The title is very feminine. It uses a feminine font and pink colour. It is also very feminine to replace the word ‘love’ with a heart, whilst the use of the heart sets a youthful and fun tone. The type face used is display which also grabs attention, while the use of a speech bubble helps to give the masthead a unique look and to establish it as an important part of the magazine’s front cover, distinct from the sell-lines. Another positive thing about the use of the speech bubble is that it creates a quirky and ‘cool’ feel. The words ‘Gossip. Fashion. Boys Uncensored’ sit on top of the speech bubble. These terms help to indicate the kind of content that is inside the publication and reflect the interests of the readership. The audience will be lured in by the promise of the boys being ‘uncensored’, as this suggest that both their secrets and their gorgeous, muscular physiques will be well and truly revealed.

The main sell line is effective because many young girls are obsessed with Justin Bieber and want to know his secrets. This is definitely the magazine they need to read as he ‘comes clean’ within the article featured. The use of the word ‘swaggy’ and the reference to Justin as ‘Biebs’ makes the sell-line less formal and more appropriate for the readership. Colloquial language like this is often used in pop magazines to draw in the TA and make them feel more at ease. It also allows them to feel as if they are being addressed by a friend allowing a special connection to be set up between magazine and audience. Attention is drawn by the of a vibrant and feminine bright fuchsia pink, which not only allows the sell-line to jump of the page, but also reflects the personality and femininity of the publication and the target audience. The sell-line remains fun and youthful thanks to the use of ‘coloured in’ text.