FreeWheeling Magazine Full Media Pack Giant

Information & Media Pack

For all enquiries please contact:

Jeremy Nelson-Smith, PublisherTel: 01428 725662 / 07828 584297Email: [email protected]

A new FREE cycling magazine

A NEW OPPORTUNITY FOR CYCLE DEALERSFreeWheeling offers cycle dealers a fantastic, free resource to add value to their customers’ shop visit. FreeWheeling is not a ‘throwaway’ flyer or news sheet, but a proper, full colour magazine, designed to promote the cycle dealer as the place to go for the best buying advice and choice of bikes, clothing and accessories.

NO COMPETITIVE CYCLING DEALER ADVERTISINGAs FreeWheeling is distributed through cycle shops it will feature only brand related or non-dealer advertising.

PERFECT FORMAT FOR READERS, ADVERTISERS AND CYCLE SHOP OWNERSFreeWheeling’s handy 230mm x 170mm size has been carefully chosen to: •Fiteasilyintoacyclejerseyrearpocket,backpack, handbag or shopping bag

•Takeupminimalspaceonacycleshopcounter

•Provideadvertiserswithahighimpact, high quality advertising environment.

4

Contents

Introducing FreeWheeling and general information 3

Twelve page sample issue 5

2009 content schedule 17

Advertising rates and specifications 18

For all enquiries please contact:


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TARGET AUDIENCEFreeWheeling’s target audience is the broad group of cyclists, who form the customer base of most UK cycle shops – cycle commuters, family and leisure riders, children, sportive and fitness riders, off-roaders and cycle tourists. Most of these customers DO NOT regularly purchase or subscribe to a cycling magazine, but they WILL pick up and read a free magazine that’s packed with interesting content.

TRUSTED REVIEWS OF BIKES, CLOTHING AND ACCESSORIESFreeWheeling readers will find reviews of bikes, clothing and accessories that they can trust, carried out by cyclists with whom they can identify, in other words people just like them – occasional and weekend riders and children, in fact just about everyone who rides a bike!

HUMAN INTEREST CONTENTFreeWheeling’s reviews will feature lots of human interest stories, designed to engage readers and keep them coming back to the magazine issue after issue. Rather than focusing too much on technical aspects FreeWheeling testers will pass on their own very personal experience of using the bikes, clothing and equipment they are testing.

A NEW OPPORTUNITY FOR ADVERTISERSFreeWheeling offers advertisers the opportunity to promote their products and services right at the heart of the cycling marketplace – the cycle shop, to potential customers who are actively engaged in either a pre-purchase or purchasing decision.

INTRODUCING FREEWHEELING MAGAZINEFreeWheeling offers a new concept in cycling magazine publishing – a free, full colour, 52 page, bi-monthly magazine, available through UK Cycle dealers.

FreeWheeling will be FREE to both cycle dealers and their customers. The first issue is scheduled for May/June 2009 publication. Planned initial circulation is 20,000.

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LAUNCH ISSUE FREEWHEELING 1

NEW Free Cycling Magazine ISSUE 1, MARCH 09

Trusted reviews of bikes, clothing and accessories

WIN A FANTASTIC MOUNTAIN BIKE

MY BIKE ANDWHY I LOVE ITA BIKE NUT CONFESSES

COMMUTING BY TRAIN & BIKETWO READERS GIVE IT A GO TRAINING FOR THE

ETAPE DU TOUR 2009CAN IT FIT IN WITH FAMILY LIFE?

IS 2009 THE YEAR TO CHALLENGE YOURSELF?LONDON TO PARIS CHARITYRIDE PREVIEW

REVIEWED IN THIS ISSUEREVIEWED IN THIS ISSUEBIKES:

CLOTHING AND ACCESSORIES:

Great Value City bikes £250 - £450Ultra Convenient Folding Commuters £250 - £650Fast and Comfortable Sportive Road bikes £550 - £1500Women’s Bikes £250 - £500Quality Mountain Bikes £300 - £600Cool Kids bikes £100 - £300

Lightweight Spring JacketsKids helmetsStylish and comfortable bike clothing SunglassesLightweight Pumps

NEWFREE

CYCLING MAGAZINE

2 FREEWHEELING LAUNCH ISSUE


“Hello and welcome to the first issue of what I hope will

become one of the most essential and popular cycling

magazines in the UK.

