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THE SHERATON CAVALIER — 2018
THANK YOU TO OUR CORPORATE SPONSORS:
FRIENDS OF THE SYMPOSIUM:
Donna Livingstone
CANADIAN MUSEUMS ASSOCIATION — 2018CANADIAN MUSEUMS ASSOCIATION — 2018
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CANADIAN MUSEUMS ASSOCIATION — 2018
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FINAL AGENDASunday, November 18
Symposium Ice BreakerPre-registration required!
Bus departs Sheraton Cavalier at 4:30 p.m. and returns at 7 p.m.
A special invitation to a behind-the scenes tour and reception at Calgary’s historic Ranchmen’s Club. Founded in 1891 by seven ranchers, a banker and a barrister, it remains a vibrant business and social club today. It also boasts a large art collection of over 100 works, featuring many of Western Canada’s best artists in a range of art movements, styles, and subjects from traditional to contemporary works.
Kindly supported by:
Monday, November 198 – 8:45 a.m. Registration/Networking/Introduction of Roundtable Discussions
8:45 – 9 a.m. Official Welcome and Overview of SymposiumKaren Bachmann, Director/Curator Timmins Museum: NEC and President, Canadian Museums Association
Facilitator: Andrea McManus, Vitreo
9 –10 a.m. Opening KeynoteMaking an Impact: The State of Giving in Canada
John Bromley, CEO and Founder of CHIMP
We are all innately generous, but donors are increasingly disengaged. Despite the fact that many Canadians say they give to charity, there is a long term decline in the number of people giving to, and volunteering for charities. John will discuss this decline, why it is happening, and the consequences for those marketing and fundraising in museums across Canada. John will be sharing his views on charity, in addition to the latest in charitable statistics, in order to provide a balanced overview of the sector. He will be giving an overview of complex assets, and how revolutions in the charity space can be leveraged in order to add value to giving strategies. As the opening keynote, John will be using nuances from Art History to bring his insights to life.John Bromley is the CEO and Founder of CHIMP, and his work is driven by a mission to create cultures of giving. His unique background in charity entrepreneurship has led him to found multiple philanthropic ventures, advise on and architect hundreds of charitable projects, and help facilitate over $1 billion in charitable giving. John started his career working in corporate finance with RBC Capital Markets and PriceWaterhouseCoopers. He is also a two-time TEDx speaker, recovering road bike racer, former ‘90s hip-hop DJ, and proud father of two boys.
10 – 10:25 a.m. Networking Break/Round Table Discussions
CANADIAN MUSEUMS ASSOCIATION — 2018 2/9
10:30 – 11:30 a.m. Session #1 — Emerging Trends… A Glimpse into the FutureModerator: Susan Burrows-Johnson, Galt Museum & Archives
Presenter: Guy Mallabone, Global Philanthropic Inc.
Guy doesn’t hold back when it comes to sharing the top ten lessons learned from 39 years in fund development. From the practical to the philosophical, from the urgent to the compelling, hear one man’s opinion about the trends in fundraising and marketing campaigns. Times are changing, and campaigns continue to evolve. If you want to be successful, then your approach needs to adapt and innovate. The stakes are high. And if you stick to the same old strategies and tactics, you will probably see declining revenue and shrinking donor numbers. As a senior leader and practitioner, and CEO of Canada’s second largest fundraising consultancy working nationally and internationally with museums and arts and culture clients around the world, Guy will share his perspective on the top 10 trends which are important to your upcoming campaigns. Guy Mallabone was recognized by Alberta Venture Magazine as one of Alberta’s 50 most influential citizens, and by the Calgary Herald and one of that city’s 20 most compelling citizens. Guy is well positioned to speak on trends and changes as he serves as President/CEO of Global Philanthropic Inc., Canada’s second largest coast-to-coast fundraising consultancy; sits as a member of Carleton University’s advisory committee on their master degree in philanthropy and non-profit leadership; and has served on numerous national and international boards including, the Association of Fundraising Professional International, and the CFRE International. Guy currently serves as an adjunct professor for the master in fundraising program at the University of Bologna, Italy, and was recognized in 2017 as the highest-rated master-class speaker at the International Fundraising Conference in Amsterdam. Guy is the current vice-chair of the Government of Alberta Charitable Advisory Committee and was recognized as the Outstanding Fundraising Executive by both the AFP Edmonton Chapter (1999) and AFP Calgary Chapter (2011).
