FROM SEMANTIC INDEXING TO PROCESS MANAGEMENT

FROM SEMANTIC INDEXING TO

PROCESS MANAGEMENTPROCESS MANAGEMENTEuropean Media Wrapper Round Table

2009

Steny SOLITUDEPerfect MemoryGSM: +33 661 76 34 [email protected]

Maarten VERWAESTVRT & Limecraft

[email protected]

About Perfect Memory

• Perfect Memory is Social Media Market company.

• Perfect Memory preserve, edit and publish public and private video andphoto capital thanks to our digital safe and online multimedia library.

• We provide our consultancy to B2C, Small Business and B2G.

Multimedia libraryAsset management and publishing

Editing model for Automatic editing

© MediãMāp - All rights reserved 2

DVDWeb

Réseaux sociauxCaméscope numérique

Photo numérique

Fichiers

numériques

K7 Vidéo

Partager, Diffuser

Multimedia library

Organize et safe

Preserve and share.

Editing model for Automatic editing

Graphics and audio library for automaticediting

Multi support publishing

Filmer, Créer

Internet

Montage automatique

Préservation

Description

About Perfect Memory

You

Create photo and video

WePreserve, Edit, EnhancePreserve, Edit, Enhance

You

Pass, Share, Exploite

We

Protect…

…photo & video capital

3© Perfect Memory - CONFIDENTIEL

IntroductionTraditional broadcasting: analogical to analogical

4

CreationCreation

Technologies&

Standards

PresentationPresentation

Technologies&

Standards

© MediãMāp - All rights reserved

Production's new paradigm

• In the beginning, new media…

– Emerging of audience sites, new broadcasting channels : YouTube,Dailymotion, etc.

– Emerging of new marketing approach with social networks:Facebook, Twitter, MySpace, amateur and professional blogs,

– Emerging of P2P networks, new delivery channels.

Evolution of the production context

• …then AV projects integrate…

– Web site,

– Social network specific group,

– VOD, Online delivery platform,

– Multimedia special features : Webisode (Dexter Drama – Dexterdark defender)

– Marchandizing : Online buzz game, etc.

The audiovisual production chain becomes heterogeneous, distributedand multimedia. It’s a new paradigm.


Production's new paradigmReuse and repurposing


Webisode

Production's new paradigm

• Multi-channel and multiplatform production became a requirement…butoverhead-costs explodes integrating:

– The e-marketing plan : web site developement, fan social networkanimation, behind the scene and alternative program editing.

Tie in projects: Webisode, Games, marchandising

Overhead-cost issues

– Tie in projects: Webisode, Games, marchandising

• This rives to:

– Associate to the project new production resources : Webdesigners, Multimedia experts, e-marketing expert,

– Integrate the AV production chain to the multimedia tie projectproduction chain: Website, viral e-marketing, mobile device,VOD, …


Production's new paradigmIASA global model for broadcast

RegistrationRegistration QueryingQuerying

EXPLOITATIONEXPLOITATIONPRODUCTIONPRODUCTION

8

StoringStoring ServingServing

ModellingModelling ServicingServicing

“Life in evidence”“Life in evidence” “Life in evidence”“Life in evidence”

© MediãMāp - All rights reserved

Production’s new paradigm

• The IASA model is a way to fix overhead-cost and set up new platformand delivery channels but it requires :

– Co-operation of resources that exploit economy of scale

– Interoperability (standards) of exchanges data

– Collaboration of teams in heterogeneous environment (IT andAV, Web and Intra)

Behind IASA model

AV, Web and Intra)


MediãMāp frameworkCooperation, interoperability and collaboration

TV Project teamTV Project team Web project teamWeb project team Script & storyScript & story

Producer Producer Editorial

Cooperation


Same projectSame project Same projectSame project Same projectSame project

Same projectSame project Same projectSame project Same projectSame project

Open Semantic BUS

Editorial intention

+Role &

skill

Editorial intention

+Role &

skill

Editorial intention

+Role &

skill

Editorial intention

+Role &

skill

Editorial intention

+Role &

skill

Editorial intention

+Role &

skill

Standards

CollaborationVirtualization

MediãMāp frameworkVRT Case

Story Editor

Director

Producer

Yes Yes

Sy nopsis

No

Yes

No

Y es

StartProgramme

Development

Approve Synopsis

2.1.1 Check InSynopsis

ApproveProgramme

Development

Approve Scr ipt

2.1.0 SynopsisEditing


Production System

Virtual Model Editor

Storyboard Edi tor

Script Editor

Sy nopsis

Scene Description

Dialog Sc ript

Scene D

escription

D ialog Sc ript

Scen

e Descrip

tion

Scene D

escription

2.1.2 Processsynopsis

ProductionDatabase

2.2.1 Check inScript

2.2.2 ProcessScript

2.2.0 ScriptEditing

2.4.0Storyboard

Editing

2.3.0 VirtualModelling

MediãMāp framework

• MediãMāp framework set up creative heterogeneous environmentsby enabling economy of scale:

