FredrikN Portfolio 2010

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    Name: Fredrik NilssonBorn: 2nd May 1981Marital status: Co-habitee

    Address: Blommensbergsvgen 156 c/o Anna Ling

    126 51 STOCKHOLM Mobile: +46 70 633 53 57Email: [email protected]

    Website: www.coffeeiscreativity.com

    Born and raised in the north of Sweden by in uentialparents I have developed a creative lust which wasmanifested already at an early age. Drawing animals,building Lego structures and creating collages simplyevolved into computer generated images, lm editing,webdesign and art.

    My upbringing also taught me to be a good listener andneighbor, to be ambitious and never give up as well asto enjoy the good things, moments and tastes of life.I am a curious person who has an insatiable appetitefor new knowledge and experiences. Science, biologyand psychology are close to my heart. Moreover I thinkstudying people and behaviors are really interesting andequally important to create the best designs.

    When I rst was enlightened about industrial design Iinstantly felt it was something for me. A channel to outletmy creativity and curiosity of the world; creating good anduseful products for the users and the society.

    - Sailing, snowboarding and all kinds of sports- Hunting, shing and spending time in the forest- Music, movies, art, photography and playing guitar - Carpentry work- Travelling- Cooking

    Besides extensive knowledge of design methodology andproblem solving, my characteristics are quick visualizationby sketching, creative mind and being a communicative andconvincing person.

    People describe me as a person with good overview ofthe projects which might be a reason why I often take acoordinating role.

    About me Interests

    Skills

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    Education 2006 - 2009Ume Institute of Design, SwedenAdvanced Product DesignMaster programme120 ECTS-credits

    2003 - 2006Ume Institute of Design, SwedenIndustrial DesignBachelor programme180 ECTS-Credits

    2002 - 2003FIDU, Hllefors, SwedenPreparatory course in industrial designPost Secondary school40p

    2001Ume University, Ume, SwedenExternal course - Design communication 10pExternal course - Design Theory 10p

    2000 - 2001ING 3, Boden, SwedenNational CBRN Defence Centre, Ume, SwedenTactical Response TeamMilitary Service

    1997 - 2000stra Gymnasium, Ume, SwedenSocial Science program (SP)Upper Secondary School

    Work experience 1995 - PresentFreelance Designer

    Work includes designing publish material for print as manuals,brochures and advertisement in press, logotype and graphic pro leproduction, web design and icon making, ash animations, 3D ani-mations, illustrations, photography and to some extent interactiondesign consultancy.

    Mars 2009 - June 2009Coordinator of Degree Show and UID Design Talks 2009Ume Institute of Design

    Ume, SwedenWork included project planning and main coordination of the 2009degree exhibition and Design Talks days (over 200 registrations),budget handling, coordinating material for print and web produc-tion, creating exhibition plan and coordinating all functionaries whobuilt and worked with the events. October 2008 - February 2009Masters Degree ProjectVolvo Construction EquipmentGothenburg - Ume, Sweden

    Work included project planing and problem solving , collaborationwith sponsor company, users and other specialists, idea generationand conceptualization by sketching, mock-ups and CAID. Prepara-tion and creation of a fully functioning model. Keynote presenta-tion for school examinators and Volvo CE.

    Mars 2008 - June 2009Coordinator of Degree Show and Momentum DesignEventUme Institute of DesignUme, Sweden

    Same responsibility as 2009. See above.

    June 2007 - August 2007Design InternshipToyota BoshokoToyotashi, Aichi Prefecture, Japan

    Work included concept development and presentation of a ToyotaYaris car interior. Collaboration with clay modeler for visualizing naldesign and presentation for design department and Toyota boardmembers.

    Mars 2006 - June 2006Bachelor Degree ProjectSAAB AutomobileGothenburg - Ume, Sweden

    Work included project planing, research, ideation, evaluation,conceptualization and presentation. The project meant a lot of col-laboration with researchers and especially interaction with differentfunctions within a big enterprise, as various technicians, market andeconomy.

