FPT FPT eCommerceeCommerce

R&D, and experiencesR&D, and experiences

FPT FPT eCommerceeCommerce

R&D, and experiencesR&D, and experiences

Son. Thai ThanhSon. Thai ThanhFPT eCommerce R&D CenterFPT eCommerce R&D Center

FPT CorporationFPT Corporation

Son. Thai ThanhSon. Thai ThanhFPT eCommerce R&D CenterFPT eCommerce R&D Center

FPT CorporationFPT Corporation

FPT in briefFPT in brief

Internet business in FPTInternet business in FPT

eCommerce in Vietnam at a glanceeCommerce in Vietnam at a glance

FPT experiences in eCommerce R&DFPT experiences in eCommerce R&D

Future planFuture plan

Finding source for cooperationFinding source for cooperation

Q & AQ & A

ContentContentContentContent

FPT in FPT in briefbrief

Establish in 1988Establish in 1988

Forcusing in IT business and software Forcusing in IT business and software outsourcingoutsourcing

The bigest IT company in VietnamThe bigest IT company in Vietnam

Second largest ISP in VietnamSecond largest ISP in Vietnam

One of the pioneers in eCommerce One of the pioneers in eCommerce DevelopmentDevelopment

Internet business in Internet business in FPTFPT

Internet business is one of the most Internet business is one of the most success business of FPTsuccess business of FPT

50.000 users ~ 35% 50.000 users ~ 35%

90.000 internet card ~ 90%90.000 internet card ~ 90%

4MB lease line/40MB4MB lease line/40MB

Most famous and success services of Most famous and success services of FPT ISP: FPT ISP: Prepaid Internet CardPrepaid Internet Card, ,

eNewspaper eNewspaper vnExpressvnExpress

eCommerce in Vietnam eCommerce in Vietnam at a glanceat a glance

Institution

• Government• Merchants• Manufacturers• Suppliers• Consumers

Processes• Marketing

• Sales• Payment• Fulfillment• Support

Networks• Intranet• Extranet• Internet

Source: David Kosiur, Understanding Electronic Commerce, Microsoft Press, 1997.

ElectronicCommerceElectronicCommerce

Internet userInternet user

Internet Users in Vietnam ~ 170.000Internet Users in Vietnam ~ 170.000

Only 3-4% enterprises have their own website and Only 3-4% enterprises have their own website and domain-name (about 3000 sites country-wide)domain-name (about 3000 sites country-wide)

Very few people are anable for payment online by Very few people are anable for payment online by using Credit card (~ 10.000)using Credit card (~ 10.000)

eCommerce’s still not a mean for business eCommerce’s still not a mean for business exchange or high-value trade promotion facilitiesexchange or high-value trade promotion facilities

Internet users and SMEs don’t have enough the Internet users and SMEs don’t have enough the knowlede, experiences and human resources for knowlede, experiences and human resources for operating and taking part in the online businessoperating and taking part in the online business

eCommerce Service eCommerce Service ProvidersProviders

Cã mét vµi Site ®¬n ®iÖu vµ thiÕu th«ng tin chCã mét vµi Site ®¬n ®iÖu vµ thiÕu th«ng tin chưa ưa thực sự thu hút người sử dụng như: thực sự thu hút người sử dụng như:

(vietnamthink.com, ebdiscovery.com, yes.com.vn, b2vn.com, bvom.com,… )… )

Mét sè c«ng ty n íc ngoµi b¾t ®Çu th©m nhËp thÞ Mét sè c«ng ty n íc ngoµi b¾t ®Çu th©m nhËp thÞ tr êng ViÖt nam (Mtr êng ViÖt nam (Meetchina, ATI, Vietnam.com, eetchina, ATI, Vietnam.com,

Webhood.com)Webhood.com)

CCác doanh nghiệp tham gia TMÐT Việt nam bắt đầu ác doanh nghiệp tham gia TMÐT Việt nam bắt đầu nản chí vì đầu tư chưa hiệu quả và từng bước thu nản chí vì đầu tư chưa hiệu quả và từng bước thu

hẹp qui mô đầu tư chờ thời điểm thích hợp hơnhẹp qui mô đầu tư chờ thời điểm thích hợp hơn

Governmant Policies and Governmant Policies and supportsupport

Government is still not very interested in e-Government is still not very interested in e-CommerceCommerce

The policies and legal document in Internet The policies and legal document in Internet regulation are still overlappedregulation are still overlapped

