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IX Reach adds new London data centre LDeX to its expansivenetwork - 22/08/2012
IX Reach, a layer 2Ethernet carrier, is pleasedto have become a partner ofLDeX and added LDeX1 - astate of the art, networkindependent 22,000sq ftLondon data centre - to itsPoP (Point of Presence) listand is able to offer their fullrange of services; capacityfrom 100Mbps to multiple10Gbps over Point-to-Point/Multipoint connection, fullcolocation options and alsoa Direct Connect into theAmazon Web Services(AWS) Cloud platform.
By using rack space in theGreater London area datacentre, LDeX1, inconjunction with IX Reach,customers will benefit frombeing situated in a highlysecure and cutting edge colocation facility, taking advantage of short route connectivity to the mainLondon city sites and connect on to IX Reach's expansive international footprint in the samemanner as from any other site but without the inner London price.
Steve Wilcox, Founder and CTO of IX Reach, commented regarding the recent addition: "It's greatto see a new independent data centre opening up in a popular city such as London; it's importantfor customers to have choice and variety as to where they have their presence.
For companies wanting to keep costs down but still have an excellent connection to the morecentral data centres and Internet Exchanges, LDeX is the perfect solution." IX Reach's broad andfar-reaching network footprint includes key cities across Europe and North America and within itsInternational and Metro connectivity portfolio, IX Reach also offers Remote Peering enablingcustomers to connect to all of the major Internet Exchanges including; LINX, AMS-IX, DE-CIX,France IX, Netnod, and MIX.
Matt Edgley, Sales Director at London Data Exchange, commented: "We have a responsibility atLDeX to attract the best providers to the facility and through this partnership with IX Reach we've
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maintained this commitment.
There is nowhere our clients cannot reach with their data and providers, ISPs and carriers ensuringa tailor made solution delivered over a robust and reliable network.
Whatever your network needs, IX Reach is a one stop shop solutions provider who include eachrequired element to an exact specification to improve businesses such as large corporates, contentproviders, ISPs and carriers ensuring a tailor made solution delivered over a robust and reliablenetwork.
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Easynet connects to France-IX internet exchangeMonday 3 September 2012 | 11:45 CET | News
Network, hosting and cloud integration company Easynet Global Services has joined theFrance-IX internet exchange. Easynet decided to connect directly when it saw that traffic wasgrowing through an interconnection between France-IX and the Sfinx exchange in Paris, towhich the company has been connected for several years, Easynet transit and peering strategymanager Nigel Titley. France-IX now interconnects over 165 local and international networks toits infrastructure based on eight points of presence in Paris and one in Marseille. Easynet hascustomers at over 50 co-locations around the world.
Categories: Internet
Companies: Easynet / France-IX
Countries: France
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IPv6 traffic still nearly insignificant, says France-IX
France-IX waives fees at Marseille PoP
Easynet launches hybrid cloud service in France
France IX carries over 100 Gbps of traffic
Easynet France names Tayac as head of hosted services
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http://www.it-analysis.com/enterprise/technology/news_release.php?rel=34306
France-IX And Top-IX Link Their Internet Exchange Points
Paris, October, 8th 2012 -France-IX, the Frenchinternet exchange point,has just activated a 1Gbpslink to Milan where one ofthe Top-IX points ofpresence is based.
This partnership betweenthe two internet exchangepoints will boost peeringbetween members fromboth countries.
The layer 2 interconnection,operational this month,logically brings traffic to allmembers from France-IXand Top-IX through theextension of France-IXunicast VLAN to Top-IX andvice-versa.
As previousinterconnections set up by France-IX with other IXPs, namely Lu-cix, LyonIX and SFINX, any peercan use the link up to 100Mbps.
When reaching a higher need of traffic, the member will have to connect directly to the other IXP onits own or via a reseller.
The reseller provides then the long-haul connection together with the connection port to the internetexchange.
To benefit from the interconnection, members need to contact their internet exchange NOC and theservice will be put in place quickly.
Franck Simon, managing director at France-IX, is delighted with this new project: "From day one ithas been in France-IX's strategy to build partnerships with IXPS located in nearby cities andcountries so we could provide to our members some new peering opportunities without addingcosts on the bills." Mr Silvano Giorcelli, MD at Top-IX, emphasizes the advantage: "Top-IX supportsinternational partnerships that allow our members an important chance to cost-effectively expand
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their business in Europe.
We are proud to do it with France-IX, one of the major Internet hubs in Europe." Further InformationRealWire Jonathan Dolby Managing Director Tel: +44 (0)1522 883640 Email:
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FRANCE IX GBR
08 October 2012 | Kavit Majithia
France-IX establishes interconnectionin Milan
French internet exchange France-IX has activated a 1Gbps link to Milan.
The connection, which is based at Top-IX’s PoP, is designed to boost peering between Italy and France.The layer 2 interconnection will become operational this month, and will bring traffic to all members fromFrance-IX and Top-IX.
France-IX other interconnection agreements with internet exchange providers includes links with Lu-cix,LyonIX and SFINX, and is capable of achieving 100Gbps speeds.
France-IX’s platform works to connect directly to another internet exchange provider, on its own or via areseller if traffic increases.
“From day one it has been in France IX’s strategy to build partnerships with IXPs located in nearby citiesand countries so we could provide to our members some new peering opportunities without adding costson the bills,” said Franck Simon, managing director at France-IX.
The reseller provides long-haul connection together with the connection point to the internet exchange, andmembers must contact their internet exchange NOC to put the service in place quickly.
Silvano Giorcelli, MD at Top-IX outlined his delight at offering its customers wider reach throughpartnership with France-IX. “Top-IX supports international partnerships that allow our members animportant chance to cost-effectively expand their business in Europe.”
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euNetworks extends low latency routein EuropeeuNetworks has extended its new low latency routeto connect Basildon in the UK to Frankfurt,Germany, through its dedicated finance network.
NTT launches Vienna PoPNTT has extended its global IP network to Austriawith a PoP in Vienna.
Reliance Globalcom deploys Ciena's40G on FNAL networkReliance Globalcom has upgraded its FNALterrestrial backhaul network in the Asia-Pacificregion to support optical transport technology.
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France-IX
invites CSPs
to peer via Marseilles Francophone Africa communication service providers will be able to cut internet transit and switching costs
by peering via France-TX' s new peering point in Marseilles.
CEO Franck Simon claims that peering via Marseilles rather than London
, Frankfurt
, Amsterdam or
the US allows customers in North Africa to take advantage of European IP transit prices that are " one-two-thousandth " of the prices they usually pay for transit.
He adds they can also slash
roundtrip message times of up to one second by 80 per cent , and dramatically improve quality of service because of shorter routes.
According to Simon , six submarine cables land in Marseilles which gives customers plenty of choice of alternate routes .
" This
makes possible a completely new set of applications ,
" he says. To get things started , France-IX is
offering a 20 per cent discount on its Paris prices , plus ' slow start' pricing that allows customers to ' pay as they go' for traffic on ports that
range from 100Mbps to 10Gbps. Simon says France-IX is also
working with the Internet Society on the African Union' s EUR5m Axis project to set up regional and national intemet peering points
( IXPs ) . At a recent conference on
African IXPs , Mortar Yedaly , head of the information society division at the African Union Commission ,
said service providers on the continent were paying USD600m a
year in IP transit costs . Most of this could be saved by having local and cross-border peering.
Simon believes African internet traffic should stay in Africa ,but when for Europe ,
the Middle East or Asia , Marseilles offered the best ,
quickest and cheapest route . He
says that this is especially true for North African countries and , given the common language , with the rest of Francophone Africa.
1 / 1Copyright (Northern African Wireless Communications)
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Internet exchange France-IX has exclusively told Capacity that Middle Eastern giant Etisalat has signed up to its platform for interconnection within its Paris and Marseilles PoPs.
