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FUEL DEBUT ISSUE! SWEET SUMMER STYLES RETROMANIA FESTIVAL FASHION INSIDE THE APARTMENT Is fashion’s obsession with the past detrimental to our future? Fabulous looks inspired by music festivals Meet the masterminds behind Apartment Eight’s collections for the fashion-minded

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FUEL

DEBUT ISSUE!

SWEET SUMMER

STYLES

RETROMANIAFESTIVAL FASHION

INSIDE THE APARTMENT

Is fashion’s obsession with the past detrimental

to our future?

Fabulous looks inspired by music festivals

Meet the mastermindsbehind Apartment Eight’s

collections

for the fashion-minded

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CONTENTS

what’sINSIDE

3 EDITOR’SNOTE

4SUMMER TIPSFUEL gives you ways on how you can enjoy your summer

5FASHION HISTORYA brief look at the evolution of the peplum

6OPINIONFashion’s obsession with its past, and what this could mean for our future

8FASHION EDITORIALWoodstock-inspired outfits fit for music festival season this year

18DESIGNER PROFILEGet to know the designers of Apartment Eight Clothing

19PRODUCT EDITORIALAssorted arm accessories to spice up your summer wardrobe

24EVENTSTommy Hilfiger’s Spring/Summer 2013 collection launch at Skye

25SPECIAL FEATURESMakati Shangri-la’s resident sommelier and his love for wine, behind the scenes at Sense & Style’s menswear shoot

26BRANDS WE LOVEA profile on Coco Chanel and the Hermès brand

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EDITOR’S NOTE

It’s summer once

again and the incoming heat waves are also bringing in fresh new trends and activities. That’s

why we’re kicking off our fi rst-ever issue with a sizzle.

Normally, summer spells hitting the beach and basking in the sand, with the cool seawater just a few steps away. But don’t think the city will be lifeless! In other parts of the world (particularly in Indio, California) this time of the year is music festival season – where the coolest kids gather to watch the hottest bands rock it out for entire weekends. We’re happy to note that music festi-vals have fi nally landed on our shores, with Close Up Summer Solstice, Karpos Wanderland, and Cebu’s very own Lifedance. That’s why this issue’s fashion editorial pays tribute to the mother of all music festivals: Woodstock. Not only did it change the rock ‘n’ roll sphere, but it also made way for cultural expression and acceptance, as well as demonstrated how a generation could be heard. And the magic of Woodstock is still visible today, going beyond music and venturing into fashion, culture, and the arts.

FUEL’s debut issue is all about going back the past, in order to move forward. We’re looking at some of the hottest trends and brands, and how they evolved to become

what they are today. But don’t worry about getting a boring history lesson, we’re keeping it cool. Here’s to a great summer!

Katie Chatto Editor-in-Chief

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ways to

5 SPARKSIZZLE&

this summerWORK OUT IN NEON...

ROCK OUT AT A MUSIC FESTIVAL

... AND TREAT YOURSELF TO SOME CHOCOLATE MILK!

Who says we can’t work out in style? Look fab while getting rid of those flabs with fun, colorful neon athletic gear.

Studies say this chocolate milk is the optimal post-workout drink. Compared to most sports drinks, it has double the protein and carb content, perfect for replenishing tired muscles. Plus it’s packed with calcium, with a little bit of sodium and sugar -- perfect for regaining energy.

GET A PORTABLEELECTRIC FANThe hot weather can be unbear-able, and one fun way to quirk it up while staying cool would be to carry a portable electric fan, avail-able at Japanese home stores. Plus points if you manage to get one with cartoon characters.

INVEST IN STATEMENT ACCESSORIES

Statement accessories are a must-have this season, with their power to brighten up the simplest outfit. Check out this issue’s product edi-torial on some fab bracelets!

Just because you couldn’t go to Coachella doesn’t mean you have to miss out on music festivals. Luckily, we have our own to look forward to this summer. Attend them in style by looking through this issue’s fashion editorial for inspiration.

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TIPS

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Those hemline ruffl es didn’t just pop out of nowhere in the last couple of years. Here’s a brief history of the beloved skirt that emphasizes the female body’s curves.

The name ‘peplum’ had originat-ed from the Ancient Greek word peplos, a body-length garment typically worn by women during the period. The garment was then gathered about the waist and the folded top edge pinned over the shoulders.