    June 2005 - July 2005Service DesignerUme MunicipalityUme, Sweden- Working on an ID service for regional instances- Working on how to enhance the "Welcome to Ume!"

    January 2005 - Mars 2005Design InternshipReload Design, Stockholm, Sweden- Work included interface layout, design guidelines andbenchmark studies as well as creating presentations andidea generation. 20031 Week Design Internship

    A&E Design, Stockholm, Sweden

    June 2002 - July 2002Fire DecontaminationPensab , Ume, Sweden

    1998-1999"Creative Director"Vision Marketing , Ume, SwedenOne year course in entrepreneurship.- Selling, creating advertisements on parking meters.

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    Page 5 - 21Concept motor graderMaster degree project2009

    Sponsored by:Volvo ConstructionEquipment

    Page 22 - 34Robotic snow blowerSchool project - Master level2008

    Sponsored by:No sponsor

    Page 35 - 43Interior for next generationToyota YarisInternship2007

    Sponsored by:Toyota Boshoku

    Page 44 - 56Autonomous tram forStockholm city 2025School project - Master level2007

    Sponsored by:Alstom

    Project overview - Content

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    Concept motor grader

    Description

    Master degree project

    Sponsored by Volvo Construction Equipment

    Year: 2008 - 2009Duration: 20 weeks

    Designer: Fredrik Nilsson

    Awards: Guldmyran 2009 for best degree project

    The brief from Volvo Construction Equipment was to study variousconstruction machines and the road building process to seek opportu-nities for new products or improvements.

    Interesting outcome from research led to the design of a new motorgrader concept - machine proven to be very difficult to operate withan important role for creating safe quality roads.

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    Rough gradin

    The motor grader

    snow remova

    The motor grader is a 22 ton and ten meter longmachine carrying a huge blade with the purpose

    to create at roads. This machine push out thedifferent layers of gravel before asphalt coversit all. While doing so, the motor grader operatorcreates the cambered cross section of roads for

    the water drainage. The heavy graders are alsoused in maintenance work of old gravel roads

    as well as removing snow and ice in northerncountries. The great adjustment features ofthe blade makes it possible to sculpt incliningcurves, ditches and driveways.

    Motor graders could be called thedoctors of roads. They play a vital role ingiving birth to roads making sure theyrein a good quality to not get damage bywater. During the lifetime of roads motorgrader renew rain damaged gravel roadsand clear driveways of snow and ice.

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    research

    The initial research took place at both a roadbuilding and a railroad construction site as well

    a visit at the Volvo testing arena in Eskilstuna.Various machines were explored as well asdiscussions with operators and foremen.

    When the motor grader direction wereestablished in depth studies began at Eskilstunawhich included driving and operation themachine.

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    problem areas

    The length of the motor grader meansthat the machine has a wide turningradius and can not reach all the way into

    sharp corners or narrow spaces. The mostcommon accident with graders are in

    intersections where the driver has to runout six meter in to the crossing beforehe can see any thing. The position of the

    cabin limits the visibility when workingas well.

    Being placed behind the blade theoperator can not really see what is goingon in front of the blade . The operatorhas to rely to his experience and "sense"when it is time to lift the blade for asewer pipe or similar. He has not clue ofhow much material he has left or whatthe ow of the material is l ike.

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    Observing bump Be prepared Compensate height

    problem areas

    It might be a remnant from the timewhen graders were drawn by horses butthe fact that the blade is connected to

    the frame and the front axle without anysuspension creates a lot of difficulties forthe operator to manage the machine.

    If the front wheels runs over a bumpthe blade will be affected and create anew bump for the rear wheels to runover and yet another bump is created,hence the operator has to be obser vantand compensate bumps and holeswith the blade while simultaneously asmaneuvering the grader.

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    ideation

    N o f r o n t o r b a c k - j u s t t u r n t h e b l a d e

    S ymm e tri ca l

    f ra m e?

    R e du c e t urn s .

