Fromf.page-assets.com/assets/docs/523b1aba54b7091ce6000033.pdf · 2020. 7. 2. · Opentopic provides a powerful end to solution to this problem. It is a content hub and content distribution

Confidential. All rights reserved. Not for distribution.

From

1.0

2.0

3.0

4.0

5.0


Increase your influence.

Powerful curation &

sharing simplified


The Opportunity

Content Marketing is becoming a key part of companies’ $38 b annual spend on content

creation and management and growing at a very fast pace…yet businesses struggle to

produce a consistent stream of useful, relevant and appealing content in order to connect

with customers. This presents a significant problem.

The Solution

Opentopic provides a powerful end to end solution. It is a content hub and content

distribution platform that empowers companies of any size to be efficient and innovative

marketers.

Opentopic has…

Market traction with paying customers in five countries

A scalable product and a proven SaaS enterprise model (Salesforce.com etc.)

An experienced management team

Superior features and capabilities vs. its competitors


• First Idea and initial financing fall 2010: Monetize original digital content created by journalism founders

• Original business model based on strength and expertise of founders but they quickly realized two things were missing:

– Scalable Product

– Business Model

• Added product idea: Develop platform to combine originally created and dynamically sourced curated content from around the net

• Enrich originally created content to create enough content quantity

• New business model Idea: Build a collaborative blogging platform, monetize through ad sales

• Two challenges: need to build traffic and then monetize

1.0

2.0


AN ADVANCED PUBLISHING PLATFORM

FOR BRANDS, COMMUNITY MANAGERS

AND COLLABORATIVE MEDIAS.

1.0 2.0


• No live product

• No team except one product person and original founders

• Limited funding

• Alpha version of a product idea

• …but potentially large market in an adjacent field (not consumer or blogger but solely enterprise oriented)

• Positive macro environment developments (growth of content marketing)

• Access to strong third party engineering resources

• Question: Could product be adopted for that market, team be built, money raised?

1.0

2.0


“Turn-key Interest Marketing Platform

Built Specifically For Marketers, Bringing

Together The Best Innovation In Content

And Community Development”

1.0

2.0 3.0


« Define a thesis »

Opentopic can be a content marketing solution

• After understanding market and opportunity, develop

appropriate product

• What is the right team?

• Test product – market fit

• Develop business plan that attracts additional investment

• Build team, product and raise money at the same time

=>crazy!!!! ….just like any startup…

1.0

2.0 3.0


« Understand the need »

Brands need to invest in content marketing

• Brands need to invest in content marketing to deliver high-quality, relevant and valuable information to prospects and customers to drive profitable action

• Content marketing is – the technique of using relevant and valuable content to attract, acquire,

and engage a clearly defined and understood target audience.

– the art of communicating with customers and prospects without selling.

• Brands are using content marketing to support multiple business goals – brand awareness

– customer acquisition

– lead generation

– customer retention/loyalty

1.0

2.0 3.0


« What is the problem that needs solving? »

Ensuring content marketing efficiency and effectiveness are

the main challenges for brands…

• Budget Producing quality content is labor intensive

• Time Producing quality content takes time

• People Finding people to contribute their expertise to relevant

content is hard

Resources

• Volume Producing enough content

• Format Ensuring that all formats are covered

• Insightful Sometimes the content doesn’t reveal anything new

and/or enlightening

• Unbiased Often only one perspective is not enough and is a

limited view on the issue

• Real time The time window for relevancy is shorter and shorter

• Reach After all the effort, the distribution of the content often

falls short of expectations or hopes

• Repeatability Creating a repeatable and sustainable process

Relevancy

Volume

Repeatability

Distribution

Challenges Details

1.0

2.0 3.0


« How can OpenTopic help solve this problem »

…OpenTopic is the most advanced content marketing

solution for brands

OpenTopic is a turn-key interest marketing platform built

specifically for marketers, bringing together the best

innovation in content and community development

• Offer marketers a simple, cost-effective and flexible way

to own the conversation around their brand by creating

communities of interest

• Increase end-users engagement by providing a rich and

relevant stream of constantly-updating news and media

• Reduce operational costs by automating time consuming

and low-value added efforts of finding, aggregating and

re-packaging content

• Maintain complete editorial control and ability to mix

curated and proprietary content

Value

Proposition

Benefits

1.0

2.0 3.0


« Early user interface example »

Building a topic takes minutes…

1.0

2.0 3.0


“Opentopic automatically

publishes the freshest and most

relevant content on your site

from curated sources”

2.0

3.0 4.0


“Love the whiteboard - Build product path”

Content creation /

curation

Content

distribution

Content

engagement

Content curation

Content creation

Content

sourcing

Content

aggregati

on

Content

selection

Macro-sites

Micro-sites

E-newsletter

Social networks

Blogs

Conversations

Content

optimization

Measurement /

Analytics

Learning /

optimisation

• Today Opentopic is a vertically integrated platform which performs the highlighted

functions

• Opentopic will stay competitive by improving in the areas which are white

Personalization

Sharing

2.0

3.0 4.0


“Client-side marketers depend on agencies for their expertise in content marketing, and we are the tool to help

them succeed.”