The men of the Middle Ages, par-ticularly those in Western Europe, donned doublets and fancy jackets with hemlines that fanned out in a downward V-shape from the waist to the hips. This was supposed to provide men with a more desirable shape.

The peplum grew very popular in the 1940s and 1950s. It lit up those barren times of Paris being at war, and it fl ourished after war for the sake of the USA’s housewives.

Peplum styles of the 80s were accompanied by big shoulder pads, popularized by designers including Yves Saint Laurent and Thierry Mugler. Television audiences were treated to the peplum craze on prime-time soap operas like“Dallas” and “Falcon Crest.”

Peplum has again become popular, springing from dresses, jackets and pants, thanks to high-end designers including Giorgio Armani, Celine and Jason Wu and mainstream retailers like H&M.

THROUGH THE AGESPEPLUM

500 BC

TODAY

1400s

1980s

1940s

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TRENDS

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My first glimpse of Louis Vuitton’s spring/ummer

2013 collection was when Preview showed off a photo featuring Andi Eigenmann clad in their mod-in-spired checkerboard suit. The ‘60s have made a comeback. And how often have we said that in the past seasons? The ‘80s made a come-back last year. The ‘70s resurrect-ed sometime in 2011. The ‘20s are back. Marc Jacobs, for one, is famous for his constant reinvention of the past decades – evident in both his namesake line and in Lou-is Vuitton. Just recently, Banana Republic released a collection that paid homage to TV series “Mad Men,” from the snazzy three-piece suits to the prim and proper 1950s housewife ensemble. It seems that every designer now moves forward by looking back.

Music writer Simon Reynolds calls this phenomenon Retromania, and has written a book about pop culture’s addiction to its own past. Though his discussion revolves mostly around music, Reynolds briefly touches on fashion, naming 1965 as the pinnacle of newness and nowness. “After that high point, postmodernist-like tech-niques of pastiche and recycling began to take effect in fashion many years before they would appear in pop music,” he wrote. This penchant for the past has been examined in the form of films, as well: Woody Allen’s Midnight in Paris and, more recently, Joseph Kosinski’s Oblivion features pro-tagonists who are obsessed with the past.

This then begs the following ques-tions: Where have all the new ideas gone? Has fashion’s creative well run dry? Are we to expect nothing more than re-inventions, re-hashes, re-somethings from fashion in the coming seasons?

But then again, is looking back to the past necessarily a bad thing?

One of the challenges faced by fashion designers is striking a balance between what’s new and what’s familiar enough to attract their target audience. Michael Kors claimed that to create “universally wearable wares” one needs to make clothes that other people have worn before: “If a look reminds you of Kate Moss at Glastonbury, that’s a good thing. If something makes

RETROMANIA (n.): refers to a self-cannibalising, self-indulgent obsession with one’s recent past.

Where have all the new ideas gone?Has fashion’s creative well run dry?

FASHIONNOSTALGIAOver the years, we’ve seen designers revive trends from the previous

decades. Is fashion's love affair with the past detrimental to our future?

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OPINION

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you think of Ryan O’Neal kissing Ali McGraw in Love Story? Great! The best things we buy fl atter us in some way.”

Perhaps we should consider that the reason today’s designers look back to the past is that these things have worked before. This Retro-mania could leave us wondering,

“What would our generation be remembered for?” the way the ‘50s were remembered for poofy skirts, or the ‘70s for bell bottom pants and the disco look. Think about it this way – did the people from the ‘50s know their signature looks then? It’s diffi cult to defi ne our generation’s style today, because, as with many other things, distance is needed to see it clearly.

The other issue may be that, with Retromania, a self-cannibalism could occur, causing us to forget the history of certain trends and

Perhaps we should consider that the reason today’s designers look back to the past is that these things have worked before.

garments. The original may be drowned out by the resurrected. Think of the harem pants, which trended not so long ago. They were big in the ‘80s, but many of us think that this was a completely new style (save for those who were actually there during the ‘80s). Fashion is a constant reinvention. Musicians listen to their favorite

bands’ infl uences, and then their infl uences, in order to get a deeper understanding of the sound. In the same way, designers (or anyone in fashion, for that matter) should familiarize themselves with the histories of their favorite styles, in order to get a deeper understanding of the look and move forward with their own. □

They may feel familiar, like we’ve seen them before, but not quite. And maybe that’s what makes them work. Here are some of our favorite vintage looks from the Spring/Summer 2013 runway:

Marc Jacobs Louis Vuitton Jason Wu

Vintage fashion has taken over swim-wear as well. This summer’s hottest pieces include 40’s-style silhouettes, with pinafore-like halters and high-waist shorts.

