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From Manufacturing to Branding, Rising Star of Solid-state lighting 4, FEB., 2016 DOE R&D Workshop Raleigh, NC, USA by Lawrence Lin
SZSE:002745
Who’s Forest Lighting?
No.1 of LED company in China No. 7 LED company in the world
Source: IHS/Strategies Unlimited
LED 38,000,000,000pcs/Monthly
LED Bulb 8,000,000pcs/Monthly
LED Tube 7,000,000pcs/monthly
LED fixtures 3,000,000pcs/Monthly
5
CAGR 63% from 1997 to 2014
1997
100,000
1998
300,000 2003
2015
Established Built first
factory
Built 7 factories in
China
17th, Feb. listed at SZ
stock exchange
Code:002745 MLS
Sep, 2015 Acquire
Kaistar(Bridgelux) 10.9%
Dec, 2015 announce
attend the bid for
OSRAM Lamps
700,000,000
2011
Expanded the HQ
in ZS city to
300,000 square M
178,000,000
4,200,000
USD
6
Full-range products on Led applications
Interior lighting
Signage and
Display
Christmas light
Signage and Display
Home Appliance
display 40%
60%
70%
60%
30% 2012: 3,000,000
2013: 30,000,000
2014: 90,000,000
> ~3,000% CAGR
LED Lighting SMD LED Dip LED 7 segment & dot matrix
7
Employees 12,000+
Factory
Sales networks
HQ: Zhongshan city
上海
北京
Jiangxi Factories ( totally 1,500,000square M)
Xingyu city : for lighting
Jiang city: for led and IC package
Headquarter
Finance
R&D
Marketing
LED package
• Sales networks
All over great China
Daughter companies:US, India
Sales office:Taiwan,Thailand,
Philippines, UAE, Iran, Saudi Arabia,
Qatar, Turkey, Egypt, South Africa
Distributors:China, US, Mexico, UAE,
Iran, Saudi Arabia, Qatar, South Africa,
Egypt, Taiwan, Thailand, Myanmar,
Malaysia, Singapore, Indonesia, Vietnam,
Korea, Australia
Directions for the Business Roadmap
8
Top brand
In
Global Lighting Industry
1
Global Semiconductor Device
Manufacturing
Home base
3
Manufacturing Service
On
Lighting products
2
Interior Fixtures& Lighting Solution
Exterior Fixtures& Lighting Solution
Project
Wholesale & Retail
Light Source
Channel Development
Product portfolio
Interior Fixtures& Lighting Solution
Exterior Fixtures& Lighting Solution
Light Source
Product portfolio
Marketing Campaign