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Tradeshow: 14 – 15 May 2015 Emporium: 16 – 17 May 2015
Suntec Singapore Convention Centre 1 Raffles Boulevard, Suntec City
Singapore 039593
FOR IMMEDIATE RELEASE
BLUEPRINT 2015, EDITED FOR AN ELEVATED EXPERIENCE
5 May 2015, Singapore – Six years since its inauguration, the BLUEPRINT Tradeshow and Emporium has consistently grown from strength to strength. Touted as Asia’s premier platform to connect local, regional and international designers to both Asian and global buyers, BLUEPRINT Tradeshow and Emporium 2015 will feature a stronger and tighter curation of showcasing labels, as well as collaborations with the hottest lifestyle brands during Emporium. In line with other international tradeshows, this year’s BLUEPRINT is dedicated to facilitate the best showcase experience by curating a tighter community of individualistic local and global labels, while retaining strong buyer matchmaking. Comprising a unique mix of emerging and established labels, all participating brands have undergone stringent assessment to ensure that they are ready for international introduction. BLUEPRINT 2015 TAKES LOCAL SUPPORT TO A NEW LEVEL A proud supporter of our homegrown labels, BLUEPRINT continues to introduce new initiatives and opportunities to propel our homegrown designers into the international fashion spotlight. This year, one Ready-‐To-‐Wear and one Accessory designer will stand a chance to secure a showroom representation during the Spring Summer 2016 Market Week in September in the fashion capital of New York. Selected by a panel of esteemed industry experts, participating local brands will be judged based on criteria such as quality, craftsmanship, social media presence, visual merchandising presentation, and export readiness.
Tradeshow: 14 – 15 May 2015 Emporium: 16 – 17 May 2015
Suntec Singapore Convention Centre 1 Raffles Boulevard, Suntec City
Singapore 039593
BLUEPRINT 2015 INTRODUCES INNOVATIVE INITIATIVES This year, the Textile and Fashion Federation Singapore (TaFf) in collaboration with IE Singapore will be introducing the FashionIsTech Project. An initiative that aims to assist promising Singaporean fashion designers to creatively differentiate themselves via innovative collaborations with technology houses such as 3D printing experts and Waste2Wear Company, a manufacturer that recycles 100% post-‐consumer plastic bottles into eco-‐friendly fabrics. Working with 3D printing houses, BLUEPRINT participants one.61 and Carrie.K will be experimenting with an additive manufacturing process which will allow the designers to design and build intricate pieces that has proven too challenging to be accomplished via hand tooling. The flexibility and feasibility of 3D modeling will also enable designers to tweak designs quickly offering an efficient and cost-‐effective alternative to producing prototypes and one-‐of-‐a-‐kind products. The second designer-‐technology collaboration between Waste2Wear Company and local clothing label, Pleatation, has proven to be a perfect fit. Waste2Wear specializes in a unique process that involves turning environmentally damaging waste into useable and sustainable yarns. The recycled yarns are then combined with natural fibers to be woven or knitted into 100% eco-‐friendly fabrics, suitable for garments, home textiles and accessories. Not only is it a sustainable source of fabric, the malleability of the synthetic fabric woven from the recycled yarns is especially suitable for Pleatation’s design concept which specializes in pleats. This partnership aims to encourage designers to explore alternative fabrics with sustainability in mind. The accessories and apparels from the aforementioned special collaboration will all be displayed in a special installation at both BLUEPRINT Tradeshow and Emporium this year. BLUEPRINT 2015 WELCOMES NOTABLE NEW TALENTS NEW HOMEGROWN TALENTS
Debuting at this year’s Tradeshow and Emporium, ONE.61 is a locally based label specializing in women’s bags. Born in Manila and based in Singapore, Founder Jennifer Alejandro created One.61 to pay homage to proportions and the Golden Ratio. Constructed with a fusion of modern and traditional Southeast Asian techniques, the statement clutches from her inaugural collection were
Tradeshow: 14 – 15 May 2015 Emporium: 16 – 17 May 2015
Suntec Singapore Convention Centre 1 Raffles Boulevard, Suntec City
Singapore 039593
inspired by architecture around Singapore such as the iconic Esplanade and Marina Bay Sands. Jennifer Alejandro, Chief Designer and Founder of ONE.61, says: “The time is right for ONE.61 to show our architecture-‐inspired and engineered metal clutch bags on home ground in Singapore, after a year of doing showcases overseas. Being in BLUEPRINT is an exciting opportunity for us to meet face to face with international and local buyers, media, fellow designers and fashion lovers. BLUEPRINT provides the stage for networking and supports emerging brands like us to step up to a whole new level." Also participating for the first time, K.BLU is a women’s swimwear line governed by an Asian design philosophy to cater specially to the petite Asian frame. Spearheaded by founder and creative director Lyn Rosmarin, Lyn draws inspiration from the multi-‐cultural Asian heritage to create pieces that are vivid, elegant, and flattering. Lyn Rosamarin, Founder and Creative Director of KBLU, adds “KBLU Swim has been established 2 years in Singapore, and we are really glad that our brand has taken off strong in domestic markets. We hope that BLUEPRINT could aid us in fostering buyer relations, achieving more sales and at the same time bring the brand to an international platform.” Joining them at BLUEPRINT this year, local menswear label Biro is a brand that is known for their high standards of quality and craftsmanship. Designed with a minimalist approach that emphasizes heavily on quality wardrobe essentials, the pieces from Biro are meticulously tailored by Japanese artisans using premium materials from global sources. NEW INTERNATIONAL TALENTS
Alongside the local designers, BLUEPRINT 2015 welcomes a crop of new regional and international participants. Among the list of labels to look out for is womenswear label N12H from Hong Kong that delivers fresh, playful, and feminine pieces with each collection. Inspired to start her own label from her experiences while traveling and working for fashion houses like Anna Sui, Peter Som, Proenza
Tradeshow: 14 – 15 May 2015 Emporium: 16 – 17 May 2015
Suntec Singapore Convention Centre 1 Raffles Boulevard, Suntec City
Singapore 039593
Schouler, Paul & Joe, and Richard Chai, founder Narissa Lee created N12H for the fun-‐loving and stylish modern girl.
