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FSBPA Annual ConferenceSeptember 25, 2014
Key Tourism Indicators 2013
% Change
Visitation to Lee County2013
4,797,933 +2.1%2013
Visitor Expenditures2013
$ 2.77 billion +1.9%
Tourist Tax RevenueFISCAL YEAR 2012‐13
$28.6 million +8.0%
Sources: Visitor Profile and Occupancy Analysis (DPA) & Lee County Clerk of Courts
Estimated Visitation by Season
1,419,998 1 365 611
1,500,000
1,365,611
1,052,567 1,036,8141,000,000
500,000
00
Winter 2014 Spring 2013 Summer 2013 Fall 2013
Source: Visitor Profile and Occupancy Analysis (DPA)
Where are our visitors from?
77% 23%
Domestic International
Chicago Germany
New York Canada
Indianapolis UKIndianapolis UK
Detroit Scandinavia
Boston France
Minneapolis‐St. Paul Benelux
Philadelphia Switzerland
Miami‐Ft. Lauderdale Ireland
Columbus Austria
Cleveland‐Akron
Source: 2012 Visitor Profile and Occupancy Analysis (DPA)
Tourist Tax Revenue
$28.62
$30
ions $30.28
$23.60$21.86 $22.76
$24.27$26.51
$28.62
$20
$25
Milli
16.4%
$10
$15
8 0%
16.4%
$5
$10 7.4%
8.0%
$‐FY08 FY09 FY10 FY11 FY12 FY 13 FY 14 YTD
S L C t Cl k f C tSource: Lee County Clerk of Courts
Tourist Development TaxTourist Development Tax
20.0%
53.6%26.4%
Advertising/Promotions Beach & Shoreline Stadium Debt
Our Natural AssetsOur Natural AssetsOur Natural AssetsOur Natural Assets
Over 50 miles of white sand beachesOver 50 miles of white sand beaches
500 miles of shoreline
More than 100 barrier islands
World‐class shellingWorld class shelling
An abundance of nature based parks and
attractions
190 mile paddling trail190 mile paddling trail
Activities Enjoyed
Beaches 93%Relaxing 79%Relaxing 79%Dining Out 73%Swimming 62%gShopping 57%Shelling 41%Sightseeing 35%Visiting Friends/Relatives 28%Attractions 26%Watching Wildlife 25%
Source: 2013 Visitor Profile and Occupancy Analysis (DPA)
Attractions Visited
Beaches 86%Fort Myers Beach Pier 42%Fort Myers Beach Pier 42%Sanibel Lighthouse 31%Tanger Outlet Center 26%gMiromar Outlets Mall 24%Edison/Ford Estates 23%Periwinkle Place 16%Coconut Point Mall 13%Bell Tower Shops 12%Shell Factory & Nature Park 10%
Source: 2013 Visitor Profile and Occupancy Analysis (DPA)
Awaken -- http://youtu.be/CJo3kOaPIZM
FortMyers-Sanibel.comLeeVCB comLeeVCB.com
@TamaraPigott
Tamara PigottExecutive DirectorLee County Visitor & Convention [email protected]
