FortiMates · 2020. 3. 18. · @ Copyright 2019 FortiMates – All rights reserved I Product of ISF Analytica and Informatica Pvt. Ltd Revenue Projections Note All figures in INR

@ Copyright 2019 FortiMates – All rights reserved I Product of ISF Analytica and Informatica Pvt. Ltd

FortiMates “Smart System For Smart Users”

http://www.isfinformatica.com/


Content

Premises

Vision & Mission

Introduction

360 Degree Approach

Business Model

Our USP

Methodology

Technology Stack

Go-to-Market Strategy

Finance Financial Strategy

Financial Projection

Pricing Strategy

Cost Projection

Income Statement Analysis

Net Present Value

Benefit Cost Ratio

Breakeven Analysis

Competitive Analysis

Partnership & Synergy

Roadmap



Premises

Online services are used to

conduct fraudulent solicitations

& transactions.

Internet fraud can be committed

In email, websites, chat rooms,

Message board etc.

Mail segregation and prioritization is a key issue in today’s world where time is the essence of high productivity and performance.



Vision & Mission

Vision

“To create a fraud free environment that enables a healthy socio-economic growth of the world”

Mission

Is to create our FortiMates as a revolutionary platform in the pursuit of eliminating email fraud.



Introduction

FortiMates is a verified ID mailing system that validates the identity of sender of the email.

FortiMates tackles fraudulent emails and

make email trustworthy once again. FortiMates makes sure of sender’s

credentials as long as sender is a FortiMates client!

FortiMates gives Automated and Secure Email Solution, Email Analytics – Prioritization, Extraction, Auto-Answering with NLG



• Smart KYC using AI • Verify and Authorize • Continuous

Monitoring • Update User Profile • Authorize/ Un-

Authorize • Reporting

• Get intent & Inference • Get Topic & Sentiment • Contextualize & Prioritize • Differentiate Transactional

& Non-Transactional

• Segregated & Summarized • Prioritize • Email Analytics & Metrics • Visual Dashboard –

Snapshot View • NLG based Auto -

Response

User Verification, KYC Smart Classification Dashboard, Auto-Responder

360 Degree Approach



FortiMates verifies the origin of the sender through a QR code which display the sender’s identity to the receiver. The receiver can know the sender’s details as long as he is a registered and verified user. This creates a legally binding obligation.

For the Implementation of the same, FortiMates has the following key features: 1. Face Verification 2. Document Verification 3. Address Verification 4. Consent Verification

FortiMates gives a clear dashboard on:

1. Segregated & Summarized 2. Prioritize 3. Email Analytics & Metrics 4. Visual Dashboard – Snapshot View 5. NLG based Auto - Response

Business Model



Our USP

E-mail fraud elimination.

Identity assertion.

Secure communication.

Segregated Mailbox.

Mail prioritization.



Technology Stack

Apache Server. SCSS, Angular & Node JS,

Python. MySQL. SaaS Model Cloud Services. Permissioned Blockchain Fabric

& Composer (Hyper ledger). API based services. Alignment to standards &

regulations. AI API’s. Statistical Analysis System (SAS).



Go-to-Market Strategy

Target Customer - Email User, Sensitive Industry Segments – Individuals, Corporates Individuals • Social Media • Google Ads • Free Trial Period • Email • Word of Mouth Corporates • Events • Tele-calling • Free Trail Period • Email • Regional B2B Sales Team

Collaboration • International Business Partners [France, Korea, UK, US,

Sweden, Israel] • Local Branches in major cities.



Financial Strategy

Revenue Stream Platform Member Subscription Charges Sale of Fraud & Scam Research Report

Source of Funds

Seed Funding Grants Incubation by Accelerators Revenue YoY

Application of Funds Funds required is 1.1 Crores INR for a year for Product Development & Testing Marketing, Business & Alliance Development Infrastructure, IP/R&D and Support

Row Labels Sum of Cost

Development 21,46,190

Infrastructure 7,58,222

Management 4,01,190

Marketing & Sales 41,19,286

Operations 33,30,000

Grand Total 1,07,54,889



Cost Projections

Row Labels Sum of FY1 Sum of FY2 Sum of FY3 Sum of FY4 Sum of FY5

Development 21,46,190 - - - -

Infrastructure 7,58,222 75,822 83,404 95,915 1,10,302

Management 4,01,190 4,41,310 4,85,440 5,58,257 6,41,995

Marketing & Sales 41,19,286 45,31,214 49,84,336 54,82,769 60,31,046

Operations 33,30,000 36,63,000 40,29,300 46,33,695 53,28,749

Grand Total 1,07,54,889 87,11,346 95,82,481 1,07,70,636 1,21,12,093



Pricing Strategy 1 USD 74 INR

Sr. No. Product ID Product Name Website Pricing Model

1 GS01 Fortimates www.fortimates.com Subscription

Sr. No. Plan Period Deal Type No. Of. Users Amount (USD)

Per User

Cost

(USD)

Amount

(INR)

Per User Cost

(INR)

1 Basic Yearly Best Deal 8 20.00 2.50 1,480 185

2 Standard Yearly Ideal Deal 50 100.00 2.00 7,400 148

3 Gold Yearly Effective Deal 75 150.00 2.00 11,100 148

4 Platinum Yearly Premium Deal 100 175.00 1.75 12,950 130

Fortimates Pricing



Financial Projections

In 2017, more than 3.7 billion people had at least one email account. By the end of 2021, the number of worldwide email users will exceed 4.1 billion. CAGR stands to be 27%.

Our aim is to cover US, EU and India in the first year of our operation.

A corporate potential in three territories combined is above 60 million companies. Each company is a potential target of VERIMATES.

We expect a market penetration of 1% the first year.



