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United Stationers
“Fastest Man In The World”
The Technology “Race” Has No Finish Line!
Competitive Environment
The office products category is quickly shifting to online buying and the Power Channel players dominate:
Internet Retailer Magazine, July 2007
Rank Company Web Sales Volume Rank Company Web Sales Volume
1 Amazon.com Inc. $10.7B 6 OfficeMax Inc. $2.8B
2 Staples Inc. $4.9B 7 Sears Holding Corp. $2.3B
3 Office Depot Inc. $4.3B 8 CDW Inc. $2.0B
4 Dell Inc. $3.9B 9 SonyStyle.com $1.7B
5HP Home & Office Store (Hewlett-Packard CO.)
$3.1B 10 Newegg.com $1,5B
a new capability from
United Stationers
What Is United Smart Search?
Definition
Product Product content deliveredcontent delivered on demand to power on demand to power reseller web storefronts based onreseller web storefronts based on searchsearch andand
navigation requestsnavigation requests of the end consumerof the end consumer
How Does United Smart Search Work?
•Search results•Product details page•Product comparisons
Content Data For Web PageEnd Consumer Requests
(i.e. Clicks)•Photos•Descriptions•Attributes
United Smart SearchEngine
Individualized Presentation & Branding
DealereCommerceStorefronts
How United Smart Search Is Delivered
• United Smart Search provides:– Improved content– Search, guided navigation and compare functionality
• Technology Platform– Integrates United Smart Search – Behind the scenes– Blends into site’s existing look ’n feel– Determines exactly how it will function
United Smart Search Improves The eShopping Experience
Finding Products Via SearchFinding Products Via Search
Driving relevant results!
Refining Search ResultsRefining Search Results
Narrowing by attributes
Product DetailsProduct Details
Photography
Selling copy
Detailed attributes
Benefits To You & Your Customers
Finding products via search – Driving relevant results!
Current State
Current State
Benefits To You & Your Customers
Refining search results – Narrowing by attributes
Current State
Benefits To You & Your Customers
Product details
What It Could Be
Benefits To You & Your Customers
Product details
What It Could Be
Benefits To You & Your Customers
Product details
What It Could Be
Benefits To You & Your Customers
Product details
United Smart Search Improves The eShopping Experience
Comparing ProductsComparing Products
Side by side, attribute based
Product SuggestionsProduct Suggestions
Alternatives
Supplies
Accessories
What It Could Be
Benefits To You & Your Customers
Comparing products – Side by side
What It Could Be
Benefits To You & Your Customers
Product suggestions – Alternatives, supplies, accessories
United Smart Search Aligns To Your Business Objectives
• Adding non-United products• Controlling product assortment• Indicating stocked / preferred items
Adding Non-United Products
Capability comes in two phases:
– Available in current United Smart Search Release– Allows basic content to be added– Purpose: Items accessed by number or keyword
11 “Do It Yourself”
22 Content Enrichment Services
Adding Non-United Products…Content Enrichment Services
Coming early next year
• Non-United item “library”– Created and maintained by United Content Group– Items have common appeal to multiple dealers (e.g.
Coke, Pepsi, manufacturer line extensions)
• Content creation for “dealer unique” items– Typically private branded items– Created and maintained by United Content Group
Controlling Product Assortment
• Exclude products your customers may not view or buy
• Exclude products you do not wish to sell• Include products for only select customer(s)• Restrict your customers to a select list of products
Indicating Stocked / Preferred Items
• Allows preferred items to be positioned higher in search
• But, relevancy is the key
Action Items
Contact your Azerty Sales Representative to place your SmartSearch order and get your specific 3PV instructions3PV instructions to
access United Smart Search
Prepare for red hot internet salesinternet sales with the power of United Smart Search!
Questions & Discussion