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woodstocktaking

Music festivals have finally landed on our shores, with the Close Up Summer Solstice, PULP Summer Slam, and Karpos Wanderland just right around the corner. FUEL pays homage to the mother of all music festivals -- 1969’s Woodstock -- where a revolution erupted, both in music

and fashion.

Model: KYLIE VERZOSAPhotography by KEVIN CAYUCA

Styling by MIA CRESPOHair & Makeup by ZEH BOMBAIS

Direction by KATIE CHATTO

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ORANGE YOU GLAD?Bright colors and florals instantly spell “summer.”Floral button-down, LOVELACE CLOTHINGShorts, UNIQLO

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JOIN THE TRIBETribal prints showed affinity with the moniroty,

promoting love and peaceacross cultures.Tribal corset top, LOVELACE CLOTHING

Denim vest, LOVELACE CLOTHINGt

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LACE-Y DAYSLace crop tops are summer fashion’s best friends: they keep that feminine look while serving as appropriate attire for the heat.Lace crop top, LOVELACE CLOTHINGSandals, CHARLES & KEITH

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THE FEMININE AVIATORThe lines between male and female fashion have begun

to blur, with women sporting manlier sunglasses.Pink corset top, LOVELACE CLOTHING

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CLOSE TO NATUREFloral and animal prints, as well as floral accessories,

give summer outfits a very organic feel.Floral corset crop top, LOVELACE CLOTHING

Shorts, UNIQLO

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DESIGNER PROFILE

Ernest Lingad, Chow Resurre-cion, and Josh Buenafl or are

three different people with one shared passion: designing clothes. Each of them have traveled their own paths and have brought their own design strengths into Apart-ment Eight, making it one of the most sought-after local brands worn by the most stylish bloggers and celebrities.

Ernest knew he had an eye for fashion ever since he was a kid. His family members would always consult him when it came to dress-ing up. But for practicality's sake, he took up Nursing in college. "I realized when I entered college," he recalls, "I wanted to be in the crea-tive fi eld." Ernest isn't one to enjoy the constant following of rules and standard protocols, a non-negotia-ble for Nursing students who have people's lives in their hands. At that moment, he knew he wanted to be a designer. "Wala kang binabaling rules; you have your own -- kung paano mo gustong mag-create,

ma-express yung feelings mo [You don't bend any rules; you have your own -- how you want to create, how you want to express your feel-ings]." So, he shelved those nursing books and studied fashion design at the Fashion Institute of the Philip-pines.

Chow's story isn't so far off. "I’ve always wanted to become a fashion designer ever since I can remem-ber," she recounts. "But after graduating from Miriam College High School, my parents wanted me to take up Nursing since it was the 'trend' course during my time." After one year of Nursing, she was certain her heart belonged only to fashion, and decided to pursue her dream at the De La Salle College of St. Benilde, with a degree in Fashion Design and Merchandis-

ing. "Becoming a fashion designer has always been my dream. I just never thought it would come true."

Quiet and demure Josh has been drawing dresses since she was nine. By the time she was in high school, her peers had taken notice of her

keen eye for fashion and asked her to design their team jerseys. On her senior year, she stumbled upon the School of Fashion and the Arts and was immediately attracted. It was at that moment when she knew that designing clothes for a living was an actual possibility.

A little ways down the road, these three designers came together at Apartment Eight Clothing, and were each assigned an identity suit-ed for their design aesthetic.(cont’d on page 27)

Will the real Blair, Katy, and Paris please stand up? FUEL steps inside the apartment for a little chat with the designers behind the popular clothing brand.

Will the real Blair, Katy, and Paris please stand up? FUEL steps Will the real Blair, Katy, and Paris please stand up? FUEL steps

Inside the Apartment

‘Becoming a fashion designer has always been my dream. I just never thought it would come true.’

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Accessories have the power to make the simplest out-fits more interesting and beautiful. Gold Lock Army’s summer collection features assorted bracelets that can

spice up your look any way you want it.

