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Formal Approach is committed to creating the most exciting Prom Shopping experience on the planet! With thousands of in-stock prom dresses, you are certain to find the style that expresses your unique prom style.
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RUNWAY STYLES that will have them TALKING
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17 $
6.00
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THEBEST DRESSES
featured at FASHION WEEK
LIMITEDEDITION DESIGNERDRESSES
NAMEDBEST PROM RETAILERINTERNATIONAL
PROM ASSOCIATION
prominsiderVipACTIVATE YOUR FREE ViP STATUS FOR EXCLUSIVE OFFERS
JOIN NOW!
YOUR Prom FashionFIGURED OUT!
2
Enter to WIN
Activate your ViP status today!your favorite dress*
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We know exactly what youcan wear for every look.
FORMAL APPROACH
www.formalapproachvip.com
JOINFormal Approach ViPs
NOW!
fORMA
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Fearless
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Fearlesslooks that set the bar of high fashion with over the top lace and dramatic embellishment
FASHION
SCAN or visitinternationalprom.com
to view the entire Sherri Hill
Collectionand register to WIN!
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ED
ITIO
NEXCLUSIVELY
YOU-
NIQ
UE S
TYLE
S BY
RED
CAR
PET D
ESIG
NERS
. AvA
ILABL
E IN
LIM
ITED
QUA
NTIT
IES!
ON
LY A
T TRU
STED
IPA
RETA
ILERS
.
SCAN or visitinternationalprom.com
to view the entire Limited Edition
Collectionand register to WIN!
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can beEXCLUSIVELY yours with Limited Edition Designer Dresses available only at Trusted IPA Retailers. Our Limited Edition dresses are exclusive designs made in very limited quantities by Red Carpet Designers. Each Limited Edition dress illustrates the designers’ passion for impeccable prom fashion!
EXCLUSIVELYOURS
BE SOCIAL! Share your favorite prom looks.
#IPAProm#PromInsider#PromDress
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Charming
SCAN or visitinternationalprom.com
to view the entireLa FemmeCollection
and register to WIN!
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impressions in colorful lace and stylish chiffon
Charming
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Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32
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Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32
SCAN or visitinternationalprom.com
to view the entire Night NovesCollection
and register to WIN!
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Glitter
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ALL OF THE
Glitteryou will ever need embelished exquisitelywith dramatic flair
AND GLAMOUR
SCAN or visitinternationalprom.com
to view the entire Riva DesignsCollection
and register to WIN!
TRUSTnumberVSearch for authentic
designer dresses using IPA VTrust numbers.
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ImpressionMAKE A LASTING
No matter how you express your style,
the impact comes from being you
SCAN or visitinternationalprom.com
to view the entire Tony BowlsCollection
and register to WIN!
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ImpressionMAKE A LASTING prominsiderVipBecome aSee page 3 for details.
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ShimmerSTRIKING
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ShimmerSTRIKING
SCAN or visitinternationalprom.com
to view the entire Party Time Formals
Collectionand register to WIN!
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AMPLIFY YOUR
Stylewith flirty flowing layers of sassy chiffon and luxurious lace
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Details
SCAN or visitinternationalprom.com
to view the entire Alyce ParisCollection
and register to WIN!
DEFINING
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Detailstailored and feminine with a touch of glamour
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SHIMMER AND
Shinemay melt some hearts with attention loving details
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SHIMMER AND
Shine
SCAN or visitinternationalprom.com
to view the entire Jasz Couture
Collectionand register to WIN!
ED
ITIO
NYO
U-N
IQUE
STY
LES
BY R
ED C
ARPE
T DES
IGNE
RS. A
vAILA
BLE
IN LI
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D Q
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TITIE
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AT T
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A RE
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NEED A LITTLE INSPIRATION?
CHECK OUT OUR LATEST BOARDS
TO SEE WHAT INSPIRES US.
/PROMDRESSESIPA
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Elements
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ElementsOF STYLEin sequins, overstated stones and show stopping hues are glitzy treasures for any prom night
SCAN or visit internationalprom.com toenter to WIN YOUR FAVORITE PROM DRESS!*visit www.InternationalProm.com for contest details.
Enter to WINyour favorite dressBecome a viP PromInsider Now!See Page 3 for details.
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SparkleGET YOUR
ON
TRUSTnumberVSearch for authentic
designer dresses using IPA VTrust numbers.
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SparkleGET YOUR
ON
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Style fabulous silhouettes with sheerdetail equate to Super Model
Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32
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Style
Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32
SCAN or visitinternationalprom.com
to view the entire Night MovesCollection
and register to WIN!
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Lavish in the party of the century
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Lavish
NEED A LITTLE INSPIRATION?
CHECK OUT OUR LATEST BOARDS
TO SEE WHAT INSPIRES US.
/PROMDRESSESIPA
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HELLO
Hollywoodown the red carpet with chic sparkle
and edgy lace
NEED A LITTLE INSPIRATION?