FreeWheeling is a real ‘first’ - the first free cycling

magazine available through your local cycle retailer. That’s

where you’ll find the best advice, choice of bikes, cycle

clothing and accessories, not to mention puncture and other

repairs!

Whether you’re an occasional leisure rider, regular cycling

commuter, family cyclist, off-roader or dedicated enthusiast

preparing for the Etape du Tour or Dragon Ride you’ll find

plenty to interest you inside FreeWheeling.

And we haven’t forgotten kids - we love to see children

and young people out riding their bikes, so we’ll be featuring

plenty of product reviews and articles covering kid’s bikes,

helmets and clothing, safe riding on and off road and lots

more.

At FreeWheeling we’re all completely nuts about cycling

and everything that goes with it: the bikes, the gear, the

sun, wind and rain too. We even love the pain of slogging up

steep hills and 100+ mile rides!

So enjoy this issue of FreeWheeling and ride on!”

Jeremy Nelson-Smith, Editor

WELCOME

CONTENTS4

5

8

10

Cycling newsKeep updated on all that is pedal powered

Product newsWhat’s hot and in the world of cycling

Readers bike test£1500 Giant Defy 4 road bike

Easy does it: by train & bikeWe check out the best in folding bikes

FreeWheelingLAUNCH ISSUE MARCH 2009

Editor Jeremy Nelson-Smith

Design ShentonCreative

www.freewheelingmagazine.co.uk

See FreeWheeling on Facebook at:

www.facebook.com/pages/FreeWheeling

-Free-Cycling-Magazine/38470164316

See FreeWheeling on YouTube and join the

FreeWheeling YouTube Group at:

www.youtube.com/freeWheelingMagazine

To advertise in FreeWheeling or to receive the

magazine in your cycle shop, please contact

the Editor, Jeremy Nelson-Smith:

Tel: 07828 584297

Email: [email protected]

The Editor training for The Etape du Tour 2009. See out Etape feature on page 16.


CAN ARMSTRONG MAKEIT EIGHT TOURS?

SALES SOAR IN RECESSION

CYCLING NEWS

SAFER LONDON CYCLINGSuspendisse potenti. Vivamus sed arcu. Praesent sed risus at dolor dignissim bibendum. Aliquam tincidunt laoreet enim. Etiam eget justo ac magna tincidunt convallis. Duis ornare, neque eu suscipit luctus, ligula enim adipiscing orci, ut rhoncus mi est vel leo. Nam ipsum. Vivamus pulvinar eleifend purus. Vivamus sem arcu, rutrum at, feugiat at, egestas in, odio. Maecenas faucibus eros vel nunc. Nullam ut nunc. Suspendisse eget urna et felis dignissim venenatis. Vestibulum sagittis, risus a fermentum molestie, tortor interdum sed ultricies nunc turpis sit amet libero. Duis ornare, neque eu suscipit luctus, ligula enim adipiscing orci, ut rhonc mis est vel odio eleifend enim purus.

NEW FAMILY FOREST BIKE TRAILS OPEN

Suspendisse potenti. Vivamus sed arcu. Praesent sed risus at dolor dignissim bibendum. Aliquam tincidunt laoreet enim. Etiam eget justo ac magna tincidunt convallis. Duis ornare, neque eu suscipit luctus, ligula enim adipiscing orci, ut rhoncus mi est vel leo. Nam ipsum. Vivamus pulvinar eleifend purus. Vivamus sem arcu, rutrum at, feugiat at, egestas in, odio. Maecenas faucibus eros vel nunc. Nullam ut nunc. Suspendisse eget urna et felis dignissim venenatis. Vestibulum sagittis, risus a fermentum molestie, tortor interdum sed ultricies nunc turpis sit amet libero. Duis ornare, neque eu suscipit luctus, ligula enim adipiscing orci, ut rhoncmis est pulvinar odio eleifend enim purus.

