Fueling Group Commissioners: the engine for Scouts Canada · 2020. 5. 18. · THE SCOUT METHOD Key Metric: Program Maturity •Patrol (Team) System •Youth involvement in Section

Scouts.ca

Fueling Group Commissioners:

the engine for Scouts Canada

Jay HoffmanRegional Director, Central Canada– Scouts Canada

2Jay Hoffman

4Townhall Agenda

- Our Mission – “the WHY!” – Youth Development

- The “Big Picture” & Changing Landscapes

- The Case for Change in Scouting (in Canada)

- Focus & Segmentation

➢ Scouting Relationship Support Model

➢ Key 3 Model – Shared Leadership

➢ Group Commissioner Training

➢ Canadian Path Navigator

➢ Scouter Development (Competency Framework)

➢ Summer Programming

5Together - we can make a major impact!

Lots of MembersEngaged Youth,

Volunteers & Parents

Great ProgramWell-Rounded

Youth Development

Better WorldSuccess in the Community,

Society…Canada

MISSION: To help develop well-rounded

youth, better prepared for success in

the world.

VISION: Youth making meaningful

contributions to creating a better

world.

6Well Rounded Youth

:Canadian Path Program Objectives

7Scouts non-formal education model and Canadian Path

are designed for Well-Rounded Youth Development

Scouter Support

Youth leadership

CubsBeavers Scouts Venturers Rovers

1. Law and Promise

2. Learning by doing

3. Team (Patrol) system

4. Symbolic framework

5. Personal progression6. Nature

7. Adult Support

8

• Interpersonal & Socialization skills• Leadership skills• Physical fitness• Health & safety mindset• Problem solving skills• Success at school• Honesty and trustworthy• Treat others with fairness• Self-confidence• Empathy & Resilience• Philanthropy / Volunteerism• Appreciation of nature & Environ’t

Scouts Canada: Canadian Path Outcomes (SPICES)

9OUTCOMES: SPICESKey Metrics: • Observation of PYD• Youth Tenure/Retention

Well-rounded citizens with pro-social behaviors:• Interpersonal skills• Socialization skills• Leadership skills• Physical fitness• Health & safety mindset• Problem solving skills• Project management• Success at school• Honesty and trustworthy• Treat others with fairness• Self-confidence• Empathy• Resilience• Philanthropy/Volunteerism• Appreciation of nature and

the environment

THE SCOUT METHODKey Metric: Program Maturity• Patrol (Team) System • Youth involvement in Section

leadership• Personal goal setting• Parent engagement• Planning• Post-adventure review• Unique adventures• Program Area balance

CURRICULUM (THE CANADIAN PATH)Key Metrics: Content Use, Parent Satisfaction• (Core) Six Program Areas• (Supporting) Outdoor Adventure, Personal Achievement, STEM, etc…

INSTRUCTIONAL CONTENTKey Metric: Content Use• Award/Badge programs

• OAS• Top Section• Personal Achievement

• Trail Cards• Program Tools• Program Partnerships

VOLUNTEER SUPPORTKey Metric: Volunteer Engagement• Scouter Development• Group Health

• Local & Virtual Support• Scouter Tools



the environment











the environment











the environment









13BSA partnered with Tufts University to conduct a study to

prove the positive youth development outcomes

14Over 3 years, the difference between Scouts & non-Scouts

widened in all positive character attributes

15Meeting attendance, tenure and engagement were found

to be critical behaviors that delivered the improvements

• Higher, and regular, attendance increases and sustains positive developmental attributes

PROGRAM QUALITY

• Continuance in the program – i.e. increasing tenure in Scouting supports higher academic progress

LINKING & PROGRESSION

• Highly engaged youth who are registered in highly engaged packs report higher character attributes

PROGRAM DIVERSITY SCOUTER COMPETENCY

16

BIGGER VISION

16

The World has

changed

but…

We have huge

potential if we

adapt

17What keeps me up at night? ......[Relatively speaking!]

- Is Scouting’s decline a ”local” phenomenon or more societal?

- Regardless, what can we learn and do differently?

- What does it tell us about future trends, headwinds & tailwinds?

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Scouts Canada Membership

Year Beavers Cubs Scouts Venturers Total Kids

Scouts Canada

Membership

18Perceptions of ScoutingOutdoors, Camping, Badges, Old-Fashioned, Religious,

Militaristic, Non-diverse, Boys-only, Extinct?

19A broader decline in civic engagement ……. declining participation in community programsThe collapse of community & social capital in North America…what happens next……?