Photos by KAY ISABEDRA

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Blue Buddha beads with plastic gold beads and gold sand-textured balls, gold buckle with royal blue nylon cord, blue green Agate beads with gold spikes, plain gold chain link, abstract blue and green Bud-dha beads

White cross with rustic gold chain, scripture pendant with rustic gold chain, mini gold chain with off-white suede, gold chain with white crystals and beige string

Blue Buddha beads with plastic ABOVE SEA LEVEL

White cross with rustic gold chain, ROYAL FAMILY

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Midnight blue and blue-blackMajorica pearls, woven chrome chain, black cross with rustic gold chain

White cross with silver chain, black Buddha beads with special-cut chrome balls and meteor ball, plain silver chain link, small blackBuddha beads with silver spikes

Glittered black strap, small mid-night blue pearls, woven chrome chain, large midnight blue pearls, chrome chain

MIDNIGHT PEARL

METEOR SHOWER

Glittered black strap, small mid-NIGHT ROCK

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Premium metallic orange-brown beads, gold tube with brown rope, fl at gold chain, small gold chain with brown suede

Premium metallic orange-brown BROWN SAFARI

XS brown and gold plastic beads, brown sandstone beads with sand-textured gold balls, light brown wood beads, brown sand-stone beads with gold spikes, brown abstract wood beads

XS brown and gold plastic beads, JUNGLE

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Rustic gold scripture pendant with rustic gold chain, premium marble plum beads, small cross with small purple beads, black Buddha beads

Rustic gold scripture pendant with GOLD & GRAPES

Four layers of yellow gold chain with three layers of pink and violet tie-dyed cotton fabric

Four layers of yellow gold chain GOLD FOUR-CHAIN

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SAILING AWAY IN HILFIGERTommy Hilfiger launches its Spring/Summer 2013 collection at the Skye Louge, Bonifacio High Street, with a nautical twist.

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EVENTS

It’s Friday night, and The Skye Lounge at the W is not a roof-

top club. The elevator doors open to reveal a transformation of the penthouse. Suddenly, Manila had disappeared. We were no longer on top of a building, in the middle of a city, in the equatorial Southeast Asia. Suddenly, we’re on a yacht en route to Nantucket, an island south of Cape Cod in Massachusetts. As I plop down one of the couches, a waiter approaches to offer me an assortment of cocktails: red, white, or blue? I go for red, and do a quick scan of my surroundings. I am drowning in a sea of red, white, blue, and stripes as everyone walks around in their most nautical attire. Raymond Gutierrez and his friends are lounging on my right. On my left, a few players from the Philip-

pine Azkals are sipping cocktails. The band plays a cover of Bruno Mars’ “Locked Out of Heaven” as fl ags blow lightly in the breeze. The whole place makes me want to lean back, put my feet up on the table, close my eyes, and just nod my head to the beat. Unfortunately, society deems that unladylike, and would have banned me from all future social gatherings had I done so.

All of a sudden, the preppiest chicks and dudes saunter onto the deck nonchalantly, displaying a collection of blazers, khakis, button-downs, bermuda shorts, and sweater vests - all worthy for cap-tains of a (very fashionable) ship. Clearly, this is the crowd you want to be involved with. Their outfi ts

say it all: young A-listers who’ve attended boarding school in Con-necticut, played lacrosse, or tennis, or polo at some point in their lives, spend weekends and holidays at the Hamptons where they would relax on their yachts. Very cool, very chic, very all-American.

This season, Tommy Hilfi ger conquers both land and sea with his nautical-inspired collection. It’s hardly a surprise that he creates such Americana clothing — it’s practically his trademark. But what continues to make Tommy Hilfi ger so remarkable, as visible in his spring/summer 2013 collec-tion, is his ability to create looks that posess sophistication in their simplicity. □

Jessica Pamintuan, clad in head-to-toe Hilfi ger, lent her hosting skills for the night.

Aminado set the mood of the party with cruise-worthy tunes.

Hilfi ger up-close: models Ronald and Charlie posing for the camera.

Models showcasing Tommy Hilfi ger’s S/S ‘13 collection, inspired by nautical fashion.

