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Wednesday, July 6, 2011

Research Project on Amul

TIRED of powdered soups? Here is an option from the brand leaders in the dairy industry -

Amul. Having continued to enjoy number one status in practically all the dairy products in

India, Amul has now introduced ready to use soups in tetra packs of one litre. To begin

with the Masti soups have been introduced in two flavours Hot Sour and Tomato.

Says Amul's General Manager (Marketing) R S Sodhi, “It is a test marketing drive in

Gujarat and in a month or two it will be introduced all over India.” And there isn't much

competition for there are not many companies in India that sell ready to use (just pour and

heat) soups, he adds. The tetra packs are available in all outlets selling Amul products.

Yes the products are practically unbeatable “Taste of India” from the Gujarat Cooperative

Milk Marketing Federation with its brand Amul. The Indian market might have seen

changes in last 50 years but there has not been a change in the liking for Amul products.

 And as cola companies are engaged in a bitter war to command a higher market share,

 Amul continues to penetrate in the hearts of the masses.

Beginning

The story of Amul (Anand Milk Union Limited) began way back in 1946 as an offshoot of 

freedom movement with an aim to do away with the exploitation of middlemen in milk

collection and give the villagers the best returns for milk. Now not only has the milk

collection and co-operative members increased but Amul is also giving a stiff challenge to

the multinationals. After introducing flavoured milk in various parts of India and undertaking

a test drive for flavoured lassi in over 1,100 outlets in Ahmedabad, Amul has introduced

soups in tetra packs.

 ____________ 

This is a free research project on Amul topic. Keep in mind that all free research

project samples and research paper examples are taken from open sources – they are

plagiarized and cannot be used as your own research project. If you need a qualitative

custom research project on Amul for college, university, Master's or PhD degree – you

are welcome to contact professional research writing company to have your paper written

online by academic research writers.

 __________________________________________________________________________ 

This is a free research project on Amul topic. Keep in mind that all free research

project samples and research paper examples are taken from open sources – they are

plagiarized and cannot be used as your own research project. If you need a qualitative

custom research project on Amul for college, university, Master's or PhD degree – you

are welcome to contact professional research writing company to have your paper written

online by academic research writers.

 __________________________________________________________________________ 

Research Project on Amul

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