Membership Rate in 32 US Chapter-based Associations(Robert Putnam, Bowling Alone: The Collapse and Revival of American Community, 2000)

1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000

20

League Bowling

1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010

The World has changed! We are not the only ones impacted – but can we adapt quicker?Decline in American civic engagement including participation in community programs

21

League Bowling

Parent Teachers Association

1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010


22

League Bowling


32 Chapter-Based Orgs

1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010


23

League Bowling


32 Chapter-Based Orgs

1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010


24

Telephone (Adoption)

Internet (Adoption)

1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010


Dual Income Families

25

Telephone (Adoption)

Internet (Adoption)

1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010

US, Global & Society scale trends leading to the collapse of community & social capital

Dual Income Families

Canadian Youth (14 and under)

Canadians 65 & older

3,023,350

6,191,920

5,607,345

4,945,060

420,245

26Arrested the 50 years of decline with 10 years of flat membership – but … stalled growth

69,879 69,89667,642

62,93961,006 61,257 61,438

63,460

58,88156,938

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Scouts Canada Membership

Cubs Beavers Scouts Venturers Total Kids

27

• Lack of enjoyment• Lack of time and interest

• Widening gender gap• Cost, Fun, Inclusion…

Sport has the same challenge: Canadians are shifting from participant to spectator in all amateur sports

28Focus 1: Increase Market Share – Grow Capacity

An increase in market share to just 2% ~ 100,000 youth

AB BC MB NB NL NS NT NU ON PE QC SK YT

1%

2%1.8%

1.4%

0.5%

1.0%

2.0%

1.7%

0.4%

0.1%

1.6%

0.6%

0.1%

0.6%

1.0%

5836 4355 3811 1110 372 20860 3198

Colony, Pack & Troop Membership / Target Age Population [Market Share]Data from MBA study – TAP calculated using population 0 – 14 years (not 5 – 13) – thus, numbers maybe slightly ’light’. Average from this data set = 1.35% of TAP as calculated.

~1.35%

29Focus 1: Increase Market Share – Grow Capacity

Relative to other comparable National Scouting

Organizations (NSOs) we have the lowest market share

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

ScoutsCanada

Scouts UK Boys Scoutsof America

ScoutsAustralia

Scouts NewZealand

Relative Percentage Scouting Youth (by Country)

Pack Colony Troop Company

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

Scouts

Canada

Scouts UK Boys Scouts

of America

Scouts

Australia

Scouts New

Zealand

National Scouting Organizations Relative Target Market Share (%)

~ 1.3% of with L’ASC (Quebec)

30Organizational Focus

: Support for Groups & GCs

33Strengthened Scouting Relationships to Support Great, Safe Scouting Adventures

Chinook

Northern Lights

Cascadia

Pacific Coast

Fraser Valley

WEST:

5 Councils

CENTRAL:

8 Councils

Newfoundland and Labrador

Prince Edward Island

Nova Scotia

New Brunswick

EAST: 7 Councils

Shining Waters

Central Escarpment

Greater Toronto

Northern Ontario

Quebec

Voyageur

White Pine

Saskatchewan

Manitoba

Battlefields

Tri-Shores

34Current Area / Geographic model does not connect groups with common problems

Legacy State (ASM)Area 1 Area 2 Area 3 Area 4

A typical Collection of Groups (Area)

Large Groups (>150 youth)e.g.: 3 colonies (75 kids) + 3 packs (72) + 1

troop (45) and 1 Company (16)

Small Groups (<30 youth)e.g.: 1 colonies (<10 kids) + 1 packs (<10)

Medium Groups (>50 youth)e.g.: 1 colony (24) + 1 packs (24) + 1 troop (12)

Church Sponsored Groups

Groups with buildings

Rural Groups

Metropolitan Groups

Example Areas – with groups

based on geography alone

Not customer (GC) focused

Often lack common challenges / solutions

ASMs not assigned based on subject expertise & lack the

opportunity for development of core skills / expertise

35An updated approach to Scouter Relationship Management – GC support focused

Future State (SRM)

• “Customer” GC Support focused

• Based on needs / challenges of groups

• Networks based on common solutions / gaps

• Creates opportunity for partnering

• Grows capacity (teach to fish)• SRMs can be assigned for skill / strength

development or current

Network-1 N-2 N-3 N-4

Functio

n-1

F-2

F-3

F-4

“Network” concept – fluid & flexible

Large Groups

Small Groups

Medium Groups

Church Groups

Groups with

buildings

Rural Groups

Metropolitan

Groups

36Providing Group SupportThe role of the AC / SRM / Support Team

1. Use health checks to gauge required support and needs.

2. Support GCs to ensure all sections have a safe, quality program.

3. Support GCs to ensure all Scouters become ready to serve through screening, orientation & development.

4. Engage GCs to ensure they build capacity to enable youth to join.

Helping GCs be the Best in

their Role

Helping Sections &

Groups Grow

Helping Every Scouter be Ready to

Serve

Helping Every Section be on the Canadian

Path

37An networked approach to Group support

From: Hierarchy To: Integrated Network

38Group Health / Engagement - "old" example

• Based on the assessment above,

provide an overall rating for the

Group

• What are the top 3 actions to be

taken by the Area in the next 3

months to support the Group?

