Fuji Television Network TELEVISION CONNECTION ?· TELEVISION CONNECTION Kazuhiro HOYA Fuji Television…

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  • TELEVISION CONNECTION

    Kazuhiro HOYA Fuji Television Network

    W3C Web and Digital Marketing Convergence Workshop Sep 18, 2015

  • Liner TV viewing is still strong...

    Over 85% people watch liner TV in UK

    Television must be the most powerful medium. Advertisers pay more for it than anything else, so it must be so. --Brian Cox (Sep. 2014)

    30Gbit/sec of traffic for 7 secons after special reveal the secret contents after trick show.

    2

  • The Problem is...

    3 Photo: Stephane Le Dreau

  • The Problem is...

    [1] Have No SAME Tracking ID.

    4 Photo: Stephane Le Dreau

  • The Problem is...

    [2] Privacy-conscious

    5 Photo: Stephane Le Dreau

  • Connecetd TV has...

    Unique Serial No. Can be obtained in HTTP transaction

    Unique MAC address only inside home network

    Unique CAS ID Using Data Broadcasting / Hybrid TV APIs ( TV sets should have B-CAS Conditional Accsess System in Japan.)

    6

  • Television Platforms

    Data Broadcasting (2001-)

    XHTML + ECMAscript

    Broadcasting Triggering

    1kiB of NVRAM data

    >95% penetration

  • Television Platforms

    Hybrid TV Service (2012-)

    HTML5 and CSS

    (some) Broadcasting triggring

    MPEG-DASH / HLS Streaming Videos

    Ureg / Greg (16kiB each)

    30% connected

    8

  • How to Aggrigate?

    1. Interactive Content --need to log in using Remote

    2. QR-code link --need to use Apps on Mobile Phones

    3. Hybrid TV --need to discover devices

    9

  • Privacy matters...

    Traumatized issues...

    http://www.pcworld.com/article/2043706/backlash-in-japan-over-sales-of-train-eticket-records.html 10

  • intrusive Agreement

    There were 7 pages of privacy agreement at first. Hard to reatch to Agree button.

    11 Photo: FujiTV

  • Privacy Agreement survey

    Refer the following link and agree with it. http://xxx.yyy.jp/zzz

    We collect following data and purpose.. 1. xxxxxxx 2. xxxxxxx 3. xxxxxxx

    Privacy agreement and Terms & Condition 1.xxx xxx xxxxxxx xxx 2.xx xxxxxx xxx xxxxx

    Pics: pixabay.com 12

  • Privacy Agreement survey

    Refer the following link and agree with it. http://xxx.yyy.jp/zzz

    We collect following data and purpose.. 1. xxxxxxx 2. xxxxxxx 3. xxxxxxx

    Privacy agreement and Terms & Condition 1.xxx xxx xxxxxxx xxx 2.xx xxxxxx xxx xxxxx

    22.7% 52.3% 25.0% N=533

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  • Umbrella Agreement

    Basic Same Agreement for All Broadcasters.

    Once a person agreed one station, applied for all stations.

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  • Umbrella Agreement

    Basic Same Agreement for All Broadcasters.

    Once a person agreed one station, applied for all stations.

    YES NO 91.4% 8.1%

    15

    N=533

  • On the Other Side...

    Toshiba has launced TV-Point service.

    Joint Project with CCC, Largest Shopping Point Company in Japan.

    Gets milage points for a hour, and Logged.

    Non-Exclusive agreemnet for 3rd party use.

    16

    Photo: IT media

  • Conclusion

    Hybrid TV will be usable.

    There are two mejor probrems:

    How to Track / Identify Audiences & Contents.

    Privacy-Conscious matters.

    Survey for Good Privacy Agreement

    TV manufactures also started their bunsiness.

    17