Freddy L. Collier Jr. Director Cleveland Planning Commission Cleveland Complete Count Committee Kickoff meeting 3.29.19

• Under the direction of then Secretary of State, Thomas Jefferson, the first U.S. Census began on August 2, 1790, and was to be completed by April 1791 The total population was 3,929,214

• The United States Constitution requires that a census be conducted every 10 years to apportion the United States House of Representatives

• The Decennial Census is the largest peacetime activity the United States Federal Government undertakes

• Census will count all persons living in the United States on April 1 of the year ending in “0”

• Census results (including those from the American Community Survey) directly affect how federal funding is allocated to state, local, and tribal governments

The U.S. Decennial Census A Brief History

Apportioning representation among states as mandated by Article 1, Section 2 of the US Constitution Drawing congressional and state legislative districts, school districts and voting precincts Enforcing voting rights and civil rights legislation Distributing federal dollars to states Informing planning decisions of federal, tribal, state and local government Informing organizational decisions (e.g., where to locate, size of market, etc.) of businesses and non-profits

Purpose of the U.S. Census

The purpose is to conduct a census of population and housing and disseminate results to the President, the States and the American People Uses of Census data:

2010 Census Congressional Apportionment

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Decennial Census Has Two Parts

Is an ongoing monthly survey sent to 3.5 million addresses to produce detailed population and housing estimates each year Is designed to produce critical information on small areas and small population groups previously collected on the decennial long form Annually releases over 11 billion estimates for over 35,000 communities Annually releases 1-year and 5-year periods Has four data collection modes: Internet, Mail, Telephone, Personal Visit

What is the ACS?

2020 Census

•Official counts

•Population totals

•Every 10 years

•Point in time

ACS

•Sample estimates

•Population

characteristics

•Yearly

•Period of time

2020 Census vs. ACS

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2020 Census Goals

Challenge Goal: Conduct a 2020 Census at a lower cost per housing unit (adjusted for

inflation) than the 2010 Census, while maintaining high quality results

Focus on Four Key Innovation Areas

The 2020 Census Goals and Key Innovation Areas

Reengineering Address Canvassing

Optimizing Self-Response

Utilizing Administrative

Records and Third- Party Data

Reengineering Field Operations

The 2020 Census A New Design for the 21st Century

The 2020 Census The Lifecycle

In the next census, we will be trying to reach an increasingly diverse and growing population of around 330 million people in more than 140 million housing units.

The Census Bureau is conducting research in order to inform key design decisions by the end of FY 2018.

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2020 Census Lifecycle

The 2020 Census is being conducted in a rapidly changing environment, requiring a flexible design that takes advantages of new technologies and data sources while minimizing risk to ensure a high quality population count.

2020 Census

Constrained fiscal

environment

Rapidly changing use

of technology

Information explosion

Distrust in government

Declining response

rates

Increasingly diverse

population

Informal, complex living

arrange- ments

A mobile population

The Decennial Census The 2020 Census Environment

Cleveland 2020 Census Strategy

Goal: to design and implement a 2020 Census Complete Count program that leverages the resources of local organizations to reach deep into the community to educate all residents on the importance and the confidentiality of the 2020 Census.

Key Objectives • Form and participate in a Complete Count Committee starting in

2019

• Help Census Bureau staff identify areas that will be hardest to count

• Strategize with our partners the most effective way to ensure everyone is counted in our community

• Use all communication tools at our disposal to let the community know about the 2020 Census

• Establish a Census outreach network of grass-roots partners to reach all residents.

Cleveland Complete Count Field Outreach Cleveland City Planning Commission

Field Outreach Approach

The field outreach program utilizes a team of 11 geographically-based City employees-6 from City Planning and 5 from Community Relations.

They would manage 5 geographic districts which are composed of 34 neighborhoods and over 200 census tracts.

They would be considered district team leaders.

They will work with a host of community-based organizations in their given districts to raise awareness among community residents.

The neighborhood leaders will assist in identifying active residents and community groups to help promote the 2020 Census at the neighborhood level.

We will work with Council representatives, CDC's, and other stakeholders in each district.

