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““From the Idea to the Financing”From the Idea to the Financing”Nothing is ImpossibleNothing is Impossible
Barry D. Lederman, Managing PartnerBarry D. Lederman, Managing PartnerShelbourne Capital Partners LLCShelbourne Capital Partners LLC
Bulgaria Investment ForumApril 14-15, 2004
Sofia
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General Requirements General Requirements
Strong Business Case and Management TeamStrong Business Case and Management Team
Hands-on and Visionary FounderHands-on and Visionary Founder
Comprehensive and Honest Market Assessment, Comprehensive and Honest Market Assessment, both Domestic and Internationalboth Domestic and International
Professionally Prepared Business Plan and Financial Professionally Prepared Business Plan and Financial ModelModel
Sound Legal and Investment AdviceSound Legal and Investment Advice
Beauty Pageant Approach for Qualified Interested Beauty Pageant Approach for Qualified Interested InvestorsInvestors
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General Mistakes General Mistakes Not providing for alternative investors and structures Not providing for alternative investors and structures
Over-promising in the business plan and financial Over-promising in the business plan and financial engineering of future cash flow, creating unrealistic engineering of future cash flow, creating unrealistic expectations at outsetexpectations at outset
Under-estimation of initial capital and successive Under-estimation of initial capital and successive requirementsrequirements
Poor first 90-day post-investment execution strategyPoor first 90-day post-investment execution strategy
““Do-it-yourself” attitude to outside professional services Do-it-yourself” attitude to outside professional services
Failure to supplement “pals” with credentialed Failure to supplement “pals” with credentialed management team and board membersmanagement team and board members
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Raising the Money Raising the Money Do your homework:Do your homework:
Research financing sources and their preferences in prior Research financing sources and their preferences in prior investments investments
Study comparable recent deals in the industryStudy comparable recent deals in the industry Look for international investorsLook for international investors Network, network, networkNetwork, network, network
Structure any debt financing cautiously and Structure any debt financing cautiously and intelligently. Get a second opinion. intelligently. Get a second opinion.
Employ professional legal and financial advisors and Employ professional legal and financial advisors and let them “carry the ball.” Don’t be afraid to “pass the let them “carry the ball.” Don’t be afraid to “pass the ball” downfield. ball” downfield.
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Closing the Deal Closing the Deal
Do not compromise your business plan: walk away Do not compromise your business plan: walk away from a bad offer from a bad offer
Take more money than you can handle – and find a Take more money than you can handle – and find a way to put it to workway to put it to work
The relationship with the investor is as important as The relationship with the investor is as important as his investment in the companyhis investment in the company
Negative types of control for founder Negative types of control for founder
Consummation of the deal is like a marriageConsummation of the deal is like a marriage
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Shelbourne Capital Partners Shelbourne Capital Partners
Investment and strategic advisor New York, Los Angeles, San Francisco, Zurich, Munich, Sofia,
Istanbul
Management background Investment planning and financial principals Extensive experience in media, including film and TV
Business partners: Constellation Partners Van der Moolen, New York Stock Exchange Specialists Financial Dynamics, Financial Public Relations Jenkens & Gilchrist, Attorneys Big four accounting firmsBig four accounting firms
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Our Deals Our Deals
Media, entertainment, communications, and technology opportunities
U.S. and European deals: Real Image Digital/Technicolor/Thomson S.A. Digital Cinema Solutions Flexplay BrandX The Advisory Council Boyana Film Studio
Southeast European Financial Consortium Private Equity Opportunities in Bulgaria and Turkey
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SEE Opportunity – Boyana Film SEE Opportunity – Boyana Film StudioStudio
Leading motion picture production and post-production facility in Southeast Europe
Pan-European and American strategic and financial partners
Extensive Hollywood creative, technical and professional relationships
Growing international demand for low-cost production services
Strong management team and partnership opportunities
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Boyana Film Studio – Boyana Film Studio – Beyond the Obvious Beyond the Obvious
Opportunity to enhance Bulgaria’s national image and attract the attention of the global entertainment industry
Professional training in US film academies for Bulgarian craftsmen, actors, and film executives
Education for children from Bulgaria and the region
Entertainment, media and technology park
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Impossible is NothingImpossible is Nothing
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Coordinates Coordinates
Allen CollinsworthAllen CollinsworthVice President, TurkeyVice President, Turkey
[email protected]@seefc.com
Barry D. LedermanBarry D. LedermanManaging PartnerManaging Partner
The Chrysler BuildingThe Chrysler Building405 Lexington Avenue 405 Lexington Avenue New York, NY 10174New York, NY 10174Tel. +1 212 704 6043Tel. +1 212 704 6043Fax +1 212 704 6157Fax +1 212 704 6157
Email: [email protected]: [email protected]
Rado PetkovRado PetkovVice President, BulgariaVice President, Bulgaria
[email protected]@seefc.com
Los Angeles San Francisco MunichLos Angeles San Francisco Munich Zurich Zurich
