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Understand Zone 2014
London – Great Hall Olympia – 25-26 June 2014
The French
P vilion
Meet 9 dynamic companies from across the market-research industry
Welcome to
Visit us on stands FP1 to FP8 The French Trade Commission-UBIFRANCE in London promotes trade development between France and the UK. It offers a wide range of services to French companies, to assist them with their commercial development in the UK. The Trade Commission organizes French pavilions at trade exhibitions and B2B events in the form of conferences and networking opportunities. Visit our stand for further information about the French Pavilion.
MAP
FRENCH PAVILION
Can’t find us? Call Isabelle on +44(0)7 758 208 795 9 companies from across the market-research industry on stands FP1 to FP8
1
EFG Worldwide Stand FP1 – Page 7
FRENCH
P VILLION
Cyble Marketing Stand FP2 – Page 6
Agalma Stand FP3 – Page 4
BIME Analytics Stand FP4 – Page 5
Yseop Stand FP5 – Page 12
Solutions Terrain Stand FP6 – Page 10
KP/AM Stand FP7 – Page 8
Symbial Stand FP8 – Page 11
Reference Fieldwork Stand FP8 – Page 9
BIME is a powerful cloud-based Business Intelligence application that turns disparate data sources into valuable insights.
EFG Worldwide is positioned as a one-stop shop to meet the requests of market research companies and consulting firms offering world-wide coordination and production of quality fieldwork.
Cyble Marketing’s multicultural team is able to decrypt the perceptions and reactions of the French multi-ethnic population.
Agalma brings together different kinds of knowledge in order to offer more innovation, agility and effectiveness in your market research.
Yseop is next generation Artificial Intelligence enterprise software that analyzes structured data and explains what it means in plain language.
Solutions Terrain uses highly qualified human resources and the latest technological tools to conduct your research.
Full market research designed to find and increase your clients in France with your new product.
KP/AM analyses customer experience and produces the very first customer journey map out of your clients verbatims.
2
Reference Fieldwork is expert in all forms of product tests: cosmetic, organoleptic, sniff tests, preference mapping, pack tests, shopper studies…
Index
3
Analytics AGALMA BIME Yseop
Automation Yseop
Behavioral sciences AGALMA Cyble Marketing
Big data platforms BIME Yseop
B2B lists BIME Cyble Marketing
B2C lists Cyble Marketing
Behavioural marketing AGALMA SYMBIAL KP/AM Cyble Marketing
Big data platforms BIME
Communities AGALMA SYMBIAL Cyble Marketing
Content marketing AGALMA SYMBIAL Yseop
Consultancy AGALMA SYMBIAL Cyble Marketing
CRM Yseop KP/AM Cyble Marketing
Communities AGALMA SYMBIAL
Data solutions BIME Yseop
Data capture Cyble Marketing
Design & creative Cyble Marketing
Data capture BIME
Experiential agency SYMBIAL
Field marketing SYMBIAL Cyble Marketing
Focus groups AGALMA EFG Worldwide Solutions terrain SYMBIAL Cyble Marketing
Fieldwork EFG Worldwide Solutions terrain SYMBIAL Cyble Marketing
Full service agency Cyble Marketing
Market research AGALMA SYMBIAL Solutions terrain EFG Worldwide KP/AM Cyble Marketing
Mystery shopping SYMBIAL Cyble Marketing
Mobile marketing SYMBIAL
Online panels SYMBIAL
Online Qualitative AGALMA Solutions terrain SYMBIAL Cyble Marketing
Performance marketing SYMBIAL Cyble Marketing
Personalization Yseop
Qualitative Quantitative AGALMA EFG Worldwide SYMBIAL Solutions terrain Cyble Marketing
Reporting software BIME Yseop
Sensory Cyble Marketing
Shopper insights AGALMA SYMBIAL Cyble Marketing
Social media monitoring BIME
Social media research BIME SYMBIAL Cyble Marketing
Software BIME
Viewing Facilities EFG Worldwide Cyble Marketing
Technology Cyble Marketing BIME Yseop
Telemarketing SYMBIAL
ADDRESS 16 rue du Thillard 94 170 Le Perreux sur Marne, France Tel: +33 (0)1 48 72 63 97 www.agalma-etudes.com
CONTACT Laurent YVART- CEO
Philippe BUSCHINI- CTO [email protected]
Building Knowledge to Feed Value
We transform weak signals in major business opportunities through advanced technology and original methodologies, combining social sciences and mathematical models. Agalma was founded in 2006 with one major goal: to increase the value of Market Research. Our team is a melting pot of rare profiles with an international background (sociologist, semiotician, mathematician, economist…). We put together these different types of knowledge in order to bring more innovation, agility and effectiveness to Market Research. We re-invent Market research and break the rules, combining in-depth understanding of clients’ behaviour and brand or business model design. Megatrends may not be sufficient to anticipate changes; Agalma is able to pick up weak signals, to provide insights that matter and to build efficient strategies. Our Mission: to generate breakthrough growth for our clients.