CHECK OUT OUR LATEST BOARDS
TO SEE WHAT INSPIRES US.
/PROMDRESSESIPA
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HELLO
Hollywood
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NEED A LITTLE INSPIRATION?
CHECK OUT OUR LATEST BOARDS
TO SEE WHAT INSPIRES US.
/PROMDRESSESIPA
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37*visit internationalprom.com for contest details.
We know you just fell in love with that perfect prom dress!Now join our Pinterest Challenge,
show us what you loveand you could WIN!*
GET
Follow us on Pinterest by clicking “Follow All”
Repin one or more of your favorite dresses from our2014 Prom Dress Board
Tag your pins with #IPAProm#PromInsider #PromDress
Pinning WinningSTART
…making your pins the most “liked” can’t hurt!ps
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CoutureCHIC details that make an entrance
SCAN or visitinternationalprom.com
to view the entire Alyce ParisCollection
and register to WIN!
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Couture details that make an entrance
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Lace & Sequins
Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32
NEED A LITTLE INSPIRATION?
CHECK OUT OUR LATEST BOARDS
TO SEE WHAT INSPIRES US.
/PROMDRESSESIPA
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Lace & Sequinsspeak a thousand words
Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32
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Artwork
TRUSTnumberVSearch for authentic
designer dresses using IPA VTrust numbers.
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ArtworkINTRICATE
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SCAN or visit internationalprom.com toenter to WIN YOUR FAVORITE PROM DRESS!*visit www.InternationalProm.com for contest details.
Enter to WINyour favorite dressBecome a viP PromInsider Now!See Page 3 for details.
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your favorite dressBecome a viP PromInsider Now!See Page 3 for details.
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Stunning
SCAN or visitinternationalprom.com
to view the entire Riva DesignsCollection
and register to WIN!
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Stunningsilhouettes with sheer bedazzled detail
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BoldAND BACKLESSanimated designswith crisp cutting
details shapebrilliant beauty
NEED A LITTLE INSPIRATION?
CHECK OUT OUR LATEST BOARDS
TO SEE WHAT INSPIRES US.
/PROMDRESSESIPA
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BoldAND BACKLESS
prominsiderVipBecome aSee page 3 for details.
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Catalog + Mobile =
SCAN this code with your iPhone
to instantly download Prom360 from the
app store
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DOWNLOAD THE FREE PROM360 APP AND YOUR READY FOR PROM!
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Catalog + Mobile = PROM360
IT’S AS EASY AS 1,2,3!
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DOWNLOAD THE FREE PROM360 APP AND YOUR READY FOR PROM!
NOW YOU CAN SEE AND SHARE MORE PHOTOS, REvIEWS AND ViP EvENTS RIGHT FROM YOUR MOBILE DEvICE
1. TAP into 1000’s of Designer Dresses
2. ACCESS exclusive shopping tools
3. ENJOY super Chic Red Carpet looks
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Your exclusive International Prom Association Retailerfeaturing the Sadie Robertson Live Original Collection by Sherri Hill
prominternationalassociation
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Your exclusive International Prom Association Retailerfeaturing the Sadie Robertson Live Original Collection by Sherri Hill
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You-niqueSTYLEwith eye-catching
hues both flattering and bold to show
off your instant intensity
NEED A LITTLE INSPIRATION?
CHECK OUT OUR LATEST BOARDS
TO SEE WHAT INSPIRES US.
/PROMDRESSESIPA
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You-niqueSTYLE
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DazzlingDRAMATIC
DETAILSfearless looks
in bold colors, elaborate
details and over the top designs
that will leave all eyes on you
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Dazzling
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ElectricHUE
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ElectricHUE
color and style transform the energy of
the night
TRUSTnumberVSearch for authentic
designer dresses using IPA VTrust numbers.
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SCAN or visitinternationalprom.com
to view the entire Jasz Couture
Collectionand register to WIN!
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Bling
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There’s no suchthing as too muchBling
TRUSTnumberVSearch for authentic
designer dresses using IPA VTrust numbers.
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SCAN or visitinternationalprom.com
to view the entire Party Time Formals
Collectionand register to WIN!
65
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ORNATELY EMBELLISHED
StatementsOF STYLE
ED
ITIO
NYO
U-N
IQUE
STY
LES
BY R
ED C
ARPE
T DES
IGNE
RS. A
vAILA
BLE
IN LI
MITE
D Q
UAN
TITIE
S! O
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AT T
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ED IP
A RE
TAILE
RS.
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BelleOF THE BALLone shade is lovely,
but what about two? Create a chicstyle by mixing
complementinghues
SCAN or visitinternationalprom.com
to view the entire Tony BowlsCollection
and register to WIN!
69
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BelleOF THE BALL
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SCAN or visit internationalprom.com toenter to WIN YOUR FAVORITE PROM DRESS!*visit www.InternationalProm.com for contest details.