The deal , which has a contract term of one year ,
represents a major step for the French company in its bid to secure more contracts with Middle Eastern and north African players in 2013.
Franck Simon , managing director at France-IX said France' s location ,as one of the closest countries in Europe to North Africa and the Middle East was a major reason why many companies in the regions were interested in connecting to the France-IX platform.
" When you consider the amount of French-speaking countries in North Africa and
theMiddle East , it makes sense to find interconnection within France to address the European market ,
" he said .
" Our deal with Etisalat is just the first process
, and shows our ability in
capturing the big carriers. "
With North Africa and the Middle East in particular emerging as markets with a specific focus on content services ,
Simon noted the importance for carriers in the regions to establish connections with the major CDNs operating in the market . He noted that some countries in North Africa in particular
"
do not even have a Google cache , which is one of the major advantages of connecting on to an exchange "
.
" We are connected to the major CDNs ,including Google
, Limelight ,
Amazon and Microsoft , and a lot of the carriers
Etisalat connects to France-IX platform connecting to the platform are gaining access to caching and peering services they require to address high data demands ,
"
added Simon. France-IX' s new initiative
focusses on providing operators with a reseller programme , in which carriers can sell IP transit connectivity to other companies on the internet exchange platform . Simon said it is important for the exchange platform to develop such services because big carriers "
no longer like to strike multiple contracts in a different country "
.
He told Capacity :
"
Increasingly we are seeing carriers seek
global contracts and interconnect companies in such a way that they can act as both sellers and resellers on the platform. "
Etisalat was not available to comment at this stage.
1 / 1Copyright (Capacity Magazine)
No reproduction without authorisationFRANCE IX GBR
25/02/13 IX Reach adds 15 members to France-IX internet exchange - Telecompaper
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IX Reach adds 15 members to France-IX internetexchangeWednesday 20 February 2013 | 21:30 CET | News
UK-based Layer 2 carrier IX Reach, which operates its own MPLS network in the North America
and Europe, has added over 15 new members to the France-IX internet exchange. IX Reach
offered a free 100MB connection to France-IX for a limited time during which more than 15
companies took the opportunity to open up their network into the French hub and have become
the latest members of France-IX. "To bring more than 15 companies to an internet exchange in
a period of less than two weeks is almost unheard of", said IX Reach founder and CTO Stephen
Wilcox. France-IX has over 200 members and peak traffic of over 160 Gbps making it one of
the largest IXPs in France. IX Reach provides capacities ranging from 100 Mbps to multiple 10
Gbps from any on-net location to France-IX, opening up the country to the rest of Europe and
North America.
Categories: Internet
Companies: France-IX / IX Reach
Countries: France
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France-IX signs 200th customer, Rue du Commerce
France-IX, Top-IX link internet exchange points
Easynet connects to France-IX internet exchange
France-IX waives fees at Marseille PoP
France IX launches reseller programme
France IX carries over 100 Gbps of traffic
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IX Reach
Wednesday 20 February 2013
IX Reach, a layer 2 carrier with its own global network, has built on its solid reputation of being a leadingInternet Exchange (IX) connection provider after its recent push with its neighbours across the Channel,France-IX.
For a limited time, IX Reach offered a free 100Mb connection into France-IX, the popular Parisian Exchange;more than 15 companies seized the opportunity to open up their network into the French hub and have becomethe latest France-IX members.
Stephen Wilcox, Founder and CTO of IX Reach commented, “To bring more than 15 companies to an InternetExchange in a period of less than two weeks is almost unheard of. We feel privileged to work with France-IXand be able to offer this ‘no obligation’ deal and boost France-IX’s name and popularity within the UKmarketplace.”
Solène Souquet, marketing manager of France-IX explained, “We’re grateful to be working closely with IXReach promoting the services of France-IX. Working with a company well known for providing IX connectionsadds a certain gravitas, and opens up France-IX to companies that otherwise may not have joined.
France-IX has over 200 members and peak traffic of over 160Gbps making it one of the largest IXPs in France.Using IX Reach to provide direct connections to France-IX enables customers broader access through itscomprehensive global MPLS Ethernet network.
IX Reach provides capacities ranging from 100Mbps to multiple 10Gbps from any on-net location to France-IX,opening up the country to the rest of Europe and North America.
IX Reach says 'bienvenue' to new France-IX members http://www.totaltele.com/printablearticle.aspx?ID=479560
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Internet innovation :Operators embrace local traffic exchange to cut costs and boost performance Chris Drake
Executive summary
ª Internet exchange points IXPs offer a wide range of benefits to network operators ,
including reduced costs , improved traffic performance , greater bandwidth availability and access to more vibrant wholesale markets.
ª For large content providers and content-delivery networks CDNs IXPs offer a way of reducing the volume of traffic they transport over long distances . This helps them lower transit costs and contributes to the improved quality and performance of online traffic.
ª Over the next five years , strong Internet-user growth , improvements in the quality of Internet connectivity and the consumption of new forms of online content will result in new IXPs' being established in regions that have traditionally lacked their own exchange.
ª In order to deliver Internet traffic as close to end-users as possible , large content providers and CDNs
, such as Google and Akamai
, will support the establishment of
new IXPs . Africa will be a major focus of attention for both companies. ª The expansion of large content providers' and CDNs' presence at IXPs in new regions
will produce strong " network effects ,
" encouraging ISPs and other network operators to establish a peering presence at the IXP.
ª In countries with fragmented or inadequate IXP infrastructure , network operators should take a lead in establishing new IXP facilities . Opportunities exist in both emerging and developed markets.
ª Operators should collaborate to widely publicize the conditions that need to be present for a new IXP to succeed . Such initiatives should be targeted at government and regulatory authorities in markets that have been slow to embrace the local IXP concept.
Market status
For network operators , Internet exchange points IXPs can reduce costs , improve traffic performance ,
increase bandwidth availability and provide access to more-vibrant wholesale markets ( see fig . 1
) . For large content providers and content-delivery networks CDNs IXPs
help reduce the amount of traffic these players transport over long distances , which in turn
helps them lower their transit costs and contributes to the improved quality and performance of online traffic.
1 / 9Copyright (Telecom Markets)
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Fig . 1 : Benefits of IXPs
Benefit
Network effects
Wholesale competition
Improved performance
Market development
Bandwidth creation
Local content
Content delivery
Source : informa Telecoms IS Media
Description Exchange-based interconnection enables participants to save on technical and management costs by removing or reducing the need to maintain numerous separate agreements with other network operators . IXPs also enable content to be exchanged closer to its point of origin ar consumption .This enables network operators to reduce the transit coats they have to pay when routing traffic to IXPs further away. The more participants in an IXP , and the more traffic they exchange_ the more attractive it is for other companies to ca-locate at the same exchange . In addition to facilitating traffic
exchange between backbone operators anc!.ISPs , IXPs have attracted other Internet
players , such as content owners and Cdtis . These companies also reduce their need b
buy transit from backbone operators. The IXP afters ISPs more choice of how to route their upstream traffic b the rest of the Internet . This helps produce a more competitive wholesale transit market. Traffic can be exchanged locally_ closer lo the point of origin and the point of cansumplian . This reduces the need for
"
trombuning ,
"
the process whereby Internet traffic is sent on unnecessarily long and costly routes befogs reaching its final destination. Exchanging locally has positive implications for the performance and speed of local Internet connections and the quality of online content Local IXPs enable ISPs to reduce the amount they spend on internatianal transit . This means they can lower the cost of Internet access far businesses and consumers while freeing up resources Mr reinvestment in Internet assets
, including infrastructure and
services. Local IXPs reduce the need to use tang-distance transmission capacity for in-region traffic . This means that more bandwidth becomes available far local users. Tile presence of an IXP helps encourage more local content development and creates an incentive FIN hosting services locally , because of lower costs and growth in the number of local users
, who are able to access online services faster and more cost effectively.
