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FIVE COSTLY MISTAKESMANAGERS MAKE
in their communication that causes poorperformance in Latino supervisors
FREE REPORT:
www.HispanicBusinessConsultants.com
By Eduardo Figueroa, MBA
www.HispanicBusinessConsultants.com
"In my more than 20 years of teaching and dealing with
Spanishspeaking employees, specializing in the development
of effective Hispanic/Latino supervisors, in different industries
here in the USA, I have learned a great deal about how
management styles shapes the productivity of a multicultural
workforce. I would like to share some insight on how
intercultural communication affects the productivity, loyalty, and
cooperation of Hispanics/Latino employees."
EDUARDO FIGUEROA, MBABusiness Consultant, Author & Public Speaker
ABOUT THIS REPORT
www.HispanicBusinessConsultants.com
In this first part of the article, I will describe some of
the costly effects managers make, and should take into
consideration when dealing with Hispanic/Latino
employees whose first language is Spanish. These are
not in a specific order, as the level of importance
depends on the organization, the type of leadership in
place, and on each individual.
VERBAL COMMUNICATIONAND BODY LANGUAGE
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As many of the points I make here, are applicable to
many different individuals and situations, the problem
is that these issues are more sensitive when it comes
to managing people from different cultures, and can
have costly side effects to the efficiency of your
company. Take these points into consideration when
handling your SpanishSpeaking supervisors to
improve their productivity, and achieve results faster
and more efficiently.
FIVE COSTLY MISTAKESMANAGERS MAKE
In their communication that causes poorperformance in Latino supervisors.
Cultural differences in communication
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By Eduardo Figueroa, MBA
1. FAILING TO BUILD A
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In general, Hispanics are more interested in developing a long
term relationship; a relationship based on trust and respect.
This can take time. Trust begins to develop from how they
perceive tone of voice, intentions, actions, understanding the
true interest the other person portrays, and their sensitivity to
the needs and constraints Hispanics/Latinos have. With that, it
is based on how well you make them feel when you interact
with them.
What to do:
Take the time to talk and get to know each of your employees,
ask about their family, friends, life, and remember important
details. Be sensitive to their needs and limitations and make
them feel important.
PERSONAL RELATIONSHIP
2. TAKING PERSONAL CONTACT
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Hispanics/Latinos generally like and seek personal contact;
they tend to embrace more, reach out for handshakes, touch
the other person (without malice), and also to stand close to
the person during conversation.
What to do:
Handshakegreet your employees (learn their "handshake")
allow them to stand near you (of course there is always a limit)
TOO PERSONALLY
3. MISUNDERSTANDING THEIR
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With regard to eye contact, culturally Hispanics/Latinos tend to
avoid eye contact. One reason is that they feel it is
disrespectful, but don’t assume they're hiding something,
(though as always there are exceptions).
What to do:
Do not force the person to look into your eyes and don't react
in a suspicious manner if they don’t look you into the eye.
LACK OF EYE CONTACT
4. ASSUMING INSTEAD OF AFFIRMING
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Hispanics/Latinos have a tendency to move their head in an
affirmative way during conversation, but this does not
necessarily mean that they understand. The gesture is usually
a sign of agreement, or that they are paying attention to you in
conversation.
What to do:
For starters, do not assume that they understood or agreed; ask them
what did they understand and what they think of it, to make sure
everything is clear and that they understood the idea you conveyed.
And if you were you speaking to them in English, I suggest that in
addition to the verbal instructions, also give them the instructions in
written form or send them a text message, even if i t 's in English,
because if they did not understand and were afraid to ask, maybe
they wil l ask someone else to help them translate the written
message you gave them.
5. NOT ADJUSTING YOUR
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When communicating with Hispanic/Latino employees always
try to recognize the "Platinum Rule" which is: Treat people the
way they want to be treated," and even better to combine it with
the "Golden Rule": Treat others the way you want to be
treated.”
What to do:
Pay attention to their reaction through their tonal voice and
body language when you say or act upon something, and if you
notice a negative reaction, ask them directly what they did and
did not like in your way of communicating. Take the time to
learn about their culture and customs related to interpersonal
communication. Also, in a friendly manner, explain how you
prefer them to communicate with you to prevent
misunderstandings for a more cooperative relationship.
COMMUNICATION EFFECTIVELY
SUPERVISORY AND LEADERSHIP DEVELOPMENTTRAINING PROGRAM IN SPANISH
FIVE REASONS WHY YOU SHOULD CONTACT US:You have supervisors and employees who need training in Spanish.You want to increase profitability and improve the productivity and attitude amongstaff.You’re looking for a trainer who has more than 18 years of experience developingleaders, can train in native Spanish, and is bicultural.You need a trainer that is committed to developing high quality, self sufficient leadersthat will help your company save hundreds of thousands of dollars in the long run.Over all, you are looking for an effective trainer who has a good record of gettingresults.
www.HispanicBusinessConsultants.com
www.HispanicBusinessConsultants.com
With over twenty years of experience, Eduardo has become a Latino business
specialist by training and mentoring supervisors, leads, salespeople and managers.
He is one of the few bilingual trainers dedicated to teaching individuals to become
better and more productive employees through special, tailormade programs or his
online courses in Spanish.
Eduardo Figueroa holds a Masters Degree in Business Administration from the
Instituto Panamericano de Alta Dirección de Empresas and a Chemical Industrial
Engineering Degree from the National Polytechnic Institute, both in Mexico City.
EDUARDO FIGUEROA, MBABusiness Consultant, Author & Professional Leadership Trainer
Hispanic Business Consultants2510 N Grand Ave. Suite 101,Santa Ana, CA 92705Office: (714) 5161111email: [email protected]