11:30 a.m. – 12:30 p.m. Session #2 — Identify and Market to Your Highest Potential Visitor TypesModerator: Vincent Varga, Whyte Museum of the Canadian Rockies
Presenter: P. Jane Osler, Destination Canada, Explorer Quotient Accredited Trainer (EQAT)
Tap into the wealth of information available to you through Destination Canada’s Explorer Quotient (EQ) segmentation model to better understand visitors to your museum and region. Instead of defining people according to age, income, gender, family status and education (all of which are valuable) EQ goes deeper and looks at people’s personal beliefs, social and travel values. Learn about these values and the emotional triggers that will resonate with your target segments — knowledge that can be applied to developing marketing and fundraising materials as well as the visitor experience opportunities you provide.Jane Osler is one of Destination Canada’s original EQ Authorized Trainers, and has been working with tourism organizations and operators on the use and application of EQ since 2008. Examples of clients and projects she has worked on include: development of EQ-based tools for Destination Canada, EQ training workshops for provincial tourism organizations (BC, AB, MA, YK) and DMOs in almost every province and territory, as well as workshops and coaching for a wide range of small and medium size tourism operators. An Authentic Experiencer, Jane enjoys travelling like a local, visiting those little-known spots (including museums) often on a bicycle.
12:30 – 1:45 p.m. Luncheon/Round Table DiscussionsKindly supported by:
1:45 – 3 p.m. Session #3 — Three Heads are Better than OneModerator: Robert Laidler, Museums Foundation of Canada
Panelists: Dean Brinton, The Rooms Corporation; Vanessa McBay, Idea Factory; Elinor Gill Ratcliffe, philanthropist
Since opening to the public in 2005, The Rooms Corporation, which encompasses the Provincial Archives, Art Gallery and Museum of Newfoundland as well as three regional museums, has raised $20 million in private funds for a variety of capital and other projects, including the two largest corporate and individual gifts ever given to a cultural organization in Atlantic Canada. Join The Rooms CEO Dean Brinton, leading donor Elinor Gill Ratcliffe, and former Director of Marketing Vanessa McBay, for an insiders’ view on The Rooms’ innovative approach to fundraising which has helped The Rooms garner over 20 provincial, national and international awards. Gather tips on building trust,
CANADIAN MUSEUMS ASSOCIATION — 2018 3/9
speaking on behalf of an organization, and thinking outside the box when developing the marketing approach for fundraising. Learn how donors assess whether they will lend their good name to the organization. What do they want to know before writing the cheque? This session will allow time to ask questions of all three presenters. Participants will walk away thinking a little differently about their approach to fundraising.Dean Brinton, has been CEO of The Rooms in St. John’s, Newfoundland, since 2005. He is also currently Vice-Chair of the Board of Trustees of the Canadian Museum of History/Canadian War Museum, and is on the board of directors of the Governor General’s Performing Arts Awards Foundation. Other highlights from his 30 year career in art and culture include six years on the board of the Canada Council, seven years on the board of the National Theatre School of Canada, and the Board of Governors of the Nova Scotia College of Art Design University (NSCAD U.) where he chaired the Development Committee. He is a recipient of the Meritorious Service Medal from the Governor General of Canada, and the Queen Elizabeth II Diamond Jubilee Medal.
Vanessa McBay joined The Rooms in 2014 as Director of Marketing and Development. With over 23 years’ experience in marketing communications, she was instrumental to The Rooms’ Where Once They Stood Capital Campaign. In 2015 Vanessa launched the Remember Them at The Rooms public awareness campaign, which has received eight awards to date, including two international Gold Quill awards. She volunteers as honourary consul for the UK, and is a board member of Stella’s Circle and Destination St. John’s. In 2016, Vanessa became President of Idea Factory, a marketing and communications firm, in St. John’s, Newfoundland, where she continues to work with The Rooms as their agency of record.