In addibon to deploying edge caching technology within local operator networks . large CDNs such as Akarnai
, Go-ogle and Limelight Networks_ maintain caching servers within or close to major IXPs . This enables them to deliver both locally produced Internet content and content generated by large internatianal providers closer to end-users.
At a global level , the number of IXPs continues to grow to meet rising capacity requirements. At the same time ,these key "
centers of collaboration " between network operators are attracting an increasing number of participants ,which are looking to capitalize on the performance and cost-saving benefits . IXPs have therefore become an essential part of the Internet' s ecosystem.
On the one hand , IXPs enable public peering between three or more operators , via a single switch , as an alternative or complement to bilateral " private peering. " On the other hand ,
IXPs produce strong " network effects ,
" attracting an increasingly diverse range of network operators , including content providers , backbone-network operators , ISPs , educational and government bodies and content-delivery networks CDNs ( seefig . 2
) . The more participants
at an IXP the more fluid and dynamic the market is for traffic exchange.
Fig . 2 : I PX operational model
" Private peering " Public peering
4111 ,4-4110
Source : Informa Telecoms & Media
361
I
41 , Regional spread of IXPs continues The establishment of new IXPs over the past few years reflects the growing demand for online content in specific countries and regions . For example , between 2008 and 2012 several countries " including the Dominican Republic , Haiti , Ghana , Laos , Lithuania , Malawi , Pakistan ,
2 / 9Copyright (Telecom Markets)
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SaudiArabia and Serbia " saw the launch of their first IXP . At the same time , IXPs were launched in new cities and regions in a number of countries
, including Brazil , France
, Germany ,
India , Indonesia , Italy , Russia , South Africa , the UK and the US .By end-2012 , there were 363 active IXPs globally . However , almost half of these were in Western Europe and North America ( see fig . 3 ).
Fig . 3 : Number of IXPs by region
Western Europe
North America
Asia Pacific Developed
Eastern Europe
Latin America
Asia Pacific Developing
Africa
Middle East
Source : Packet Clearing House
0 10 20 30 40 50 60 70 80 90 100
No . of IXPs
Furthermore , most of the world '
s largest IXPs " measured according to throughput ( the peak incoming data rate they support
) " continue to be found in North America , Western Europe ,
Japan and Hong Kong ( see fig . 4 ) , despite the steady emergence of IXPs in other countries and regions and the strong growth being experienced by some of them . Other ways of comparing IXPs include ranking them according to the number of participants . Looked at this way , several emerging-market exchanges make it into the top 10 , including the Moscow Internet Exchange and Brazil '
s PTT.
3 / 9Copyright (Telecom Markets)
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Fig . 4 : Top 25 global IXPs , by number of participants
Acronym Name
1 Egubite Eguinix Exchange
2 jAMS-IX
3 ' I3E-CU(
LINX
PTT Me.tro
6 MS K-1X
7 NL-ix
10 France-IX
11 liKIX 12 TorIX
13 SIX 14 MIX 15 NYIIX
German Commercial Internet
Exchange London Internet Exchange PTT Metro
8 PLIX Polish Internet Exchange Any2 Any2 Exchange
Seattle Internet Exchange .1J5Milan Internet Exchange Italy New York International Internet US
Exchange 15 SwissIX Swiss Internet Exchange Switzerland
17 JP1X Japan Internet Exchange Japan 1B LONAP London Network Access Point UK
19 LJA-IX Ukrainian Internet Exchange Ukraine Network
20 NIX1 National Internet Exchange of India Mumbai Delhi , Chennai.. India Kolkala
Hyderabad . Ahmedabad 21 VIX ViennaInternet Exchange Austria Vienna 22 NIX._C2 Neutral Internet Exchange of Czech Republic Prague
the Czech Republic European Commercial Internet -Germany --iDusseldorf ,
Berlin , Hamburg 23 ECIX
Exchange
24 SFINX Service for French Internet Exchange
25 SP -IXSaint-Petersburg Internet Exchange
Note : Statistics updated in Feb-13
Source. , informs refeoams B An' etl.a
Amsterdam Internet Exchange Netherlands
Moscow Internet Exchange Russia Netherlands Internet Exchange Netherlands
France-IX France
Hong Kong Internet Exchange Hong Kong The Toronto Internet Exchange Canada
Countriesnegi Cities Established Number of Maximum Average e .
participants throughput throughput
{ Ghost ( Ghost US .Europe , London , Pans , Amsterdam , 1998 756 1.409 090 Asia Pacific Frankhat Munich
. Zurich. Gene. , New York_ Ashburn Shrginia Chicago
. Dallas ,
Loa Angeles , San Jose_ Tokyo
. Hong Kong.
Singapore , Sydney Amsterdam . Haarlem 1997 535 2147 1.388
Schiphol-Rijk -Germany Dusseldorf
. Frankfurt
.1995 480 + 2232 1_314
Hamburg . Munich UK " London 1984 459 1_534 924 Brazil :Americana . Belo Horizonte
, 2094 402 152 94
!Brasilia . Campine Grande ,
,C ,arepinas Curitiba ,
Fkinanopolis ,Fortaleza
,
.Goiania . Londrina , Porto Alegre
, Recife
, Rio de
Janeiro , Salvador , Sao Jose dos Campos . Sao Paula
Moscow 1995 371 891 465 Aalsmeer
, Alblasserdam 2092 343 225 220
Atreus , Ar.terdarn Arnhem
,Ede
, UndhoVen
Enschede , Groningen. Haarlem
, Hengelo ,
Hilversum , Maastricht Dude Meer
. Pijen , Rotterdam ,
Schiphol-Rijk , Steenbergen Zuidbrosk ,Zwolle
Poland Warsaw 2096 223 273 160 US Los Angeles ; San Jose : 2095 218 250 190
Miami ; Washington , DC ;
Boston ;Chicago ; Reston. Va Naw Ydrk Paris 2010 198 171 106
Hong Kali_ 1995 1185. 250 152 Toronto 1998 189 115 71
_Seattle _Milan
New York
Zurich Tokyo
London Kiew
France ( Pads
Russia IS . Petersburg
1997
2900 1995
158145 105
144 117 71 139 232 187
2091 139 36 23 1997 128 152 101
1997 127 19 12 2090 123 359 197
2093 118 29 10
1996 112 195 54 1996 104 227 127
2093 99 815 49
1995 94 na na
2095 92 59 32
Globally , roughly 95 countries now have at least one IXP , However , 104 countries still do
not have one . North Africa , the Middle East and Central Asia are notable for having low IXP
penetration rates.
Content providers and CDNs expand their IXP presence " Pure play " CDNs , such as Akamai and Limelight Networks
, and large content providers and
distributors , such as Google , Netflix ,
Amazon , Microsoft
, Yahoo and Facebook
, use IXPs to
lower the amount of transit they have to buy from tier 1 networks .Using IXPs also supports their ability to deliver content closer to end-users.
Although there is considerable variation in the number and location of IXPs used by CDNs and major content providers ( see fig . 5
) , growing international demand for online content is encouraging these companies to use new IXPs in emerging regions . Given the continent' s
rapid Internet-user growth rates , many large content providers are watching Africa with interest and anticipate the need to establish a presence at major continental IXPs . Google is the only major content provider and CDN that peers at IXPs in Africa . But Akamai recently announced plans to establish an IXP presence in South Africa.