Lotuz by Yosep Sinudarsono, Spring-‐Summer 2015 Collection
An Indonesian high-‐end ready-‐to-‐wear brand, Lotuz by Yosep Sinudarsono is a womenswear label that aims to capture the femininity and confidence of the modern woman. Crafted meticulously using quality materials, the timeless pieces from Lotuz have been worn by international celebrities such as Judy Reyes of Devious Maids, Grammy award winner Estelle, Swedish Canadian actress Malin Åkerman, and British television presenter Terri Seymour.
From Left to Right: Beams Earrings, Antlers Earcuff, Debris Bracelet, all from ELYONA
Launched back in 2010 in Korea, ELYONA is a luxury fashion jewellery brand that prides itself on its strong design and symbolic concept. Timelessly exquisite, the pieces from Elyona are not bounded the seasons. Founded by Central Saint Martins Jewellery Design alumni Leona Songhee Lee, Elyona Has seen support from Korea’s first generation Super Model, Yoon Ju Jang on Korea’s Next Top Model, and ex-‐Girls Generation member, Tiffany.
Tradeshow: 14 – 15 May 2015 Emporium: 16 – 17 May 2015
Suntec Singapore Convention Centre 1 Raffles Boulevard, Suntec City
Singapore 039593
Besides the labels mentioned above, other note-‐worthy international brands include eclectic accessory label Playback Concept (Hong Kong), city chic womenswear label Line 32 (Malaysia), the highly popular and versatile frames from Spektre (Italy), and quirky shoe label, Dusty Mauve (Korea). BLUEPRINT 2015’S RETURNING NOTABLE DESIGNERS An avid supporter of BLUEPRINT and all things local, homegrown jewellery brand Carrie K. is participating once again. Established back in 2009 by founder Carolyn Kan, her accessories are created with stories that celebrate the beauty of imperfection and the routine of everyday life. Over the years, Carrie K. has grown exponentially and is now stocked in countries like USA, Italy, Hong Kong, Japan, Korea, and Saudi Arabia.
Carrie K., Reborn Safety Pin Rings paved with gems
Carolyn Kan, Founder and Designer of Carrie K. says “BLUEPRINT helped fast track Carrie K.’s growth internationally by connecting us with buyers from sought-‐after concept stores when we first started. This will be our 5th year showing at BLUEPRINT” Back this year is the always fun and quirky street-‐wear local label, Mash-‐Up. Launched back in 2012 by a trio of friends and fellow fashion graduates from LASALLE College of the Arts, Mash-‐Up is known for their D-‐I-‐Y crafting techniques, distinctive and colourful aesthetic to mirror everything from pop culture to ethnic heritage. Daniela Monasterios Tan, one third Designer and Founder of Mash-‐Up says, "We feel our first time in BLUEPRINT was important as it helped us gain insights of what's expected from a label from the perspective of international buyers. This year, we are excited about the opportunities and are even more ready for the buyers now as returning designers!” Also back this year from our local pool of talents to watch out for are whimsical and occasionally outrageous womenswear label RÊVASSEUR, luxe and rich leather women’s bag label Ling Wu, and accessory designers IVONOVI, Marilyn Tan and ALT by Curated Editions.