    S e pa ra t e ca bin

    f rom f ra me

    P e n d u l u m a r m s u s p e n t i o n

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    ideation

    M u l t i m a c h i n e - G r a d e r - W h e e l l o a d e r - B u l l d o z e r

    E x t en d a b l e f ra me/ coun t er

    weigh t

    R ed uce d ri v e t ime b y

    t urn in g ca b in

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    ideation

    A d j u s t a b l e ca b i n

    p o s i t i o n

    H ei gh t

    a d jus t a ble

    li gh t s

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    conceptualisation & Evaluation

    A B

    F

    F F1

    5

    2F

    4

    F3

    50%

    25%

    25%

    50%

    75%

    75%

    Weight distributionConcept Direction

    Evaluating forces with physicist

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    Form work - inspiration boards

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    3D work

    Foam mock-ups

    Concept refinements

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    Model building

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    Final design

    Extended modeRetracted mode

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    upgrade for better and

    safer roads

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    Robotic snow blower

    Description Technological innovation projectRobotics - " A search for applications and products"

    Year: 2007Duration: 10 weeks

    Designer: Fredrik Nilsson

    The focus of this project was innovation by an emerging technology.

    In this case it was robot technology and the task was to nd feasibleapplication areas and products where robotics could be used. Theproject involved nding a problematic situation, suitable roboticcomponents and enclosing it in a feasible design.

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    Industry

    Health care

    S er vi ce E nt er ta in me nt E xp lo ra ti on

    Military

    Precaution

    Boredom

    Monotone

    Precision

    Transformation

    Leathal

    Unhumane

    Multifuncional

    Unreachable

    Resourceless TIME CONSUMING

    Difficult

    Robotics is a huge research eld whichis increasingly getting introduced on theconsumer market. Professionally it has beenused for quite some time in the automation ofindustry, scientic explorations and warfare.

    The benets with robotics is that it can replacehuman involvement in strenuous, monotoneand dangerous tasks as well as for exploringareas with limited possibilities for human

    Shoveling snow can be very strenuous and a lotof people underestimate this today. Statisticsreveal that each winter about 1200 Americansdie from a heart attack or some other relatedcardiac event after a big snowfall , oftenprecipitated by snow shoveling.

    Cold temperatures increases the viscosity ofour blood and when combined with physicalexertion it severely raises the risk for clotting andheart attack.

    interaction. For this project the domestic servicearea were chosen for further explorationshow robotics can help and assist us aroundhousehold.

    The source of expertise of robotic technologywas Dr. Magnus Egerstedt, Phd from RoyalInstitute of technology and director of theGeorgia Robotics and Intelligent SystemLaboratory , GIT Atlanta.

    Snow blowers Today there is a convheavy snow masses - However these machia lot of physically har

    Moreover, most of thebe removed is in the mhome form work - timwould like to do it.

    Robotics Snow shoveling

    I n

    c r e

    a s e d B lo o d P r e

    s s u

    r

    e

    C o ld

    C o n

    s t r i c t e d Ar t e

    r i e

    s

    P h y s

    i c a l A c t i v i t y

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    To identify the essential functions and different situationsthe robot had to handle was important in order to gureout which sensors that should be used.

    To name a few things it was essential that the robot didn'tharm or make a threat for other living creatures in itssurrounding. It had to tell the different between snowand other objects as well as know where it was allowed tooperate and what to do with the removed snow.

    A high priority goal was to make a easy and user friendlyset-up the machine and its working premises.

    Problems to solve- Setting up working premises- Detecting humans and animals- Differentiating between snow and other objects- Detecting approaching snow plough or cars- Removing snow banks- Navigation- Handling different types of snow- Communication and interaction

    - Propulsion- Snow removal technique- Identifying snowfall- Icing- Transportation / Storage

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    IdeationThe Striking Paw

    The Scoop

    The Whi

    The Escalator

    The Mole

    Snow gets different characteristics dependingon the temperature. The robot had to be able tohandle wet snow as well as smaller snow banks.

    These are different ideas of how the robot coulddig into the snow and remove it from the path.After evaluating the ideas the t raditional snowblower principle where snow is being carvedand thrown to the side in one sequence seem tobe most the efficient way.