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Fig . 5 : CDN and content owner presence at global IXPs , by region
" Africa and Middle East Asia Pacific Europe Latin America North America
70
60 M" 8?_ 50
_mumiii 40
z 30
20
10
Akamai Google Microsoft Limelight Amazon Yahoo Facebook Netflix Networks
Source : Informs Telecoms & Media
In addition to peering with other network operators at IXPs many large CDNs and content providers maintain edge-caching servers within the data centers housing the IXP . The topography of these companies' edge networks or CDNs varies considerably . For example ,
although Akamai , Google and Netflix deploy edge servers at IXPs they also maintain edge servers within ISP networks and local-access networks .By contrast , Microsoft , Limelight Networks and Amazon operate CDNs that rely either predominately or entirely on edge servers deployed at IXPs.
Market dynamics
Focusing simply on the total number of IXPs conceals the fact that many are generally inactive or have only a tiny number of participants . The establishment of an IXP does not guarantee its success as a fully operational center for Internet traffic exchange . The success of new IXPs depends on a range of factors , including the following :
ª The right regulatory environment " several competitive operators , ideally open-access networks and no overly dominant incumbent.
ª The right cooperative environment " a constructive working relationship between operators that also compete with one another.
ª An agreed location for the new IXP " a large , established data center or a basement or broom closet in a neutral location , for example.
Communications service providers CSPs looking to exchange traffic with one another or with content providers and CDNs need to be aware of the peering policies of potential partner networks . Most major content providers that peer with other operators have "
open peering policies.
" This means that they generally agree to peer with other operators in a single location without any conditions . Some companies , including Microsoft and Limelight Networks
, say they have " selective peering policies "
:Although they are generally willing to peer with other operators , they might set certain conditions , such as the need to meet peering partners in multiple locations or to ensure that a minimum traffic volume is exchanged. Google generally has an open peering policy , subject to a few basic technical , commercial and legal requirements . By contrast , Netflix actively peers with networks that have end-users viewing Netflix content . Since extending its operations outside North America , Netflix has expanded its peering activities to non-US IXPs including London' s LINX , Amsterdam' s
AMSIX Sweden' s NetNod and Brazil '
s PTT METRO Exchange.
Large networks that need to distribute traffic to multiple locations will typically use several IXPs . This enables them to keep local traffic within the same region , with positive implications for traffic performance and reduced transit costs . Peering in multiple locations also enables large networks to insure themselves against the possibility of redundancy on specific portions of their networks.
Partnerships between IXPs To provide their network-operator participants with access to a greater number of peering partners , some IXPs have forged partnerships with IXPs in neighboring countries or cities. Large content providers and CDNs have been key supporters of partnerships between IXPs because of the time and cost-effective way these partnerships enable them to establish peering partners with new operators.
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Anexample of a major DCP that has grown thanks to partnerships with neighboring IXPs is the France-DC . The France-DC was launched in 2010 with Akamai and Google as major backers and founding members . In addition to Akamai and Google , Limelight Networks , Amazon
,
Microsoft and Facebook all use the exchange . In October 2012 , the France-DC announced the launch of a 1Gbps interconnection with the TOP-DC in Turin , Italy . This development ,
which mirrors an earlier agreement with Luxembourg' s LU-CDC , will enable the creation of new peering opportunities for the members of both exchanges . Furthermore , the recent establishment of a France-DC point of presence in Marseille will enable clients to increase the amount of traffic they exchange internationally via various submarine cables that land in Marseille ( SEACOM , I-ME-WE , TGN Eurasia ).
'
Hot potato' vs . ' cold potato' routing Depending on their priorities , operators can take advantage of either " hot potato " or "
cold potato
" routing when exchanging network traffic with each other ( see fig . 6 ) . Hot-potato routing , which involves exchanging traffic as close as possible to the point of origin , is used by operators that want to minimize the cost and responsibility of carrying it between two locations . By contrast , cold-potato routing , which involves keeping traffic on a single network for as long as possible , is used by operators that want to maintain maximum control over their network traffic as it travels to end-users . Cold-potato routing is widely used by content providers and CDNs , which have an interest in ensuring that the performance of their traffic remains high throughout the journey to end-users.
Fig . 6 : ' Hot potato' vs . ' cold potato' routing
'
OD
Content owner
Cold-potato routing
Source : inform Telecoms & Media
End-users
Commercial and noncommercial IXPs Most network operators that need to exchange Internet traffic with other networks maintain a presence at both commercial and noncommercial ( non-profit-making )
IXPs . However , the reason for this relates less to the actual ownership model and more to factors such as the location , reliability and security of the exchange , as well as the other operators that maintain a peering presence at the exchange . Commercial DCPs are often run by the same co-location company that houses the exchange . In addition , some network operators " including large content providers and CDNs " use commercial DCPs because of the other services that are available at such facilities . For example , in addition to offering Internet-exchange facilities ,
companies such as Equinix , Telehouse ,Terremark and Intention operate international " carrierneutral " data-center facilities that sell a wide range of additional services
, such as co-location
,
outsourced IT infrastructure and security.
Market development
Spread of local IXPs Over the next five years , Informa expects to see new DCPs being established in regions that have traditionally lacked their own local exchange . There are various reasons for this , including strong Internet-user growth rates in emerging markets , improvements in the quality of Internet connectivity ,
and the consumption of new forms of online content. Emerging markets that could see the establishment of their first IXP , or additional IXPs , to support rapidly rising Internet-user numbers and traffic volumes include Ecuador , Peru , Iraq ,
Turkey and the Central Asian republics ( see fig . 7 ).
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Fig . 7 : Countries requiring new or additional IXPs
Lacks an active IXP facility Limited IXP infrastructure *
" Assessment of limited IXP infrastructure is based on an analysis of broadband-subscriber growth rates relative to the number or IXP facilities and participants. Source . Informa Telecoms & Media
Although emerging markets are poised for a significant increase in IXP activity , developed markets will also experience the launch or expansion of IXPs in cities and regions where Internet-traffic growth continues but there are no exchange facilities . For example ,
as part of its digital strategy for Scotland , the Scottish government has recommended the establishment of a direct link between a Scottish Internet exchange and the AMS-IX in Amsterdam . The move is expected to benefit the country' s online economy and support the government' s ambition to deliver 30Mbps network speed across Scotland by 2020 , in line with EU targets.
The spread of local IXPs to new cities and regions will take different forms . In some cases , this trend will involve an established IXP forging partnerships with IXPs in neighboring cities in order to facilitate traffic exchange between the members of all exchanges . This strategy has already been pursued by the France-1X and , as noted above , will form the basis for the expansion of Scotland '
s Internet-exchange facilities.
The next five to 10 years will also see established IXPs playing an increasing role in helping to launch local IXPs in emerging-market regions . In October 2012
, Amsterdam' s AMS-IX
announced an initiative with fiber-optic cable operator SEACOM to establish a local presence in Mombasa , Kenya . The AMS-IX is working with local parties to keep Internet traffic local and reduce the need to route it via major European exchanges .In addition to lowering capacity costs , the initiative should facilitate the flow of content from Europe and the US to southern and eastern Africa . The AMS-IX reportedly plans to develop similar models in other emerging markets.
In addition to launching local branches , established IXPs will also provide technical backing for upstart local IXPs . October 2012 saw the inauguration of the UAE-IXP in Dubai . Initiated by the country' s regulator and supported by Germany' s DE-CIX , the UAE-IXP will reduce latency times up to 80%% and costs for service providers in the Gulf region up to 70%%.
Google and Akamai to support new IXPs
Large content providers and CDNs , such as Google and Akamai will continue to support the establishment of new IXPs over the next few years . This reflects their interest in delivering Internet traffic as close to end-users as possible . Although they will not specify exact locations ,
such initiatives are likely to occur in countries , regions and cities where a new IXP has a greater chance of success , including markets with the right regulatory and competitive environments.