Reputizer is our latest tool designed to enhance or defend e-reputation of brands, with 3 steps: monitoring the web, analysing lexicographic and semantic contents, building the digital influence strategy and deploying it on the web.
ACTIVITY Market research, Qualitative, Semiotics, Quantitative, in-depth interviews, Focus groups, Content marketing, Business Model Design, Analytics, Communities, Social media research, e-reputation, Digital influence…
SECTOR Insurance, Luxury, Cosmetics, Airlines, Energy, Retail, High-Tech, Food, Telecom, Pharmaceuticals…
CLIENTS Cartier, L’Oréal, Yves Rocher, Bourjois, Le Printemps, LG, ERDF, GDF, MMA, Georgia Pacific, Mapa Spontex, Corsairfly, ORPI, Biogaran, Candia, Madrange, Antiflirt,….
TYPE OF COMPANIES SOUGHT IN THE UK Clients, Market research agencies…
N°FP3
4
ADDRESS 1, Place Francis Ponge 34000 Montpellier, France Tel: +33 (0)4 67 41 60 64 www.bimeanalytics.com
CONTACT Nicolas COUDRET- Director
Marketing [email protected]
Sam Bowden- Sales Executive
Cloud-based, BIME is a powerful Business Intelligence application that turns disparate data sources into valuable insights.
These days, marketers are confronted with using multiple marketing tools: Google Analytics, Facebook, YouTube, Omniture, the list goes on. The problem is, it’s time-consuming analyzing each one of them, let alone trying to find correlations. With BIME Analytics, a business analytic in software as a service mode, you can reveal valuable insights hidden beneath your data sources. The tool creates stunning dashboards overseeing all your marketing activities in real-time, with rich sharing options. One tool to rule them all
Cloud-based, there’s no costly implementation. Intuitive, there’s no steep learning curve. Adaptable, for any browser or mobile device. Affordable, from startup to fortune 500.
They’ll be presenting the new BIME version : Cutting-edge user-experience, so insanely intuitive your grandma could use it! This time business intelligence becomes available to the masses!
ACTIVITY Software Vendor. Cloud Business Analytics
SECTOR IT
CLIENTS Inside Aviation – Addaction - Ramsden International-Alex and Alexa - RGA London -The Foschini Retail Group (Pty) Ltd - Ancoris Limited - Tribal DDB London - Vifor Pharma.
TYPE OF COMPANIES SOUGHT IN THE UK Webmarketing dpt, Marketing analytics, Web agencies, Business analytics partners
N°FP4
5
ADDRESS 10, rue de Nancy 75010 Paris, France Tel: +33 (0)1 43 38 78 78 www.cyble.com
CONTACT Nando CITO – Managing Partner
[email protected] Richard COWLAND – Head of International Operations [email protected]
Benjamin SCHMITT- Project Manager [email protected]
Cyble Marketing’s multicultural team is able to decrypt the perceptions and reactions of
the French multi-ethnic population.