Suspendisse seds potenti. Vivamus sed arcu justo est. Praesent sed risus at dolor dignissim bibendum. Aliquam tincidunt laoreet enim. Etiam eget justo ac magna tincidunt convallis. Duis ornare, neque eu suscipit luctus, ligula enim adipiscing orci, ut rhoncus mi est vel leo. Nam ipsum. Vivamus pulvinar rhoncus mi est vel leo eleifend purus. Vivamus sem arcu, rutrum at, feugiat at, egestas sit vel leos in, odio. Turpis sit amet est libero. Duis ornare, neque eu elis adipiscing orci, ut rhoncmis est pulvinar odio eleifend enim purus neque elisat.

Nullam ut nunc. Suspendisse eget urna et felis dignissim venenatis. Vestibulum sagittis, risus a fermentum molestie, tortor interdum sed ultricies nunc turpis sit amet libero. Duis ornare, neque eu suscipit luctus, ligula enim adipiscing orci, ut rhoncmis est pulvinar odio eleifend enim purus. Suspendisse eget urna et felis dignissim venenatis. Vestibul, sagittis, risus a fermentum.

Praesent sed risus at dolor dignissim bibendum




PRODUCT NEWS

FOLLOW ME, I’M RIGHT BEHIND YOU

EVERYTHING BUT THE KITCHEN SINK

KONA THREADS

JACK OF ALL TRADES

EARLY RIDERS

POWER TO THE PEDALS

PACK A PUNCH

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tincidunt mollis nulla. Nunc rhoncus sem non nulla. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum condimentum interdum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tincidunt mollis nulla. Nunc rhoncus sem non nulla. Lorem ipsum sit amet, consectetur adipiscing elit. Vestibulum condimentum interdum.

Lorem ipsum dolor sit amet, eils consectetur adipiscing elit. Donec rends tincidunt estist mollis nulla. Nunc essis rhoncus sem et non nulla. Lorem et ipsum dolor sit amet, consetur ets adipiscing elit.

Lorem ipsum dolor sit amet, eils consectetur adipiscing elit. Donec rends tincidunt estist mollis nulla. Nunc essis rhoncus sem ets non nulla. Lorem et ipsum dolor sit amet, consetur es adipiscing elit. rends tincidunt estist mollis nulla. Nunc rhoncus.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tincidunt mollis nulla. Nunc rhoncus sem non nulla. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum condimentum interdum orci.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tincidunt mollis nulla. Nunc rhoncus sem non nulla. Lorem ipsum dolor sit amet, adipiscing elit. Vestibulum condimentum interdum. Lorem ipsum dolor sit amet, adipiscing elit. Vestibulum condimentum interdum.

HAVE YOU GOT A PRODUCT YOU WANT US TO PUT TO THE TEST? GET IN TOUCH AT:

[email protected]

TOUGH NUTS TO CRACK

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READER BIKE TEST:

Giant Defy 4£1500

Aliquam fringilla, nulla a porttitor blandit, purus justo cursus nisi, vitae commodo diam sapien tempus eros.

BUY IT!

REVIEWER: JAMES GLOVER

CYCLING CV: Over 20 years in the saddle. Long distance road specialist. Regularly competes across Europe.

CURRENT RIDE: GIANT TCR


Giant have been making excellent, top value bikes at all price points for many years and the new Defy range is no exception. We asked FreeWheeling reader James Glover to take the £1,500 carbon-framed Giant Defy 4 for a good thrashing over his local Yorkshire roads and compare it to his own well-proven Giant TCR.