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    The challenge was to design a robotic snowblower that didn't look like an ordinary snowblower without handles. The intention was tocreate a unied design to t the householdrobot language as well making it sleek to endurerain and snow.

    Various setups of track belts and wheels wereexplored as well as different ways to direct thethrown snow.

    Later it became an issue to create a visualbalance, making the machine look powerfuland at the same time make sure it had enoughcontact with the ground to ensure a good grip.

    Ideation

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    Ideation The nal concept was based on an idea thatthinner track belts ran around the wholemachine making it use its whole length forcontact and better grip. At the same time thebelts would assist carving into snowbanks at thefront end . The increased pressure on the thintrack belts would also strengthen the grip.

    At this stage the robot also changed from havingsort of a face, which could imply a bit cartoonish,to becoming more machine-like.

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    Final design

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    1

    2

    34

    5

    7

    6

    1 Folded chute2 Sensor / Camera housing3 Direction LEDs4 LED lights5 Carving edge6 Snow crushers7 Throw arm8 Thin belt-tracks9 Display

    92

    Final designIdle mode

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    Final designWorking mode

    1 Working light2 Emergency stop3 Hydraulic tubing

    1

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    Size and shape The robot is about knee-height and has less thana square meter footprint.

    The orange colored elds emphasizes thepowerful characteristics of the form. Inspirationof strength and power are taken from theraised back of a raging bull and the fathomof a strongman. The fathom also brings thesemantics of capturing or moving.

    Strength

    Raging bull

    Fathom

    900

    1800

    500

    PowerCapacity

    Capture

    Endurance

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    Sonar

    Battery sta

    IR camera

    Monocular camera

    LIDAR

    SLAM TechnologySimultaneous Location And Mapping

    Under the shell The Robot is equipped with various typesof sensors in order to handle the differentsituations it could be faced. It uses two laserscanners in the front and back to determinedistance to objects. In the front it has sonarin order to "see" through snow.

    The camera-setup consists of a monocularcamera which is being used to determine

    moving objects and whats snow or not bydening textures and thresholds.

    The second camera is a IR Camera which isbeing used to determine organisms. Therobot uses SLAM technology and satellitepositioning for navigation and is beingpropelled by electric engines.

    The SLAM technology lets the robot to use its varioussensors to create a map of what it can see and sensewhile it is on the move. Basically it remembersobstacles and will create an understanding of thespatiality to be able to move and operate faster on thegiven route.

    A

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    1

    2

    1

    3

    4

    Set up

    The user can set up the working premises by taggingGalileo satellite positioning with the enclosed re-mote control. Starting by the base station paths,areas and drop zones are created by physicalmovement and position tagging.

    Galileo

    Theworkingboundariesare synchronized and savedinthe robot after tagging of routeis done.

    Synch

    Taggingthe start and endpositionof apath.

    Taggingcornersof an areatosfor therobot toworkwithin.

    Area

    Path

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    Interior for the next generation Toyota Yaris

    DescriptionInternship projectCompany: Toyota Boshoku

    Year: 2007Duration: 10 weeks

    Designer: Fredrik Nilsson

    Head-hunted by the Toyota recruiting team four European studentsgot the opportunity to come to Japan - to design an interior conceptfor the next generation Toyota Yaris - from a European point of view.

    The project included benchmark and culture studies, grouppresentations, concept development, collaboration with clay modelersand presentation for the board members of Toyota Boshoku.

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    Background

    The brief was to design an interior for the nextgeneration Toyota Yaris - from an Europeanperspective.

    Field studies The Students were taken to Kyoto to embrace

    the Japanese heritage and culture and abenchmark study were done to reviewcompleting cars/brands in the same segment.

    Study of the Yaris modeland competitor cars

    Kyoto visit - To imJapanese heritage

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    Targetgroup

    During family lifeMainly mothers"The Second Car"

    Smart featuresSpaciousComfortable

    ShoppingTake kids to school/practiseShort trip commuting

    Before family lifeYoung 20-30"The First Car"

    SportyStylishCool

    Doing activities/sportsLonger road tripsShow off / Prestige

    After family lifeElderly 60+"The Size Reduction"

    SeriousQualityComfortable

    Compact cars have a life spanning target groupand have to be very smart and versatile tohandle the demands of everyone.