Elinor Gill Ratcliffe is a proud descendant of generations of Newfoundlanders. A visionary and philanthropist, she shared a passion for helping the disadvantaged and supporting the arts with her late husband, Edward Ratcliffe. Together they funded projects in Ontario, Newfoundland and Labrador, and other parts of the world. Since the establishment of the Gill Ratcliffe Foundation in 2006, Elinor been a major supporter of public art, heritage preservation and promotion. Elinor is a member of the Order of Canada and the Order of Newfoundland and Labrador. She has received an honourary doctorate from Memorial University of Newfoundland and has been granted Freedom of the City of St. John’s.
3 – 3:30 p.m. Networking Break/Round Table Discussions
3:30 – 4:45 p.m. Session #4 — Building a Case for SupportModerator: Susan Burrows-Johnson, Galt Museum & Archives
Presenters: Rosalie Courage, RBR Development Associates Ltd. and David Marskell, THEMUSEUM
Every successful fundraising campaign starts with a dynamic, persuasive, donor-centric Case for Support which lays out the campaign objectives, in line with the organization’s values, which aims to help donors see their goals reflected in the project. Find out what goes into a successful Case for Support and help you consider the case for your organization. Learn to use the Case effectively throughout the organization and the campaign. Find out how gain traction, share the vision and collaborate with the community.
4:45 – 5 p.m. Day 1 Wrap-Up and Overview of Day 2Facilitator: Andrea McManus, Vitreo
6 p.m. onward Reception — Glenbow MuseumBus departs Sheraton Cavalier at 6 p.m. and returns at 8:30 p.m.
Kindly supported by:
CANADIAN MUSEUMS ASSOCIATION — 2018 4/9
Tuesday, November 20 8:00–8:30 am Registration/Information
Networking Break/Round Table Discussions/Morning Coffee
8:30 – 8:45 a.m. Session #5 — Ignite — Innovative PartnershipsModerator: Shaun Mansergh, Profitek
Ignite is a high-energy experience. Participants will have five minutes to speak about innovative partnerships accompanied by 20 slides. Each slide is displayed for 15 seconds, and slides are automatically advanced. Ignite — Innovative Partnerships is a force for raising the collective IQ and building connections in the museum sector.
8:45 – 10:15 a.m. Session #6 — Learning from our MistakesModerator: John Swettenham, Canadian Museum of Nature
Experts and novices from museums large and small will share stories of innovative campaigns that not only met or exceeded their objectives, but also some that misfired, and how they have emerged the wiser. In the second half of the session, participants will share their own stories in small groups, and choose ones to be shared with the wider room. Regardless of the type or size of museum in which you work, participants will leave the session with valuable lessons learned.
10:15 – 10:45 a.m. Networking/Round Table Discussions
10:45 – 11:45 a.m. Presentation by Round Table Discussion Groups
11:45 – 12:30 p.m. Symposium Wrap Up & Closing Facilitator: Andrea McManus, Vitreo
Closing: Karen Bachmann, President, Canadian Museums Association
12:45 p.m. Optional Off-Site Study Tour — Heritage ParkPre-registration required!
Bus departs Sheraton Cavalier at 12:45 p.m. and returns at 4 p.m.
Come and learn the marketing and engagement secrets behind Calgary’s wildly successful Heritage Park. It first opened the gates on July 1, 1964, and has become one of Calgary’s premier tourist attractions, and one of North America’s largest and most successful living history museums. Heritage Park’s exhibits span the early 1860s fur trade to the petroleum and automobile-dominated 1950s. It is the Park’s mission to preserve the history of the early West and to educate and entertain guests of all ages for many generations to come.