3.0

4.0 5.0


« Sketch out what might be and make it happen…while you get

feedback from early users »

V4.0 of the Opentopic product consists of a dashboard enabling automation of the

full content marketing process.

3.0

4.0 5.0


Increase your influence.

Powerful curation &

sharing simplified

Launched Private Beta in

April 2013, Public

Launch October 2013

4.0

5.0


The Opportunity

Content Marketing is becoming a key part of companies’ $38 billion annual spend on

content creation and management and growing at a very fast pace…yet businesses

struggle to produce a consistent stream of useful, relevant and appealing content in order

to connect with customers. This presents a significant problem.

The Solution

Opentopic provides a powerful end to solution to this problem. It is a content hub and

content distribution platform and empowers companies of any size to be efficient and

innovative marketers.

Opentopic has…

Market traction with paying customers in five countries

A scalable product and a proven SaaS enterprise model (Salesforce.com etc.)

An experienced management team

Superior features and capabilities vs. its competitors

4.0

5.0

Confidential. All rights reserved. Not for distribution. Source: mediapost.com

Gartner.com

There is a large and fast growing market for content creation and management

Estimated spending of US businesses (with 50+ employees)

on content creation and management in 2012

$2.2 B

$13.6 B $22.2 B

50-250 Emp

250-1000 Emp

1000+ Emp

Digital marketing budgets to increase by 10% and content creation and management is a top priority

4.0

5.0

http://www.mediapost.com/publications/article/184973/study-web-marketing-more-than-twice-ad-spending-o.html

http://www.gartner.com/technology/research/digital-marketing/digital-marketing-spend-report.jsp


Find Relevant sources

Curate Strategic content

Engage Your audience

Public

Private

Proprietary

Evaluate The ROI of your content campaigns

4.0

5.0


News aggregators

Social Media Management tools Email Marketing tools

Content aggregators/sourcing tools

3M subscribers

6M users

7 M users 12M

users

56M users

Opentopic is at the center of a large and fast growing

Ecosystem and provides a complementary value proposition

4.0

5.0


Unparalleled Content discovery Traditional sources + social networks + trend awareness

End to End solution Comprehensive Content Curation hub and Audience Engagement platform

Superior technological capabilities Seamless integration with social sharing.

Fully embedded CMS and Newsletter experience

Automated, instantaneous or scheduled content broadcasting

Advanced filtering

Service layer Bespoke curation and audience engagement services

Integration with Internal or Proprietary platforms

Language capabilities Content management and discovery by language

22

4.0

5.0


Paying customers are on baord and we

work with digital agencies as partners and

clients to accelerate the business Partnership

Companies

40+ Invite Requests from Digital Agencies:

Business Model

Client model

Distribution model:

Sell Opentopic to their accounts

Subscription model:

A tool to manage their accounts’

content marketing campaigns

Business

Impact

On-going discussions with 50% of

private beta users

Avg rev per client = $2000/m.

6 accounts signed by partners

On-going negotiation with 20+

clients


• Be a strong leader but also be willing to learn

• Be comfortable with uncertainty

• Everything takes twice as long as you think

• ABS – Always Be Selling

• Move from great concept and potential to proof of concept and traction

• No one way to be successful

• Don’t worry about the naysayers, take feedback but be convinced of your idea, only you will make it happen


• Strike balance between clear focus and being open to learning from users

• Fail fast and be adaptive in general

• Focus on a few core competencies, develop vision with various

opportunities and then decide focus

• Secure financing and beware of time, will take much longer than you think

• Find something where you have the wind in your back

• You can’t control everything and have plenty of challenges so you need

some outside positives


Follow us

[email protected] Request an invite on

opentopic.com

291 Broadway, Suite 302 New York, NY 10007 USA

Documents

Fromf.page-assets.com/assets/docs/523b1aba54b7091ce6000033.pdf · 2020. 7. 2. · Opentopic provides a powerful end to solution to this problem. It is a content hub and content distribution