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From A to Z: How to Develop Edutainment Opportunities
and increase revenues
20 th of September 2016
Professor
Science
Communication
and Physics
Education
Director
Swedish National
Resource Centre
for Physics
Education
Ann-Marie
Pendrill
Edu-musement in ScandinaviaAnn-Marie Pendrill, Lund university, Sweden
Supporting teachers in their physics teaching
Through, e.g.
Materials
Conferences
Workshops
Class visits
Events
tivoli.
Edutainment days with
Amusement park physics
Up to 3000 students
Collaboration Edumusement – Scandinavia Gröna Lund:
Andreas Theve
Johan Lotsander
Tivoli Gardens:
Christina Høj
Liseberg (and
more):
Ann-Marie Pendrill
Tivoli.fysik.org
Facebook group:
EduPark
Class 0-3
The little Mermaid in TivoliPlay and Learn with PetziA horrid Story (Halloween season)Help Santa (Christmas season)
Class 4-6
In the Footsteps of H. C. AndersenIt’s all in the Stars
Go with MathFast, Faster, FastestHorror! Genre writing (Halloween)
Class 7-10Tivoli’s Colorful ImageThe Beauty in MathWhat Makes the Rides go Round?Tivoli – Amusement Centre in the 19th
CenturyThrills and Horror (Halloween season)Class 11-13Tivoli – Leaping ForwardAlways as Never BeforeTivoli – a Modern Business
Educational courses Tivoli 2016
Educational courses Tivoli 2015
Total: 9890
Optimizing for learning - and economy
Discuss student experiences on-site train & involve teachers
Research-based materialfor students & teachers
Build networks, collect feedback, reviseExpand slowly - Design cycle
Contact us and read more
[email protected]@GronaLund.com Christina Høj, [email protected]
Tivoli.fysik.org Tivoli.fysik.org/english/articles Facebook group: Edupark(+ TivoliFysik – Scandinavian language)
Sandro Chiocchi
Safety, Quality &
Environment Manager
Rome – Italy
Increase attendance and revenue during the low season with edutainment
sessions: teaching safety courses to high school students
Background.
• Italian law n.107/2015: schools to organize lessons with industry professionals as
teachers.
• Various subjects according to school needs.
• To prepare students to the external working market/environment.
• “Internal Tutor” (school) and “External Tutor” (industry company).
The opportunity.
• Cinecittà World Park proposed lessons in Health&Safety.
• “External Tutor” Sandro Chiocchi - Safety, Quality&Environment mgr of the Park.
The constraints for Health&Safety
course:
• certified professional safety
teacher;
• minimum course duration (8
hours);
• maximum number of students
per class (n. 35);
• written final assessment test +
Certificate of Attendance.
Increase attendance and revenue during the low season with edutainment
sessions: teaching safety courses to high school students
Increase attendance and revenue during the low season with edutainment
sessions: teaching safety courses to high school students
Project scope: “Win-To-Win”.
1. For the school: to build safety
culture in young students.
2. For the community:
medium/long term cost
reduction for illness and injury
at work.
3. For the Park: increase revenue
from schools + attendance from
marketing and promotions.
Increase attendance and revenue during the low season with edutainment
sessions: teaching safety courses to high school students
How the course is setup:
1. Presentation of Cinecittà World
Park.
2. Slides and videos presentation of
safety concepts: prevention and
protection as a way of thinking and
working behaviour.
3. “NAPO movies” on main industrial
risks: chemical, electrical, fire,
weights, etc.
4. Final assessment tests.
5. Issue of “Certificate of Attendance” .
Increase attendance and revenue during the low season with edutainment
sessions: teaching safety courses to high school students
Results.
• Time schedule in February, March and April.
• Partecipants
• The schools paid CCW with funds granted by the Italian Government.
• Price negotiated by CCW Sales Dptm (final deal @ 12 Euro/students)
Class Age Students Hours /
Class
N.
class
Hours
3° 16 251 8 7 56
4° 17 212 8 6 48
5° 18 184 8 5 40
TOTAL 647 18 144
Increase attendance and revenue during the low season with edutainment
sessions: teaching safety courses to high school students
Comment on Final Assessment Tests
30 questions with multiple answers.
18 out of 30 correct answers was the minimum in order to get the “Certificate”.