1.

2.

3.

39Group Health / Needs Assessment "old" model86

Woodcliff

101

Glendale

137

Springban

k

215

Strathcon

a

257 Elbow

Valley

LDS 22

Heritage

LDS 73

4th Ward

LDS 211

5th Ward

LDS 222

Richmond

LDS 266

Spanish

Youth Membership & Participation w/215 INACTIVE

# of Active Sections 2 4 2 7 1 3 3 2 3 0

Total # Adult / Youth (excl. GC) 10/29 24/73 11/43 47/145 3/7 17/18 14/34 6/13 13/40 0/0

Group Committee Members 2 7 8 4 4 6 1 2 6 1

Average youth attendance >90 >90 >90 >90 >90 80-90 <80 <80 >90 <80

Program

1, 3, 12 month plans that meet program standards All All All All All Some Some Some Some No

Active youth leadership program sixes / patrols? No Yes Yes Yes N/A No Yes No Yes

Youth engaged in program planning and leadership Some Some Some Some Some Some ? Some Yes No

Sections working to earn QSA All All All All No Some No Some Yes No

Sections communicate monthly with parents All All All All All ? Yes ? Yes No

Leadership

Volunteer leaders 'Active' / pending) 100% 100% 100% 47/3 100% 100% 12/1 100% 18/1 0

GC Members Active / Pending 100% 100% 100% 100% 100% 8/1 100% 100% 5/4 100%

Active Volunteers with mandatory training 11/11 22/22 18/18 45/44 3/2 22/21 11/12 8/8 17/18 1/1

Volunteers trained for role (Full WB1) 7/9 20/22 11/18 30/47 0/2 10/26 9/10 5/7 11/18 0/1

AC or Service Team has completed 3 visits Yes Yes Yes Yes No Yes Yes Yes Yes Yes

GC or team has completed visits to each section All All All Most Most Some Some Yes Yes Yes

Each new volunteer has received orientation and NSWK All All All All All All All All All No

Section & group volunteers engaged and enthusiastic Yes Yes Yes Yes Yes Yes No Yes Yes No

Administration & Support

Group has financial and HR plan Yes Yes Yes Yes Yes Yes Yes Yes Yes No

Group has active sponsor & involved in community No Yes Yes Yes Yes Yes Yes Yes Yes Yes

Group volunteers receive formal recognition Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

GC has taken GC WB I Yes Yes Yes Yes Yes No Yes No Yes Yes

Top 3 Actions to be taken by the group

Action 1 New GC New GC New Cubs Vents Vents New GCFull GC

Team

Full GC

Team

Registered

Group

Restart

Group

Action 2New Cubs

LeadVents QSA Leaders Leaders QSA QSA New GC

Full GC

Team

Active GC

Team

Action 3Sponsor

Engage

Fills B, C, S

groups (25)

Link within

A8QSA QSA

Merge

Groups??

Merge

Groups?QSA

Spring

Registration

42Current O.S. One Scouts 2.0Operating System Scouts68 is no longer supported

Scouts Canada 1968

Support for this operating system has ended, which means Scouts Canada 1968 is no longer supported and your Section is at risk. To make sure your Section and Group stays up to date, click the link below to see our end-of-support guidance for operating systems: including identify an appropriate role for your skillset and experience, and reboot with Canadian Path – SC.OS One Scouts 2.0

Install Operating System: One Scouts2.0

43Supporting Groups

: Focus, Segmentation & Empowerment

44Consistent & Standardised Group Operations for Mission-Impact Nation-Wide

• Target = New Commissioners

• Expands / Enables onboarding

• Focus on mission alignment

• Support for core skills

The Group Commissioner Training

& associated Playbook - supports

Groups to build a vibrant Scouting

community – consistent with

National program & requirements

45Group Commissioner Training ProgramA consistent and Standardised Scouting experience nation-wide

MISSION

Priority Alignment

“The Why - for

Scouting”

TEAM

People Management

“The How “

VOLUNTEER FOCUS

Engagement,

Performance,

Competence

CORE SKILLS

Risk Management

Planning & Standards

“The What “

46Consistent Group OperationsGroup Commissioner Playbook

1. Buck Stops Here!

• Accountable for the success of the Five

Priorities within his or her Group

2. Group Management Calendar

• High quality Scouting programs & experiences

- consistent with our brand

3. Scouts Canada’s Brand• Delivering on our promise

4. Program Cycle at a Glance

• Key Group activities of the program cycle

5. Playbook Focus

• A focus on core policies, standards &

procedures

6. Group Roadmap

• How to implement in your Group

47Supporting Program Quality

: What good looks like!

