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FT Digital Market and Development Overview

FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

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Page 1: FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

FT Digital

Market and Development Overview

Page 2: FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

Agenda

• The market is still growing

• Media consumption is still fragmenting

• How is the FT meeting the challenge?

• Delivering your message

Page 3: FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

It’s still growing!

Source: PWC/IAB

Page 4: FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

How is it being spent?

Source: PWC/IAB

Page 5: FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

Media consumption is exploding and fragmenting…

Users are consuming the content that interests them most

using the platform they find most convenient.

Page 6: FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

What are we doing?

As a trusted media brand, the FT has an increasingly important role to play

• Greater variety of content

• New subscription model

• Innovative client solutions

Page 7: FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

How would you like your FT? Interactivity

Page 8: FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

How would you like your FT? Video and Audio

Page 9: FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

How would you like your FT? FT Alphaville

Page 10: FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

How would you like your FT? US Elections 2008 Case Study

Page 11: FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

New subscription model

Page 12: FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

A word about search…

A new car? Brand

Where can I buy a Mercedes CL65 AMG? Search

Page 13: FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

Innovative client solutions…online

Page 14: FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

Innovative client solutions…online

Page 15: FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

…and integrated

Page 16: FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

But don’t take our word for it.

Page 17: FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

For more information contact:

Alastair Mackie, Digital Solutions Manager

+44 (0) 20 7775 6963

[email protected]

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