From Engagement to Intelligence: Striking the Balance in Social Media at the Met

Social Media vs The Police

Forum grafitti vs National Epic

Royal plot vs Royal patronage

Pamphleteers vs Petitioners

Who do you believe?

Official sources vs Social communities

How the crowd handles misinformation

Did the media stir things up more?

So what happened next?

“The MPS accepts that it has been too risk averse in its use of social media and that this is not a

viable state of affairs to sustain.”

“The MPS has undertaken significant work to sharpen its use of social media and digital communications to engage more widely with the people of London.”

Community policing

Specialist policing

Corporate and campaign messaging

Police stories bringing the brand to life

A few twitter stats

32 Borough twitter accounts - 55,490 followers

6 Specialist twitter accounts - 144,297 followers

200,000 total followers

1 central management tool

Bring it all together

Telling a story with video is good brand engagement

Telling a story with live video during a protest march is game changing

For real change, your leadership must embrace the future

Integrating other media in a syndicated platform

Operations and intelligence

“The Home Office have agreed to fund the MPS in developing social media intelligence”

Harnessing your own crowd1,065 police officers using twitter officially

Thank you.. any questions?