Many young girls are into fashion, so having this on the front cover is a great way of enticing them to purchase the magazine! They are provided with tips on how to look like their favourite female pop artists, which will be a massively engaging idea, as pop artists act as role models for these teenage girls. The products featured are a nail varnish, top and make up bag, items that all girls own and that are always at the top of their shopping list, further adding to their appeal. Bright colours are used, such as yellow and pink, essentially feminine colours that will grab attention instantly and that reflect the genre of pop. The readership may even create their next ‘concert outfit’ using these fashion finds.

The beautiful Cher Lloyd is used as the magazine’s main image. She is smiling which makes her look more feminine and friendly, which helps to draw in the audience, as they will see her as approachable and welcoming. At the same time, however, this is accompanied by a subtly flirtatious pose with Cher pushing her head back and the hair off her face. Her eyes, meanwhile, are framed by dark black eye-liner to create a kitten-like look. This allows the audience to see her as a female who can attract the opposite sex. Having the ability to do this will appeal to the target audience and she will buy the magazine hoping that some of Cher’s magic and power to flirt will rub off on her. Direct address is also achieved within the image with Cher making eye contact with the audience. This attracts the target audience to the front cover of the magazine and makes them feel that Cher is personally appealing to and communicating with them, another thing that would lure them in and make them feel special.