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    Project focus

    Theme:Scandinasian desig

    Vision:Slimmer seats

    Desirable | Organized | Sun or

    Scandinavia

    Japan

    New interior

    Differentiation

    Unique

    Features

    Spacious

    Comfortable

    The goal was to create a unique interior with asense of spaciousness and comfort - focusingon a new slimmed car seat design. Beingenlightened of the similarities between japanand Scandinavia the theme Scandinasian designevolved from the fact: A Swede is creating in

    Japan.

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    Ideation

    Interior embrace passengers

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    Final concept

    Thin exible seats Flexible seat pocket

    Centrer console storage

    Extendable tray for sharing

    Serious

    Stylish

    Spacious

    CleanComfortable

    Simple

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    Flexible storage

    Responsiveseats

    Unfolded backseat support

    Tray/Storage/Console

    Final concept

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    Clay model |

    Presentation for Design department

    Discussions with clay modeler

    Final Concept

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    Autonomous tram for Stockholm city 2025

    DescriptionStrategic design projectSponsored by Alstom

    Year: 2007Duration: 8 weeks

    Designer: Fredrik Nilsson, Patrik Pettersson, Vanessa Sattele

    Awards: IF Concept Design Award 2008, I.D Magazine StudentDesign Review 2008

    The city of Stockholm is growing and will need a more ef cientpublic transportation system. The design bureau Idesign andthe french train producer Alstom initiated this project with theAdvanced Product Design Master class at Ume Institute ofDesign; to create concepts suiting the atmosphere and the needsof Stockholm and its inhabitants.

    B kg d R

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    Stockholm is growing. The public transportationis getting overpowered and SL* are planingto re-establish trams into the city. The Frenchtram and train producer Alstom requested theAdvanced Product Design class to do a study ofwhat a this future tram would be like in order toful ll the needs of Stockholm and its inhabitants.

    The class were brought down to Paris andBordeaux to study the most modern tramway inEurope. During the same trip the class stayed inStockholm to study the situation and to absorbthe atmosphere.

    * SL = Stockholm Lokaltra k / Stockholm Public Transportation

    Background Researc

    In April 2007 SL* decided to extend thetourist tram line to the Central Station

    SL* is planing to changebus line 4 to light rail

    Stockholm is growing!+ 150 000 in next 30 years

    Tram A people transport

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    Studying the tram in Bordeaux it became clearhow nice modern trams are - No more shriekingbrakes or shaky rides. It was an amazing way asa tourist to see the city.

    Trams are people movers and requires easy andfast entering / exiting in order to be ef cient. It

    is a vital part of a city and has to be accessiblefor everyone. The problem is that the onlyplace with enough space for wheelchairs,prams and baggage is just in front of the doors,hence it easily obstructs the exiting/enteringand becomes a quite unpleasant situation foreveryone.

    Tram - A people transport

    l

    Target group needs

    UsersCitySL / Alstom

    Function

    Form

    AccessiblePleasentSafe

    ComfortableExcitingSecure

    Adequate to city imageScandinavian designCreate an icon

    Adequate to climateEnvironmental friendly

    High capacityEasy maintenancy

    Modular

    Brand presenceContemporary 2025

    Efficient transport

    Fast entering and exiting

    Everything gets crammed upby the doors

    What is Stockholm city like?

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    What is Stockholm city like?

    Interlaced with nature

    I m a g e b o a r d S t o c

    k h o l m

    Weather oriented

    Spacious

    Equality

    Secure

    Peaceful

    CleanSimple

    Patriotic

    Stockholm color scheme

    Stockholm is a city with a color paletteof saturated earth tones and ochre. Itinterlace with nature and stretches overislands and water. Hence it becomesvividly blue and green during the summerseason.

    A variational climate and six month ofdarkness has made Swedes very weatherconscious people, that take every chancethey get to absorb the sun.