James is a veteran of the Etape du Tour 2007 (the really tough Pyreneean one), a London to Paris charity ride, two Dragon Rides and numerous other sportives, so he knows when a bike is up to the task of a fast, all-day ride over varying road surfaces. How does this fancy looking Giant Defy 4 compare to his existing bike, a carbon framed Giant TCR, that has served him exceptionally well over many tough miles? Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque in augue. Suspendisse dapibus eleifend augue. Sed dictum risus vitae orci. Praesent in tortor. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nam elementum, leo vel ultrices blandit, mi sem molestie arcu, non faucibus libero urna quis nisi. Fusce egestas, sapien sed gravida pellentesque, enim nulla dignissim augue, laoreet tempor metus risus vitae diam. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Aliquam egestas nisi sed risus. Sed non dui. Nam id nunc at massa fermentum laoreet. Suspendisse potenti. Vivamus sed arcu. Praesent sed risus at dolor dignissim bibendum. Aliquam tincidunt laoreet enim. Etiam eget justo ac magna tincidunt convallis. Duis ornare, neque eu suscipit luctus, ligula enim adipiscing orci, ut rhoncus mi est vel leo. Nam ipsum. Vivamus pulvinar eleifend purus. Vivamus sem arcu, rutrum at, feugiat at, egestas in, odio. Suspendisse vehicula tellus eget est. Nullam facilisis faucibus ante. Maecenas faucibus eros vel nunc. Nullam ut nunc. Suspendisse eget urna et felis dignissim venenatis.

Vestibulum sagittis, risus a fermentum molestie, tortor sem interdum lectus, sed ulricies nunc turpis sit amet libero. Integer commodo. Maecenas varius. Pellentesque cursus, nibh at adipiscing aliquet, erat sem hendrerit metus, quis consectetur sapien nisl at neque. Mauris blandit. Morbi dui est, mollis ut, volutpat eu, vulputate a, nunc. Fusce eu dui. Nunc felis. Sed elit. Duis lectus quam, rutrum nec, tincidunt sollicitudin, luctus et, magna. Cras hendrerit, purus at commodo eleifend, tortor augue pulvinar lorem, sit amet pretium tortor libero et velit. “When I first set eyes on this £1500 Deft 4, very nicely finished in grey and black, I immediately thought it had great showroom appeal. I love my Giant so I was itching it give it a try...”

Aliquam fringilla, nulla a porttitor blandit, purus justo cursus nisi, vitae commodo diam sapien tempus eros. Curabitur elit nulla, tincidunt ut, vehicula sed, viverra vel, orci. Phasellus mauris. Phasellus iaculis pede sit amet tortor. Quisque eu orci. Pellentesque ornare eros sit amet risus. Pellentesque id elit. In metus elit, tempor eget, posuere in, pharetra sed, ipsum. Vivamus dapibus. Morbi rutrum, turpis ac volutpat suscipit, erat eros pulvinar pede, at eleifend eros nunc id neque. Ut in pede. Ut euismod turpis eu risus varius luctus. Etiam dui. Donec pellentesque, tortor consectetur lobortis mollis, risus velit facilisis lacus, quis tincidunt tortor eros at dui. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec porttitor pharetra urna. Sed

facilisis blandit dui. Fusce sagittis blandit quam. Suspendisse pretium libero non justo. Mauris eget metus. Integer commodo. Maecenas varius. Pellentesque cursus, nibh at adipiscing aliquet, erat sem hendrerit metus, quis consectetur sapien nisl at neque. Mauris blandit. Morbi dui est, mollis ut, volutpat eu, vulputate a, nunc. Fusce eu dui. Nunc felis. Sed elit. Duis lectus quam, rutrum nec, tincidunt sollicitudin, luctus et, magna. Cras hendrerit, purus at commodo eleifend, tortor augue pulvinar lorem, sit amet pretium tortor libero et velit. Vivamus vitae felis sed felis pretium pulvinar. Sed vehicula odio vel odio. Vivamus a odio. Mauris dignissim dignissim neque non, pellentesque nec, euismod eget, augue. Vestibulum sollicitudin. Nam tincidunt in, lorem. Praesent commodo mi malesuada mauris. Suspendisse potenti. Donec bibendum dictum justoumst.

Giant bikes are ridden by top pros

READERS VERDICT SPEC

VALUE

UPHILL

DOWNHILL

COMFORT

OVERALL5/5


EASY DOES IT:COMMUTING BY TRAIN AND BIKE

GROUP TEST: FOLDING BIKES

Getting to work by train and bike: Joy and Rob Brown put the ‘train and bike is best’ theory to the test on a variety of folding commuter bikes.