Tradeshow: 14 – 15 May 2015 Emporium: 16 – 17 May 2015
Suntec Singapore Convention Centre 1 Raffles Boulevard, Suntec City
Singapore 039593
From Left to Right: Iggy Large, Ling Wu, ALT by Curated Editions, Jedi Ring, IVONOVI, Bronze Light Drop Necklace in
Rhodium, Marilyn Tan BLUEPRINT TRADESHOW WELCOMES HIGH PROFILE BUYERS At BLUEPRINT 2015, there will be a host of buyers ranging from multi-‐label stores, departmental and online stores from countries like China, France, Korea, Hong Kong, Japan, Indonesia, Italy, Middle East, Taiwan, United Kingdom and the United States. Notable buyers include top international and regional stores such as ISETAN (Japan), Opening Ceremony (Japan), Fred Segal (Japan), ASOS (UK), Harvey Nichols (Kuwait), Shinsegae (Korea), Hanwha Galleria (Korea), Frank et. Fil (France), Wolf & Badger (London), the showroom director from Tomorrow (London, Milan, Paris), and several buyers from local departmental stores like Tangs, Robinsons, and Takashimaya Singapore Limited. BLUEPRINT EMPORIUM: A TWO-‐DAY HOLISTIC EXPERIENCE (Open to Public) BLUEPRINT Emporium is a two-‐day consumer event where fashion-‐forward shoppers will be able to get first dibs on exclusive samples, limited edition items, and off-‐season styles from the host of participating labels. This year, the BLUEPRINT team is dedicated to transform the space into an all-‐encompassing lifestyle event. Teeming with a line-‐up of exciting collaborations, shoppers can look forward to a myriad of lifestyle experiences and activities ranging from food, drinks, arts and most definitely, shopping. Bringing their brand of good comfort food and fun, the folks from The Traveling C.O.W. (Chef On Wheels) will be onsite with a façade of their trademark cow-‐printed van during BLUEPRINT Emporium. Visitors can look out for specially prepared menu of delectable grubs while shopping.
Tradeshow: 14 – 15 May 2015 Emporium: 16 – 17 May 2015
Suntec Singapore Convention Centre 1 Raffles Boulevard, Suntec City
Singapore 039593
While exploring the space, shoppers can drop by the Kilo pop-‐up lounge to freshen their palates with specialty cocktails and Grand Marnier concoctions. Recognizing how music and fashion complements each other, Kilo will also be bringing in their team of club favourites such as DJ Olivier Osbourne, DJ Seng Wei, and DJ Jeck Hyde who will be dishing out tracks throughout BLUEPRINT Emporium. Attendees can also look out for the Wanderwine booth to sample fine wines, and satisfy the sweet tooth with BLUEPRINT exclusive gelato at the MOMOLATO pop-‐up stand. Besides filling their bags with a haul of trendies, visitors can also put their creativity to work and bring home their very own customizations by taking part in Mash-‐Up’s D-‐I-‐Y workshop. The crew will be sharing their creative juices by teaching participants the ropes to constructing and decorating themselves a plastic clutch from scratch. No prior DIY experience required. Interested shoppers can sign up for this class by emailing their interest to [email protected]. A lifestyle and cultural event, other happenings include the Shanghai 3.0 Exhibition by LASALLE fashion students featuring images and installations that captures the zeitgeist of a city where the flair and styles of both East and the West fuse. Adapting visual cues from Shanghai in the 1930s’, the exhibition depicts the evolution of fashion in Shanghai in the 21st century.
-‐End-‐
For more information on BLUEPRINT 2015, please contact: Mercury PR: Messiah Abalos Freda Yuin PR Executive Assistant PR Manager T: +65 299-‐9725 T: +65 6299-‐9726 M: +65 9826-‐1652 M: +65 9002-‐0321 E: [email protected] E: [email protected]
About BLUEPRINT BLUEPRINT in Singapore is the fashion trade gateway for East West Exchange in Asia. Currently in its 6th year, BLUEPRINT 2015 will see a stronger curation of exhibiting brands, high profile buyer database and in-‐house expertise, and a 360 degree experiential tradeshow platform. The tradeshow, which will be held in May, is the only tradeshow in Asia that uniquely specializes in launching pre-‐spring collections It represents fresh-‐and-‐forward womenswear, menswear and accessories from Asia’s best emerging and established talents, as well as guiding international brands looking to enter Asian markets. As a multi-‐faceted tradeshow for both regional and international brands in the region, BLUEPRINT enjoys substantial domestic and overseas buyer and media attendance annually. With strong buyer-‐brand matchmaking, it aims to offer exciting sales and networking opportunities delivered with a uniquely personal touch. The 2015 edition anticipates an even greater host of designers and buyers from countries like Singapore, Thailand, Malaysia, Indonesia, Philippines, China, Taiwan, Hong Kong, Korea, Japan, Australia, United Kingdom, France and America. Apart from its foundation as a tradeshow, the other core facet of BLUEPRINT is EMPORIUM, a two-‐day off-‐shoot of the tradeshow that allows consumers to partake in the gathering of designers at the massive
Tradeshow: 14 – 15 May 2015 Emporium: 16 – 17 May 2015
Suntec Singapore Convention Centre 1 Raffles Boulevard, Suntec City
Singapore 039593
shopping and lifestyle event. Here, consumers cull samples, limited edition items, and off-‐season collections – many never before stocked in Asia. BLUEPRINT is a key pillar trade event of Asia Fashion Exchange and the sister event of Singapore Fashion Week. Blueprint Group Pte Ltd was set up in 2011 as a joint venture by co-‐organisers Textile and Fashion Federation of Singapore (TaFf), MP Asia and Mercury Marketing & Communications.