Revenue Projections

Note All figures in INR 1 USD 74 Qty % 100% 100% 75% 50%

Price % 10% 15% 15% 20%

Fee %

Base

Price/

Amount

Raised FY1 FY2 FY3 FY4 FY5 Total (INR)

Total (INR

Crores)

Product ID Product Name Deal Type Quantity - 78 156 312 546 819

GS01 Fortimates Best Deal Price 1,480 1,15,440 2,30,880 4,61,760 8,08,080 12,12,120 28,28,280

Quantity - 78 156 312 546 819

Ideal Deal Price 7,400 5,77,200 11,54,400 23,08,800 40,40,400 60,60,600 1,41,41,400

Quantity - 78 156 312 546 819

Effective Deal Price 11,100 8,65,800 17,31,600 34,63,200 60,60,600 90,90,900 2,12,12,100

Quantity - 78 156 312 546 819

Premium Deal Price 12,950 10,10,100 20,20,200 40,40,400 70,70,700 1,06,06,050 2,47,47,450

25,68,540 51,37,080 1,02,74,160 1,79,79,780 2,69,69,670 6,29,29,230 6.29



Revenue Projections

1. Considering only corporate business (B2B) with 1 user licence, no B2C considered.

2. All figures in Million USD.

3. India plan – 500 INR per year or 49 INR per month.

4. International plan – 19 [local currency] per year or 1.5 [local currency] per month



Income Statement & Analysis

Sr. No. Product ID Product Name Head FY1 FY2 FY3 FY4 FY5 Total

1 GS01 Fortimates Revenue 0.26 0.51 1.03 1.80 2.70 6.29

Cost 1.07 0.73 0.80 0.91 1.03 4.55

-0.82 -0.22 0.22 0.89 1.66 1.75



Net Present Value & Benefit Cost Ratio

Cost of Capital 11.00%

Inflation 10.00%

Present Value

Year Phase Cash Inflow Cash Out Flow Net Cash flow PVCF PVCI PVCO

1 Investment Period (includes CAPEX) 0.26 1.07 (0.82) -0.74 (0.74)

2 Investment Period 0.51 0.73 (0.22) -0.18 (0.18)

3 Repayment Period 1.03 0.80 0.22 0.16 0.16



Total 6.29 4.55 1.75 0.83 1.74 0.91

Method Terminology Value Interpretation

PVCF Present Value Cost 0.83

NPV Net Present Value 1.40 Positive - So Go ahead project

PVIC Present Value Cash Inflow 1.74

PVCO Present Value Cash Outflow 0.91

BCR Benefit Cost Ratio 1.91 More than 1, so Go ahead project



Breakeven Analysis

Year Turnover Expenses GOP

Overhead

s CAPEX

Expense +

Overhead

Total

Cost Depr. Tax PAT ROI

Profitabilit

y

Cumm.

Sales

Cumm.

Cost

Net

Cashflow

1 0.26 0.55 (0.29) 0.45 0.08 1.00 1.08 - - -0.82 -76.12% -318.72% 0.26 1.08 (0.82)

2 0.51 0.37 0.15 0.50 0.01 0.86 0.87 - - -0.36 -41.03% -69.58% 0.77 1.95 (1.18)

3 1.03 0.40 0.62 0.55 0.01 0.95 0.96 - - 0.07 7.22% 6.73% 1.80 2.90 (1.11)

4 1.80 0.46 1.33 0.60 0.01 1.07 1.08 - - 0.72 66.93% 40.10% 3.60 3.98 (0.39)

5 2.70 0.53 2.16 0.67 0.01 1.20 1.21 - - 1.49 122.67% 55.09% 6.29 5.19 1.10

6.29 2.31 3.98 2.77 0.11 5.19 - - 1.10 15.93% 8.09%



Competitive Analysis

FortiMates is the pilot and the only product in the current market to provide ID validation of sender.

In near future email service providing companies like Google, Yahoo!, Ms Outlook might be our competitors but we will strive to stay ahead of the game using the Blockchain technology.

Current market analysis is based on researching the following companies – www.zerobounce.net – www.experian.in – https://www.verifyemailaddress.org – https://neverbounce.com – https://www.formget.com – https://www.hubuco.com – https://kickbox.com – https://leopathu.com – https://quickemailverification.com – https://www.emailverifierapp.com – www.bulkemailverification.com – www.mailboxvalidator.com


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Partnership & Synergy

FortiMates seeks partnership with global institutes, universities & collaborators to co-build the eco-system

Believes in using interns & collage pass outs helping the dream of “Skill India” and “Make In India”

Create jobs in the Indian market

Build Communities



Roadmap May 2019 - Conceptualization

Jun 2019 -Email ID – Address Verification (α version) & Testing

July 2019 - (β version) & Testing

Aug 2019 -Version 1 is live.

Sep 2019 - Email ID – Document Verification (Passport, Govt ID)

Oct 2019 - Version 2 goes live.

Nov 2019 - Email ID - Face & Fingerprint Verification

Dec 2019 - Email ID – Consent Verification

Jan 2020 - Version 3 goes Live.

Feb 2020 – Call tracking & Management Goes Live

Feb 2020 - Mobile App – Android, IOS

Mar 2020 - Mobile App & IOS Testing , Go Live



Types of Online Frauds



Contact Us C-05, Kailash Dham, Dongre Park, Chembur, Mumbai, Maharashtra - 400074 Mobile: +91 8928624224 | 26

[email protected] www.isfinformatica.com www.fortimates.com




http://www.fortimates.com/

Documents

FortiMates · 2020. 3. 18. · @ Copyright 2019 FortiMates – All rights reserved I Product of ISF Analytica and Informatica Pvt. Ltd Revenue Projections Note All figures in INR