    Scandinavian design represent Stockholmin many ways; brightness, simplicity,equality, natural materials.

    What will 2025 be like? In

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    What will 2025 be like? In

    holistic/owing

    environmental friendly

    intelligent

    exible/adaptable

    2025

    Bec

    Exc

    Cabin require lots of space

    Autonomous driving

    Ar c h i t e c t u r a l i n u e n c e s

    More and more rail-based vehicles arebecoming autonomous. Cabin space usemore than 50% of a cart and without itpassengers could get better view.

    Inspiration for the future themewere inuences from architectural

    structures, adaptive materials as well asenvironmental intelligence.

    Ski-trams was a good parable of the vision."Taking a tour with a great view whichcreated excitement - just somethingvisitors had to try". The goal would be tocreate an icon for Stockholm - What theyellow cabs are for New York.

    Ideation and conceptualization Dening package I

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    Ideation and conceptualization Dening package I

    Pivot

    Turningboogie

    Fixed boogie

    Fixed wheel

    A

    B

    C

    1

    2

    3

    1

    2

    3

    4

    30m

    25m

    1

    2

    4

    2

    Current Alstom Citadissetup

    Front wheel will have an anglefrom the curve

    Front wheels will not be ableto pass the curve

    Front wheels steers throughthe curve

    Front wheels steers throughthe curve,but mid-wheels

    have angles

    Wheels seem to do okayin the curve.Try an S-curve.

    69,197 mm

    Wheels seem to do okayin the curve.,but have an angle.Ifthe wheels are closer together

    they form a classical tram arrangement

    Wheels seem to do okayin the curve.Try an S-curve.

    Strange balance in the middle though

    In general,a single wheel in front causes a lot of frictionon the track.It also screamsin curves.

    A boggie in front works better.

    Good luck!

    Nicolai

    it

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    Wheel box setup

    Lots of brainstorming on new ways oftransporting people, detailed problemsand situations nally generated awinning concept - The double deckertram.

    The trigger idea was the possibilityto create a tram with a much morespacious ground oor. A place forstanding people on shorter trips andwhere wheelchairs and prams wouldn'tbe forced to a small designated space.

    Passengers with more time could goupstairs and sit down. The higher viewwould enhance the travel experience.

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    Autonomous tram for Stockholm city 2025

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    Autonomous tram for Stockholm city 2025

    Exterior design

    The exterior design has a quite transparent look with alots of panoramic windows in order to not overshadowpedestrians and to give travellers great experience. Theidea behind the graphical side view is to connect the twooor levels into one unied form.

    The tram is en extension of the city image, henceinspiration to the exterior design h as been taken fromarchitecture. Swedes are very weather oriented and aglass roof creates a nice outdoor feeling as well as being anice feature to observe from office buildings above.

    Autonomous tram for Stockholm city 2025

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    Features

    The tram is powered by eight electricengines integrated in the bogies. Theelectricity is being conducted by a "third"rail underneath the tram.

    The tram is autonomous which makes

    it easy to keep time tables. Each end ofthe tram is equipped with scanners andidentication systems to prevent accidentswith pedestrians or cars.

    Windows and roof are automatically tinteddepending on amount of sunlight.

    Autonomous tram for Stockholm city 2025

    Autonomous tram for Stockholm city 2025

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    Autonomous tram for Stockholm city 2025

    Autonomous tram for Stockholm city 2025

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    Capacity

    Bottom oor24 traditional seats4 foldable seats

    Upper oor32 traditional seats8 exible seats2 seats in accordion

    __________________ Total seats:70 seats Max passengers:Approx. 200 people

    SeaAll seats in

    tram are made of bentthe true spirit of Scandinavian d

    acrylic sheet on the back of each seat creatfreshness to the interior. A greyish cushion is placed

    Interior design

    The interior has warm earth colors anda minimalistic Scandinavian touch. Theexible stool on the upper change theregular view of long backrest rows. Itcreates a much more variational planwhich invites social activities as well asspaciousness.