Of all regions , Africa will be a major focus of attention for both Google and Akamai as they look to support new IXP initiatives . Along with the Middle East , Africa has been experiencing some of the strongest Internet-subscriber growth rates , with the number of fixed and mobile broadband subscribers growing over 37%% combined in 2011 and 2012 ( compared with 10%%
in North America and 5%% in Western Europe ) .Furthermore , many parts of Africa lack a
functioning IXP this requires local Internet traffic to be exchanged at international facilities ,
with negative implications for cost and performance.
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Google already supports the Network Startup Resource Center , which has backed the establishment of several Internet exchanges in Africa . The NSRC provides equipment , training and other forms of support for new Internet exchanges . Meanwhile , Akamai is looking at how it can support the work of the nonprofit Internet Society ( ISOC
) in Africa in spinning off
multiple IXPs simultaneously.
In addition to supporting the establishment of new IXPs large content providers and CDNs will continue to use more IXPs around the world . This process will be gradual and will evolve in response to Internet-traffic-growth trends in specific regions . Akamai has announced plans to follow Google in establishing a presence at one of the African exchanges .Although this might help Akamai meet near-term demand for Internet content in South Africa , it is unlikely to be sufficient to meet long-term demand for online content elsewhere in Africa ( see fig . 8 ).
Google has a presence at three African IXPs ( in South Africa , Nigeria and Kenya ) , in addition to
operating caching servers with ISPs in many more locations . It is likely that Akamai and other CDNs content providers will use growing African IXPs , such as those in Nigeria , Kenya , Egypt ,
Tanzania , Angola and Uganda.
Fig . 8 : Google and Akamai to expand Africa IXP presence
Present at local IXP Likely to start using IXP within next live years
Source : Informa Telecoms & Media
Conclusions
In addition to benefiting the IXP participants with reduced transit costs and improved performance for their network traffic , the presence of content providers at local exchanges has the potential to stimulate content consumption . For example , the establishment of the Kenya IXP KIXP in the early 2000s subsequently encouraged Google to start providing its content from local servers in Kenya .
All Google traffic ( including mail , maps , searches , applications and documents
) now goes through the KIXP with ISPs paying only for local traffic and with Google
paying for the network capacity between Kenya and the US.
Conclusions and recommendations
11M "
Akamai
Content providers and CDNs will seek to harness the benefits of IXPs
Given their importance to traffic delivery and distribution strategies , large content providers and CDNs will steadily expand their use of IXPs worldwide . As the amount of Internet traffic they need to exchange with other networks grows , content providers and CDNs will seek to harness the various benefits of IXPs . CDNs will also increase their use of IXPs as locations for caching online content and storing it closer to end-users.
Content providers and CDNs will support the launch of new local IXPs
Large content distributors , such as Google and Akamai , will continue to support the establishment of new IXPs . Although they will not specify exact locations
, such initiatives are
more likely to occur in markets with the right regulatory and cooperative environments . Of all regions , Africa will be a major region of focus for both Google and Akamai as they look to support new IXP initiatives.
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Content-providerand CDN use of IXPs will create network effects The expansion of content providers' and CDNs' use of IXPs in new regions will produce strong
" network effects ,
" encouraging ISPs and other network operators to establish a peering presence at the IXP . The presence of content providers at local exchanges also has the potential to increase content consumption.
Many countries and regions will lack or remain far from an IXP Despite their proliferation , almost half of all IXPs are in Western Europe and North America. Even looking ahead to the next 10 years , many countries and regions will continue to lack or remain far from any IXP with obstacles to the establishment of new IXPs including a lack of telecoms-market liberalization
, limited competition and a poor awareness of the benefits of local traffic exchange.
Recommendations
Use IXPs for both traffic exchange and content caching Content providers and CDNs with rising traffic volumes should use IXPs as part of a wider " infrastructure strategy " that includes both local traffic exchange and the use of edge-caching technology . Such strategies have considerable potential to help IXP participants reduce their distribution and delivery costs while improving the performance of their online services.
Established IXPs should support upstart IXPs in emerging markets In supporting initiatives to launch new IXPs in emerging-market regions , Amsterdam' AMS-IX and Germany' s DE-CIX have set a precedent that could be replicated by other established IXPs . IXPs in Europe and North America in particular should explore collaborative opportunities with other network operators to introduce IXP facilities in Africa , Central Asia ,
the Middle East and Latin America.
Encourage IXP competition and growth in developed markets In countries with fragmented or inadequate IXP infrastructure
, CDNs and content providers
should take the lead in establishing new IXP facilities . The France-DC , now France' s largest IXP was the product of an initiative involving Google and Akamai . There is considerable potential for similar initiatives to be replicated in other developed countries , including the UK , the US ,
France and Germany.
Collaborate to promote and publicize the benefits of local IXPs Content providers and CDNs should collaborate with ISPs and established IXPs to promote and publicize the benefits of local IXPs . They should also collaborate to widely publicize the conditions that need to be present in order for a new IXP to succeed . Such initiatives should be targeted at government and regulatory authorities in markets that have been slow to embrace the local-IXP concept.
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Casestudy : Cloud computing transforms Amazon into a digital giant Chris Drake
Executive summary ª Amazon has become a sizable player in the Internet' s evolving ecosystem , in part
because of the growth of its cloud-computing and content-delivery business division ,
Amazon Web Services ( AWS ).
ª AWS has hundreds of thousands of customers in 190 countries using its cloudcomputing and content-delivery-network ( CDN
) services . They include "
new media "
companies , such as Netflix , Instagram , Pinterest and Spotify and " traditional "
businesses , such as Shell Oil , News International and Samsung . AWS' cloud and CDN infrastructure also support key Amazon retail offerings , including Amazon.com and the Kindle Fire.
ª Amazon operates an extensive international IP backbone , which connects the company' s multiple data centers and peering locations . The IP backbone is shared by AWS and Amazon' s retail business ,
Amazon.com. ª Amazon' s CDN business is supported by an international network of edge locations ,
deployed within major data centers . This helps AWS reduce its Internet transit costs and improve the quality and performance of its customers' traffic , one of which is Amazon.com.
ª Amazon lacks the sort of edge-caching strategy with ISPs that is being pursued by other major content providers , including Google , Facebook and Netflix.
ª As Amazon expands its own online-content business ,including growing as a provider of online video , it will need to explore new ways of supporting high-quality and cost-effective delivery . This might involve the development of new commercial and technological partnerships with ISPs.
ª As AWS looks to expand its cloud and CDN business , it should establish data-center operations and caching capabilities in markets such as Russia , India and Africa to capitalize on emerging growth opportunities.
Overview
Amazon has become a sizable player in the Internet' s evolving ecosystem , thanks largely to the growth of its cloud-computing and content-delivery business division ,
Amazon Web Services ( AWS ) .
A wholly owned business division of Amazon.com Inc. , AWS specializes in providing cloud-computing and content-delivery services to enterprise , government and business customers . To support the rapid growth of AWS over the past six years ,
Amazon has developed an extensive Internet presence based on an international IP backbone and a network of data centers , edge caches and peering arrangements . This has helped transform Amazon into a sizable player in the Internet' s evolving ecosystem.
AWS offers more than 30 different services , the most important of which are the following :
Amazon Elastic Compute Cloud ( EC2 ) " Launched in August 2006 , EC2 enables users to rent virtual computers , on demand , on which they can run their own computer applications or even their entire infrastructure. Amazon S3 ( Simple Storage Service
) " a cloud-based online storage service , first
launched in the US in March 2006 and in Europe in November 2007. Amazon CloudFront " Launched in November 2008 ,
Amazon CloudFront is a commercial CDN service that employs a " pay as you use " model .
Amazon CloudFront also delivers Amazon-owned digital assets , including the Amazon.com websites. Amazon Route 53 ( Route 53 ) " Launched in December 2010 , Route 53 is a scalable and SLA-backed domain-name service ( DNS
) that enables customers to route their users to
both AWS and non-AWS infrastructure.