48Welcome to the Canadian Path: now what?We don’t know what good looks like!

49The Woggle: Scouter Essentials Made Easy

Check out our first-ever newsletter for The Woggle and tell us what you think! http://bit.ly/2EqeJkH

https://bit.ly/2EqeJkH?fbclid=IwAR3Wp_yZ0a0E6ooK_Bf0Kog-cHt-OVKhlkv-HOU-U_g-dSpuY1OOscBZM1c

50The Woggle: Scouter Essentials Made Easy

http://www.scouts.ca/wp-content/uploads/scouters/cp-navigator.pdf

51

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53

54

55

56

57Seasonal Program Quality AssessmentYouth Leadership in Action

58Supporting Development

: Focus, Segmentation & Enablement

59The majority of our Youth are in Colony and Pack

(Childhood) with 20% in Scouts (Pre-Adolescent)

60The majority of our Scouters who interact with the

majority of our youth are in their first 3 years of service

Our development strategy needs to be:Optimized for 1-3 year Colony & Pack Scouters

Use capacity at the Section and Group level

Easy to integrate

High value/time

63Scouting Fundamentals provides a basic introduction,

WoodBadge (I & II) develops competency

Confident, Competent and Committed

Stage 1: AWARENESS

I don’t know how – I’m new – support me

Stage 2: KNOWLEDGE

I know how, but haven’t done it enough

Stage 3: SKILLED

I can do it, but still need support

Stage 4: MASTERY

I have done it – and on my own

64Adults learn in different ways and volunteers need

flexibility to meet their learning style & constraints

Confident, Competent and Committed

1. Self-Directed• Competency Framework

• Online Courses (LMS)

2. Coaching & Mentoring• Support Scouter (in Section)

3. Workshops & Courses• Indabas / ScoutCONs

• Dedicated training for specialised subjects e.g. mental

health, winter camping, first-aid, Autism, difficult

conversations, accounting, recognition etc..

65Shifting to a competency-based model linked to skill &

practical experience rather than check-the-box training

Skill Competency StatementStage 1

I Don’t

Know

Stage 2

I Know

Stage 3

I Can

Stage 4

I Have

Patrol SystemsFacilitate a Scouting program that functions

primarily in Patrols (teams)WB1 WB2

Facilitate a Scout

MeetingFacilitate a fun, safe and constructive Section

meetingWB1 WB2

AdventureEnable a youth-led adventure that uses the Plan-

Do-Review processWB1 WB2

Program Quality

AssessmentFacilitate a Program Quality Assessment with a

section / Patrol (team)WB1 WB2

Plan for Youth-LedFacilitate youth-led development of monthly,

seasonal and annual program plansWB1 WB2

Work with Section

Leadership TeamsApply youth-leadership mechanisms in a Section-

appropriate mannerWB1 WB2

Youth-Led CampingFacilitate age-appropriate, youth-led overnight

camping tripsWB1 WB2

SPICESUse SPICES to facilitate personal progression and

growthWB1 WB2

66Scouting Fundamentals remains the core introduction

and basic training to Scouting

• Welcome to Scouting• Brief history of Scouting

• Volunteer Screening

• What is Scouting?• Safety, Scout Method, Canadian Path

• What is your role?• Two-Scouter rule, Scouter-Youth ratios

• Parents, Section-Specific role

• Program Quality• Support, Program Reviews, Resources

• Respect in Sport

• Reaching more young people• Scouting for all - Accessibility (AODA)

• Diversity & Inclusion

• What comes next?• Wood Badge Training, Volunteer Screening

68Summer Programming

: Retention & Youth Development

69

Retention

Summer Engagement /

Program Availability

Summer ProgrammingPlanning starts 6 - 12 months earlier

70What does Summer Program mean?

Scout Camps

Shared weekend

activities

Programming / Themed Activities

Jamborees & Overseas trips

Expeditions

71Townhall Agenda

✓ Our Mission – “the WHY!” – Youth Development

✓ The “Big Picture” & Changing Landscapes

✓ The Case for Change in Scouting (in Canada)

✓ Focus & Segmentation✓ Scouting Relationship Support Model

✓ Key 3 Model – Shared Leadership

✓ Group Commissioner Training

✓ Canadian Path Navigator

✓ Scouter Development (Competency Framework)

✓ Summer Programming

✓ Key 3 Model – Shared Leadership

72

THANK YOU

For bringing the Vision to life!

Documents

Fueling Group Commissioners: the engine for Scouts Canada · 2020. 5. 18. · THE SCOUT METHOD Key Metric: Program Maturity •Patrol (Team) System •Youth involvement in Section