Free investment tour campaign

Strengthening Communities … One Economic Development Professional at a time! www.FDIAttraction.com US Toll Free 1-877-527-9991 │ Email: [email protected] │ www.FDIAttraction.com

How to plan, design and launch your

Foreign Direct Investment Attraction

Campaign - FREE

International Economic Development Program

by FDI Attraction from Marketing Crafter, LLC

Strengthening Communities … One Economic Development Professional at a time! www.FDIAttraction.com Strengthening Communities … One Economic Development Professional at a time! www.FDIAttraction.com

Contents

1. FDI Attraction Purpose

2. International Opportunity – Time Sensitive

3. FDI Attraction CAMPAIGNS & TOURS

4. FDI Attraction Proposal for your region

5. Campaign Investment Scenarios

6. Fundraising Strategy

7. Getting Started

Strengthening Communities … One Economic Development Professional at a time! www.FDIAttraction.com

FDI Attraction was created to

help different communities by

helping in the attraction of

foreign businesses, creating

jobs and helping our local

companies grow.

We want to help you project

your community as a Global

Industrial, Commerce and/or

Logistics Hub.

FDI Attraction Purpose

Unifying the best of both worlds

to attract investors to your region


We are living in a world with GREATER OPPORTUNITIES

than ever before:

Companies and Investors like large Original Equipment

Manufacturers (OEMs) and their Supply Chains, as well

as Touristic Development Investors are actively

seeking to expand their business operations to the

regions that dare to offer a TRUE VALUE PROPOSITION:

1. Markets with young growing population

2. CERTAINTY of INVESTMENT

3. A TRUE PARTNERSHIP from ECONOMIC

DEVELOPERS and REGIONAL AUTHORITIES.

International FDI Attraction Opportunity

Are we ready to attract and

commit with Foreign Investors?

Then, let’s ENGAGE with them!

Investment is TIME SENSITIVE: If our region is late, Investors will take

their resources to other regions!


We Partner-Up with Economic developers and

Chambers of commerce to plan, design & launch:

• Global Campaigns to attract groups of International

Investors to your region on a specific date to a guided

tour to show them how, where and with whom to start

doing business in your community.

• Promoted through live and online seminars given at

your Regional Virtual Trade Show (hosted online with

24/7 live support for 1 year) supported by the “Global

Expansion Network” with direct communications during

annual intensive campaigns with over 2,000 Investor

forums, Embassies, Business & Trade Associations.

FDI Attraction Campaigns & Tours: What we do – Our 7 Step Framework

Let’s see our 7 Step Framework to attract Investors to your region:


Potential Projects for your region

• Industrial Integration:

– Aviation & Aerospace

– Automotive & Autoparts

– Electronics

– Equipment

– Home Appliances

– Heavy duty

– Logistics & Distribution

– Medical Devices

• Touristic Developments

• Commercial Developments

• Educational hubs

If we would prioritize, based on the impact that projects could bring to your region,

which projects should we choose to promote?

How can we measure the impact on your community (direct and indirect job creation,

economic spillover)?


• Objective: to attract at least 40 potential investors to

your region per year for the different projects outlined.

• Strategies:

– Organization of at least 4 Investment Tours in 2013

(1 per Quarter) inviting groups ranging from 10 to 20

Foreign investors per event with a very detailed

agenda for 3-4 days.

– Active Promotion for 1 year offering online seminars

within a Business Attraction Virtual trade show,

• Trial: Let’s plan Investment Tour 1. If the Economic

Development Team from your region feels satisfied with

the results, we shall continue with the next Tours.

• Team: Economic Development Team of your region +

FDI Attraction Team + local team (Chambers of

commerce, local colleges and other business

associations)

• Process, Technology & Contents: outlined in the next

7 Steps

Proposal for your region


7 Steps to attract FDI to your region

1. Target the right industries, companies and

Investors for your region

2. Create an Investment Landing Program

3. Create an “Investment Opportunity” Online

Seminar + Book + Multimedia about your

region

4. Develop a Global Website + Mobile App with

Investment Calculators

5. Develop an International referral program

6. Launch an International “Invest in your

region” Virtual Trade Show supported by

Industrial & Commercial Social Networks

7. Host LIVE SEMINARS & Investment Tours

with Potential Investors.

Let’s see what we plan for each step:


Step 1: Target the right Industries,

Companies & Investors

Our Economic development team will determine the ideal

profile of investor we want to attract to your region:

industrial, commercial, touristic, education.

FDI Attraction Team will help to Identify the biggest

players that match your ideal investor profile on the

international arena

FDI Attraction Team will select the top 3 companies and

create their full profile: What they do, where, how, why

and for whom

FDI Attraction Team will find the contact data and interact

with a Champion inside potential companies

Your Economic Development Team will Create a strategy

to align your region to fit the potential development vision

and opportunities for growth

Both teams will create a “Unique Value Proposition” for

the targeted company

FDI Attraction Team will help Pre-sell the shift for the

targeted company and for your region


Step 2: Create an Investment Landing Program

Your ED Team will provide FDI Attraction Team with the

following information:

Local information that could be of value for the

foreign investor: maps, demographics, etc.

