Fashionable innovation

An-Sofie Vandelanotte

Len Dierickx

Quincy Cloet

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Text goes here1993: 2 brother in Switzerland

Text goes hereMessenger bags

Posters

Transport by bicycle

Swiss climate

Text goes hereRecycled materials

Text goes hereUnique Typography

Text goes herePrototype

Text goes here50+ Models

Text goes hereFR31T4G

140 Employees

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300.000 products

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390 ton tarp

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36.000 bicycle tubes

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220.000 seat belts

Text goes hereFashion-industry contradicts sustainability

∞Now’30

’40

’50

’60

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Text goes hereSustainable innovation:resources and processes are limited

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Sustainable innovation:financial, manufacturing, natural capital

Text goes hereSustainable innovation: legislation and compliance, social responsibility

Text goes hereBusinesses spend too many oftheir environmental dollars onfighting regulation and notenough on finding real solutions

Text goes hereGood design

Invisible

Solves a problem

Product life cycle

Text goes hereMarketing = product design

Text goes hereProduction process

Hand made

Recycled raw material

Unique cut

Text goes hereNot just fashion

VS

Text goes hereZürich FREITAG factory:social and ecological responsibility

Re-use rainwater

Rooftop garden for insulation

Re-use heat from used water

Text goes hereUser as innovator

Text goes here4 x P

Custom designed product

Eco-friendly production process

Positioned as functional fashion

Process innovation

Thank you for listening

Questions?

Slides: http://slidesha.re/innovation-freitag

Paper: http://bit.ly/innovation-freitag-paper