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A REPORT ON

AN OVERVIEW OF PHARMACEUTICAL INDUSTRY

CHALLENGES AHEAD

Submitted to

Dr. NEERAJ ANAND

Submitted by

NAINA ADARSH - R740213029

Course Name : MBAInternational Business Management

Subject Name : RESEARCH METHODOLOGY

University of Petroleum and Energy Studies, Dehradun.

JanuaryMay 2014


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STUDENT DECLARATION

This is to certify that I have completed the report titled Overview of Pharmaceutical Industry in

IndiaChallenges ahead under the guidance of Dr. Neeraj Anand in partial fulfillment of the

requirement for the award of Degree of Masters of Business Administration at College of

Management and Economic Studies, University of Petroleum and Energy Studies. This is an

original piece of work and I have not submitted it earlier elsewhere.

Naina Adarsh

MBAIB

2nd SEM

500030905


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EXECUTIVE SUMMARY

Indias pharmaceutical sector will touch US$ 45 billion by 2020, according to a major study by

global management and consulting firm, McKinsey & Company. The reasons for this optimism

are well founded. In the period 20022012, the countrys healthcare sector grew three times in

size, touching US$ 70 billion from US$ 23 billion. India's pharmaceutical market experienced a

similar boom, reaching US$ 18 billion in 2012 from US$6 billion in 2005. The report further

states that the Indian pharmaceutical market will be the sixth largest in the world by 2020.

The demand for pharmaceutical products in India is significant and is driven by low drug

penetration, rising middle-class & disposable income, increased government & private spending

on healthcare infrastructure, increasing medical insurance penetration etc.

The rise of pharmaceutical outsourcing and investments by multinational companies (MNCs),

allied with the country's growing economy, committed health insurance segment and improved

healthcare facilities, is expected to drive the markets growth.

The Indian pharmaceutical industry is growing at about 8 to 9 percent annually according to A

Brief Report Pharmaceutical Industry in India, published in January 2011. The Pharmaceutical

industry in India meets around 70% of the country's demand for bulk drugs, drug intermediates,

pharmaceutical formulations, chemicals, tablets, capsules, orals and injectables. There are

approximately 250 large units and about 8000 Small Scale Units, which form the core of the

pharmaceutical industry in India (including 5 Central Public Sector Units).

India is today one of the top emerging markets in the global pharmaceutical scene. The sector is

highly knowledge based and its steady growth is positively affecting the Indian economy. The

organised nature of the Indian pharmaceutical industry is attracting several companies that are

finding it viable to increase their operations in the country.


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TABLE OF CONTENTS

TITLE PAGE

DECLARATION........................................................................................................ IAKNOWLEDGEMENT............................................................................................ II

EXECUTIVE SUMMARY........................................................................................ IIITABLE OF CONTENTS.......................................................................................... IVLIST OF FIGURES................................................................................................... V

CHAPTER1. Introduction.......................................................................................................... 12 Review of Literature............................................................................................ 33. Overview of Aviation Industry........................................................................... 4

3.1. Global Aviation Industry

3.1.1. Global Passenger Traffic........................................................................ 43.1.2. Global Cargo Traffic.............................................................................. 7

3.2. Indian Aviation Industry3.2.1. Indian Passenger Traffic........................................................................ 113.2.2. Indian Cargo Traffic.............................................................................. 13

4. Types of Aircrafts

4.1. Introduction................................................................................................... 184.1.1. All Cargo Aircraft................................................................................... 194.1.2. Passenger Aircraft.................................................................................. 20

5. Challenges & Issues in Indian Aviation Industry5.1. IntroductionEvolution of Indian Aviation Industry.............................. 235.2. Reforms in Regulations and Air Transportation....................................... 245.3. Trends in Aviation Industry........................................................................ 25

5.4. Aviation Sector Boom5.4.1. Reason for Boom in Aviation Industry................................................. 265.4.2. Indian Aviation BoomThe Myth and Reality................................... 27

5.5. Challenges for Aviation Industry................................................................ 306. PEST Analysis on Indian Aviation Industry

6.1. Overview........................................................................................................ 336.2. PEST Analysis............................................................................................... 33

6.2.1. Political Factors...................................................................................... 346.2.2. Economic Factors.................................................................................... 366.2.3. Social Factors.......................................................................................... 376.2.4. Technological Factors............................................................................. 39

7. Hypothesis Testing7.1 Test for relationship between GDP and growth rate of cargo................... 407.2 Test for relationship between GDP and number of passengers................ 41

8. The Runway ahead Conclusion.................................................................... 43

REFERENCES........................................................................................................... 44


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LIST OF FIGURES

FIGURE TITLE PAGE

3.1 Projected Growth rate of Aviation Industry............................ 53.2 Trends in Aviation Industry Globally...................................... 6

3.3 Growth in Indian Passenger Traffic......................................... 113.4 Passenger Traffic Growth TrendWorldwide Vs India....... 153.5 Cargo Traffic Growth TrendWorldwide Vs India.............. 163.6 Trends in Air Traffic: Worldwide Vs India (2000-2010)........ 174.1 Boeing Dreamlifter..................................................................... 194.2 AIRBUS Super Transporter...................................................... 204.3 Boeing 737................................................................................... 204.4 Boeing 707................................................................................... 214.5 Boeing 787................................................................................... 225.1 DGCA Statistical Chart on Revenue & Operating Profit....... 285.2 Operating margins of Airlines................................................... 29

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