    Autonomous tram for Stockholm city 2025

    Autonomous tram for Stockholm city 2025

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    Front and rear end ofthe tram with open oorspace and handlebars tohold on to. Put the takeaway coffee on the barand enjoy the view.

    View from the upperoor. The glass roof letslots of light into the tram.Seats has been placed inthe accordion.

    The inside of theaccordion is beingused to store all theelectronics.

    y

    Autonomous tram for Stockholm city 2025

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    Imagine a tram whichyou can enter directlyfrom the second oor of ashopping mall.

    A view of the tram passingby on Vallhallavgen. Theshadows of the trees brakestrough the tinted glass roofand creates an authenticoutdoor feeling.

    y

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    SAS Travel Companion

    DescriptionDesign for user experience - Domestic air travellersSponsored by Scandinavian Airlines

    Year: 2006Duration: 10 weeks

    Designer: Fredrik Nilsson

    The brief of this project was to study the in-check process of domesticair travellers and map out problems an d situations to design a productfor. The class were split up in three groups and vi sited three differentairports. All studies, analysis and parts of the ideation were done ingroups. The SAS Travel Companion is a pers onal information device forhelping travelers to focus in the stressful airport atmosphere as well asbeing a branding aid for the SAS s ervice value.

    c h User centered design

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    R e s e a r c

    The advanced product design class were dividedinto three groups. Each group went to a differentairport in Sweden to interview and study domesticSAS air-travellers and the check-in ow.

    The study objects were: Lule Airport, Ume CityAirport and Arlanda Airport in Stockholm

    Stockholm Arlanda Airport

    User interviews

    Ume City Airport

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    io n Like-minded people

    Booking ok?

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    S i t u a t i o

    Tunnelview

    Stress

    Insecurity

    Orientation

    Too much information

    WaitingCrowd

    Different machines

    No red-thread

    Inferiour interfaces

    WorriesFear of ying

    Regulations

    Time is moneyBaggage location

    Different airlines

    A service

    Scandinavianbuilt up a stroa long historand compassrelations.

    Due to compare made on on-board sertaking over.

    1. Problem for the air traveller

    2. SAS

    io n Hand-held device

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    I d e a t i o

    Display USB neSmart tagging

    Check in self service

    A self service check in ow wouldallow users to do things their own waywithout being stressed by others.

    With the PDA they would only getpersonal information making it easierto focus on their own trip.

    Travel Com

    Due to security solution for self c

    The Travel Compan extension of SAa information devand guide users athe SAS brand.

    SAS Travel Companion

    e p t

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    pDesign for user experience | The air traveller

    Travel Companion is a portable informationdevice that shows the personal flightinformation and assist passengers duringthe whole trip. Gate number, destinationand time for departure are presentedon the desktop. Delays, continues flightsand baggage status are automaticallyupdated and notified by the Companion.

    Positioning via airport WLAN and digitalcompass enables the Travel Companion toguide passengers around the airport. Thiscould for example help a late passengerto nd his or her way through a big air-port complex, or perhaps be a handy guidethroughout the whole check-in process.

    Travel Companion will also be a new channelfor SAS to strengthen their position as a servicebrand by caring for good traveller interaction.

    Devices are mounted in the trolleys from oneside and are picked up from the other side. Thismake the face of the pick up clean without anymessy neck-laces.

    The trollies are shifted between departureand arrival halls when emptied and relled.

    Touchscreento log in.Ta p skrmenfratt logga in

    J a p a n e s e

    C h o o s el a n g

    u a g e / V l j s pr k

    S p a ni s h

    E n gl i s h

    G er m a n

    S w e d i s h

    L o gi n

    OK

    C 1 A B C

    4 J K L

    7 S T U

    2 DE F

    5 MN O

    8 V WX

    3 G HI

    6 P QR

    9 Y Z -

    E n t er r ef r en c en umm

    b er or

    s o c i a l s e c ur i t y n um

    b er :

    WelcomeMrFredrikNilsson

    Recieving youtravelinformation...

