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FRANCHISE PACKAGE

FRANCHISE PACKAGE · invaluable buying power for the best brands from across the beauty and wellness industry, based on relationships carefully developed over the past decades. We

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Page 1: FRANCHISE PACKAGE · invaluable buying power for the best brands from across the beauty and wellness industry, based on relationships carefully developed over the past decades. We

FRANCHISEPACKAGE

Page 2: FRANCHISE PACKAGE · invaluable buying power for the best brands from across the beauty and wellness industry, based on relationships carefully developed over the past decades. We

FRANCHISEPACKAGE

The Warehouse Beauty and Wellness is a growing chain of Wholesale/Retail stores unlike any other in the Canadian marketplace. We supply licensed industry professionals with everything they need to run their business at true wholesale prices. We also cater to the beauty-addicted consumer with competitive retail pricing.

We stock thousands of products for in-salon and at-home use including hair care, hair colour, tools, skin care, nail care, wax, makeup, body products and more. We also go beyond your hair and face with wellness products that look after your entire wellbeing.

In Canada, we have beauty wholesalers, beauty retailers and wellness stores. The Warehouse Beauty and Wellness is all of these under one roof. In addition to well-known international brands, we also carry niche products aimed at solving specific beauty and wellness issues.

The management group at The Warehouse Beauty and Wellness has a long and proven track record of success

in the beauty industry. Our past successes include the creation of a 50-unit chain of franchised

beauty store/salons, a full-service beauty distributor and a manufacturer of

professional beauty products for professionals and consumers. We are a hands-on group whose mission is

to support our franchise partners and put them in a position to succeed. We

have done the research, we have created the concept, we have built the brand, we have

sourced the products and we have created the policies. Now, we are ready to embark on an exciting

journey with you as you grow your own beauty business with us behind you every step of the way.

WHO ARE WE?

THE FIVE W’S OF THE WAREHOUSE FRANCHISE OPPORTUNITY

Page 3: FRANCHISE PACKAGE · invaluable buying power for the best brands from across the beauty and wellness industry, based on relationships carefully developed over the past decades. We

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What if we told you that you could run your very own business in a virtually recession-proof industry for a very reasonable investment and you could be operational in just a few months?

That is the opportunity in front of you today.

You’ve been in the beauty business all of your life and you love it! You cannot imagine yourself in another industry. You’re just not sure if you will be behind the chair forever. Why not take your years of expertise and turn yourself into the supplier of choice for your industry peers and loyal following of clientele?

With this completely turnkey opportunity, open your own location of The Warehouse Beauty & Wellnessin as little as 3 months.

It’s the most profitable fun you’ll ever have in the beauty business.

Even if you are not a beauty industry professional, you will love owning your own business in the number one recession proof industry in the world. It is well known that beauty and personal care are industries least affected by downturns in the economy. When vacations, home renovations and other capital expenditures are not possible, taking care of oneself remains a priority.

Stake your claim and make an investment in yourself by joining our experienced and well-respected group of industry professionals.

WHAT IS THE OPPORTUNITY?

“It’s never been a better time to be a beauty

entrepreneur in the $445 Billion beauty industry.”

-Forbes Magazine

THE FIVE W’S OF THE WAREHOUSE FRANCHISE OPPORTUNITY

Page 4: FRANCHISE PACKAGE · invaluable buying power for the best brands from across the beauty and wellness industry, based on relationships carefully developed over the past decades. We

FRANCHISEPACKAGE

WE COULD NOT BE MORE PROUD OF OUR CANADIAN HERITAGE. We are 100% Canadian owned and operated. Many of our partner brands are also Canadian but we carry an array of well-known international brands as well.

We opened our first location of The Warehouse Beauty & Wellness in Richmond Hill, Ontario, back in 2014. Since then we have grown to 6 corporately–owned stores with locations in Hamilton, Scarborough, Barrie, Niagara Falls and Kitchener. We have taken our time to refine the concept so we may deliver to you a fully turnkey operation.

