Founder: Damian PoznanovicCo-Founder: Kari MortimerPartners: Cameron Lalonde& Kate Birmingham

To provide superior customer service in a unique exotic environment that promotes fun and elegant

atmosphere with unmatched ambiance

Company OverviewLiquid Lounge is a unique and exclusive lounge that moves

away from a traditional night club scene by offering exquisite interior and unforgettable experience.

Liquid Lounge is a partnership company with a founder, co-founder and two partners that have a lot of experience in the industry.

The differentiating factor is the aquarium bar inside of the lounge as well as aquariums in different spots that complement the interior and ambiance.

The tables in VIP sections will also be aquariums with see-through tops and triple-layered glass.The capacity of the venue is 7,200 sq feet, allowing a

maximum of 350 guests.

Prototype of

the Main Bar

Location

Liquid Lounge is located on 6361 Fallsview Boulevard in Niagara Falls, Ontario

Niagara Falls is still one of the world’s leading tourist destinations and it will continue to grow in that segment.

It is built on the rooftop of the new Hilton tower that is 52 stories high.

After an extensive research of the market and competitors, we agreed that this was the perfect location for our lounge.

Products and ServicesLiquid Lounge offers a variety of exotic

cocktails and classic martinis made only from finest ingredients.

A premium selection of wines, spirits, and beers is offered at reasonable prices.

The unmatched view of the falls will be as unforgettable as the experience you take home upon leaving our lounge.

Our employees offer nothing less than the exceptional service that will keep you coming back.

Prototype of

Our Dance

Floor

Target MarketPrimary

Age: 35-50 Income: $75,000-

$120,000Occupation: White

collar Marital Status: Single Education:

College/University degree, MBA, PHD

SecondaryAge: 20-35Income: $20,000-

$55,000Occupation: Blue

collarEducation:

College/University degree

Market Research There is definitely a demand for a unique and exciting lounge

in Niagara Falls. According to the National bar & Restaurant Association half

of all new nightclubs fail within the first two years of operation, for the lack of experience or capital.

Liquid Lounge is a break from traditional bar scene. It will include exotic ambiance along with premium alcoholic beverages prepared by our mixologists and flare bartenders.

The aquarium theme has never been done in Niagara Falls before and we know that it will give us a competitive advantage over venues such as Dragon Fly and R5 Lounge.

Our competitors provide high level of service and beautiful interior, but they lack innovation and creativity. This is where we will differentiate ourselves with the aquarium theme.

Main Competitors

Main Competitors Cont’d

Advertising & PromotionWe will purchase few prime spots on specific

radio stations relevant to our audience.The billboard ad will also be placed on the

corner of Stanley Ave & Ferry St since that is considered to be the busiest traffic area in the summer time.

We are tapping into social networks such as Facebook and Twitter to spread the word and establish relationships with our target market.

These mediums will bring us enough exposure for the Grand Opening.

We are mostly counting on a positive word-of-mouth advertising from our patrons.

Promotional Flyer

Advertising & Promotion Cont’dWe will get involved in local community

events and give away free promotional items such as pens, brochures, USB key-chains, etc.

Once we get the exposure we will get into special internal promotions, such as prize give-aways, contests, brand promotions, etc.

Local hotels and restaurants will be given incentives to promote our venue to their guests and we are also considering cross promotion with some of the big hotel chains.

Legal DocumentsWe are seeking a loan of $2,000,000 for start-

up purposes .We are also putting down 25% of our own

money which is $500,000.The bank has given us 6.3% on a 10-year

mortgageThe following documents represent our

estimates and expectations in the first year of operation.

SLUSH FUND• From the $2,000,000 loan, we are

putting aside $150,000 for our slush fund.• $150,000 will be enough to be put

aside in case the winter season is slower then predicted, and the business from our local clientele is not generating the expected revenue. • The money will be used to pay the

necessary bills, and to keep us in the business until we start generating revenues again.

ONE YEAR INCOME PROJECTION

Gross Sales……………………………………………………$2,500,000

Cost of Goods Sold………………………………………. $990,000Gross Margin…………………………………………………40%Total Fixed Expenses……………………………………..$560,000Total Operating Expenses………………………………$720,000Earnings Before Taxes…………………………………..$230,000Net Profit………………………………………………………$110,000

Pro Forma Cash Flow Statement

Total Cash Available………………………………………$315,000

Total Variable Expenses…………………………………$70,000

Total Fixed Expenses……………………………………..$145,000

Total Operating Expenses………………………………$55,000

Total Cash Flow…………………………………..………. $60,000

Prototype of Our Washroom Sinks

Prototype of Bar Stools and Aquarium Table

PROTOTYPESVIP Private Booth Bar Stools

Relevant Experience in the IndustryFounder: Damian Poznanovic

Work Related Experience: 5+ years of experience in hospitality and tourism industry in Niagara Falls.

Acquired Skills: Bartending, Supervising, Serving, Customer Relations Management, Marketing & Promotion, and Analytical Problem Solving Techniques

Main Expertise: Accounting and Financing

Relevant Experience in the Industry Cont’dCo-Founder: Kari Mortimer

8 years of managing and running a family business that involved retail, sales, and customer service

Acquired Skills: Customer Service Expertise, Organizational and Communicational Skills

Main expertise: Sales and Supplier Channels

Relevant Experience in the Industry Cont’dPartner: Cameron Lalonde

Work Related Experience: 4 years of experience in Human Resources department at Hilton Niagara Falls

Acquired Skills: IT Communications, Hiring Protocols, Exceptional People Skills

Main Expertise: Market Research

Relevant Experience in the Industry Cont’dPartner: Kate Birmingham

Work Related Experience: 7 years of working as an account coordinator for Absolute Vodka

Acquired Skills: Brand Awareness, Tactical Promotional Strategies, Consumer Behaviour

Main Expertise: Marketing & Promotion

Prototype of

Our Aquarium

Tables

• This date has been chosen based on the reason that the renovations to create the atmosphere needed for Liquid Lounge will take a year.

• This is the 1st long weekend of the summer. July 1st is Canada’s holiday and July 4th is the United States, making the Niagara Falls a very high traffic area at this time.

• A band will be playing from 6:00pm - 9:00pm on our grand opening weekend, with a different band each day.

• From 10:00pm till 2:00am there will be a DJ playing a wide variety of music.

• On Grand opening weekend there will be no entrance fee.

• We are working with the hotel to get a discount rate for a one night stay during the grand opening weekend.

Grand Opening Date: Friday July 1st, 2011

Prototype of

the VIP Area

Company’s Future Goals• For the first five years we want to see how our

lounge is doing before considering expanding in another market.

• This gives us time to see how we fit into the market and generate more money for opening a second location.

• We are expecting to be run at full capacity during the peak season in Niagara Falls, which is the summer months.

• Liquid Lounge’s future venues is to have world recognized performers.

• Create another revenue stream, possibly a banquet venue or tourist attraction.

Presented by:Damian PoznanovicKari MortimerCameron LalondeKate Birmingham

SEE YOU SOON!