An independent market research institute, Cyble Marketing has been operating on both French and International markets since 1974. Its objective is to provide clients with information and better recommendations to understand their markets better and in further depth, anticipate market trends and address future developments. Because each marketing issue is specific, the company offers tailor made research rather than standardized projects. Their commitment is to develop a long term « win-win » relationship with clients based on responsiveness, mutual trust, quality and cost competitiveness. The core team includes experts specialized in each aspect of market research. They are in a position to ensure maximum quality and effectiveness at every stage of the research process, including recruitment, fieldwork and analysis.
The Paris venue can host a large variety of quantitative and qualitative protocols and offers Focus Vision streaming.
ACTIVITY Qualitative, quantitative and ethnographic research
SECTOR Automotive, home appliances, IT, consumer electronics, healthcare, media and communication
CLIENTS 90% are international companies, positioned within the top 10 of the retrospective industries as well as fast growing SMEs who want to improve their position in the French market
TYPE OF COMPANIES SOUGHT IN THE UK Companies seeking help and advice in putting market and research data in the context of market reality in order to understand today’s status and predict their medium and long-term evolutions
N°FP2
6
EFG Worldwide, subsidiary of the Paris based MV2Group, is totally dedicated to providing qualitative and quantitative fieldwork worldwide covering 88 countries through local partners. An international leader in the provision of fieldwork, EFG Worldwide is positioned as a one-stop shop to meet the requests of market research companies and consulting firms offering world-wide coordination and production of quality fieldwork. EFG Worldwide has its own large fieldwork capacities: European call centre in Paris with 700 CATI stations and 50 additional ones in China, 9500 interviewers thoughout Europe, 3 fully equipped viewing facilities in Paris and 1 in Shanghai, China. EFG Worldwide capitalizes on MV2 Group’s 39 years of international experience. Why EFG? No Fieldwork, No Research !
ADDRESS 89 Avenue Aristide Briand 92120 Montrouge, France Tel: +33 (0)1 46 73 31 96 www.efgworldwide.com
CONTACT Cécile Plunian - General Manager [email protected]
Iiris Siebenberg-Sacchet Communication &
Development Manager [email protected]
EFG, Your Research Gateway to the World!
- Proprietary call centres with native speakers in Europe, Asia and the Americas
- Telephone, F2F, Internet - Focus groups, IDIs - Dynamic desk research - Creative Research
ACTIVITY Market Research and Data Collection Worldwide
SECTOR High-Tech/Telecom, Consumer Products, Medical/Health, Automotive, Retail, Banking/Insurance, Finance
CLIENTS Numerous Market Research and Consulting companies with an international business scope.
TYPE OF COMPANIES SOUGHT IN THE UK Qualitative and quantitative Market Research Agencies looking for a partner to conduct qualitative and quantitative data collection worldwide.
N°FP1
7
ADDRESS 117, rue de Courcelles 75017 Paris, France Tel: +33 (6) 23 07 19 34 www.kpam.fr
CONTACT Laurent GARNIER- Managing
Director [email protected]
Expert in verbatims in-depth treatment, KP/AM is analysing customer experience and produces the very first customer journey map made out of your clients verbatims.
Expert in verbatims’ in-depth treatment, KP/AM has been offering the finest analysis on the market for the past 10 years. KP/AM analyzes various sources of verbatim: all in-coming customer messages (letters and emails of complaint, telephone conversations), responses to the open-ended questions from all kinds of surveys, social network/internet forums/blog posts. These analyses can be conducted in 9 different languages including English, French, German, Spanish, Dutch and Japanese. KP/AM is introducing a brand new offer: a customer journey map, made out of its own verbatims, providing quantitative measurements of frequency and customer satisfaction impact (positive and negative) at each step. This allows the precise identification of key moments of the customer journey and how to boost customer satisfaction throughout their brand experience. This is the most customer oriented way to build your customer journey map as it is 100% made from your clients’ verbatims. It is simple, efficient, visually striking and it takes only 4 weeks to produce.
