Foremost high-tech memory foam manufacturer SINOMAX appoints DDB as lead strategic creative agency

8/13/2019 Foremost high-tech memory foam manufacturer SINOMAX appoints DDB as lead strategic creative agency

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DDB China Group

Park2Space, 4th Floor, Building 2, 169 Mengzi Road, Luwan District, China, 200023 China

Foremost high tech memory foam manufacturer SINOMAX

appoints DDB as lead strategic creative agency

Date Dec 20 2013

Location Shanghai

Global leading memory foam manufacturer SINOMAX has appointed DDB Group

Shanghai as its head strategic creative agency in charge of strategic market positioning



DDB China Group

Park2Space, 4th Floor, Building 2, 169 Mengzi Road, Luwan District, China, 200023 ChinaTel: (8621) 6151 3300 Website: www.ddbchina.com

and branding in efforts to bolster brand image and visibility in China market.

In this partnership, DDB will be charged with a full rebranding of SINOMAX, co-creating

innovative products with their R&D department and managing product distributionthrough e-commerce and offline stores.

Founded in 2001 and based in Hong Kong, the company’s leading edge lies in

producing revolutionary high-tech memory foam products that have seen lofty sales inglobal markets including Asia, the United States, and other countries. For the past

decade, SINOMAX has held top rank in its industry while sweeping up multiple awards.

Jit Hoong Ng, vice president of DDB Group North China & managing director of DDBGroup Shanghai said, “SINOMAX has big ambition to grow aggressively in the future

and we’re excited to be their business partner, sharing similar goals. We share a uniqueopen relationship, allowing DDB team to work in tandem with their R&D department to

co-create innovative products that can be a major point of difference in their rebrandingprogram.”

“SINOMAX has been on quite a speedy journey this past decade and we are very

excited to have the support of DDB now as we build up a brand development strategy ina market with such vast potential. DDB has a strong understanding of SINOMAX’s

mission and competitive edge and their passion is truly infectious. This partnership isnot simply between an agency and a client; we also share a common culture in

prioritizing the nurturing of our people and talents. Our like-mindedness on many levelsleads me to believe that this is just the beginning of a long-term collaboration that will

help open the gates to the China market and boost SINOMAX to new heights,” said EricCheung, president of SINOMAX Group.

Jason Wu, business director of DDB Group Shanghai and in charge of new business

development added, “We believe that SINOMAX chose DDB because we not only havekeen market insight from an international standpoint but also an acute understanding of

key consumer behavior within the designated markets. DDB has an Intelligence Unitthat has been the engine behind the success of developing human truth, ensuring

SINOMAX can gain access to true consumer insights.”



DDB China Group


中文版

太空棉高科技领军者赛诺委任 DDB 为战略性创意代理商

日期 2013 年 12 月 20 日地点上海



DDB China Group


全球领先的太空棉寝具制造商赛诺（SINOMAX）宣布，委任DDB集团上海为其首要战略创意代理公司，负责赛诺在中国地区的战略性市场定位和品牌宣传，在消费者中深入提升

知名度和品牌形象。

之后， DDB将负责赛诺全面的品牌重塑，并与其研发部门紧密合作共同开发创新产品，通过电子商务和实体销售店铺等方式进行品牌配送渠道管理。

总部位于香港的赛诺创立于2001年，是一家以太空棉技术为核心竞争力的现代高科技公

司。它在短短数十年内迅速崛起，在亚洲、美国、以及其他国家和地区都已拥有出色销量，并多次获得行业大奖，是太空棉寝具制造行业当之无愧的先驱和领军者。

DDB 集团北中国区副总裁兼 DDB 集团上海董事总经理伍一菘（Jit Hoong Ng）表示：

“赛诺对未来雄心勃勃，立志在未来两年实现迅猛发展；能够成为他们的商业合作伙伴，携手朝着类似目标奋进，我们深感兴奋。赛诺和 DDB 的伙伴关系坦诚而独特， DDB 团



DDB China Group


队将与他们的研发部门共同合作，共同策划打造创新产品。这也将是整个品牌重塑过程中

迥于常规品牌的主要一点。”

“在赛诺经过数十年的快跑之后，我们非常高兴能够携手 DDB 在中国这个潜力巨大的市场

上进行全新的品牌战略规划。DDB 团队在创意和营销上的专业，他们对赛诺品牌的理解和热情都让我们深受感染。这不只是一份简单的广告代理关系，我们拥有对市场共同的雄

心和热忱，我们的企业文化都极其重视人才的培育，许多层面上的一拍即合让我们对这份合作关系充满期待，相信这将是一个长久合作的开端，它将为赛诺品牌在中国市场带来长

久旺盛的生命力。” SINOMAX 集团总裁张栋（Eric Cheung）表示。

DDB 集团上海负责新业务拓展的业务总监吴世杰（Jason Wu）补充道：“相信赛诺之所以选择 DDB，是因为我们不仅具有锐利独到的国际化视角与深厚经验，也同时展示出我们对这个市场上关键消费者群体行为的深刻理解。DDB 旗下的智慧单元（Intelligence

Unit）推动着我们不断探索及理解人性的真谛和行为本源，如今它也将帮助并确保SINOMAX 获取到最真实清晰的消费者洞察与视角。”

-End-

About DDB China Group

DDB China Group http://www.ddbchina.com is united behind our founder, Bill Bernbach's belief that creativity is themost powerful force in business. Today, we use this creativity to develop ideas that people want to play with,participate in, and pass on. We call this social creativity.

DDB China Group comprises DDB, DDB Guoan, Tribal Worldwide and RAPP with offices in Shanghai and Beijing.The agency is one of the most awarded agencies across Greater China, leading in creativity and effectiveness. TheGlobal Effie Effectiveness Index ranks us the number one most effective agency office in Greater China 2012 andCampaign Asia Pacific has consistently placed the agency in the top of the Greater China Agency of the Year Awards.

DDB 的创始者 Bill Bernbach 坚信，创意是创造商机的源动力。DDB 中国 <http://www.ddbchina.com/> 因此而建立。

秉持这样的信念，我们发布了众多人愿意体验、参与并传递的“社群创意”。

DDB 中国 <http://www.ddbchina.com/> 由 DDB, 国安 DDB, Tribal Worldwide 和 RAPP 四大品牌组成，办公室分别坐

落于上海及北京。DDB 中国在行业内颇具盛名，不仅在各种创意广告奖中名列前茅，更在实效性广告奖中保持领先。

在 2012 全球艾菲实效排名中，DDB 中国荣膺大中华区最具实效的广告代理公司排行榜首位；在 Campaign AsiaPacific 曾多次将 DDB 放在年度大中华区最佳广告代理商前列。

For more information please contact:



DDB China Group


Annie YangCorporate Communications Manager, DDB China Group

Direct Line: 021-61513642Email: [email protected]

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Foremost high-tech memory foam manufacturer SINOMAX appoints DDB as lead strategic creative agency