FOUR REASONS Why Your Coupon Will Get Superior Results 1. Your Coupon Is Read More Coupons that are...
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FOUR REASONS Why Your Coupon Will Get Superior Results 1. Your Coupon Is Read More Coupons that are not read, can not work. Coupons that are read more,
FOUR REASONS Why Your Coupon Will Get Superior Results 1. Your
Coupon Is Read More Coupons that are not read, can not work.
Coupons that are read more, work better! The spectacular front
cover of the Coupon & Movie Magazine gets the industrys highest
read percentage.
Slide 3
Why Your Coupon Will Get Superior Results 2. Your Coupon Is
Read Longer The Longer your coupon remains in the home, the better
the potential response! The Coupon & Menu Magazine is a coffee
table showpiece produced with movie tie-ins and printed on 100 lb.
gloss paper, increasing the shelf life. FOUR REASONS
Slide 4
Why Your Coupon Will Get Superior Results 3. Your Coupon Is
Superior Branded Hollywood CAN help your business get superior
results! High quality advertisers are attracted to the Coupon &
Menu Magazine. Your coupon ad will appear to be sponsoring a major
new movie release. FOUR REASONS
Slide 5
Why Your Coupon Will Get Superior Results 4. Your Coupon Is
Quality Printed The Coupon& Movie Magazine and its high
quality, gate-fold format is one-of-a- kind! Your coupon will be
printed by a printer with roots back to the late 1800s. Today it is
recognized as one of the most modern facilities in the nation! FOUR
REASONS
Slide 6
West Wichita 10,000 households 31,000 people MAILING
REGION
Slide 7
CATEGORY CLOSE OUT Vehicle Maintenance 1.Jiffy Lube 729-5823
2.Mel Hamilton Ford 462-3673 3.Tires Plus 942-1332 4.Westlink Auto
Service 722-9350
Slide 8
COUPON VERSES ADVERTISEMENT 87% of all shoppers use coupons
Coupon usage is up 40% in 2011 from previous years 48% of coupon
users represent household incomes > $50,000 69% of primary
shopper reports that they frequently or almost always check or clip
coupons as part of their normal shopping behavior 66% of consumers
are becoming more focused on finding deals and saving money as the
cost of living continues to rise 77% of consumers say they use the
money they save with coupons to splurge on other items (generally
in the same store) 71% of consumers said they would try a new brand
or company if they had a good deal or coupon even if they were
devoted to one of the brand/companys competitors
Slide 9
CONSUMERS ARE USING COUPONS! Age % Using Coupons 18-2469.7%
25-3478.2% 35-4481.5% 45-5479.0% 55-6480.6% 65+72.0% Income % Using
Coupons < $25,00072.2% $25,000-$50,00078.9% $50,000-$76,00081.7%
> $75,00077.6% Gender % Using Coupons Male69% Female86%
Education % Using Coupons High School73.2% Some
College/Graduate80.1% Post Graduate79.8% Promotion Marketing
Association, NCH Marketing Services, National Grocers Association,
Consumer Survey Report, 2011, IRI, Quarterly MarketPulse Survey,
March 2011, NAA, How America Shops and Spends, 2011
Slide 10
AD RATES One-Sixth $348 = $174 x 2 OR $298 (Prepaid Special)
Regular Feature$348 = $174 x 2 OR $298 (Prepaid Special) One-Third
Film Strip$478 = $239 x 2 OR $478 (Prepaid Special) Large
Feature$498 = $249 x 2 OR $438 (Prepaid Special) Half Page
Poster$598 = $299 x 2 OR $498 (Prepaid Special) Regular Half
Page$598 = $299 x 2 OR $498 (Prepaid Special) Back Cover Large$848
= $424 x 2 OR $698 (Prepaid Special) Full Page Poster$948 = $474 x
2 OR $798 (Prepaid Special) Regular Full Page$948 = $474 x 2 OR
$798 (Prepaid Special) Rates based on annual insertion, cancelable
After two issues. Add $100 to each ad for non-two-time insertions.
Two Time Rate (each insertion)
Slide 11
PROOF SHEET
Slide 12
CATEGORY CLOSE OUT Vehicle Maintenance 1.Jiffy Lube 729-5823
2.Mel Hamilton Ford 462-3673 3.Tires Plus 942-1332 4.Westlink Auto
Service 722-9350