Kellogg’s Frosties

Information about ad

Kellogg Company - SCRIPT• 1898 – W.K. Kellogg

discovered how to create Kellogg’s Corn flakes

• 1906 – the battle creek toasted corn flake company was opened

• 1922 – Kellogg’s arrives in the UK and sales in supermarkets all over the country

• 1950 Kellogg’s launches Special K and Kellogg’s Frosties

Well talking about Frosties, it a cereal that young children to people in their mid teens enjoy for breakfast. What makes this product such a success is Kellogg’s frosties Mascot Tony the tiger

INTERESTING FACTS First company to use tv ad for main way ad

INTRO: Hello, My name is Davina Bucknor and I’m presenting my product Kellogg’s Frosties. The for topic im going to be talking about today are> brand research, product history, primary and my IdeasBRAND RESEARCHKellogg is a multinational food manufacturing company.

Product History - FrostiesFrosties was created in 1950. Frosties (originally called sugar frosted flakes) has developed and changed the graphics of their packaging through out the years.TWO FACTS ABOUT FROSTIES-In 2008 93% thought that tony tiger is suitable for frosties

Product History – Tony the Tiger

What promotes their product the most is their recognisable cartoon mascot Tony the Tiger. Tony the tiger was chosen out three other mascots to be the mascot of Frosties.And 60 years on tony the tiger is still going strong

Leo Burnett is a art director and graphic designer

Market – Advert Analysis

Market – Target Audience

Market – Primary research

CompetitorsSCRIPT: Competitors are always trying to beat others who do the similar products in the same category. Nestle is one of them. One of the products Nestlé sell are cereals. I did a swot analysis of the company. One of their strengths is having a green banner on top of their cereal that clearly it has wholegrain.

Competitors

Weetabix is another company competing against Kellogg. Other companies like supermarket brands are also competitors because their products are cheaper than the bigger brands and again their products are seen as a healthier choice of cereal.

Market – SWOT Analysis

Before I get onto my Ideas I did a swot analysis of Frosties

*Then talk about different points in the S.W.O.T Analysis and how that effects my idea

Idea- feasability study, ASA, Final idea and budget

Market - ASA