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8/17/2019 FSU Graphic Design BS — 13 Project Management and
Assessment I (GRD) — Process Book
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FULL SAIL UNIVERSITY
Graphic Design Bachelor of Science Degree Program - online
Project Management and Assessment I (GRD) - Scott Cook
Process Book
1. Dump Truck
2. Smooth
3. Disneyland
Christopher T. Calhoun - 0004619366
January 17th, 2015 1 / 4
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8/17/2019 FSU Graphic Design BS — 13 Project Management and
Assessment I (GRD) — Process Book
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1. Dump Truck
N o w f o r m en !
Visual Research
This is a mock advertisement for a natural soap brand
intended
to capture the hard working male segment. The intent of the
advertisement is appeal to the sensibilities of a male
industry,
manufacturing, or construction worker by displaying the soap
as something akin to a useful tool.
Conceptualization
The soap bar and dump truck were created as polygonal
models, and then combined with minimal background, logo, and
tagline elements to form a cohesive piece.
Execution
The challenge for this piece was to combine aesthetic
concepts
and nuances of a product like natural soap with aspects of
the
specific sort of working male. The advertisement illustrates
soap into a context of working with a heavy duty industry
dump truck. The setting sun suggest that a work day is soon
to
end and that the product should be on a man’s thoughts as he
will soon be cleaning up after work.
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8/17/2019 FSU Graphic Design BS — 13 Project Management and
Assessment I (GRD) — Process Book
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2. Smooth
M A G I C K !
Visual Research
This is an illustration that was intended to represent the
theme
of Smooth. Aspects of ballerinas and playing cards were
examined.
Conceptualization
The approach to this illustration was to avoid any common
interpretation of the aforementioned theme. The concept of
the word was analyzed via lateral abstraction through direct
correspondence with Metatron.
Execution
The expostulation for this working was to manifest something
visually stimulating in regards to the vague theme of
Smooth.
Some imagination was utilized.
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8/17/2019 FSU Graphic Design BS — 13 Project Management and
Assessment I (GRD) — Process Book
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3. Disneyland
remembers when...
Visual Research
This is a poster that is promotional of Disneyland and
features
a quote by Walt Disney himself. The intent of this piece is
to
communicate Walt Disney’s message to us.
Conceptualization
A minimalistic approach was purposefully applied to every
aspect of this design to avoid a visually overstimulating
affect.
Execution
The crux here is presenting a message from the past to
theaudience of now. Elements of the aesthetics of the past are
incorporated into aesthetics of now, aesthetics that I think
are
relevant at this time.