The Ontario market alone has capacity for around 50 stores (we know this because we’ve done it before). We have open markets throughout Ontario that are now available to be claimed by qualified franchisees. We will work with you to determine the best possible area for you to operate. We offer the necessary level of assistance with:

• Site Selection• Lease Negotiation• Store Design and Build-out• Product Selection and Inventory Supply• Merchandising• Product Knowledge Training• Store Operations Training• Grand Opening Assistance• Advertising and Marketing Support• Ongoing Head Office Support• Financing Assistance

Outside of the Greater Toronto Area, we have opportunities for Master Franchisees who want to develop an entire region (for example Eastern Ontario including Ottawa, Northern Ontario, Maritime provinces, etc.)

WHERE DO WE OPERATE?

THE FIVE W’S OF THE WAREHOUSE FRANCHISE OPPORTUNITY

Our study of Census Metropolitan Areas and Census Agglomerations across Canada, reveal 41 viable centres for The Warehouse Beauty & Wellness stores in Ontario, where several centres offer capacity for multiple stores.

Page 5: FRANCHISE PACKAGE · invaluable buying power for the best brands from across the beauty and wellness industry, based on relationships carefully developed over the past decades. We

FRANCHISEPACKAGE

We are ready, but we want you to take your time and be sure this opportunity is right for you. It begins with reading through this introductory package and making note of any questions you may have. Then, we’d like to schedule a meeting where we can get together to discuss your questions. When you are ready, we will then ask you to complete a Franchisee Application which will include some financial details and a credit check. We will then provide you with our franchise agreement and disclosure document for full transparency. We recommend you retain independent legal advice when reviewing the documents.

When you are ready to move forward, we will execute the agreements, help get your financing in place and begin the process of site selection. You will be open for business within about 3 months after that time.

WHEN CAN I GET STARTED?

3 MONTHS

THE FIVE W’S OF THE WAREHOUSE FRANCHISE OPPORTUNITY

Page 6: FRANCHISE PACKAGE · invaluable buying power for the best brands from across the beauty and wellness industry, based on relationships carefully developed over the past decades. We

FRANCHISEPACKAGE

You have choices, so why us? The Warehouse Beauty & Wellness is different from all of the beauty store options on the landscape right now.

There are beauty suppliers where professionals can shop at wholesale prices. There are stores where consumers can shop for professional brands at retail prices. Some stores claim to be wholesale and retail, but they are really just a point in-between and other places just don’t have the brands customers want.

HOW DO WE DO IT?

Our management team combines over 70 years of success in retail sale to consumers and wholesale supply to professionals.

Along with our strategic understanding of both markets, we bring invaluable buying power for the best brands from across the beauty and wellness industry, based on relationships carefully developed over the past decades.

We are the only true wholesaler to the professional who is also open to the public so consumers can #ShopWhereTheProsShop.

The Warehouse is the only supplier to serve two hot markets with an unmatched inventory of top selling brands. Our wholesale/retail stores offer the beauty and wellness products most wanted by both professionals and consumers.

The Warehouse Advantage: Revenue from Two Markets with One Inventory

WHY PARTNER WITH THE WAREHOUSE?

THE FIVE W’S OF THE WAREHOUSE FRANCHISE OPPORTUNITY

WHOLESALE TOPROFESSIONALS

RETAIL TOCONSUMERS

MAKE MONEY WITH BOTH

Page 7: FRANCHISE PACKAGE · invaluable buying power for the best brands from across the beauty and wellness industry, based on relationships carefully developed over the past decades. We

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When you are ready, complete a Franchisee Application. Qualified applicants will then receive a franchise agreement and disclosure document for review.

WE ARE HERE TO HELP YOUR BUSINESS THRIVE.