It is fundamental in order to get their attention…
Plans for future sessions ?
YES. New safety session for the school year 2016-17.
Thanks for your attention.
Sandro Chiocchi
Safety, Quality & Environment Manager
Cinecittà World S.p.A.
Via di Castel Romano, 200
00128 Roma (IT) Operator +39 06.64009.1 Fax +39 06.64009.207
website www.cinecittaworld.it
Maria Florensa
Marketing &Costumer service Manager
Ann-Marie
PendrillTibidabo’s 2015-2030 Strategic Plan is developed following 4 strategic guidelines:
Tibidabo – A centenary public park
•Solidarity
•Experiences
•Sustainability
•Education
Ann-Marie
PendrillBarcelona’s
centenary
amusement park
has brought
innovation and
education to its
spaces and
rides since the
beginning.
Tibidabo – Innovation and Education
Ann-Marie
PendrillTibidabo,
l’espai on
apendre és
divertit!
Following steps
The Park keeps betting on complementing the amusement Park’s activity with an educational dimension aimed at schools and special groups. This is why, during the 2016-2017 school year, the Park will be presenting new educational activities in different fields.
Tibidabo – Education guideline
Professor of
technology
Curator
of the Automatas
Museum of Tibidabo
Tibidabo – Lluis Ribas
Led by the head of the automata’s conservation, Lluís Ribas, the Park’s first
educational activities are born during the 2008-2009 school year.
Olga Pros
Educational activities monitor
Barcelona-Spain
Parc d´Atraccions del
Tibidabo
Ann-Marie
PendrillTibidabo,
l’espai on
apendre és
divertit!
The Park offers the following resources in order to
develop the educational activities, ranging from material
and human resources to the Park’s own facilities.
*Specially trained activity leaders to carry out all of the
Park’s educational activities.
*Activity booklets with color images and explicative texts
adapted to each educational level.
*Facilities so that each activity can be properly
performed.
*Miniature models to visualize aspects of the rides to
which access is limited.
*Automata museum and models to complement
explanations in a more reduced environment, making it
easier to grasp concepts.
Ann-Marie
PendrillTibidabo,
l’espai on
apendre és
divertit!
The Park’s second educational activities:
Science and technology within Tibidabo
The amusement Park is located within the Collserola
Natural Park. The objective of the learning activity
Environment within Tibidabo is to awaken student’s
curiosity, observation skills and for them to learn that within
a city there are also aspects related to the environment
such as transport, waste, etc.
Landscape
Vegetation
Waste segregation
Renewable energies and non-renewable energies
Beginning: 2015-2016 school year
Ricard Huguet
Managing Director
LEGO EDUCATION
ROBOTIX
BARCELONA
CONCEPT
It is a multidisciplinary space where participants of
different ages learn and give meaning to real world,
and explore 21st century skills such as innovation,
creativity, teamwork and problem solving.
LEGO Education helps to develop a large set of abilities in order to help
our younger and older generations to achieve success. Its own hands-on
approach is attractive and contributes to generate a great experiences.
WHY?
National Association of Colleges and Employers
(NACE). “Job Outlook 2015”
ATTRIBUTES• CREATIBI offers differential PLAYFUL LEARNING valuable activities
• CREATIBI is open all year long with a different offer every hour of the day
• CREATIBI is curricular content for schools, free play for families, workshop for kids, workshop for
businesses and exhibit area
• CREATIBI is designed jointly with LEGO Education and is customized to TIBIDABO needs, location
and public
• CREATIBI also adapt its revenue model to its different type of customers (schools, Tibidabo
members, businesses)
• CREATIBI has its own specialized team of facilitators
Is guided
activities for
Tibidabo
members
Is curricular workshops for
schools
Is freeplay for families
CREATIBI combines science and arts in order to
foster creativity and innovation in kids
Business
workshops
Is a LEGO themed room to host business
events
Dedicated talented team for a special space
KEY ELEMENTS
Participative Relevant Hands-On Creative
Make sure that there is an
active participation, that
promotes curiosity and
learning purposes.
Prepared for life with real
application together with
skills development
Hands-on experience
transforming participants into
owners of their own learning
process
Allow all type of participants
to think differently and in a
creative way
THANK YOU
Learning...
Following steps, Future…
Thank You!!