AWS provides its cloud and content-delivery services to hundreds of thousands of customers in 190 countries around the world , including more than 20 ,000 CloudFront CDN customers
( see fig .
1 ).
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Fig . 1 : Selected AWS customers
Customer Amazon_com
Guardian News & Media IMDb Internel.Movie Database inhume
Kindle Fire
Lionsgate
Nelllix
Newsweek
PBS ( Public Broadcasting Service
)
Finterest
Spiagethr
Sprilily
ildretmaster
[ inlayer
: ibhibriba Telecoms & Med .
a
Type The world '
s largest online retailer
.Fighctaher of national UK newspapers the Guardian and the Observer Online provider of movie
, TV and
celebrity cantent Provider of information-based pre Aids services and events for businesses ,
academics and individuals
Free photo-sharing arid social network ;
Nought by Facebook in Sep-12 Mini tablet-computer version of Amazon_com' s Kindle e-hook reader
Gabel entertainment corporation that produces featUre Films and ti318ViSklil
shows
NASA' s Jet Propulsion NASA center for the robotic exploration Laboratory of space
Nasdaq QMX Securities-exchange firm
Provides an-demand streaming Internet cantenl in several American and ELM-Wean countries . Also provides flatrale DVD mailings in the US Media publication pravi.ding °Nine news coverage
Nonprofit corporation offering television and online content to American audiences Pinboard-style social photo-shalt 1g
wobble Germain psovitiiiTof TV and orijors
content
Swedish music-streaming service
North American e-curnmerce site for ticket sales and distribution AnglairCsitch firm providing a variety or products
, such as food
. cleaning and
health and wall-being
Services used Uses Amazon 53 to back up the majority of its Oracle databases .
Amazon
ClcudFront is also used for website and orline-canlent delivery. Uses Amazon EC2 far its Apple i Phone application and the Guardian News & Media Content AP I. Uses Amazon CloudFront to host search data for the !MEN ] magic-search feature . Also uses Amazon OloudFront to host the latest movie trailers. Upgraded SAP environment by archiving historical data with AWS. Amazon Virtual Private Cloud is used to establish the connactian between the SAP environment and AWS_ It enables SAP to interact with AWS as it would any traditional server. Uses Amazon 53 and Amazon EC2 to power its photo-sharing and storage 58P ice.
Uses Amazon 53 laud-storage platform to pri Tviiiie users with free storage for Their music , video . photographic and other types of digital content Uses Amazon 33 .
Amazon EC2 and Amazon Elastic Block Store to reduce costs
. increase flexibility
. improve security
, reduce the amount of
time it lakes to deploy Infrattrudwe and simplify backup and delarap : vary procedures
Uses Amazon EC2-Amazon Elastic Load Balancing . Amazon Route 53
( far DNS management and Amazon CloudFront to stream the images
and video associated with the !ending of Mars raver Curiosity. Amazon 53 is used to power NASDAQ' s Market Replay product , which enables customers to quickly access historical stock-price information . In September 2012 . AWS also launched , alongside Nasdaq , FirrOloud , a cloud service specifically designed for financial-services firms. Uses Amazon' s EC2 and Amazon 53 for the trarrscoding and storage of its library of streaming video content . Alma uses AWS for other beck-office and front-office systems.
sonline presence incorporates Amazon EC2 , Amman
Amazon Relational Database Service and the Amazon CtisuctFront CDN service. PB5 Interactive uses Amazon EC2
, Amazon 53 and the Amazon
ClourIFront CDN to deliver content to PBS- mobile apps for the Apple Phone and iPad . Uses Amazon 53 to stare the photos end videos that its miller%% of users have uploaded .Also uses Amazon EC2 server capacity. Uses Amazon EC2 .
Amazon Simple Queue Service_ Amazon CiaudFront Amazon 51 . and Amazon Elastic Block Store to power its online TV- and video-strearning services. Spotty created Python-based back-end systems to Interact with its huge volume at content in Amazon 53_ In addition
, Amazon ClaudFmnt delivers
the Spolify application end sclhvare updates to users .
Amazon EC2 is used to power Trcketmaster' s Plicemaster application- , a
Web-based taut designed to optimize live-oven ticket pricing. Linilavers eScience program . which aims to promote the use of public data for the benefit or biology and informatics research
, reties on Amazon
EG2..Amazan RDS andArnazon SR
Strategic goals
Amazon' s extensive Internet peering , caching and data-center capabilities are designed to support several strategic objectives :
ª To distribute and deliver the digital content of Amazon group companies costeffectively and with high performance.
ª To distribute and deliver the digital content of AWS' customers cost-effectively and with high performance.
ª To enable AWS customers to run their own services and applications " in the cloud "
cost-effectively and reliably.
Central to AWS' strategy as a cloud and CDN service provider is its belief that services should be available on-demand , for self-deployment , and should be charged according to " pay as you use " principles ( see fig . 2
) . The emphasis on scalability means customers can increase
their computing power , online storage and content delivery in line with rising demand . It also means ensuring that customers can reduce their use of those services as demand recedes.
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Fig . 2 : Principles underpinning AWS' strategy
No upfront Capital expense
Easily scale up and down
ScalingCompute
Monitoring Backup Storage
Work flow DNS
Load balancing Security Database
Networking CDN
Messaging
=11
Improve agility and time-to-market
Source . Amazon Web Services
Business model To support its cloud-computing business
, AWS operates an international IP-backbone network
that extends to the US ,
Brazil , Europe ,
Japan , Singapore and Australia . AWS' global
cloudcomputing infrastructure is organized according to nine "
regions ,
" each of which has its own data-center hub , from which services such as Amazon EC2 and Amazon S3 are offered ( see fig . 3 ).
Fig . 3 : AWS regions
Number of availability zones
AWS GovCloud EU
( US
) . 2011 freland 2007
rti.art
Sao Paulo I US East ( Sao Paulo
) : 2011
US West ( Northern Virginia ). MOB
( Northern California
) : 2009
US West ( Oregon
) : 2011
Source : frIfoUria Telecom &Media
Asia Pacific Singapore
Asia Pacific ( Tokyo
) 2011
Asia Pacific Sydney 2012
Asia Pacific Singapore 2010
AWS subdivides each of its nine regions into two or more "
availability zones "
( see fig . 3 )
.Each availability zone ( AZ
) is a distinct location that is designed to withstand the possibility of
failure within neighboring AZs . In order to ensure their resiliency , all of AWS' AZs operate over
separate tier 1 networks . They also use different electricity grids , different flood plains and different seismic zones
. AZs are made up of at least one data center.
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Inaddition to its regions and AZs , AWS operates an international network of 35 "
edge locations ,
" which support the delivery of Amazon' s CloudFront and Route 53 services ( see fig. 4
) . An edge location consists of one or more caching servers
, which enable AWS to deliver its
customers' content closer to end-users .In addition to improving traffic performance , the use of edge caches enables AWS to reduce the amount of Internet traffic it carries and therefore the amount of transit it has to buy from tier 1 carriers.
Fig . 4 :AWS Edge Locations
North America Ashburn
,VA (2 )
DaIlasiFort Worth , TX ( 2 )
Hayward ,CA
Jacksonville , FL Los Angeles , CA ( 2
)
Miami . FL
New York ,NY ( 3
)
Newark . NJ
Palo Alto ,CA
San Jose , CA
Seattle , WA South Bend
, IN
St . Louis , MO
Latin America Sao Paulo ,
Brazil
Note :Some cities have two or more edge locations. Source . Informa Telecom & Media
WesternEurope Amsterdam , the Netherlands ( 2 )
Dublin , Ireland
Frankfurt , Germany ( 2 )
London ,England ( 2 )
Madrid ,Spain
Milan , Italy Paris , France
(2
)
Stockholm ,Sweden
Asia Pacific Hong Kong
, China
Osaka , Japan
Singapore ( 2 )
Sydney , Australia Tokyo , Japan ( 2
) 01
AWS does not publically say where its edge locations are , other than to name the city in which
they can be found . However , Informa understands that the majority , if not all , of them are deployed within public and private peering facilities
, rather than within local ISP networks.