We will also include citywide and regional organizations to help carry the complete count message throughout every neighborhood-focusing on “hard-to-count” areas.

Cleveland Complete Count Communications Strategy

Cleveland City Planning Commission

Strategic Goal

• Craft the census message to fit the various demographic groups we are targeting. To accomplish this, we must utilize numerous forms of media. In addition, we will work closely with the US Census Bureau staff leveraging documents and promotional materials that will be provided to local municipalities.

Getting the Word Out !!

• Events, parades, festivals

• Census “tag line” on email correspondences

• Door to door

• You Tube

• Cable TV and radio

• Direct mail (Main Census office will handle this)

• Advertisements (internet and print media)

• Social Media (Facebook, Twitter, Linked In, Plaxo, etc.)

• Online census forms via the websites of partnering organizations

• Pastors-Churches

• Working with local sports teams

• TV 20

• Including information with utility bills

• Posters

• Digital billboards and media

• Working with local sports teams

• Outreach to City employees and the City’s other large employers providing information about the census through payroll inserts checks

• Area blogs

• Cool Cleveland, Scene Magazine

• Web links on partner websites

• Promoting at partner events

• Distributing census forms and promotional materials at partner locations

• Forming campus teams to target college-aged people

• Working with club promoters (Street Smart Productions, etc.) to target college-aged people

• Census info via video blogs (i.e. Steph Floss-Cavs DJ on Eighty81)

• Articles in foreign speaking newspapers

• Billboards (i.e. neighborhood, Clear Channel digital freeway boards if possible)

• Kiosk

• All major radio stations (107.9, 93.1, 107.3, WGAR, etc.)

Cleveland Complete Count Hard to Count Populations

Cleveland City Planning Commission

Challenge

The illustration below shows Cleveland's low count census

tracts. As shown in the graphic, a substantial portion of the City

shows low count areas. This will require a more concerted effort

to ensure that residents in these tracts respond to the 2020

Census.

Challenges in Hard to Count Areas

The current economic conditions that may lead to a more serious undercount in the 2020 Census are the same factors that make Cities like Cleveland more than ever in need of the federal funding that is based on the local population count.

• Examples of hard to count populations are listed below:

• Language barriers

• Immigration policy concerns

• Ex-offenders

• People on public assistance/lower income people

• School aged people not in school or working

• Homeless

• Battered women’s shelters transient populations

• Displaced households due to foreclosures (people who are “doubling up”)

Cleveland Complete Count Committee

Cleveland City Planning Commission

A volunteer committee established by tribal, state, and local governments, and/or community leaders, to increase awareness, about the census and motivate residents in the community to respond.

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Form A Complete Count Committee

Why Form A Complete Count Committee?

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• Increase the response rate for residents mailing back their questionnaire through a focused, neighbor-to neighbor program.

Increase

• Utilize the local knowledge, expertise, and influence of each Complete Count Committee member to design and implement a census awareness campaign targeted to the community.

Utilize

• Connect Bring together a cross section of community members whose focus is 2020 Census awareness.

Connect

When Should a CCC Organize?

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The immediate formulation of a Complete Count Committee will ensure that local residents are kept abreast of the various census operations.

The more informed residents are about the 2020 Census operations, the better their understanding of the census process becomes, increasing their willingness to be a part of the successful enumeration in 2020.

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• A CCC speaks the language of and knows the pulse of its community and will help ensure an accurate 2020 Census count.

• A CCC gains valuable knowledge about the census process and develops a plan to impart that knowledge to the community.

• A CCC increases the participation ratio and response rate by continuing awareness of the 2020 Census.

Benefits Of A Complete Count Committee

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CCC Sectors

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Next Steps

Prepare to participate, put line-items in your

budget, identify human and technical resources to

successfully participate.

Coordinate participation with overlapping

city/county governments.

Identify a point of contact or liaison for your CCC. (Project Coordinator)

Schedule and invite the Partnership Specialist to

your first planning meeting.

CCC Training

Invitations to the next CCC Meeting where sub-

committees will be formed.

Provide the name of the individual who will

represent your organization on the

complete count committee.