CANADIAN MUSEUMS ASSOCIATION — 2018 5/9
DELEGATESKevin AndersonExecutive DirectorNew Brunswick Aviation Museum1753 Rte., 118 Doyle’s Brook, NB E9E 2H8506-625-4925 [email protected]
Anton AntonovSenior VP, National Head of SalesMarsh Canada120 Bremner Blvd., Suite 800 Toronto,ON M5J 0A8416-349-4405 [email protected]
Sophie AuffreyHeritage Development Officer — Community RelationsResurgo Place20 Mountain Rd. Moncton, NB E1C 2J8506-877-7775 [email protected]
Karen BachmannDirector / CuratorTimmins Museum: NEC325 2nd Ave. Timmins, ON P4N 8A4705-360-2600 [email protected]
Lisa BarrettHead of Fund DevelopmentHeritage Park Historical Village1900 Heritage Dr. SW Calgary, AB T2V 2X3403-268-8524 [email protected]
Laurence BeauvaisDevelopment Coordinator Bill Reid Gallery of Northwest Coast Art639 Hornby St. Vancouver, BC V6C 2G3604-682-3455 ext. 227 [email protected]
Dean BrintonCEOThe Rooms Corporation9 Bonaventure Ave. St. John’s, NL A1C 5Y9709-757-8010 [email protected]
Michelle BrownridgeCommunity Engagement CoordinatorMuseums Association of Saskatchewan424 McDonald St. Regina, SK S4N 6E1306-780-9451 [email protected]
Susan Burrows-JohnsonCEO / Executive DirectorGalt Museum and Archives910 — 4 Ave. S Lethbridge, AB T1J 0P6403-329-7300 [email protected]
Kara BurtonExecutive Director/CuratorOsoyoos Museum SocietyBox 791 / 19 Park Pl. Osoyoos, BC V0H 1V0250-495-2582 [email protected]
Kate ButlerDirectorHaliburton Highlands MuseumPo Box 389 / 66 Museum Rd. Haliburton, ON K0M 1S0705-457-2760 [email protected]
Peter CantelonExecutive DirectorCanadian Fossil Discovery Centre111B Gilmour St. Morden, MB R6M 1N9204-822-3406 [email protected]
Margaret ChrumkaExecutive DirectorKamloops Art Gallery101-465 Victoria St. Kamloops, BC V2C 2A9250-377-2412 [email protected]
Lori ClarkArchivistEdmonton Public Schools Archives and Museum10425 99 Ave. NW Edmonton, AB T5K 0E5780-422-1970 [email protected]
Jenny Conway FisherManager, Marketing and CommunicationsGlenbow Museum130 9 Ave. SE Calgary, AB T2G 0P3403-268-4217 [email protected]
CANADIAN MUSEUMS ASSOCIATION — 2018 6/9
Julie Copland-SteneManager, Marketing and Special EventsHeritage Park Historical Village1900 Heritage Dr. SW Calgary, AB T2V 2X3403-268-8556 [email protected]
Rosalie CouragePresidentRBR Dev. Associates1301-1959 Upper Water St. Halifax, NS B3J 3N2902-430-2350 [email protected]
Ashleigh CzyrnyjIndividual Giving OfficerManitoba Museum190 Rupert Ave. Winnipeg, MB R3B 0N2204-988-0687 [email protected]
Duncan DanielsHead of Marketing and CommunicationsHistoric Sites and Museums, Alberta Culture and Tourism2410 AMEC Pl., 801 6th Ave. SW Calgary, AB T2P 3W2403-297-4044 [email protected]
Cindy DavisManagerEdmonton Public Schools Archives and Museum10425 99 Ave. NW Edmonton, AB T5K 0E5780-422-1970 [email protected]
Brian DesjardinsExecutive DirectorHangar Flight Museum4629 McCall Way NE Calgary, AB T2E 8A5403-250-3752 ext. 106 [email protected]
Katelynn DietrichDirector of Brand, Research and Strategic InitiativesTHEMUSEUM10 King St. W Kitchener, ON N2G 1A3519-749-9387 ext. 235 [email protected]
