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Fuelling Fans’
Passion
Over 25 years, Eurosport established itself as a
household name for live sports. Now, Discovery
has re-energised Eurosport to connect fans and
athletes around the sports they love.
The new Eurosport tells great sport’s stories of
human perseverance, achievement and
inspiration told by the best experts.
We immerse viewers and feed their passion with
memorable experiences in a bigger, more
innovative way.
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A Discovery
Brand
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2015 was an award winning year for Eurosport with a hat trick scored at TV Sports Awards at SPORTEL:
Eurosport & Discovery for the 2018-2024 Olympic deal
CEO Peter Hutton
Eurosport was also crowned
Content Innovation Awards
In 2014 Discovery acquired a majority
stake in Eurosport. In October 2015,
Discovery took 100% ownership.
A clear demonstration of Discovery’s
ambition came in July 2015 when
Discovery and Eurosport secured the
European rights to the Summer and
Winter Olympic Games from 2018-2024.
Sharing
sports
moments
on TV
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Eurosport has three channels in as many of
in Europe, Asia-Pacific, Africa and the Middle East.
Sports moments are broadcast to local fans in
cumulative subscribers across the world.
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EUROSPORT
The n°1 Pan European TV channel
1,743
1,896
2,206
2,353
5,429
5,712
5,806
7,448
7,799
9,689
10,166
11,380
13,973
20,032
France 24
TV 5 Monde
Bloomberg TV
CNBC
BBC World News
Eurosport 2
euronews
CNN
Sky News
National Geog.
Discovery Channel
Eurosport
Eurosport Group
Discovery/Eurosport
Source: EMS /IPSOS Affluent Europe 2015 – Universe: 51,629,000 ind.
EUROSPORT REACHES
14 MILLION UPMARKET
VIEWERS EVERY WEEK.
EUROSPORT
A qualitative audience
461
475
716
748
1,360
1,426
1,502
1,837
1,976
2,025
2,110
2,478
3,046
4,155
France 24
TV 5 Monde
CNBC
Bloomberg TV
Eurosport 2
euronews
BBC World News
CNN
Sky News
National Geog.
Discovery Channel
Eurosport
Eurosport Group
Discovery/Eurosport
Source: EMS /IPSOS Affluent Europe 2015 – Universe: 51,629,000 ind / Top 3% sample: 9,357,000 ind
EUROSPORT REACHES
3 MILLION VIEWERS
FROM TOP 3%
EVERY WEEK.
EUROSPORT
A qualitative audience
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Eurosport player is the home of Eurosport broadcast online where fans can experience sport
with bonus features and additional camera angles
The Eurosport Player is an all-access pass to the
Sharing Unmissable
Sports Experiences
Over-the-Top
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Europe’s n°1 online sports destination:
per month worldwide
per month in Europe
Sharing Sports
Moments Online
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60,000 stories per year, anytime
on any device
EUROSPORT
Europe’s n°1 online sport
destination
6 million fans
1.6 million followers
Reach your
consumers all day long !
Source: EMS /IPSOS Affluent Europe 2015 – Universe: 51,629,000 ind.
16.3 Million Weekly
3.9 M
0.7 M
1.6 M
1.3 M
11.3 M
2 M
5.7 M
3.9 M
5.8 Million Daily
Morning news update
Daytime nomad usage
Prime time TV-centric
Night time multiscreen consumption
EUROSPORT
Delivers a huge reach!
All Four Grand Slam Tournaments
Melbourne, 18-31 January
Paris, 22 May – 5 June
New York, 29 August – 11 September
London, 27 June – 10 July (in Belgium)
ATP and WTA Tournaments
Eurosport complements its Grand Slam offer with ATP and WTA tournaments from all surfaces:
Doha, Estoril, Geneva, Stuttgart, Nottingham, St Petersburg
Katowice, Nottingham, Linz, Luxemburg
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Tennis
Eurosport serves up the very best tennis to passionate fans.
All three Grand Tours
2-24 July
6-29 May
20 August – 11 September
All Classics and stage races
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Cycling
With all three Grand Tours and Classics covered live,
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Eight World Cups
Nine World Championships
Olympic Wintersports
with live coverage of the biggest events from all disciplines.
Athletics
6-10 July in Amsterdam
17-20 March in Portland, USA
Swimming
9-22 May in London
7-11 December in Windsor, Canada
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Olympic
Summer Sports
with an impressive line-up of top Olympic summer sports events.
Major European Leagues
Every major league can be seen live on Eurosport with extensive coverage of:
in Singapore
in Scandinavia, Poland and Singapore
in Romania
in the Netherlands
across 23 European territories
Major League Soccer
Women’s Football
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Football
Eurosport has high quality football on show in 2016.
FIA WTCC & World Superbike
Le Mans 24 Hours
MotoGP
Formula E
Formula 1
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Motorsports
Eurosport promises to get pulses racing in 2016.
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The power of sport The worlds biggest, most exciting, fastest growing platform for brands.
Live An engaging and dynamic environment for brand communications.
High-profile events We are home to the greatest selection of live sporting action throughout the globe.
Share the action! Eurosport goes social and engages millions of fans to be part of the world of sport.
A strong heritage Eurosport has been a household name in live sport for over 25 years. Building on this heritage, the brand new Eurosport connects fans around their shared passion.
A Premium
Environment For
Brands
26
°
Premium ad inventory Your brand strategically located in the heart of live sporting action.
Multi-platform Reaching sports fans across all dayparts via multiple touchpoints.
Content production & integration Premium production capabilities to engage audiences via brand storytelling.
Events, hospitality Taking communication to the next level with on-site presence in a prestigious environment.
Sports consultancy, talent access Full service consultancy which utilises the unique and unrivalled access that only Eurosport can offer.
360° Brand
Solutions
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High profile, upscale and diverse An essential choice for advertisers targeting any categories of sports fans: upmarket, men, 15-49 years old.
Passionate fans Sport is an integral part of people’s lives and Eurosport is there to fuel their passion for sports.
Unrivalled reach The biggest sporting events, watched by millions of people throughout Europe & Asia
Regional coverage, local flexibility Pan regional, multi-market and local rights to strengthen value with both advertisers and audiences.
Engaged audience Devoted and loyal fans committed to Eurosport, sport, events, teams and their countries.
A Coveted
Audience
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People meters
AdvantEdge, our audience measurement system, ensures you have the
data you need to plan your campaign with confidence.
Syndicated studies With IPSOS Affluent Survey and TGI Europa, we understand
Europeans’ consumption habits and attitudes.
External ad-hoc research To assess campaigns’ ROI and the true impact of advertising activity
upon European consumers.
Historical bank of case studies Eurosport is a trusted partner for many advertisers and we have a
best-in-class range of data to demonstrate brand benefits.
The Most
Accountable
Channel
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TV OPPORTUNITIES
Building viewer awareness
• Powerful reach
• Positive values of sport
• One stop shop across 54
markets
TV spots / billboards / ad jingles /
editorial integration / short
programmes
Creative
communicatio
n solutions
for any
marketing
challenges
ONLINE
OPPORTUNITIES
Extend brand exposure
& increase brand preference
• MULTI-LOCAL
• COMPLEMENT TV
• Reinforce AWARENESS
MPU & banners / expandable ads
/ video channels / video pre-rolls /
home page takeovers / native
advertising
MOBILE
OPPORTUNITIES
Extend brand exposure &
build users engagement
• FREE app
• EXTEND reach
• HIGHEST user engagement
Banners / interstitials / video pre-
rolls / html 5
Connect
with us on:
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For more information: