatsu_umumkan_kerjasama_proyek_terbaru_kebanggaan_untuk_indonesia_agya_dan_aylahttp://maswig.blogspot.co.id/2010/09/china-dalam-perspektif-budaya-bisnis.html?m=1http://maswig.blogspot.co.id/2010/09/china-dalam-perspektif-budaya-bisnis.html?m=1http://alamciux.blogspot.co.id/2013/02/toyota-sejarah-singkatnya.html?m=1http://yudhim.blogspot.co.id/2008/08/budaya-bisnis-rrc-pada-era-globalisasi.htmlhttp://yudhim.blogspot.co.id/2008/08/budaya-bisnis-rrc-pada-era-globalisasi.htmlhttp://www.acc.co.id/news_archives/read/125/astra_toyota_dan_daihatsu_umumkan_kerjasama_proyek_terbaru_kebanggaan_untuk_indonesia_agya_dan_aylahttp://www.acc.co.id/news_archives/read/125/astra_toyota_dan_daihatsu_umumkan_kerjasama_proyek_terbaru_kebanggaan_untuk_indonesia_agya_dan_aylahttp://www.acc.co.id/news_archives/read/125/astra_toyota_dan_daihatsu_umumkan_kerjasama_proyek_terbaru_kebanggaan_untuk_indonesia_agya_dan_aylahttp://maswig.blogspot.co.id/2010/09/china-dalam-perspektif-budaya-bisnis.html?m=1http://maswig.blogspot.co.id/2010/09/china-dalam-perspektif-budaya-bisnis.html?m=1http://alamciux.blogspot.co.id/2013/02/toyota-sejarah-singkatnya.html?m=1http://yudhim.blogspot.co.id/2008/08/budaya-bisnis-rrc-pada-era-globalisasi.htmlhttp://yudhim.blogspot.co.id/2008/08/budaya-bisnis-rrc-pada-era-globalisasi.htmlhttp://otomotif.antaranews.com/berita/517713/alasan-toyota-pilih-pertamina-untuk-produksi-tmohttp://otomotif.antaranews.com/berita/517713/alasan-toyota-pilih-pertamina-untuk-produksi-tmo


28/34

Re/*a!0i : Ho,t

De,/ : Co@Ho,t)oa**a : No5-/o!i Ko0ai!a


29/34

Re-na!/# : U7a/a a7a ,a"a /a*+ tea 0ia2-2a* To/ota a+a! 5i,*i, 0i

I*0o*e,ia 0a7at 5e!"aa* 0e*+a* 5ai2Q

Yoanna : To/ota te!-, 5e2e!"a ,aa 0e*+a* Pee!i*ta I*0o*e,ia 0a* "-+a

7ea*+2- 2e7e*ti*+a* 0i ,e2to! otooti1 *a,io*a -*t-2 e*+2a"i

2e-*+2i*a* a7a /a*+ te!5-2a +-*a 7e*+e5a*+a* 2e*0a!aa* 0i 0aa

*e+e!i8 Se7at "-+a a0a 7e5ica!aa* 0e*+a* 7ee!i*ta -*t-2

e*+e5a*+2a* 2e*0a!aa* 5e!5aa* 5a2a! +a, aa CNG


30/34

&a"f# : Ha i*i a2a* e*"a0i 2e,e7ata* 5a+i To/ota 0a* Daiat,- -*t-2

e*"ai* 2e!"a,aa 0aa 7e*+e5a*+a* 2e 0e7a* /a*+ e*"a0i e5i 5ai28

De*+a* i*i *a*ti*/a 2ai a2a* 5i,a ,ai*+ e*+a5i 2e-*t-*+a* 0a!i

2e2-ata* 0i,e2to!*/a a,i*+@a,i*+8 De*+a* 2ata ai* 2ai a2a* 1o2-,

7a0a 2o7eti,i i*ti 0a* i*i e!-7a2a* 2-*ci -*t-2 e*ca7ai 0a*

e7e!taa*2a* 0a/a ,ai*+ +o5a8

Re-na!/# : O2 Kita 5i,a 5e!i2a* te7-2 ta*+a* 0-- -*t-2 ,e-a *a!a,-5e!

2ita /a*+ tea a0i! a!i i*i8

De"- : Mea-i aca!a a!i i*i 2ita 5i,a 5ea"a! 5a.a To/ota "-+a

e*++-*a2a* ,t!ate+i@,t!ate+i 2oo7e!ati1 -*t-2 e*"a+a 7o,i,i e!e2a

,e5a+ai 7ei7i* 0aa i*0-,t!i 0a* ea*"-t2a* 7e!t-5-a* e!e2a

Re-na!/# : Se2ai a+i te!ia 2a,i -*t-2 ,etia7 *a!a,-5e! /a*+ tea

5e!,e0ia a0i! a!i i*i88

De"- : Te!ia2a,i "-+a -*t-2 ,e-a 7e*o*to* /a*+ tea a0i! 0i ,t-0io

a-7-* /a*+ e*o*to* 0a!i !-a8

Re-ana!/# : Se2ia* aca!a ta2,o. 2ita a!i i*i ,a7ai 5e!te- 0i ai*

2e,e7ata*8

Sumber Kutipan Talkshow


31/34

9I*0o*e,ia ,a*+at 7ote*,ia 2a!e*a it- 2ai tea 5a*/a2 5e!i*ve,ta,i 0i

I*0o*e,ia 0a* 2ai 5e!2oite* -*t-2 te!-, 5e!i*ve,ta,i8 To/ota a2a*

e*/ia72a* 7!o0-2@7!o0-2 /a*+ ,e,-ai 0e*+a* 2e5-t-a* 0a* cita !a,a

I*0o*e,ia9 -"a! E;ec-tive ice P!e,i0e*t To/ota Moto! Co!7o!atio* No5-/o!i

Ko0ai!a 0i To2/o e7a*+ 2ea!i*8

U*t-2 it- a*"-t 0ia To/ota te!-, 5e2e!"a ,aa 0e*+a* Pee!i*ta

I*0o*e,ia 0a* "-+a 7ea*+2- 2e7e*ti*+a* 0i ,e2to! a-tooti1 *a,io*a -*t-2

e*+2a"i 2e-*+2i*a* a7a /a*+ te!5-2a +-*a 7e*+e5a*+a* 2e*0a!aa* 0i

0aa *e+e!i8 Dia e*co*to2a* a0a 7e5ica!aa* 0e*+a* 7ee!i*ta

-*t-2 e*+e5a*+2a* 2e*0a!aa* 5e!5aa* 5a2a! +a, aa CNG


32/34

9a0i 2ai a2a* te!-, 5e!2o*t!i5-,i 7a0a 7e5a*+-*a* I*0o*e,ia ea-i

i*0-,t!i a-tooti18 Kai "-+a 5e!2oite* -*t-2 5e!5a+i ea-i 7!o0-2 0a*

te2*oo+i 7e*+e5a*+a* i*0-,t!i ,e!ta 2o*t!i5-,i ,o,ia ea-i 7!o+!a

ta*++-*+ "a.a5 ,o,ia 7e!-,aaa*9 t-t-!*/a8

Di!ecto! o1 Co!7o!ate a*0 E;te!*a A11ai!, To/ota Moto! Ma*-1act-!i*+

I*0o*e,ia I Ma0e Da*a Ta*+2a, e*a5a2a* 7ia2*/a te!-,

e*i*+2at2a* 2ea7-a* o2a ,e!ta 7e*++-*aa* 2a*0-*+a* o2a -*t-2

7!o0-2@7!o0-2 7e!-,aaa*8 Ta-* a- 6 2e*0a!aa* e!e2 To/ota /a*+

te!"-a 0i 0aa *e+e!i 0i7!o0-2,i ,eca!a o2a8 See*ta!a 2a*0-*+a* o2a

7a0a 7!o0-27!o0-2 te!,e5-t tea e*ca7ai &8

9Kita "-+a te!-, e*+e5a*+2a* ,-77ie! /a*+ i*++a ,aat i*i "-a*/a

tea e*ca7ai ,e2ita! 6&& ei7-ti tie! I II 0a* III9 "ea,*/a8 To/ota a*"-t

Ma0e "-+a 5e!a!a7 0a7at te!-, e*i*+2at2a* "-a e2,7o! 0a!i I*0o*e,ia8