ACTIVITY Market Research, verbatim analysis and customer journey map.
SECTOR Retail, Insurance, Energy, Telco, Banking, Car Industry, Transportation, Airlines, etc…
CLIENTS Axa, Ikea, Air France, Mercedes-Benz, Toyota, Orange, Total group, Canal Plus, Sony, etc…
TYPE OF COMPANIES SOUGHT IN THE UK Company Research Departments, Customer Experience Managers, Market research agencies, commercial partners.
N°FP7
8
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étapes du parcours client expression du besoin sur le chemin entrée dans le magasin dans les rayons à la caisse sortie plus tard
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R
REFERENCE FIELDWORK 17 rue Eugène Varlin 75010 Paris, France Tel: +33 (0) 1 70 38 95 62 www..reference-fieldwork.net
CONTACT Philippe Labrunie. Field Director
Roselyne Méchin. Field Manager [email protected]
French fieldwork experts in product tests
Reference fieldwork conducts fieldwork for French and international research agencies, as well as for manufacturers. They insure the gathering of any kind of data through product tests or concept tests, sniff-tests, price, packaging, advertising tests, shoppers research… The company delivers a results chart along with recommendations at a very competitive price thanks to its state-of-the-art techniques. Whatever your project, they advise you with the most relevant methodology and they are ISO 20252 certified for fieldwork, guaranteeing quality for data-gathering.
Web Panel with 30,000 panelists 18 portable sensory cabins for strictly identical test conditions whatever the place or time
ACTIVITY Quantitative Fieldwork
SECTOR Market Research
CLIENTS Doxa, Eurofins, Ferrero, Harris Interactive, Institut des mamans, Imperial Tobacco, Ipsos, Lieberman Research Worldwide, Numsight, Opened Mind, Opinion, Perceptions and Realities, Repères, TNS, Vivaki Advance ….
TYPE OF COMPANIES SOUGHT IN THE UK Market research agencies, Quantitaive Fieldwork agencies, Manufacturers.
N°FP8
9
ADDRESS 9 rue du Quatre Septembre 75002 PARIS, France Tel: +33 (0) 1 70 98 34 30 www.solutions-terrain.com
CONTACT Nicolas MOYNET – MD
Corinne VIDAILLAC – Sales Director [email protected]
Solutions Terrain is a reliable and cost effective field & tab French market research
agency.
Solutions Terrain is a leading specialist in fieldwork research. It is a reliable and cost effective field & tab French market research agency based in Paris and Toulouse. Solutions Terrain uses highly qualified human resources and the latest technological tools to conduct your research. We have been conducting national and international fieldwork research for the past 10 years using our internal CATI centres, our F2F network of professional interviews and fully equipped venues for both quant & qual research as well as our trusted international field partners. Our clients recognize our understanding of the market, flexibility and adaptation to market changes, dedication to projects, and commitment to find the appropriate solution for a successful research.
Solutions Terrain owns 2 call centres with up to 120 CATI Voxco stations and offers cost effective multi-country research.
ACTIVITY Fieldwork for quant and qual research, coding, data entry, transcriptions, translations
SECTOR FMCG, Health, Beauty, Household appliances, Children, High Technology products, Media, Banks & Insurance
CLIENTS TNS Sofres, BVA, A+A, Audirep, Strategir, Update France, Future Thinking, Demoskopea, People Reesearch, IMR Frankfurt, ADP, Block de Ideas
TYPE OF COMPANIES SOUGHT IN THE UK Market research agencies, Fieldwork agencies, R&D or marketing department
N°FP6
10
SYMBIAL Louis Vuitton Building 101, Avenue des Champs Elysees 75008 Paris, France Tel: +33 (0) 1 56 52 90 50 www.symbial.fr
CONTACT
Frederic TAMBUTET - CEO [email protected]
Full market research designed to find and increase your clientele in France with your new product.