Site Selection Assistance (information needed for

strategic Real Estate)

Location & Integration Services: suppliers &

distributors

Online site for Match-Making Meetings

Incentives: land, training, certifications, technology

transfers, etc.

Start Up Program: offer cutting through the red-tape

fast track start up or incubator programs

Local administrative umbrella (soft landing)

program for international investors: legalities, customs,

human resources, fiscal, accounting, compliance, and

so on.


Step 3: Create an “Investment Opportunity” Online

Seminar + Book + Multimedia about your Region

FDI Attraction Team will put together the Seminar + Book +

Multimedia including the following information provided by our

ED Team:

Local & Regional market composition: consumers,

distributors, competitors and local suppliers

Human resources: availability, cost, turnover, skillset,

wages, benefits, productivity and quality

Business environment, Infrastructure & Quality of life:

success stories

Start Up and Operational permits (entry, operational

and exit barriers) and and operational cost models

Create 1 different seminar campaign for each target

industry and publish it on demand (ever green) with an

investor capture mechanism

Guide investors into the next step: a consultation call,

assessment, site selection analysis or tour

Create an Investor nurturing communication

sequence


Step 4: Develop a Global Website

(mobile device friendly) + Mobile APP

The Investment Opportunity including Frequently Asked

Questions, Cost Simulator, Testimonials and Success

Stories

Investment Landing Program (step 2)

Local information: maps, infrastructure, connectivity,

accessibility, quality of life, videos, whitepapers and

downloadable flyers

Investor capture pages offering your seminar, ebooks,

whitepapers, connected to an investor relations and

education nurturing program.

International Investor Friendly Website: Multiple

languages (keyword optimized), with international access

telephone numbers and it should be viewable on any

internet browser and device.

Mobile App showing key regional information with Geo-

location Maps showing where Investment projects will be

located.

FDI Attraction Team will develop a website that must contain:


Step 4: Develop an investment calculator with a

personalized report on your website

FDI Attraction Team will develop an INVESTMENT

CALCULATOR with the data needed to show projections

for potential investors:

Type of business

Workers

Managers

Sq. Ft or Sq. M. of facility

Energy usage

Water usage

Shipments

Other costs

This investor capturing model will allow our TEAM to

provide a tailored report with those numbers

bringing a Total Cost Equation that they can

compare to other regions on a 1-to-1 call


Step 5: Develop an International referral program

Your ED Team will:

1. Find local product and service providers that would benefit

from the new Investment in the region and ask them to offer

a finders fee for brokers or promoters in other regions:

Real Estate Providers & Construction Companies

Logistics & Packaging Providers

Human resources: recruitment, training and payroll

providers

Other service providers

2. FDI Attraction Team will launch a campaign to capture the

active promoters you need to bring your targeted companies

to your region through

Business Associations

Embassies & Consulates

Consultants & brokers

3. Our ED Team & FDI Attraction Team will Build a training

program for our international promoters to make sure we

provide them with all the marketing materials they need.


Step 6: Launch an “Invest in your region” Virtual Trade Show

supported by Industrial & Commercial Social Networks

FDI Attraction Team will create a virtual

trade show where your Government

Administration, the Economic

Development Association, the regional

Chamber of Commerce and 67

companies will be able to show the

competitive advantages of doing business

in the region, exhibit and promote their

products and services and attract

international customers.

FDI Attraction will promote attendance to the Virtual Trade Show through different Industrial

& Commercial social networks, Embassies, Consulates, Business Associations, Chambers

of Commerce and the support of the Global Expansion Network.


Step 7: Host 4 Live Seminars & Investment

Tours in your region during 1 year

Your ED Team will organize 4 LIVE SEMINARS

showing the advantages of doing business in your

region, inviting attendees to 4 Investment tours per

year including some of the following items on the

agenda:

Visit Foreign Companies in the region, business

associations and suppliers

Visit Academic and R&D Institutions

Visit infrastructure Points of Interest: airports,

seaports, etc.

Visit Real Estate Facilities and land reserves for

project development

Show them regional development projections and

how to get government incentives

Visit restaurants, clubs and touristic attractions

(showing quality of life)

FDI Attraction will promote these organized tours to

attract qualified investors to your region


• Project Development: seminar + ebook +

multimedia + multilingual website with

Investment Calculator (including downloadable

brochures) + mobile app + Social Network

penetration + “Invest in your region” Virtual

Trade Show for 1 year + organization of 4 live

seminars & 4 Investment tours.

• Time required: 2 months for project

development + 1 year of promotion.

• Investment required: (TBD) that includes all the

planning, design and deployment of the global

marketing campaign for 1 year.