• You can yield gross margins as high as 60%

• Our support team will train you on store operations, product knowledge and best sales practices to grow your business

• You will be partnering with a fully-integrated manufacturer/distributor/retailer that will support you through every phase of the business

• You will benefit from our tremendous purchasing power

• We have just completed new branding elements, store interiors, website and retail POS system for you to leverage for your success

• We stand behind everything we do with our Total Satisfaction Guarantee

HOW DO I MOVE FORWARD?

THE FIVE W’S OF THE WAREHOUSE FRANCHISE OPPORTUNITY

FRANCHISE INVESTMENT

Franchise Fee $25 000*

Store Design, Leasehold Improvements, Construction & Fixturing $50/sq ft*

Opening Inventory will be approximately $75 000+ (self-financing with favourable supplier terms)

Working Capital minimum $50 000

Royalties - 5%Advertising Fund - 2%

* For 2018

Page 8: FRANCHISE PACKAGE · invaluable buying power for the best brands from across the beauty and wellness industry, based on relationships carefully developed over the past decades. We

FRANCHISEPACKAGE

Previous Employment

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

Business/Franchise Ownership Experience

Beauty/Wellness Industry Experience

PROSPECTIVE FRANCHISEE APPLICATION

YOU / PERSONAL INFORMATIONFull Name

Physical Address

Email Address

D/O/B

Home Phone #

Mobile Phone #

_______________________________

_______________________________

_______________________________

_______________________________

_______________________________

_______________________________

Spouse’s Name

Number of Dependants

Current Occupation

Position

Start Date

Duties

_______________________________

_______________________________

_______________________________

_______________________________

_______________________________

_______________________________

Page 9: FRANCHISE PACKAGE · invaluable buying power for the best brands from across the beauty and wellness industry, based on relationships carefully developed over the past decades. We

FRANCHISEPACKAGE

Full Name

Physical Address

Email Address

D/O/B

Home Phone #

Mobile Phone #

Previous Employment

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

_______________________________

_______________________________

_______________________________

_______________________________

_______________________________

_______________________________

PROSPECTIVE FRANCHISEE APPLICATION

Business/Franchise Ownership Experience

Beauty/Wellness Industry Experience

If you are considering to partner with someone else for The Warehouse Beauty & Wellness franchise, please complete the following information regarding your potential partner:

PARTNER / INFORMATION

Spouse’s Name

Number of Dependants

Current Occupation

Position

Start Date

Duties

_______________________________

_______________________________

_______________________________

_______________________________

_______________________________

_______________________________

Page 10: FRANCHISE PACKAGE · invaluable buying power for the best brands from across the beauty and wellness industry, based on relationships carefully developed over the past decades. We

FRANCHISEPACKAGE

PROSPECTIVE FRANCHISEE APPLICATION

FURTHER INFORMATIONLocation

Preference

What is the amount and source of funds you have available to purchase and set up your franchise in your selected territory ?

Have you ever filed for bankruptcy? If so, when? Please indicate date of discharge.

What excites you the most about owning your own franchise of The Warehouse Beauty & Wellness?

Has a lien ever been filed against you?

Have you ever sued someone or been sued yourself? Explain.

What concerns you the most about owning your own franchise of The Warehouse Beauty & Wellness?

What is your expected

household income for

2018?

What is your net

worth?

First Choice:_____________________________ Second Choice:_____________________________

$35 000 or less

$35 001 - $50 000

$50 001 - $75 000

$75 001 - $100 000

$200 000 or less

$200 001 - $500 000

$500 001 - $750 000

$750 001 - $1 000 000

$100 001 - $125 000

$125 001 - $150 000

$150 001 or more

$1 000 001 - $1 500 000

$1 500 001 - $2 000 000

$2 000 001 or more

Page 11: FRANCHISE PACKAGE · invaluable buying power for the best brands from across the beauty and wellness industry, based on relationships carefully developed over the past decades. We

FRANCHISEPACKAGE