AgendaChallenges and issues faced (some call it Pain Points)Drivers and Needs Decision criteriaRoad to and What is Unified CommunicationsIts about the method and architecture

Unified Communications Challenges and issues faced Holistic approach = Symbiotic effect in addressing issues

Unified Communications Workforce ChangeWhere Are These People???

Unified Communications Information and Communication Landscape 2000sPhoneWirelessVideoPhone1990sCollaborativeNumber of touch points growingNot being replaced, must support them allCustomers demanding consistency

Unified Communications Elements Driving Change

Delivering Strategic Advantage in ITIntegrate back office with front officeUse MM to integrate communications Change process to match new interactions and technology

Automating Existing SystemsBased on existing Processes

Technology and Process ChangeEnabled Significant Differentiated Value

Generally Available TechnologyNo longer StrategicEarly FollowerMultimedia Interaction Can Deliver Strategic Advantage

CIO Business Decision CriteriaNew business ModelsNew CustomersCreating Strategic AdvantageMultimedia is about Transformation and ValueCustomer Relationship& InternalProductivity

Computing Systems CostsRevenueNetworkCostsBandwidthCostsReduce Time To InteractionReduce Time To DecisionReduce CostAcquisitionOperation

CIO Business Decision CriteriaNortel Products and Solutions Deliver CIO ValueCustomer Relationship& InternalProductivity

Computing Systems CostsRevenueNetworkCostsBandwidthCosts

Architectural DiscontinuitiesDISCONTINUITY CRITERIA Five-year viewEnabled by technologyBusiness transformingBoundary eliminating (towards anyone, anywhere, anytime, anyhow communicationssecurely)PAST EXAMPLES Digital communicationsPersonal computersWeb browsers

Competitive advantage comes from managing IT evolution and risk to eliminate barriersand not from the technology itselfA fundamental architectural shift that transforms networks, communication systems and networked applications

VirtualizationService Disassociation Global LocationProliferation of devicesDevice mobilityCall mobilityLocation based services

Hyper-InteractivityExplosion in interaction eventsReachability unificationTime To Decision (TTD)Personal agentsAdaptive intelligenceHyper-Interactivity

The World Is Adopting Disparate Multimedia Communications solutions while a unified delivery architecture is neededIP Telephony LeadUnified Communications Information and Communication Landscape

Unified Communications Creation of a Collaborative Environment

Enterprise - Emerging Knowledge Worker Collaboration TransformationCommon Invocation and InteractionSeamless TransitionsMulti-vendor OperationDocuments and communicationsUnified Communications Integrates to the Other ComponentsMany DevicesMany networksRich ContextRich ContentCommunicationsTrackingPrioritizingMovementWorkflowDocumentsAvailabilityCommon FormatsSecurityRevision

Types of Migration to Unified CommunicationsTraditionalTelephony(TDM&IP)HybridTelephony and UCKnowledge Driven to UCTypes of CompaniesKnowledgeInformation ServiceTypes of WorkersPrimarily Knowledge WorkersConsulting, High Tech Dev.Knowledge Workers and large portion of Information and Service WorkersGeneral Industry, Design, etc.Primarily Service WorkersRetail, General Manufacturing.

Unified Communication Architecture Paradigm Shift

Unified Communications Attributes

Extending Beyond your OrganizationFederation is required for removing boundariesDefined and Close FederationExtended Interactivity and Service InteractionMulti-Organizational and High Value

WebificationIntegrate real-time front office to back officeFuture strategic differentiationWeb enabled apps Integration of workflow, document management, and communications managementConference in real-time media replicates virtual spaces in cyber environmentWebification

Applications StrategyThe Nortel Applications Center (NAC)THIS IS THE APPLICATIONS CENTER!Common ToolsModular ApplicationsCommon Media ServerSwitch IndependentStandards BasedSoftware Only (PVI)Service CreationReportingUnified OA&MUniversal LicensingMessagingContact CenterSelf Service Unified Comms Packaged Apps MessagingContact CenterSelf Service Unified Comms MPSSymposiumMAS AppsConverging to Common Platforms, Tools and ManagementCallPilotCTI

Creating the Inter-Human WebOpen InterfacesInnovation at the intersection of end user and networkingDifferentiation through functionService ProviderEnterpriseApplications and ServicesClientsUnified IP Data and Telephony and Multimedia

ContinuumConvergence is driving new transformationsEach delivers new challenges and opportunitiesEach requires new thoughts at the network levelOmni-Networking is criticalAutonomic NetworkingFederated TrustAmbient Intelligencewww.nortel.com/edholm-vision-series