– editorial sharing of resources

– Sharing of tools

Enabling co-operation

– Sharing of process that leads to the final product

• MediãMāp framework that allow each co-operator to specialize theprlojet from a common material:

• TV

• Web (web site, webisode, social network)

• Carrier publishing (DVD, Blue Ray)

• Others (mobile)


Co-operator SYSTEM

PRODUCES / USES

OWNS

CONTROLS

EXPLOITATION SYSTEM

MediãMāp frameworkIntegrated MediãMāp Project Operation Schema

WEB, MMS,…

© 2009 [for the AXIS aspects] TITAN & MEMNON

MediãMāp indexing & wrapping

• Semantic indexing means indexing content and everything else including concept and references that ensuresuccess of the project:

Model driven production


XUL

Activity

chart

MediãMāp indexing & wrappingModel driven production process

Editorial comityEditorial comity

Instantiate new USE

Content productionContent production

Capture

Ingest

Content accessContent access

Search, Visualization

Editing

Editorial comity Author Visitor


Knowledge

base

+

Production

Model

USEUSEProduction

Process

+

Editorial

intention

USEUSEBrowsing

interface

+

Content

topography

USEUSEValidated

process

+

Indexed

content

USEUSE

Validated

process

+

Indexed

content

USEUSE

Browsing

request

+

Annotations

USEUSE

Open Semantic BUS

MediãMāp indexing & wrappingModel driven production

Common Production Branch

Editorial field Execution Field


Editorial field

Editorial

intention

Script Cast

Editorial target

Broacast Web Others…

Execution Field

Process

description

Resources Planning

Media

Management

Traceability Persistence

Multi-Channel target

MediãMāp indexing & wrappingThe need for interoperability

• Preserve access global viewof the project :

– Keep Id Alive– Record treatments

Specialize interfaces


– Specialize interfaces– Handle multi point of view on the production

• Preserve editorial, structural and administrative coherence of theproject:

– Technical• Standardized metadata• Standardized format• Standardized wrapping

– Semantic• Project editorial structure (What)• Editorial intention (How)


• MediãMāp organize the structuring of the content :

– Structuring the semantic information

– Describing the production process

• MediãMāp aims at:

– Identify Role, resource and task to be done

The need for collaboration

– Identify Role, resource and task to be done

– Identify skills, know how of partners

– Reduce lost of information between:

• Machine & Machine, Machine & Men, Men & machine, Men &men

– Enable traceability

• Process optimization (task scheduling)

• Right management

– Ease tracking

• Project management

• Cost control



Search AXIS

Raw text

MediãMāp enable multiple Axis search

Extracted information

Administrative metadata

Administrative description on the

content

Indexed content

Semantic indexed

MediãMāp indexed content


content

Structural metadata

Technical description of the content

Editorial metadata

Intended & Cultural description of

the content

Content & process view of

documents

Questions & Answers


VirtualisationDigital Silos Corporate Systems

Access via Access via

Corporate Network

Media Asset Management enable

re-use and collaboration, but

expensive seats are used for both

demanding and basic editing tasks

Service providers will offer a user-

friendly application platform where

seats and storage volumes are

available on demand

From ‘Digitisation’ to a ‘Digital Supply Chain’

Digitisation enables increased

functionality

Infrastructure

Networked Platform

Internet

Access via

InternetCentral

Media Asset Mgnt

Contacts: Steny SOLITUDE

Perfect Memory

CEO

[email protected]

+33 661 763 493


Maarten VERWAEST

VRT MediaLab

Limecraft (Registration pending)

[email protected]

Contact MediãMāp

Olivier GUYE

Roger ROBERTS

Documents

FROM SEMANTIC INDEXING TO PROCESS MANAGEMENT