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MEDIAEDGE DIGITAL • D IG ITAL MEDIA PUBLISHING • 1


PROVIDING NON-DUES REVENUE TO ASSOCIATIONS ACROSS NORTH AMERICA THROUGH DIGITAL MEDIA SOLUTIONS AND MEMBER BENEFITS


MEDIAEDGE DIGITAL• Publisher of association-branded

media for over two decades• Brings broad experience in the B2B

association world• Leverages our expertise and advertiser

relationships to get you industry relevant ads for your products

• Consistently renews more than 90% of our clients each year. We’re proud to say that we deliver more than just an excellent experience – MediaEdge delivers results

YOUR ASSOCIATION• Your association is the pillar of

your industry• Industry members, suppliers and

associates• Offers your members industry specific

news, communication, events and resources

OUR RELATIONSHIP

COMES WITH MANY BENEFITS

>>

• Expanding editorial staff• Leveraging association credibility• Creating connections between

industry suppliers and members• Increase your association

vendor list• Detailed analytics

• Loyal customers with up-sell potential

• Member resources and timely information

• Non-dues revenue• Added credibility


THE DIGITAL ADVANTAGE

AT NO COST TO YOU!MediaEdge Digitals services are created especially for

associations without any capital investment from your

association. From product development to sales efforts,

creative service to customer service. We provide the highest

quality digital media for associations across North America

GAIN A COMPETITIVE ADVANTAGEAdded perks for members and non-members alike that keep

your association at the cutting edge of digital solutions for

your industry. We are always innovating!

GENERATE NON-DUES REVENUEGenerate generous, additional non-dues revenue by

leveraging our database of industry advertisers and highly

trained sales staff

LEAD GENERATIONAs part of our process, MediaEdge Digital will improve the

quality of the advertiser prospect list provided by your

association and constantly update it with new companies.

Your association reach will be increasingly widespread


THE DIGITAL ADVANTAGE

HIGH QUALITY SALES PROFESSIONALSOur sales reps quickly become a part of your association’s

resources. We take care of the sales for you, while

educating advertisers on the benefits of participating in

your association’s digital media products

WE LEAVE YOU WITH THE RETURNSYour members enjoy the latest digital media products

while you earn non-dues revenue. The result a is a win-win

relationship that strengthens your association’s brand and

industry reach

WE TAKE CARE OF THE WORKMediaEdge Digital’s experienced production and sales

team manages the entire process, including the execution

of advertising sales, production of creative materials,

customer service and delivery

CONNECT WITH YOUR MEMBERSKeep in touch and connect with your members outside

trade-shows and events. Your E-Newsbriefs, Web-Ads and

Buyer’s Guide are always available for your members to

access, keeping your association top of mind. According to

the majority of association executives, email is still ranked

as the most effective marketing channel for acquiring new

members


E-NEWSBRIEFKEEP IN TOUCH AND CONNECT WITH YOUR ASSOCIATION MEMBERS REGULARLY WITH A BLEND OF INDUSTRY SPECIFIC SOURCED CONTENT AND YOUR ASSOCIATION’S ARTICLES

GET DATAGenerate informative reports that

include traffic, metrics and open/click

rates. Identify trends by evaluating

reader’s particular interest in a

particular subject

ENGAGE READERSDirect traffic back to your website

and encourage readers to rely and

engage with your association on a

more regular basis. According to the

majority of association executives,

email is still ranked as the most

effective marketing channel for

acquiring new members

KEEP IN TOUCHKeep in touch and connect with your

association members regularly with

a blend of Industry Specific Sourced

Content (ISSC) and association articles

INDUSTRY SPECIFIC SOURCED CONTENT (ISSC)• Over 15,000 trusted media outlets

for content on your E-Newsbrief

• Content targeted specifically for

your industries members

• ISSC makes your association the

voice of the industry

CONNECT BUYERS & SELLERSProvide industry suppliers a direct

way to reach members that

purchase products and services

SOCIAL MEDIA ENABLED• Span across multiple social

media platforms

• Integrated with various

social media

• Share your content within

their network

HAVE IT YOUR WAY• E-Newsbrief is branded as your

publication

• Content and design inspired by

your associations brand

• Everything gets your seal of

approval!


ABOUT US MEMBERS SPONSORS EVENTS CONTACT

At No Cost to You!MediaEdge Digital’s services are created especially for associations without any capital investment from your association.










SPONSORED CONTENT

Company Name• New Products• Featured on TV• BOGO Sale• Contact Us

PRODUCT SPOTLIGHT

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PRODUCT SPOTLIGHT

CompanyLorem ipsum dolor sit amet, erat delectus erroribus mel cu.Read More



www.website.com | autorespond | media kitASSOCIATION NAME - ASSOCIATION DESCRIPTION

View Online | Forward | Unsubscribe | Media Kit January 1, 2015

E-N

EWSB

RIE

F


GET DATA• Generate informative reports that

include traffic, metrics and open/click rates

• Identify trends by evaluating reader’s interest in a particular subject

DIRECT TRAFFIC TO YOUR SITE

• With hyper-links, multiple search capabilities and rich search results.

• Our Buyer’s Guide is designed to drive the purchasing process and bring customers to your member’s site in a matter of clicks

USER-DEFINED KEYWORD SEARCH

Your members will now be able to use the most advanced tool in your industry to find people, products and information

BENEFITS FOR YOU AND YOUR MEMBERS

• Provide your members additional benefits while earning non- dues revenue

• Buyer’s Guides offer your members a comprehensive database of your industry’s relevant suppliers

BUYERS GUIDEBUYER’S GUIDES OFFER YOUR MEMBERS AN UP-TO-DATE DATABASE OF YOUR INDUSTRY’S RELEVANT SUPPLIERS WITHOUT THE HASSLE OF SEARCHING FOR THEM


SEARCH BY KEYWORD

SEARCH

COMPANY NAME

COMPANY NAME

Phone NumberToll Free / FaxAddress

Company Information

COMPANY NAMEPhone NumberToll Free / FaxAddress

Company Information


Company Information


Company Information


Company Information

Phone NumberToll Free / FaxAddress

Company Information

CATEGORY


WEBSITE ADVERTISING VALUABLE NON-DUES REVENUE IS GENERATED FROM YOUR ASSOCIATION WEBSITE WHILE PROVIDING SUPPLIERS THE COMMUNICATION TOOL THEY NEED FOR SUCCESS.

EXCEEDING EXPECTATIONS• Expand your advertising options to industry suppliers that specifically want this type

of ad placement. Your website constantly stays stocked with new advertisers

GENERATE NON-DUES REVENUE• Valuable non-dues revenue is generated from your association website while

providing suppliers the communication tool they need for success

STAY RELEVANT• Industry specific advertisements are another way to help keep the website up to

date and relevant to the members who access the site on a regular basis

• Industry targeted advertisers are able to directly promote the latest in products and

services for your members

MEDIAEDGE DIGITALS EXPERIENCED TEAM MANAGES THE ENTIRE PROCESS ENSURING SATISFACTION BETWEEN ASSOCIATIONS AND ADVERTISERS• Hosting the ad placements

• Our team handles all code and implementation so you don’t have to

• Identifying potential revenue-generating advertisers

• Execution of advertising sales

• Production of creative materials and ad delivery

• Advertiser management and customer service

• By eliminating the cost of selling, your staff can focus on what they do best-serving

the membership-instead of web advertising sales and maintenance

MEDIAEDGE DIGITAL • D IG ITAL MEDIA PUBLISHING • 1 1


[email protected]

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