About BLUEPRINT Group BLUEPRINT Group Pte Ltd was set up in 2011 as a joint venture by the Textile and Fashion Federation of Singapore (TaFf), MP Singapore Pte Ltd and Mercury Marketing & Communications to organise BLUEPRINT. Each partner brings with it different strengths – TaFf with its industry reach and long experience in nurturing and grooming local fashion talent, MP Singapore with its extensive work as an organiser of high quality, large scale international conferences and exhibitions, and Mercury with its commercial expertise as a public relations and events company specialising in fashion and lifestyle. This gives BLUEPRINT the invaluable push to take it to higher, global levels, in terms of supplying and grooming fashion businesses as well as marketing and positioning them in the global marketplace. § Textile and Fashion Federation (Singapore)
The Textile and Fashion Federation (TaFf) was formed as a consortium of the textile and garment associations in 1981. Singapore’s textile and garment industry has since been transformed from a manufacturing base to a regional fashion, marketing and sourcing hub. TaFf takes an active role in nurturing the next generation of talents, facilitating marketing and export of textiles and apparel to the world, promoting good business practices through the adoption of advanced technology. It encourages participation in research, development, innovation and other enhancement activity or social projects which add value to the industry. For more information, please visit www.taff.org.sg.
§ MP Singapore MP Singapore Pte Ltd is a member of the MP International Group. Established in Singapore in 1987, MP International specialises in organising exhibitions, conferences and special events. The group has organised and managed over 1,000 national, regional and international events, including the Asia-‐Pacific Economic Cooperation (APEC) 2009 Leaders’ Week. It is a leading international organiser of trade exhibitions, including ITMA and ITMA ASIA. A member of the Pico group, MP International is headquartered in Singapore with a global footprint across Asia and Europe. MP’s success with various partners is a testimony of its ability to identify opportunities and maximise the rewards for win-‐win partnerships. For more information on MP International, visit www.mpinetwork.com.
§ Mercury Marketing & Communications Mercury Marketing & Communications is an award-‐winning agency with three divisions – Mercury PR, Mercury Events and Mercury Creative – specialising in fashion, lifestyle and luxury industries. Since 2009, Mercury has organised the Audi Fashion Festival Singapore, bringing in shows with attendance by international designers including Christian Lacroix, Vivienne Westwood, Roberto Cavalli, DSquared2, Missoni, Ungaro, Mugler with Nicola Formichetti, Zac Posen, Roland Mouret, Carolina Herrera, Tsumori Chisato, Peter Pilotto, Hussien Chalayan, Prabal Gurung, Thomas Tait and Oscar de la Renta. Mercury is also the founder of Blueprint in 2004, an initiative designed to support Singapore and Asian designers, which is today a fashion exhibition and trade show in partnership with Textile and Fashion Federation and MP Asia since 2010. Mercury has also taken on the role of organizing the Asia Fashion Exchange in 2010, a public-‐ private sector partnership spearheaded by the Singapore Tourism Board, together with government agencies SPRING Singapore and International Enterprise Singapore to promote Singapore as the fashion hub of Asia. In 2015, Mercury is the organiser of the all-‐new Singapore Fashion Week.
Tradeshow: 14 – 15 May 2015 Emporium: 16 – 17 May 2015
Suntec Singapore Convention Centre 1 Raffles Boulevard, Suntec City
Singapore 039593
About International Enterprise Singapore International Enterprise (IE) Singapore is the government agency driving Singapore’s external economy. For the past 30 years, it has been spearheading the overseas growth of Singapore-‐based companies and promoting international trade. IE Singapore attracts global commodities traders to establish their global or Asian home base in Singapore. Today, Singapore is a thriving trading hub with a complete ecosystem for the energy, agri-‐commodities and metals & minerals trading clusters. Renowned worldwide for their dedication to quality and innovation, Singapore-‐based companies make ideal business partners. With its global network in over 35 locations spanning many developed and emerging markets, IE Singapore connects businesses with relevant Singapore-‐based companies for their business expansion. For more information, please visit www.iesingapore.com.
