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FT Digital. Market and Development Overview. Agenda. The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge? Delivering your message . It’s still growing!. Source: PWC/IAB . How is it being spent?. Source: PWC/IAB . - PowerPoint PPT Presentation
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FT DigitalMarket and Development Overview
Agenda
• The market is still growing
• Media consumption is still fragmenting
• How is the FT meeting the challenge?
• Delivering your message
It’s still growing!
Source: PWC/IAB
How is it being spent?
Source: PWC/IAB
Media consumption is exploding and fragmenting…
Users are consuming the content that interests them most using the platform they find most convenient.
What are we doing?
As a trusted media brand, the FT has an increasingly important role to play
• Greater variety of content
• New subscription model
• Innovative client solutions
How would you like your FT? Interactivity
How would you like your FT? Video and Audio
How would you like your FT? FT Alphaville
How would you like your FT? US Elections 2008 Case Study
New subscription model
A word about search…
A new car? Brand
Where can I buy a Mercedes CL65 AMG? Search
Innovative client solutions…online
Innovative client solutions…online
…and integrated
But don’t take our word for it.
For more information contact:
Alastair Mackie, Digital Solutions Manager
+44 (0) 20 7775 6963