Enter to WINyour favorite dressBecome a viP PromInsider Now!See Page 3 for details.
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A TOUCH OFLacemake your entrance with a sophisticated confidence that you will ownthe night
your favorite dressBecome a viP PromInsider Now!See Page 3 for details.
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ED
ITIO
NYO
U-N
IQUE
STY
LES
BY R
ED C
ARPE
T DES
IGNE
RS. A
vAILA
BLE
IN LI
MITE
D Q
UAN
TITIE
S! O
NLY
AT T
RUST
ED IP
A RE
TAILE
RS.
TRUSTnumberVSearch for authentic
designer dresses using IPA VTrust numbers.
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TRUSTnumberVSearch for authentic
designer dresses using IPA VTrust numbers.
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INFUSED WITHExoticCOUTURE
76Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32
TRUSTnumberVSearch for authentic
designer dresses using IPA VTrust numbers.
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Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32
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GlamREADY, SET
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SpectacularAspire to be
NEED A LITTLE INSPIRATION?
CHECK OUT OUR LATEST BOARDS
TO SEE WHAT INSPIRES US.
/PROMDRESSESIPA
Perfect Look...Perfect FitSTYLES AvAILABLE IN SIzES 14W-32W
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SpectacularAspire to be
Perfect Look...Perfect FitSTYLES AvAILABLE IN SIzES 14W-32W
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INSTAGRAM Contest
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#IPAProm#PromInsider#PromDress
TAG ITuse #IPAProm, #PromInsider& #PromDress to enter the contest
#
UPLOAD ITfollow us @internationalprom & upload the photo to your Instagram
SNAP A PHOTOof your favorite dress fromthe catalog
SHARE IT TO WINthe photo with the mostlikes WINS*
*visit internationalprom.com for complete rules and details.
Contest We’re celebrating our newest #hashtags and kicking off our first Instagram Contest!
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HOW TO ENTER
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GraceELEGANCE &
accentuatedby lace evokes
striking elements of gorgeous
coutureglamour
SCAN or visitinternationalprom.com
to view the entireLa FemmeCollection
and register to WIN!
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Gorgeous Glitz, Glamour and
Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32
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Gorgeous
Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32
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DramaticACCENTS
edgy swagger, chic sparkle, stupendous style are the key essentials for
your fearless arrival
NEED A LITTLE INSPIRATION?
CHECK OUT OUR LATEST BOARDS
TO SEE WHAT INSPIRES US.
/PROMDRESSESIPA
TRUSTnumberVSearch for authentic
designer dresses using IPA VTrust numbers.
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DramaticACCENTS
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SCAN or visitinternationalprom.com
to view the entire Sherri Hill
Collectionand register to WIN!
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ShineYour moment to ...make it count
NEED A LITTLE INSPIRATION?
CHECK OUT OUR LATEST BOARDS
TO SEE WHAT INSPIRES US.
/PROMDRESSESIPA
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Shine ...make it count prominsiderVipBecome aSee page 3 for details.
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SCAN or visit internationalprom.com toenter to WIN YOUR FAVORITE PROM DRESS!*visit www.InternationalProm.com for contest details.
Enter to WINyour favorite dressBecome a viP PromInsider Now!See Page 3 for details.
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ED
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NYO
U-N
IQUE
STY
LES
BY R
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ARPE
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vAILA
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IN LI
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UAN
TITIE
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SCAN or visitinternationalprom.com
to view the entire Limited Edition
Collectionand register to WIN!
PRSRT STDUS POSTAGE PAID
PEWAUKEE WI 53072PERMIT NO.827
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ArtIN MOTION
super soft shimmer chiffon creates
a graceful air of timeless elegance
and glamour
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ArtIN MOTION
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SCAN or visitinternationalprom.com
to view the entireAllure Men Collectionand register to WIN!
102
The views or claims made by this retailer are not the claims or practices of use of the International Prom Association, or it’s affiliate companies or retailers. QUANTITIES ARE LIMITED AND SOME STYLES MAY BE PERIODICALLY OUT OF STOCK. SHOP EARLY FOR THE BEST SELECTIONS! IPA Limited Edition dresses are distributed by the finest prom retailers in the U.S. This retailer is the only authorized IPA Limited Edition dealer in your area. For the best service and selection, purchase your prom dress from an authorized retailer. Favorite Dress Giveaway, Get Pinning and Start Winning, Instagram Contest and Allure Men by Jean Yves Giveaway are International Prom Association promotions. Other promotions may vary by retailer. For a copy of Terms and Conditions, please visit: internationalprom.com ©2014 International Prom Association
Enter to Win!
Give him the viP look too!
WIN aLimited EditionProm Tuxedo
from
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Become a viP PromInsider Now!See the entire Allure Men Collection andinstantly enter the Giveaway!
See page 3 to become a ViP PromInsider!
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