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Franz Menacher
Hannover, 4. März 2008
Transform your IT resource needs into opportunities
Januar 2008 Unternehmenspräsentation *2
Inhalt
1. Supplier: ameria GmbH
2. Client: meiller direct GmbH
3. Challenges
4. Opportunities
5. Lessons learned
Januar 2008 Unternehmenspräsentation *3
1. Supplier: ameria GmbH
Foundation: 2000 in Heidelberg
Location: Heidelberg (headquarter)
Kiew (production, conception)
Simferopol (production, project management)
Staff: 50 (01/2008)
Vision: professional technology partner on- and nearshore. Long -term collaboration with our clients.
Nearshoring
Januar 2008 Unternehmenspräsentation *4
1. ameria GmbH
Nearshoring
Januar 2008 Unternehmenspräsentation *5
Marketing / CRM / eBusiness2. Client: meiller direct GmbH
Nearshoring
Januar 2008 Unternehmenspräsentation *6
Franz Menacher – Senior Consultant
Companies – RMS Radio Marketing Service, Philip Morris GmbH, Quelle GmbH, TradeDoubler GmbH, PopNet…
Projects – Flirtmaschine, Pilot Consumer Database, Start Up´s, Internationalization…
Brands – Pro Sieben Television, Marlboro, L&M, Next...
Activity-Fields – CRM, Media, Affiliate Marketing, Cross Media Marketing, SEM/SEO, Dialogue Marketing…
6
2. meiller direct GmbH
Nearshoring
Company presentation *7
*Where you will find us.
Production
Schwandorf – DE
Nýřany – CZ
Sales
Versailles – FR
Leeds – GB
Landskrona – SE
Helsinki – FI
Vienna – AT
Amsterdam – NL
Copenhagen – DK
Prague – CZ
2. meiller direct GmbH
Company presentation *8
• Turnover € 114 million
• Foreign percentage approx. 23%
• Permanent employees (domestic and foreign subsidiaries) 1,200
• Individualised products 860 million
• Personalised, mail-delivered domestic mailshots 470 million
• Personalised, mail-delivered international mailshots 170 million
• Envelopes produced 1,000 million
• DIN A4 printed pages 2,400 million
• Processed paper tonnage per annum 210,000 tonnes
*Convincing facts.
Direct marketing.
2. meiller direct GmbH
Januar 2008 Unternehmenspräsentation *9
Examples at meiller direct :
Website development for customers.
Software development for „Dialog Connect“ – Dialog Marketing System .
Web-Forms for full automized exhibition marketing.
Consultancy in Web Development.
Database administration.
eBusiness / eCommerce
Mobile Marketing activities and Newsletter activities.
3. Challenges
Nearshoring
Januar 2008 Unternehmenspräsentation *10
Need of software engineers High costs for existing teams Limited and expensive human resources at the German
employment market Highly complex applications
3. Challenges
Nearshoring
Januar 2008 Unternehmenspräsentation *11
Price / Performance Ratio German speaking contact persons Demonstrable high-skilled developers Good references in key technologies and in our
branch Cultural and geographical proximity
Nearshoring
3. Challenges
Januar 2008 Unternehmenspräsentation *12
ameria GmbH provides developer teams for the meiller GmbH
The Ukrainian developers are instructed by meiller GmbH
German ameria managers only initiated the work flow
Nearshoring
4. Opportunities
Januar 2008 Unternehmenspräsentation *13
4.Opportunities
Nearshoring
:> ameria Nearshoring Services
Engineers On DemandEngineers
On Demand Benefit By Reliance
Benefit By Reliance
Infrastructure
Infrastructure
IT-Managemen
t
IT-Managemen
t
> Process- Managemen
t
> Process- Managemen
t
ameria – A
German Company
ameria – A
German Company
ameria Nearshoring
Team
ameria Nearshoring
Team
Structured, agile software
engineering processes with a
solid documentary facet
Provides legal certainty under the German law:
“Made in Germany”
Excellent developers with a strong team-work
spirit
Daily business
Western standard: High Speed
Internet, offices, etc.
Human resources on demand. Avoid surplus costs and still stay ready for
action
Partnership grows through
successful team work.
Januar 2008 Unternehmenspräsentation *14
Average costs of a developer team
Up to 30% reduction of costs!
Costs
>Time
5. Lessons learned
Nearshoring
Januar 2008 Unternehmenspräsentation *15
A sucess story:
• We transformed our IT-resource problem into an opportunity
• ameria became more than a supplier, it is a strategic partner
5. Lessons learned
Nearshoring
Januar 2008 Unternehmenspräsentation *16
Thank you very much for your attention
Nearshoring
Januar 2008 Unternehmenspräsentation *1717
Contact Details
Franz Menacher
meiller dialogservice GmbH
Gutenbergstraße 1-592421 SchwandorfTel.: +49 9431 620-221Fax: +49 9431 [email protected]
Albrecht Metter
ameria GmbH
Handschuhsheimer Landstr. 2269120 HeidelbergTel.: +49 6221 4377-20Fax: +49 6221 [email protected]
Nearshoring