Google and Akamai , on the other hand , use data centers to house their edge infrastructure but also deploy caching servers within local ISP networks.
In order to transport and deliver traffic associated with its cloud and content-delivery businesses , AWS makes use of various public and private Internet-exchange facilities around the world ( see fig . 5
) . Using these facilities enables the company to peer directly with other
network operators and exchange Internet traffic with them.
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N° and issue date : 130315 - 15/03/2013
Circulation : 5000 Page : 6-7
Frequency : Fortnightly Size : 51.22 %
TelcomMrkt_130315_13_2.pdf 2237 cm2
Website: http://www.informatm.com/telemmarkets
Fig . 5 : AWS public and private exchange points
Floral America CoreSile - Any2 Los Angeles Equinix Ashburn Equinix Chic-ago Equinix Dallas 5quinix Los Angeles
Equinix New York
Equinix Palo Arta Equinix an Jose Equinix Seattle
Equinix Vienna ,VA
Seattle Internet exchange (SIX
)
Telx Atlanta New York
NAP of the Americas NOTA . Miami
New York International Internet eXchange NYix
North America 421 West Church St. , Jacksonville , FL CoraSite New York Equinix Ashburn Equinix Dallas Equinix Los Angeles Equinix New York Equinix Newark Equinix Palo Alta Equinix San Jose Equinix St Louis Equinix Vienna
,VA
Fisher Plaza Seattle
TarteMark Miami
Union Sliation South Bend Westin Building Seattle
Source_ Informa Tel scorns & il.fecVe
Results
Publicsouth America Ti3rrerriark " NAP do Brasil PTTIvIETRO Sao Paula
Europe . the Middle East and Africa
Amsterdarn Internet Exchange
AMS.Gerrnan Commercial Internet Exchange DE-OIX
Equinix Paris Spain Internet Exchange E6raKiri4. Internet Neutral Exchange IMEX
Ireland France-IX Landon Internet Exchange LINX
London Network Access Point LONAPMilan Internet Exchange (MIX
tilelNocl Stockholm
Private South America Terremark Brazil TIVIT Sao Paulo
Europe . the Middle East and Africa
Equinix Paris ELI Nehvorks ( Global Voice . Dublin InterXtan Amsterdam 5 Schiphol Rijk InterXian Frankfurt 13
InterXian Stockholm Kista Servecentric Dublin TalsailyGroup Amsterdam 2 ( South East
)
TelecillyGroup Frankfurt putleutstrassej TalsailyGroup London (Sovereign House
)
TelecityGroup Paris Condorcet Telehause Landon Dooklands West
)
AsiaPacific Equinix Hang Kong Equinix Singapore Equinix Sydney Equinix Tokyo PIPE Networks Sydney
Singapore Internet Exchange ( SOX )
Singapore Open eXchange (SOX
)
Asia Pacific Equinix Hang Kong Equinix Singapore Equinix Sydney Equinix Tokyo Global Switch Sinaa pore TeleparkLiairqa Building . Osaka
In addition to using public and private peering facilities to exchange Internet traffic with other network operators , many of these same facilities host AWS' cloud-computing data centers and edge location servers . For example , the technology Amazon uses to provide cloud services in its recently launched Sydney region is hosted by Sydney' s Equinix SYD3 and Global Switch data centers . Before the launch of its Sydney region ,
AWS maintained an edge location in Equinix' s
Sydney facility ( for providing its CloudFront and Route 53 services ).
When deciding where to expand its business and infrastructure internationally , AWS takes a mixture of factors into account , including customer demands and global online-consumption trends . For example , although AWS had already been providing cloud services to Australian enterprise customers for several years , growing regional demand led the company to launch a new Sydney region in November 2012 . At the time of launch , AWS had more than 10 ,000 Australian customers .Also influencing its decision to launch a new Sydney region was the growing number of requests from international AWS customers serving customers in the region.
There is no single way of measuring the size of Amazon' s cloud services and CDN business. A study published by Deepfield Networks in April 2012 found that AWS contributes to just over 1%% of all consumer Internet traffic in the US . This can be understood as an especially large figure , given that , unlike Google ,
Amazon does not typically host large volumes of video content.
In November 2012 AWS announced that the number of files or "
objects" supported by its S3
online storage service had reached 1.3 trillion ( see fig . 6 )
. As the company noted , this equated to 142 objects for every person on the planet , or 3.3 objects for every star in the galaxy . At the time of its announcement , AWS added that the object count was growing by up to 3.5 billion objects a day , or about 40 ,000 new objects per second.
5 / 7Copyright (Telecom Markets)
No reproduction without authorisationFRANCE IX GBR
N° and issue date : 130315 - 15/03/2013
Circulation : 5000 Page : 6-7
Frequency : Fortnightly Size : 51.22 %
TelcomMrkt_130315_13_2.pdf 2237 cm2
Website: http://www.informatm.com/telemmarkets
Fig . 6 :Files or ' objects' in Amazon S3
1 ,400
1 ,200
1 ,000
.17 800
a 600
400
200
70
60 "
50 "
40 "
30 "
20 "
10 "
I
2006
Note :Figures refer to end of period. Source : Informs Telecoms & Media
However , despite its size in traffic terms
,
Amazon' s cloud and CDN businesses still account for a small share of group revenues ( see fig . 7
) . In 2012 Amazon reported US$2.52 billion in
revenues for its " other " segment , which includes AWS . Although this was up over 59%%
yearon-year , it amounted to less than 5%% of total revenue.
Fig . 7 :Amazon group revenue , by segment
Media (includes sale of books , music
, movies , video games and consoles
, software and digital downloads
Electronics and other general merchandise ( includes sale of other retail goods . including computers and digital devices )
Other includeskrazon Web Services , as well as income from marketing and promotional activities
, other seller sites ,
and co-branded credit cards )
Source : Intomta Telecoms & Media
255
110"W. 13 38 11 2007 2008 2009 2010
762
2011 Nov-12
2009 2010 2011 2012
1 ,300
Group
revenue
( US$
)
6 / 7Copyright (Telecom Markets)
No reproduction without authorisationFRANCE IX GBR
N° and issue date : 130315 - 15/03/2013
Circulation : 5000 Page : 6-7
Frequency : Fortnightly Size : 51.22 %
TelcomMrkt_130315_13_2.pdf 2237 cm2
Website: http://www.informatm.com/telemmarkets
Fig . 8 : Amazon Internet-infrastructure SWOT
Strengths " Operates an extensive international network of Internet
peering ,caching and data-center capabilities in Europe ,
North and South America and Asia Pacific. " AWS is one of the leading providers of cloud services ,
with hundreds of thousands of customers using its cloud-computing and content-delivery services.
" The use of availability zones with separate tier 1 network operators and electricity suppliers helps support the resilience and reliability of AVVS' cloud-services business.
Opporturuties
" Size and extensive customer base puts it in good shape to generate confidence in the benefits of cloud-based services.
" Sucressful launch of Brazilian data-center operations and caching capabilities can be replicated in other emerging markets.
" Potential to develop new commercial and technological partnerships with local access providers for online content delivery.
Source : informa Telecoms & Media
Conclusions and recommendations
"Data-center and caching infrastructure is notably lacking in major emerging markets , including Russia ,India and Africa.
" Lacks the sort of edge-caching strategy with iSPs being pursued by other major content providers
, including
Google . Facebook and Netflix. " Several separate incidents in 2012 exposed the fallibility
of AWS' cloud platform and backup facilities , resulting in negative publicity for the company.