Vivamus sed arcu. Praesent sed risus at dolor dignissim bibendum. Aliquam tincidunt laoreet enim. Etiam eget justo ac magna tincidunt convallis.


Using a train and bike combination is something more and more of us are considering

as the recession bites and household budgets are stretched ever thinner. FreeWheeling

readers and keen cyclists Joy Nazarri and Rob Brown have recently moved from London’s

Clapham to the wild’s of Kent. They still work in London though, so we asked them to

give the train and bike combination a go.

Here’s what Joy says about her

experience: “Moving from Clapham to

Kent was a really big deal for us, not

least because our commute changed

from 30 minutes to 90 minutes for

Rob and from 40 minutes to 70

minutes for me. So when FreeWheeling

editor Jeremy Nelson-Smith asked

us to try using the train and folding

bike combination we jumped at the

chance...”

Aliquam fringilla, nulla a porttitor

blandit, purus justo cursus nisi, vitae

commodo diam sapien tempus eros.

Curabitur elit nulla, tincidunt ut,

Phasellus mauris. Phasellus iaculis

pede sit amet tortor. Quisque eu orci.

Pellentesque ornare eros sit amet

risus. Pellentesque id elit. In metus

elit, tempor eget, posuere in, pharetra

sed, ipsum. Vivamus dapibus. Morbi

rutrum, turpis ac volutpat suscipit, erat

eros pulvinar pede, at eleifend eros

nunc id neque. Ut in pede. Ut euismod

turpis eu risus varius luctus.

Etiam dui. Donec pellentesque,

tortor consectetur lobortis mollis,

risus velit facilisis lacus, quis tincidunt

tortor eros at dui. Pellentesque

habitant morbi tristique senectus et

netus et malesuada fames ac turpis

egestas. Donec porttitor pharetra

urna. Sed facilisis blandit dui. Fusce

sagittis blandit quam. Suspendisse

pretium libero non justo. Mauris eget

metus. Vivamus vitae felis sed felis

pretium pulvinar. Sed vecula odio vel

odio. Vivamus a odio. Mauris dignissim

dignissim neque. In hac habitasse

platea dictumst. Vivamus justo sapien,

consequat non, pellentesque nec,

euismod eget, augue. Vestibulum

sollicitudin. Nam lorem libero, ultrices

porttitor, porta in, tincidunt in, lorem.

Praesent commodo mi malesuada

mauris. Suspendisse potenti. Donec

bibendum dictum justo. Proin non dui.

Duis id tellus. Quisque hac habitasse

platea dictumst id diam non turpis

commodo ultrices.

Aliquam fringilla, nulla a porttitor

blandit, purus justo cursus nisi,

vitae commodo diam sapien tempus

eros. Curabitur elit nulla, tincidunt

ut, vehicula sed, viverra vel, orci.

Phasellus mauris. Phasellus iaculis

pede sit amet tortor. Quisque eu orci.

Pellentesque ornare eros sit amet

risus. Pellentesque id elit. In metus

elit, tempor eget, posuere in, pharetra

sed, ipsum. Vivamus dapibus. Morbi

rutrum, turpis ac volutpat suscipit, erat

eros pulvinar pede, at eleifend eros

nunc id neque. Ut in pede.

Phasellus mauris. Pellentesque

ornare, urpis ac volutpat suscipit, erat

eros pulvinar amet risussapien tempus

eros urpis, erat eros.

GROUP TEST: FOLDING BIKES

Cum sociis natoque penatibus et is dis parturient montes, nascetur lus mus.

Quisque in augue habitasse platea dictumst. Suspendisse dapibus eleifend augue. Sed dictum risus vitae orci. Praesent in tortor.

Lorm ipsum dolor sit amet, consetcing elit.

1.

2.

3.