Symbial marketing company helps its clients to find the right solution from Insights to products, through to quantitative and qualitative studies in France and worldwide. We use specialized consumer panels in order to collect and analyze their experience into experimental innovative product launches. Since 2014, SYMBIAL offers a living lab solution using several genuine digital technology consumers panels. Furthermore, our partners, the French competitive cluster - Pole TES (e-secure transactions) - and Opinea access panel, provide us with software and social networks, which enables our clients to experiment with their innovation through powerful living labs, and to monitor their results.
The market research company Symbial is located at 101, Champs Elysees in Paris and in Old Broad Street in the City of London. Our call centre is located in Granville, Normandy.
ACTIVITY Market research, qualitative and quantitative studies, digital products and services, consumer panels
SECTOR E-business, transport, financial services, communication, pharmaceuticals, personal care
CLIENTS Digital start ups, large companies such as L’Oreal, Orange, Gdf Suez Cofely, Keolis, Eiffage, Thalys international
TYPE OF COMPANIES SOUGHT IN THE UK • End-clients looking for a French market • Sectors: innovative companies, financial services and insurance, energy and environment, health and pharmacy, beauty, retail, transport • Potential Market research company partners in the UK
N°FP8
11
ADDRESS 4-5 Bonhill Street London, EC2A 4BX +44 (0)20 8123 5705 www.yseop.com
CONTACT Arden Manning – Director of UK
Business Development [email protected]
Matthieu Rauscher, Consultant
Yseop is a next generation Artificial Intelligence enterprise software that analyzes structured data and explains what it means in plain language. Yseop writes, just like a human being, but at the speed of thousands of pages per second, boosting performance and deploying personalized marketing content at scale—and in multiple languages.
Yseop takes traditional reporting on data and statistics to the next level by automating the reporting process. Yseop transforms data into easy to understand language. Whereas traditional BI tools produce dashboards that the reader is left to interpret on their own, Yseop actually explains what data means in clear, concise and compliant language. Yseop can write anything from market research, executive summaries, financial reports, personalised stock portfolio assessments, etc. Yseop reduces reporting costs, frees up your analyst’s time to do other tasks and allows you to generate fully compliant and accurate reports with data only minutes old. Originally developed and commercialized in France, Yseop now has offices in London, New York, Paris, Lyon and Dallas, Texas.
Yseop provides bootstrap applications for marketing, sales CRM performance, BI and analytics, customer self-care and expert guidance, which clients or partners customize to their exact business needs and context. On average, it takes between 30 to 90 days to deploy an application.
ACTIVITY Sales, Inbound Marketing, Automation, personalized one-to-one marketing, CRM
SECTOR E-commerce, Marketing, Finance, Travel, Retail Banking
CLIENTS In production with 35,000 users. Over 30 Fortune 1,000 companies as customers.
TYPE OF COMPANIES SOUGHT IN THE UK E-commerce retailers, financial services companies, retail and investment banks.
N°FP5
12
LIVE EXAMPLES Yseop writes an executive summary document from over 4,000 metrics (meta data) on the fly in English or Spanish. Test out the application here: In cosmetics, test live the application Yseop built for L’Oréal USA, “Diagnose My Hair”: -Start and choose the “Female” path.
NOTES
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CONTACT Isabelle Tibayrenc Senior Trade Development Adviser Tel: 0207 024 3643 [email protected] Mathilde Desponts Trade Development Assistant Tel: 0207 024 3654 [email protected] French Trade Commission – UBIFRANCE London Haymarket House, 28-29 Haymarket, London SW1Y 4SP Tel: 0207 024 3610 – www.ubifrance.fr
UNDERSTAND ZONE 2014
