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From Idea to Opportunity
Ira Solovyova, Dmitra Kyianytsia, Alexander Zezulinsky
Stanford 2012, Technology EntrepreneurshipIntelliart team presented
The problem is too much information in our social life
Insight “It’s hard too manage all my networks”. I’m too busy ;(
Our product
Value proposition
We provide you easy way to be in touch with all your friends
You can manage all your networks from single place!
You can see all updates from social networks in one place
We save your time!
Our customers - People who use 3+ social networks
And business segment – companies!(marketing/sales/promotions)
How do we reach our customers to make them aware of our product?
Service is absolutely
free for personal
usage
How it works
One message –many updates
How we were testing the value proposition with customers?!
Questions with Google form:
1. Which social networks and services do you use?
2. Is it a problem for you to manage all your networks and services?
3. Would you like to have single profile to manage all social networks accounts?
Results and market opportunity (what we have learned)
Networks popularity is congruous
People actually experience some problems with those quantity of accounts
What we learned from face-to-face customer meetings
Each person has own environment of services he use to manage data
But nearly everyone has integration problem with instant data flow
Many people are ready to pay for service if it would solve integration problem in his environment
There are lots of data we manage
And actually any service can be plugged into our infrastructure to push and get updates
Final