Trade promotion agencies don’t have the Trade promotion agencies don’t have the right policies and powerfull method to right policies and powerfull method to

speed up the eCommerce development speed up the eCommerce development and implement in SMEsand implement in SMEs

eCommerce R&D in FPTeCommerce R&D in FPT

Since beginning - Since beginning - 19971997

Before 1997 – Vietnam Wisdom (Tri tue Viet Nam Before 1997 – Vietnam Wisdom (Tri tue Viet Nam Extranet)Extranet)

Since 1997 FPT was very intered in eCommerce and Since 1997 FPT was very intered in eCommerce and start their first eCommerce websitestart their first eCommerce website

The first FPT eCommerce was a B2C business system The first FPT eCommerce was a B2C business system such as Amazon.comsuch as Amazon.com

There’re too many difficulties to be success with B2C There’re too many difficulties to be success with B2C modelling in Vietnam.modelling in Vietnam.

Redefine e-concept and rewirte development plan for Redefine e-concept and rewirte development plan for eCommerce from early of year 2000.eCommerce from early of year 2000.

More research about Vietnam situation, compare with More research about Vietnam situation, compare with other country and try to find the right business other country and try to find the right business

modell for Vietnam eCommercemodell for Vietnam eCommerce

B2VN Basic ConceptB2VN Basic Concept

B2VN modeling base on the B2VN modeling base on the understanding of eCommerce as follows:understanding of eCommerce as follows:

Using High-Tech in Business System for:Using High-Tech in Business System for:

Speed-up the process in order to get more profit, more Speed-up the process in order to get more profit, more customers.customers.

Try to serve anyone in the World at any time. (24/7 Try to serve anyone in the World at any time. (24/7 Service)Service)

Using High-Tech to complete customer requirement in Using High-Tech to complete customer requirement in shortest time with lowest cost and most secure.shortest time with lowest cost and most secure.

B2VN ModellingB2VN ModellingB2BB2B - Business to Business - Business to Business

B2CB2C - Business to Consumer - Business to Consumer

C2CC2C - Consumer to Consumer - Consumer to Consumer

121121 - One to One - One to One

mCommerce – Mobile CommercemCommerce – Mobile Commerce

We choose We choose B2BB2B for development for development B2VN.COMB2VN.COM as the first Business as the first Business

Portal for Vietnamese SMEsPortal for Vietnamese SMEs

B2VN B2VN ScopeScope

Generally B2B business has 3 phases:Generally B2B business has 3 phases:

Web Hosting and Information phaseWeb Hosting and Information phase

Negotiation phase (Offer, enquiry)Negotiation phase (Offer, enquiry)

Transaction phase (Buy, Order, Payment Transaction phase (Buy, Order, Payment online)online)

In 2001 - 2002 period b2vn will be In 2001 - 2002 period b2vn will be developed the 1developed the 1stst and 2 and 2ndnd phase to create phase to create

new advertiding media and trade new advertiding media and trade promotion facilitiy for SMEs in Vietnampromotion facilitiy for SMEs in Vietnam

B2VN ServicesB2VN Services

Company ProfileCompany Profile

ShowroomShowroom

WebtoolWebtool

Offers, enquiriesOffers, enquiries

News subscribeNews subscribe

Legal document subscribeLegal document subscribe

Advertising services with very low priceAdvertising services with very low price

B2VN effectB2VN effect

Teach the use how to use search tools on the Teach the use how to use search tools on the InternetInternet

Practise with online security to protect own data – Practise with online security to protect own data – B2VN user have their own account and password

Collect the right information to put on the internet – Collect the right information to put on the internet – Offers, enquiries

Organize and buld a corporate website – Organize and buld a corporate website – Webtool

Provide of budget for Business Website building, Provide of budget for Business Website building, maintenance and promoting their websitemaintenance and promoting their website

B2VN B2VN future future planplan

Limit technology research, more market Limit technology research, more market and business modell research in 2002and business modell research in 2002

Keep the existing system running stable Keep the existing system running stable and promote to SMEsand promote to SMEs

Seeking the supports and cooperations Seeking the supports and cooperations from the Trade Promotion agencies from the Trade Promotion agencies

such as VietTrade, VCCI… and such as VietTrade, VCCI… and oversea fundingoversea funding

Try to get the right usersTry to get the right users

b2vnb2vnBusinessBusiness

totoVietnamVietnam

wish to be a business portal of Vietnam

Q&AQ&A

Thank YouThank You

b2vn.com89 Lang Ha St, Dongda - Hanoi - Vietnam

Tel: (844) 8560-300 Direct: (844) 514 3661 Fax: (844) 8560-315

Hotline: 090 440 9291http://www.b2vn.com

E-mail: sontt@fpt.com.vn