Threats " Growing competitors include Microsoft and Google
which has launched its own cloud-based and CDN service portfolio.
" Danger that AWS could experience a loss of confidence in its cloud-service capabilities and could even lose customers in the event of failures of its cloud platform.
" In emerging markets , AWS risks falling behind other leading providers in the cloud-services industry.
Conclusions ª The growth of AWS' cloud and content-delivery businesses will coincide with
the continued expansion of the company' s data-center , peering and caching
infrastructure . Similarly , the amount of Internet traffic AWS handles will also increase. ª Although AWS will continue to account for a small proportion of Amazon' s group
revenue , income from the sale of cloud and content-delivery services will grow in absolute terms . Despite growing competition ,
AWS should remain one of the largest cloud-service providers for at least the next five years.
ª AWS will continue to grow as the main cloud-service partner and content-delivery provider for other Amazon businesses
, including Amazon' s online-commerce business. As Amazon expands its role as a provider of popular consumer content " including online video " there is potential for AWS to benefit.
ª As Amazon expands its own online-content business and grows as a provider of online video , it will need to explore new ways of supporting high-quality and cost-effective delivery . This might involve the development of new commercial and technological partnerships with local access providers.
Recommendations ª In addition to using Internet exchange points IXPs as part of its international
Internet-traffic-peering operations ,
Amazon should support the establishment and development of IXPs in markets where it anticipates potential traffic growth.
ª Amazon should explore new partnership opportunities with local access providers to find new and more-effective ways of optimizing network resources and trafficdelivery techniques . Partnerships such as these will be especially important in mobile network environments and in markets with scare network resources.
ª Unlike competitors such as Google , AWS lacks a presence in rapidly expanding
developing markets . AWS should therefore establish data-center operations and caching capabilities in markets such as Russia , India and Africa to capitalize on emerging growth opportunities.
ª AWS should leverage its size and extensive customer base to increase confidence in the benefits of cloud-based services . The company should also widely publicize the work it is doing to boost the resilience and reliability of its cloud platform.
7 / 7Copyright (Telecom Markets)
No reproduction without authorisationFRANCE IX GBR
08/04/13 France-IX supports the development of African IXPs
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France-IX supports the development of African IXPs
European internet exchange France-IX is
contributing to the AXIS project, with the goal of
creating an African internet exchange system
consisting of internet exchange points (IXPs) in 33
countries.
The Paris based IX is contributing to the project,
which was launched by the African Union and
implemented by the Internet Society, by providing technical expertise at several business
and technical training sessions on how to setup an IXP.
The move comes as less than a third of African countries own an IXP, and takes into
consideration the positive impact such local infrastructure can have on the development
of the internet.
Africa has been experiencing a boom in the internet sector through subsea cable
connectivity from Europe and Asia, but is now facing the challenge of extending
terrestrial cables to link across the continent. As a result some local African traffic is still
exchanged outside of the region.
The AXIS project aims to develop access to the internet in Africa while enhancing quality
of service and decreasing costs by enabling more local traffic to remain on the continent.
Franck Simon, MD of France-IX, completed an initial training session in Guinea in October
2012 and will return to Conakry from April 8 to April 12 to help establish the first Guinean
internet exchange point.
Simon boasts 15 years of experience in WAN networks and in the development of
internet exchange points. He will share his knowledge with a group consisting of local
operators and internet regulators.
France-IX believes that by establishing national exchange points built on a reliable model,
but adapted to local specifics, Africa will improve access to the internet and generate
cost savings. These benefits will be enabled by keeping local traffic inside the continent
and developing new high quality services.
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When IX Reach in the UK offered free 100Mb connections into France-IX’s exchange in Paris in February, France-IX expected a small response. But more than 15 companies in two weeks accepted the offer and opened up in the French hub, highlighting the cross-channel demand that is now entering the market.
Stephen Wilcox, founder and CTO of IX Reach, said such demand for an internet exchange was almost unheard of.
The attraction maybe obvious, with the IX Reach offer being a “no obligation“ deal. And it seemed to pay off – at least for France-IX, which currently had a clear agenda to get more international traffic stopping off in France.
The managing director of the non-profit France-IX, Franck Simon, made no qualms about the end goal when I spoke to him recently that since launching as a new breed of neutral point in 2010,. He said the exchange, which operates out of Telehouse and Interexion data centers in Paris and the Iliad Datacenter 2 in Ile-de-France and now out Marseille, form the SFR Netcenter, wants to make France the center of the world – at least in terms of communications – and he wants to do that fast. (See the full location guide for France-IX below.)
“In June 2010 we created this IX point. We only had small exchanges in France before this. Our idea was to aggregate this entire exchange with them – this gave us a strong footprint in the beginning,” Simon said. “After only a few months we had a large footprint deployed – we developed eight PoPs (Points of Presence) in Paris, a PoP in Marseille, and managed to become the biggest Internet Exchange France ever made.”
“We managed to aggregate other French exchanges into our PoPs and we now have 210 members connected to our exchange, and we are going up to 200Gb of traffic. We are now in the mind set to open new PoPs in Paris or other parts of France.”
While most of its footprint so far is in Paris, Simon believes Marseille will be a key component of France-IX’s global success. “Marseille is the launch pad for all the submarine cables coming in from Asia, Africa and the Middle East. And while Paris has all the technical data centers, most of the managed operators are actually in Marseille. We are currently growing the number of members
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and traffic to the area. Today we have existing cables but the players are coming from the Middle East or Africa – these were already using these cables but they never stopped here before. Now we are doing all we can to make sure the traffic stops in Marseille.”
Simon is always on the road, meeting with companies in Africa and the Middle East, listening to calls for cheaper connectivity into Europe. Marseille is the closest point to Africa and the Middle East where submarine cables meet and he believes, with most players in these countries more interested in pushing communications out than getting them in, Marseille will become an obvious choice. “Why go outside and cross half of the world – it should be optimized to be as close as possible to the source, and the closet option is Marseille.”
Simon believes that in the next few months, France-IX will reach critical mass in Marseille, and could be forced to think about expanding operations in the region.
But the market needs to be educated – that is why the IX Reach promotion was so successful. With 70% of its members currently coming from France, Simon’s main challenge seems to be around PR. “We expect the ratio of French to global customers will be 50/50 in a year’s time. But we realise that if we want to grow and catch more members, we need visibility. This is also another good aspect of the Marseille PoP – it captures the interest of the Middle East and Africa, and helps put us on a world stage.”
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French intemet exchange operator France-IX is sponsoring eight probes to improve the quality and granularity of insight into African intemet traffic
The data collected by the probes will enhance the RIPE NCC Atlas
programme , which tracks global realtime connectivity and accessibility to the internet . Since its launch in 2010 ,
RIPE Atlas says it has deployed more
France-IX sponsors Africa internet traffic probes than 2 ,900 active probes around the world , and the number is growing.
France-DC is also providing technical expertise to the African Union' s AXIS
project now being implemented by the Internet Society . AXIS aims to create an African internet exchange network with aPs in 33 countries.
France-DC says Africa has experienced a boom in the intemet
6 SOUTHERN AFRICAN WIRELESS COMMUNICATIONS May June 2013
sector through subsea cable connectivity from Europe and Asia , but is now facing the challenge of
extending terrestrial cables to link across the continent . Some 99 per cent of African
intemet traffic switches off-continent ,
causing delays and costing USD600m a year . AXIS aims to slash that bill and network latency.
France-DC has PoPs in Paris and
Marseilles , the latter being the closest for African ISPs who want to reach Europe quickly.
RIPE Atlas has deployed more than 2 ,900 of its internet probes
around the world.
1 / 1Copyright (Southern African Wireless Communications)
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