Monte GreenshieldsManager of DevelopmentWhyte Museum of the Canadian RockiesP.O. Box 160, 111 Bear St. Banff, AB T1L 1A3403-762-2291 ext. 315 [email protected]
Ashley HardwickCollections ManagerThe Fort MuseumPO Box 776 Fort Macleod, AB T0L 0Z0403-553-4703 [email protected]
Madison HauserAssistant CuratorBrooks and District Museum23 Garrow Cr. Brooks, AB T1R 1H2403-363-5237 [email protected]
Alice HerscovitchExecutive DirectorMontreal Holocaust Museum5151, Côte Ste Catherine Rd. Montreal, QC H3W 1M6514-345-2605 ext. 3045 [email protected]
Robert HubickManagerJasper — Yellowhead Museum and ArchivesBox 42 Jasper, AB T0E 1E0780-852-3013 [email protected]
Chelsey KehlerExecutive DirectorLeighton Foundation (Leighton Art Centre)282027 144 St. West Foothills, AB T1S 0Y4403-931-3153 [email protected]
Brittany KelseyCommunity Outreach and Events CoordinatorPhilip J. Currie Dinosaur MuseumBox 328, 9301 - 112 Ave. Wembley, AB T0H 3S0587-771-0662 [email protected]
Robert LaidlerDirectorMuseums Foundation of CanadaP.O. Box 487 Niagara-on-the-Lake, ON L0S 1J0204-952-4856 [email protected]
CANADIAN MUSEUMS ASSOCIATION — 2018 7/9
Rosalie LammlePresidentKneehill Historical Museum1301 2nd St. NE, Box 653 Three Hills, AB T0M 2A0403-443-1221 [email protected]
Sue LamotheChief Operating OfficerCanadian Museums Association280 Metcalfe St., Suite 400 Ottawa, ON K2P 1R7613-567-0099 ext. 229 [email protected]
Meredith LearyMember Engagement CoordinatorAlberta Museums Association404-10408 124 St. Edmonton, AB T5N 1R5780-424-2626 x 227 [email protected]
Audrey LicopHead of Programs and CommunicationsMontreal Holocaust Museum5151, Cote-Ste-Catherine Rd. Montréal, QC H3W 1M654-345-2605 ext. 3026 [email protected]
Amanda MacKayCommunications CoordinatorLeighton Art Centre282027 144 St. West Foothills, AB T1S 0Y4403-931-3153 [email protected]
Lauren MailletGuest Services and Marketing ManagerHangar Flight Museum4629 McCall Way NE Calgary, AB T2E 8A5403-250-3752 ext.101 [email protected]
Shaun ManserghBusiness Development ManagerProfitek108-2340 Pegasus Way NE Calgary, AB T2E [email protected]
Dana MarchMuseum ManagerWooden Boat Museum of Newfoundland and LabradorPO Box 59 Winterton, NL A0B 3M0709-583-2070 [email protected]
Pam MarksMarketing and Communications SpecialistWhyte Museum of the Canadian RockiesP.O. Box 160, 111 Bear St. Banff, AB T1L 1A3403-762-2291 ext.316 [email protected]
Vanessa McBayPresidentIdea Factory7 Plank Rd. St. John’s, NL A1E 1H3709-765-1411 [email protected]
Andrea McManusChair, Board of Directors, PartnerViTreo Group Inc.301 14 St. NW #200 Calgary, AB T2N 2A1403-815-1860 [email protected]
Peter MenziesDirectorRoyal Saskatchewan Museum2445 Albert St. Regina, SK S4P 4W7306-787-2813 [email protected]
Tammy MorganExecutive DirectorCranbrook History Centre57 Van Horne St. S Cranbrook, BC V1C 4H9250-489-3918 [email protected]
Alison NelsonAdministratorSteeves House Museum40 Mill St. Hillsborough, NB E4H 2Z8506-734-3102 [email protected]
Gail NiinimaaPresidentNiinimaa Enterprises Inc.25 Cathedral Rd. N.W. Calgary, AB T2M 4K4403-605-5320 [email protected]
CANADIAN MUSEUMS ASSOCIATION — 2018 8/9
Katrina PeredunMedia and Communications CoordinatorGrey Roots Museum and Archives102599 Grey Rd. 18 Owen Sound, ON N4K 5N6519-376-3690 ext. 6135 [email protected]