We created our One Network vision to not only address the business needs but also the CIO priorities. Weve talked to lots CIOs and they are are all facing the dilemma of supporting an increasing number of applications. These applications are resulting in increased costs for the CIO whilst the CIO budget is staying nearly flat or increasing slightly. The CIO is being asked to radically cut costs and do more with less. We arent talking about a 10% decrease but a more radical 30 40% percent. This means the CIO needs to look at his or her network differently its not just squeezing out the bottom performers but looking at the end to end process. Not only is the CIO having to do more with less but his role is expanding much more with regards to the business. It used to be that the CIO only had to worry that there was network connectivity. Todays CIO is now responsible for driving employee productivity with IT. Not only this but he has a new mandate to also grow revenues with IT. IT infrastructure is now a key means to communicate with the end customer be it to gain information or as a new sales channel for online ordering. Extending beyond this, the CIO is also challenged to leverage the IT infrastructure to anticipate customer requirements and provide additional intelligence on customer purchasing habits and trends. Essentially the role of the CIO has evolved from being purely tactical day-to-day network operations to being an integral strategic part of the entire business.

Things you can mention:Shrinking or low-growth budgetsIncreasing demands for new applications: ERP, SCM, CRM Increasing costs for scarce skills, for increased bandwidth, for new technologies and security requirements.Need for new applications and services to increase employee productivity: conferencing, collaboration, mobility, unified messagingNew methods for dealing with customer service -- pre-sale and post-sale

MessagesThis is an agenda chart. For each of these we have three charts: the first 2 describe what it is and the third presents architectural implications on the enterprise.BackupNote that we will introduce a fifth discontinuity in the form of Omni-Security which is a consequence of these 4 discontinuities and the continuous evolution of various forms of threats on the enterprise.

Transforming networks and eliminating boundaries will enrich communications and deliver tremendous value for all networking stakeholders - service providers, enterprises, and end-users. At these meeting points between stakeholders, business boundaries are removed and mutual benefits are created through integrated services, managed services, and engaged businesses.Integrated services represent more than service bundling. Its the integration of mobile and landline communication, unified mailboxes, unified messaging, common directories, personal agents, and self-service feature activation. All of that is enabled by the elimination of network boundaries.Managed services are about making the network invisible to businesses, permitting them to outsource greater portions of their network and allowing them to focus on their core business.Engaged businesses have eliminated obstacles to doing business with consumers and other businesses, and to conducting internal operations. These solutions include increasing the number of customer touch points and channels e.g. linking multimedia with call-agents, linking mobility with commerce, linking e-commerce with entertainment and implementing location-based services and advertising. It also includes more comprehensive supply chain integration, improved communication among global offices, and greater workforce flexibility.At the center of these meeting points you have business without boundaries, where companies have the freedom to grow in new directions, As the barriers to efficiency, productivity and growth are removed, new ways of doing business and new revenue opportunities will emerge.

Transforming networks and eliminating boundaries will enrich communications and deliver tremendous value for all networking stakeholders - service providers, enterprises, and end-users. At these meeting points between stakeholders, business boundaries are removed and mutual benefits are created through integrated services, managed services, and engaged businesses.Integrated services represent more than service bundling. Its the integration of mobile and landline communication, unified mailboxes, unified messaging, common directories, personal agents, and self-service feature activation. All of that is enabled by the elimination of network boundaries.Managed services are about making the network invisible to businesses, permitting them to outsource greater portions of their network and allowing them to focus on their core business.Engaged businesses have eliminated obstacles to doing business with consumers and other businesses, and to conducting internal operations. These solutions include increasing the number of customer touch points and channels e.g. linking multimedia with call-agents, linking mobility with commerce, linking e-commerce with entertainment and implementing location-based services and advertising. It also includes more comprehensive supply chain integration, improved communication among global offices, and greater workforce flexibility.At the center of these meeting points you have business without boundaries, where companies have the freedom to grow in new directions, As the barriers to efficiency, productivity and growth are removed, new ways of doing business and new revenue opportunities will emerge.

Nortel Applications Center is an evolution of our current multimedia portfolio that contains the solutions listed here. Each of these, though effective and successful in the needs they address today, when incorporated into the Nortel Applications Center suite provide more comprehensive and cohesive solutions.

For example, each will ultimately share common modules (e.g., the same reporting tool), a common interface (i.e., the same interface) and the same operations staffmaking it much more efficient, effective and easy to use, administer, maintain and enhance.

Delivery of the Nortel Applications Center will be phased over the next year, with the first major release of capabilities in Nortel Contact Center 6.0 which was delivered in Dec 2005. This release introduced common licensing and reporting. Coming in future releases is the common media server, common service creation and unified OA&M. Also very important is that these solutions are switch independent, standards based on are software only.

Customers who buy current versions of these solutions today are already ultimately investing in Nortel Applications Center so you can be confident in the future.