1. Aliquam fringilla, nulla a porttitor blandit,

purus justo cursus nisi, vitae commodo diam

sapien tempus eros. Curabitur elit nulla,

tincidunt ut, vehicula sed, viverra vel, orci.

Phasellus mauris. Phasellus iaculis pede sit

amet tortor. 2. Quisque eu orci. Pellentesque

ornare eros sit amet risus. Pellentesque id elit.

In metus elit, tempor eget, posuere in, pharetra

sed, ipsum. Vivamus dapibus. 3. Morbi rutrum,

turpis ac volutpat suscipit, erat eros pulvinar

pede, at eleifend eros nunc id neque.


CONTENT SCHEDULE 2009

ISSUE BIKE TESTS PRODUCT TESTS FEATURES

MAY/JUNE

Folders £350-£650

Sportive road bikes £550-£1500

Cool kids bikes £100-£300

MTBs £300-£600

Children’s helmets

Cool shades

Pocket pumps

Lightweight rain jackets

Bike shorts

Commuting by train & bike

Combining training for the Etape du Tour with family life

Charity rides in 2009

Riding to School

JULY/AUGUST

City bikes £300-£750

Carbon road bikes £1250-£2000

Bullet proof MTBs £650-£1000

Childrens bikes £75-£250

Ladies shorts

Mid range shoes

Car bike racks

Road helmets

MTB shorts

Comfort saddles

Safe riding for kids

Family forest trails

Keeping your bike in tip-top condition

London’s bike ‘rickshaw wallahs’

Celebrity cyclists

SEPTEMBER/OCTOBER

First time MTBs £250-£400

Children’s road bikes £250-£500

Women’s specific bikes £450-£750

Top tourers £550-£1500

Autumn jackets

Waterproof overtrousers

Pocket tool kits

Top value lights

Bib longs

Turbo trainers

Sports saddles

My wife or my bike? A bike nut confesses

Indoor training tips

Ride safe in the city

London to Paris charity ride report

Kids cycle training

Britain’s steepest hills

NOVEMBER/DECEMBER

FreeWheeling Bike and Product of the Year Awards

New bikes for 2010 preview

Tough winter bikes

Waterproof jackets

Reflective clothing

City riding tyres

Winter gloves

Overshoes

Cycling backpacks

Christmas gift guide

Cycling holidays for 2010

Celebrity interview

Winter cycle commuting

Riding a velodrome

17

ADVERTISING RATES AND SPECIFICATIONSAd sizes to suit all advertisersFreewheeling offers a wide range of ad sizes, from double page spread down to 1/9 page.

Highly competitive advertising ratesWe have designed the ratecard to be highly competitive with the major paid-for UK cycling publications.

ADVERTISING SIZES/RATES

INSIDE FRONT COVER

INSIDE BACK COVER

OUTSIDE BACK COVER

RUN OF PAPER

DOUBLE PAGE SPREAD £2000

FULL PAGE £1500 £1500 £1500 £1200

HALF PAGE £750

QUARTER PAGE (portrait only) £400

NINTH PAGE(portrait only) £200

BLEED +10%Special positions +10% Volume discounts on

application

ADVERTISING SPECIFICATIONS

BLEED NON BLEED

DOUBLE PAGE SPREAD 346mm x 236mm 328mm x 216mm

FULL PAGE 173mm x 236mm 154mm x216mm

HALF PAGEPORTRAIT 75mm x 216mm 88mm x236mm

HALF PAGELANDSCAPE 173mm x117mm 154mm x 106mm

QUARTER PAGE (portrait only) NOT AVAILABLE 75mm x106mm

NINTH PAGE(portrait only) NOT AVAILABLE 49mm x68mm

ARTWORKHigh resolution PDF files are preferred•Adobe InDesign CS3 compatible files. Ensure all images (TIF/JPG/EPS) and fonts are included•TIF/JPG/EPS files must be supplied at 300dpi at size•All computer generated artwork must be CMYK 300dpi•Specialised or Pantone colours must be converted to nearest CMYK equivalent•We do not accept faxes/photocopies or Publisher documents as artwork•Copy deadline: Six weeks•

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ANY QUESTIONS?


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