    SAS Travel Companion

    Mr Fredrik Nilsson Status:Checked in

    SK205 UME - ARN 15:20 00:52 On Time

    SK0052 ARN - COP 17:30 G4Baggage status: None checked in

    F i n a

    l c o n c e

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    iPhone 3GS Applicationi g

    n

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    2009 redesign of the Travel Companion

    Naviga t ion Transi t Se rv iceDashboard TrDashboard NavigationNaviga t ion Transi t Se rv ice

    Mr Thomas ErikssonEurobonus: 1239342

    Flights

    Status: You are checked inBaggage status: Loaded on plane

    DashboardNavigat ion Transi t Se rv iceDashboard

    Welcome Mr Thomas Eriksson!

    Recieving your travelinformation...

    SK004 ARN - COP 1 7: 30 1 8: 39 G 22

    S K2 05 U ME - A RN 1 5: 20 1 6: 15 G 2

    SAS Companion

    R e - d

    e s

    ig

    With the release of the iPhone3GS in 2009 it would be possibleto create an application with thesame possibles as the SAS TravelCompanion concept.

    This is a redesign of the conceptfrom 2006, but in a muchmore feasible package - The

    SAS companion application foriPhone 3GS.

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    Accessible four point seat belt

    DescriptionBachelor degree projectSponsored by SAAB Automobile

    Year: 2006Duration: 10 weeks

    Designer: Fredrik Nilsson

    The goal of this project was to create a four point seat belt system thatwas more accessible than before. The initial task became to prove 2point seat belts to not be accessible either.

    Another goal of the project was to emphasize on aeroplane heritage ofSAAB trying to nd new conceptual or marketing-worthy ideas sur-rounding the design.

    Accurate crash test simulations are showingfatal problems with 2-point seat belts

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    Symmetrical fastening ithis problems and increa20%.

    Todays crash test dummies are notshowing realistic crash statistics dueto their hard structure and limitedagility. Computer generated (Finiteelement) simulations with morerealistic dummies prove that front seatpassengers are put in rotation due to

    the asymmetrical fastening. This is notvisible in test with physical crash testdummies.

    People are being rotated out of theseat belt and hits head and body intodoor structure and interior, Spineand internal organs are being severelystrained by the rotation.

    48% of all car crashes occurs asfrontal crashes with a small overlap.This creates a diagonal kinetic energythat strengthens the rotation effectenormously.

    Finite Element simulationsshow the unwanted rotationin frontal crashes with 2-pointseat belts.

    n seat be l t u s a g e

    What is needed to create a better seatbelt and convince everyone it is?

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    U s e r o b s e r

    v a t i o n s

    Explorin

    Re ad i n g p a pe r s o n s

    e a t b

    B e n c h m

    a r k s t u d

    i e s

    Ma terial and produc t f ac t sS ur v e y s o n " b e t t e r se at b e l t s"

    Finding a new and better way of accessing the belt

    Proving the poor accessibility of the 2-point seat belt

    Adding value to product - We want to use it

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    The ideation focused on four topics: accessibility,comfort, adding value and buckle design

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    Dot sticking - Accessibility conceptsfor mock-up evaluations

    The ideation focused on four topics: accessibility,comfort, adding value and buckle design

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    Dot sticking - Accessibility conceptsfor mock-up evaluations

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    The nal design and technical mechanisms were

    CoFinal decisions on design and functionby drawings and mock-ups

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    The nal design and technical mechanisms wereelaborated in foam, solid works and on paper.Various alternative of presenting the belts evolvedduring this phase as well as new insights wreckedsome previous good ideas. Due to the lack of spacearound the neck rest the belt feeders were movedto the backrest of the seat.

    The buckle design was design to not only matchthe clean form language of Saab but to express

    semantics of safety and locking mechanism.

    Solid Works mock-up

    Technical drawings of lifting mechanism

    Belt in seat feeder mock-ups

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    Thank you for taking timeto review this portfolio!

    COFFEE ISCREATIVITY

    www.coffeeiscreativity.com

    Industrial design portfolio - Fredrik Nilsson 2009 - All rights reserved.