Chris PetrikDirector of DevelopmentGlenbow Museum130 9 Ave. SE Calgary, AB T2G 0P3403-268-4208 [email protected]
Jordyn PotterMembership and Donations CoordinatorRoyal Tyrrell Museum Cooperating Society1500 North Dinosaur Trail Drumheller, AB T0J 0Y0403-820-6222 [email protected]
Caitlin PowellManager, Finance and AdministrationPhilip J. Currie Dinosaur MuseumB 328, 9301-112 Ave. Wembly, AB T0H 3S0587-771-0662 [email protected]
William RaccahExecutive DirectorCrowsnest Pass Ecomuseum Trust SocietyBox 519 - 2531 213 St. Bellevue, AB T0K 0C0403-564-4700 [email protected]
Sue-Ann RamsdenDirector, Museum EnterprisesCanadian Museums Association280 Metcalfe St., Suite 400 Ottawa, ON K2P 1R7289-868-8961 [email protected]
Kathryn RobsonAdministrationMuseum of the HighwoodPO Box 5334 High River, AB T1V 1M5403-652-7165 [email protected]
Chris RoedlerResource Development/ Volunteer CoordinatorGalt Museum and Archives910 - 4 Ave. S Lethbridge, AB T1J 0P6403-320-4219 [email protected]
Graham RuttanMarketing and Communications OfficerGalt Museum and Archives910 - 4 Ave. S Lethbridge, AB T1J 0P6403-320-4009 [email protected]
Sheila SerupExecutive DirectorMilitary Museums Foundation4520 Crowchild Trail SW Calgary, AB T2T [email protected]
Jessica SpaldingVisitor Experience and Events ManagerBeaverbrook Art Gallery703 Queens St. Fredericton, NB E3B 5A6506-459-0974 [email protected]
John SwettenhamDirector, MarketingCanadian Museum of Nature240 McLeod St. Ottawa, ON K1P 6P4613-868-8277 [email protected]
Jessica TiefenbachDirector, Marketing and PartneshipsRCMP Heritage Centre5907 Dewdney Ave. Regina, SK S4T 0P4306-719-3016 [email protected]
Vincent J. VargaMuseum DirectorWhyte Museum of the Canadian RockiesP.O. Box 160, 111 Bear St. Banff, AB T1L 1A3403-762-2291 ext. 323 [email protected]
Kurt von HahnMarketing OfficerVancouver Maritime Museum1905 Ogden Rd. Vancouver, BC V6J 1A3604-764-2557 [email protected]
CANADIAN MUSEUMS ASSOCIATION — 2018 9/9
Natalie WoodCurator / DirectorBrockville Museum5 Henry St. Brockville, ON K6V 6M4613-342-4397 ext. 6221 [email protected]
Dana ZielkeEvent Coordinator/ Office ManagerBomber Command MuseumBox 1051/ 1659-21 Ave. Hwy 2 S. Nanton, AB T0L 1R0403-646-2270 [email protected]
Yulia ZmerlaOperations ManagerOseredok Ukrainian Cultural and Educational Centre184 Alexander Ave. Winnipeg, MB R3B 0L6204-942-0218 [email protected]
THANK YOU TO THE SYMPOSIUM COMMITTEE:
SUSAN BURROWS-JOHNSON, LETHBRIDGE, AB
NAOMI GRATTAN, CALGARY, AB
ROBERT LAIDLER, MUSEUMS FOUNDATION OF CANADA, NIAGARA-ON-THE-LAKE, ON
SUE LAMOTHE, CANADIAN MUSEUMS ASSOCIATION, OTTAWA, ON
DONNA LIVINGSTONE, GLENBOW MUSEUM, CALGARY, AB
SHAUN MANSERGH, PROFITEK POS SOLUTIONS, CALGARY AB
VANESSA MCBAY, IFACTORY/AGENCY OF RECORD FOR THE ROOMS, ST. JOHN’S, NL
MEAGHAN PATTERSON, ALBERTA MUSEUMS ASSOCIATION, EDMONTON, AB
SUE-ANN RAMSDEN, CANADIAN MUSEUMS ASSOCIATION, OTTAWA, ON
JOHN SWETTENHAM, CANADIAN MUSEUM OF NATURE, OTTAWA, ON
VINCENT VARGA, WHYTE MUSEUM OF THE CANADIAN ROCKIES, BANFF, AB
CANADIAN MUSEUMS ASSOCIATION — 2018
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