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The Art of WineMakati Shangri-la’s sommelier, Daniel Blais, is a

wine lover, and he aims to share this luxurious experience with everyone. He has so carefully mas-tered the art of wine drinking to a point where he has become resistant to its addictive spell, which many of us would fall under. For him, wine is never about the alcohol content. “Never drink to get drunk,” he told the Fashion Writing class of the School of Fashion and the Arts (SoFA). Rather, it is about the experience it encapsulates and the ambiance it creates -- a bottle of champagne to celebrate with a romantic partner, or a glass of red wine to wind down with close friends. Wine is not for forgetting life, but living in it.□

BEHIND THE SCENES

Floral prints have always been associated with feminini-ty. If not, they usually bring to mind camera-toting tour-

ists vacationing in Hawaii. But this is 2013. These once-girly prints have steadily trickled into menswear, further blurring the boundaries between men and women's fashion. Hence, Sense & Style's menswear editorial theme -- androgyny with a touch of feminine. It shows how men can rock it out in floral prints and still look masculine. There's a saying that goes, "Tough guys wear pink". Perhaps now, the same can be said about florals.

Sense & Style showcases a new trend for menswear this season

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FEATURES

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Throughout the years, the “Chanel” brand has been identifi ed as the epitome of feminine – classy, elegant, and glamorous. But in her

early days, it created something more than that. In a period of corsets and balloon skirts that confi ned a woman’s movement, she designed clothes that would provide both comfort and style to the woman of their modern age. As she once said, “Luxury must be comfortable, otherwise it is not luxury.” Thus emerged her signature outfi ts – the collarless blazer, the pantsuit, and the famous little black dress, among others. Coco Chanel was a revolutionary, and a feminist in her own way.

Much of Chanel’s outlook and attitude stemmed from her early days. Born to an impoverished family and raised in a strict convent, she be-came inspired to pursue a radically different lifestyle. Armed with re-sourcefulness and the sewing skills she picked up at the convent, Chanel pioneered the use of jersey in clothing – purchased primarily for its low cost, given her precarious fi nancial situation. The softness of the fabric, applied to Chanel’s pragmatic designs, gave women’s wear a new, more relaxed, casual look. More important, these outfi ts addressed the (possibly unknown) need for women to move more freely and do more activities, especially during the times of war. That’s why her designs, radical as they were at the time, resonated with women all over the world. Coco Chanel had become a style icon.

In her own way, Chanel was able to set women (including herself) free – free of the tight outfi ts men had designed to make women look “presenta-ble”, free to be more proactive in society while looking elegant. With her keen sense of style and trendsetting talent, Coco Chanel helped forge the modern woman, giving her a new level of style, grace, and independence. □

The Birkin is one of the most coveted bags in the world, with a price range of about $9,000 to $150,000, depending on the material. Those

bags with rare material (such as yellow crocodile skin) are rumoured to have a 5-year waiting list. While it may seem like a lot of effort and a lot of money for one bag, Hermès still stands as one of the top luxury brands today. What makes brands like Hermès so desirable?

Orders for Birkin bags can last from three weeks to fi ve years because each one is handmade by special craftsmen hired and trained by the brand. They ensure consistent top quality with their goods, a promise evident in many luxury brands. But what makes Hermès stand out from the others is their sense of tradition imbibed in their constant reinvention: the brand’s designers are on their toes creating new designs for scarves, but they make sure these new designs have a sense of Hermès’ history in them, no matter how minute the detail. You don’t simply buy an Hermès bag, or a scarf, or a suit. You acquire a work of art, a story, carefully craft-ed by individuals especially for you. □

BRANDS WE LOVE

A Lap of Luxury

chanell'amour

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(cont’d from page 18)

Ernest comes armed with an under-standing of how a garment should fall over a woman's body in order to accentuate her shape. "I'm the type who wants to exude sexiness," he says. "If you have the body, you show it, but you still leave a little bit of curiosity."He takes after his idols Aries Magat, Michael Kors, and Alexander Wang with his clean, minimalist silhouettes and detailed cuts, but Ernest's real

inspiration strikes once he sets eyes on the perfect fabric. "My designs come to life when I see the fab-ric," he says. From there, he starts to visualize how the fabric fi ts and falls on a woman's body. And this is what makes him perfect for Apartment Eight's Paris collection, intended for the girl who can gim-mick after work and still manage to be the life of the party, the girl who can easily "grab attention, without overpowering everyone else in the room."

