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From Tweets to Blogs: Social Media Strategizing for Your Business. Jamie Knudsen, Account Coordinator. Social Media in a Nutshell. An online space that provides the ability for user-generated content and interaction. Social Media in a Nutshell. - PowerPoint PPT Presentation
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From Tweets to Blogs:Social Media Strategizing
for Your Business
Jamie Knudsen, Account Coordinator
Social Media in a Nutshell
An online space that provides the ability for user-generated content and interaction
Social Media in a Nutshell
An online space that provides the ability for user-generated content and interaction
Now the #1 activity on the Web
Social Media in a Nutshell
An online space that provides the ability for user-generated content and interaction
Now the #1 activity on the Web
Friend or foe to businesses?
Social Media and Risk
Social media is volatile and uncensored
Social Media and Risk
Social media is volatile and uncensored, but that’s WHY people love it!
Social Media and Risk
Social media is volatile and uncensored, but that’s WHY people love it!
Is it more risky to NOT engage?
YOURWEBSITE
• One-way information about your company
YOURWEBSITE
• One-way information about your company
• The foundation of your online presence
Two-way sharing of text
Two-way sharing of text
Limited to profile photo
Two-way sharing of text
Limited to profile photo
Ultra-professional
Two-way sharing of text
Limited to profile photo
Ultra-professional
Used for recruiting, recommending, and business networking
Started out for students only
Started out for students only
Two-way sharing of text, photos, videos
Started out for students only
Two-way sharing of text, photos, videos
News feed feature offers micro-blogging options
More than 300 million active users worldwide
More than 300 million active users worldwide
Took less than 9 months to reach 100 million users
More than 300 million active users worldwide
Took less than 9 months to reach 100 million users
The biggest social media network as of February 2009
Largest growing demographic:
Women 55-65
Two-way sharing of text, photos, videos
Two-way sharing of text, photos, videos
Geared toward younger and more art-driven users
Two-way sharing of text, photos, videos
Geared toward younger and more art-driven users
More design flexibility
Two-way sharing of microblog text
Two-way sharing of microblog text
Lingo: “Following,” “tweets,” etc.
Two-way sharing of microblog text
Lingo: “Following,” “tweets,” etc.
Most mobile
Two-way sharing of microblog text
Lingo: “Following,” “tweets,” etc.
Most mobile
It’s growing!
YOUR BLOG
Provides information on a particular subject
YOUR BLOG
Provides information on a particular subject
Selling vs. sponsoring
General Social Media Tips:
Listen!
Support yourself!
Be transparent!
Strategize!
Questions?
Thank you!