i2a ta-* a- "-a e2,7o! To/ota e*ca7ai $6&8&&& -*it a2a ta-* i*i

7ia2*/a 5e!a!a7 0a7at e*i*+2at2a* vo-e*/a ,e5e,a! $&8

Ta!+et te!,e5-t 0i,e,-ai2a* 0e*+a* 2o*0i,i 7e!e2o*oia* +o5a ,aat i*i8

9Sa7ai ,ee,te! I#'&$ ,e-a*/a a,i o* te t!ac2 9 7-*+2a,*/a8


33/34

Se5e-*/a To/ota ,e*0i!i ,-0a eii2i ,aa ,e5e,a! $' 7e!,e* 0a!i

Daiat,-8 U*t-2 e*e5-, ,i,a*/a TMC ,-0a e*/ia72a* 0a*a ,e5e,a!

USD %$ iia! ata- ,e2ita! R7 4$ t!ii-*8

Dia5i aa* Carscoop.com, A2io To/o0a ,e5a+ai P!e,i0e* TMC

e*+ata2a* 5a.a a i*i a2a* e*"a0i 2e,e7ata* 5a+i To/ota 0a*

Daiat,- -*t-2 e*"ai* 2e!"a,aa 0aa 7e*+e5a*+a* 2e 0e7a* /a*+

e*"a0i e5i 5ai28

De*+a* i*i *a*ti*/a 2ai a2a* 5i,a ,ai*+ e*+a5i 2e-*t-*+a* 0a!i

2e2-ata* 0i,e2to!*/a a,i*+@a,i*+8 De*+a* 2ata ai* 2ai a2a* 1o2-,

7a0a 2o7eti,i i*ti 0a* i*i e!-7a2a* 2-*ci -*t-2 e*ca7ai 0a*

e7e!taa*2a* 0a/a ,ai*+ +o5a -ca7*/a8

Me,2i ee+a*+ 2e*0ai 7e*- ta7i To/ota teta7 e7e!taa*2a* Daiat,-

-*t-2 e*+i,i ,e+e* /a*+ 5e!5e0a8 Na*ti*/a Daiat,- a2a* e5i

0i1o2-,2a* 7a0a ,e+e* 5i,*i, 2e*0a!aa* 2eci ,e7e!ti city car, hatchback,

0a* kei car /a*+ "-+a te!a,-2 o5i 5e!e,i* i!it8


34/34

te2*oo+i 2ata Hi!o/-2i Ka"ita ,ea2- P!o0-ct Ma*a+e! To/ota Ge*-i*e

Moto! Oi To/ota Moto! Co!7o!atio* e7a*+ 0i S-!a5a/a a.a Ti-! Sa5t-8

Di I*0o*e,ia To/ota 0a* Pe!tai*a e-ai 2e!"a,aa 7e5-ata* oi

7a5!i2 -*t-2 7!o0-2,i o5i 5a!- 0i 7a5!i2 To/ota TMMIN S-*te! i5-

Hi!o/-2i Ka"ita8

Pa0a titi2 i*i Pe!tai*a 0a7at ee*-i ,e-a 7e!,/a!ata* 0a!i

To/ota -*t-2 7e*+e5a*+a* ,7e,i1i2a,i oi8 Di ,i,i ai* To/ota "-+a

ea2-2a* 7ee!i2,aa* 0a* 2o*t!o 2-aita, ,eca!a !-ti* -*t-2 e*"ai*

2-aita, 7!o0-2 2ata Hi!o/-2i Ka"ita8 Di!e2t-! Pe*"-aa* 0a* Pea,a!a*

Pe!tai*a L-5!ica*t, A*0!ia N-,a 7-* e*+a7!e,ia,i 2e7e!ca/aa* /a*+

0i5e!i2a* To/ota ata, 2e!"a ,aa 7!o0-2,i 7e-a, 0aa .a2t- /a*+ c-2-7

aa8 I*i 7e!"aa*a* 2e!"a,aa /a*+ ,-0a aa 0a* 2ai 5a*++a 0i7e!ca/a

To/ota ,e5a+ai 7e!-,aaa* 5e,a! 0i 0-*ia8 Kai 5e!a!a7 2e!"a,aa i*i

,ea- a*++e*+ 0a* te!-, 5e!2e5a*+ 2ata A*0!ia N-,a8

Documents

Foreign Business and Guanxi.docx