Investment required:

FDI Attraction will promote our region through our “Global Expansion Network”

with the following marketing tools:

Fundraising Strategy:


– Global Expansion Academy: helping your business owners

to make profits in other countries bringing growth in their own

community. This is a 1 year program, including a Business

Trip to Mexico, Panama & Brazil. Review the next slides for

the program.

From the sales of this seminar, FDI Attraction Teamwill

donate (TBD) in funds to run the Investment Attraction

Campaign for your region.

– “Invest in your region” Virtual Trade Show: leasing

exhibition space in different packages:

• Sponsorships

– Platinum: (TBD) per quarter

– Gold : (TBD) per quarter

– Silver: (TBD) per quarter

• Conferences (Webcasts): (TBD) per quarter

• Virtual Booths: (TBD)per quarter

From the sales of this Virtual Trade Show, FDI Attraction

Team will donate (TBD)in funds to run the Investment

Attraction Campaign for your region.

Fundraising Strategies

We have prepared 2 fundraising strategies to cover the expenses of the

Investment Attraction Campaign.


Outline of the Global Expansion Academy

Objective: to help business decision makers to learn, explore and determine their business

expansion strategy for Mexico & Latin America

• Audience: this program is intended to serve companies who want to build their strategy and

business case to expand their business operations (export and sell, distribute or even produce) to

Mexico and Latin America.

• 3 Stage program:

1. Initial assessment and training program: to clarify goals and baseline and learn about the

different variables that will determine the most cost-effective course of action (business

model) for the expansion strategy. This will have a 2 day live seminar + an online training

program with on-demand access.

2. Business Tour to Mexico, Panama and Brazil

3. Business Expansion Plan evaluation.

• Contents of the training program:

– 3 Reasons to expand your business to another country NOW

– The power of TRENDS & GROWTH: go where the market is!

– 5 Steps to do Strategic City Selection

– 7 Steps to Select Strategic Real Estate

– How to find local distributors and suppliers

– Finding a local Partner to start your offshore business

Seminar Title: “Roadmap to Expand your Business to another Country”


Outline of the Global Expansion Academy

• Deliverables: companies will be able to design their own business case with a solid decision

making process matrix and then evaluate it first hand on a Business Tour with the possibility of

doing business during the trip.

• Business Tour to Mexico, Panama and Brazil (travel expenses not included): guided visit with

government authorities, regional and international business associations, infrastructure operators,

local and foreign companies doing business in those regions (B2B meetings) and meeting potential

distributors and / or suppliers (valued at TBD)

• Every business decision maker attending will have access to:

– A Global Expansion Assessment: Valued at TBD

– An online Business Training on Site Selection, Selecting Real Estate, Finding Distributors and

Suppliers, International Marketing & Sales Strategies, Tactics and Tools: Valued at TBD

• Investment: TBD per company.

• Space limited to TBD companies

• 50% of the funds collected through this program will be dedicated to plan, design and launch a

global marketing campaign to attract foreign investors to your region.

Seminar Title: “Roadmap to Expand your Business to another Country”


How to Get Started

To get started we need the following:

1. Determine the dates for the possible Investment Tours in your region, the

projects to promote and investor profile

2. Meetings with the Economic Development Team to Learn, Strategize and Plan

the campaign elements that have to be produced and launched to attract

Foreign Investors to your region.

3. Fast-track guided tour to take pictures and video of what the potential investors

will discover on the Investment Tours, and most importantly to know in person

what we will be promoting through the Global Expansion Network

4. Schedule, organize and promote the seminar of the Global Expansion Academy

to start the fundraising program for the Investment Attraction Campaign.

5. Help us spread the word with different business decision makers to participate in

the “Invest in your region” Virtual Trade Show.

6. Sign an Agreement of Cooperation between your Economic Development

organization and FDI Attraction Team from Marketing Crafter, LLC.


To promote each one of the seminars we will provide you with:

• Electronic flyers to promote the seminars

• Free Ebooks

• Free Videos

• Free bootcamps (series of training videos and presentations

• Registration pages

• And all the tools you need in order to promote them aggressively.

Your community is waiting for you to PLAY BIG: let’s play big and attract investment, help business owners and create new businesses in your region!

What FDI Attraction & Marketing Crafter will provide:

Strengthening Communities … One Economic Development Professional at a time! www.FDIAttraction.com US Toll Free 1-877-527-9991 │ Email: [email protected] │ www.FDIAttraction.com

US TOLL FREE: +1 877 527-9991

US Direct Ph. +1 (915) 235-2966

Skype: xhurtado

International Economic Development Program

by Marketing Crafter, LLC

Xavier Hurtado CEO & FDI Marketer + Consultant www.linkedin.com/in/xavierhurtado

[email protected]

Twitter: @fdiattraction

www.FDIAttraction.com

THANK YOU

To Strategize, Plan & Schedule your

Regional FDI Attraction Tour, or if you

have any questions, please contact us:

Documents

Free investment tour campaign