From there, he starts to visualize how the fabric fits and falls on a woman's body.

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Chow's design aesthetic is very close to her personal style, which she describes as "classy with a twist." As the mastermind behind the Blair collection, she designs clothes that are classy, sophisti-cated, and clean, but never boring. "I like to mix and match to keep things interesting and versatile, but at the end of the day, still put together." Citing Alexander McQueen and Michael Cinco as her infl uences, Chow makes sure there's always something interest-ing in her garments, like a unique peplum cut, fl ared sleeves, or an eye-catching piece of fabric. "As a designer, I love the tension and interest created by dichotomy in style, which means a mix of mas-culine and feminine elements or luxe and street."

Unlike Chow, Josh's design aes-thetic for Katy isn't quite like her personal style. While Katy, inspired by the eponymous pop star, has a more playful, fun, unique sense of style, Josh prefers more laidback, comfortable clothing for herself. But that doesn't mean her designs aren't a refl ection of who she is.

When Josh landed the responsi-bility of designing for Katy, she immediately fell in love with the personality. "Inisip ko, ako 'yun. Parang artista na ini-internalize yung role [I thought to myself, 'I'm Katy,' like an actress internalizing her role]." Thus, she began to play. And the reason her designs are so playful and fun? It's exactly what she does: play with them. One could say that Josh's design process is creative expression at its core: she is fueled by her moods, and these are evident in her designs. "Kung happy ako," she says, "yung magiging outfi t, super playful [If I'm happy, the outfi t I design will be super playful]." She cites the popular Katy sweetheart-cut dress as an example.

Together, these three different personalities are able to capture the different tastes and hearts of a wide range of girls, including celebrities of different ages, from Anne Curtis, to Kim Chiu, to Kathryn Bernardo. Together, Ernest, Chow, and Josh have made Apartment Eight the new fashion home for the Filipina girl. □

Katy, Paris, and Blair, as repre-sented by Patricia Prieto, Camille Co and Tricia Gosingtian.

A Blair dress designed by Chow Resurreccion for S/S 2013

A Katy dress designed by JoshBuenafl or for S/S 2013

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THE SOFAEXPERIENCEIt shouldn’t take nine weeks for someone to learn how to write. That thought certainly crossed my mind as I was about to enroll in SoFA’s Fashion Journalism course. After eighteen years of English classes and countless papers, I was sure I already had a good grasp of the language. So why bother with Fashion Writing? Because it doesn’t only teach you how to write (that bit would have been covered by the fi rst half of the fi rst class), but it gives you something to write about.

I took this writing class because I wanted to give fashion more substance. There are so many fashion bloggers nowadays, most of them writing about what they wore and where they wore it, the people they were with, and the fun they had. While I have nothing against this, and I have great respect for the bloggers who become real infl uential fi gures in society, it still made me hungry for more. I believed that there was more to fashion writing than writing about what you wore. SoFA’s Fashion Writing class didn’t just teach me how to write. It allowed me to meet interesting new friends – Diana Vreeland, Coco Chanel, Wallis Simpson, to name a few. Because of Fashion Writing, I learned the stories behind today’s most luxurious brands. But I think the most important thing Fashion Writing taught me was to keep searching for stories I haven’t yet heard, to go in pursuit of beau-tiful and inspiring things, and to share this with the public. There’s no denying that there are people who will fi nd this frou-frou or pointless, but that’s okay. And if you think that, then maybe this class isn’t for you. But for those who want to hear the most real fairy tales, and share them with the world, then I recommend that you do take this Fashion Writing class.

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CREDITS This issue wouldn’t have been possible without the help of the coolest people in the world:

KEVIN CAYUCAProduces edgy photos, and has models chasing after himhttp://kevincayuca.blogspot.com/

MIA CRESPOCrazy athlete; studied styling at the Fashion Institute ofTechnology in New York

ZEH BOMBAISKnows everything about makeup; overall, a really nice girlhttp://zehbombais.blogspot.com/

KYLIE VERZOSACrazy model; often the prettiest girl in the room; everyone stares when she walks by

LOVELACE CLOTHINGSpecial thanks to Ally Cheng of Lovelace Clothing for the clothes. Like them on Facebook!

KAY ISABEDRATalented designer of Gold Lock Army’s bracelets. Follow @goldlockarmy on Instagram!

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