Fanzine editionPrinted in Gothenburg, SwedenDesigned by Johnny Helvete, HellApril 2015

Choose your appearance of success

The Seductive – Page 7The Sporty – Page 29The organic – Page 51

You are currently holding a book that comes from the studio of Johnny Helvete.It’s a look book and a style guide with a range of predesigned and generic visual identities offered by Johnny Helvete.

Choose the appearance you want for your business by spinning the wheel on the first page of this book. Go to the given page number and take a look at the moods and the application examples to get an image of how the chosen visual identity will turn out. It will give you and your business that unique and exciting expression that the usual, stereotypically cust o m made and nongeneric visual identity doesn’t deliver.

Everything goth,Johnny Helvete

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You are currently holding a book that comes from the studio of Johnny Helvete.It’s a look book and a style guide with a range of predesigned and generic visual identities offered by Johnny Helvete.

Choose the appearance you want for your business by spinning the wheel on the first page of this book. Go to the given page number and take a look at the moods and the application examples to get an image of how the chosen visual identity will turn out. It will give you and your business that unique and exciting expression that the usual, stereotypically cust o m made and nongeneric visual identity doesn’t deliver.

Everything goth,Johnny Helvete

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