FULLYEAR FY2019 - adways2020/05/12 · PRESENTATION MATERIAL 2020C 3RbR [øv¾ áPÇ( 2020C 5Rb12P '¿ 0 { Eur! ¿ FULLYEAR S þ H f $æ 2489 T3D ( r! 3 $ @$Rß©?&É FY2019 MAY 12,

PRESENTATION MATERIAL

2020 32020 5 12

FULLYEAR

2489

FY2019MAY 12, 2020

Copyright © Adways Inc. All Rights Reserved. 2

1 .42.

3.

chap

ter

. . .P.3

. . .P.14

. . .P.24

4. . . .P.26

5. . . .P.45


Fourth quarter

1.Chapter1 : Full Year FY2019 results


[ ]

38,000 200 230 30

37,304 197 406 164

▲1.8% ▲1.4% 76.9% 449.1%

2019 11 1 2

2020 3


2021 3 41,662 402 418 137

2020 3 37,304 197 406 164

11.7% 104.4% 2.8% ▲16.7%

2021 3

[ ]

2


[ ]

2020 3 2019 3

37,304 41,857 ▲4,552 ▲10.9%

6,504 7,225 ▲721 ▲10.0%

6,307 6,503 ▲195 ▲3.0%

197 722 ▲525 ▲72.7%

406 903 ▲496 ▲55.0%

164 738 ▲574 ▲77.7%

45 52 10.9% 5 25 72.7%

Copyright © Adways Inc. All Rights Reserved. 712 2020 3

2019 1 12

39 30 10.6%

186 454 57 2.4%

UNICORN QR

34 73 19.4%

330 47

8 82 21.6%MBO

PCWeb Web

EC

144 2

32 2

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

2019 3 2020 3

41,857

37,304


15.0%

16.0%

17.0%

18.0%

19.0%

20.0%

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

2019 3 2020 3

7 21 10.0%

65 4

17.4% 0.1

41,857

6,504

17.3%

37,304

7,225

17.4%


63 7

13.0%

14.0%

15.0%

16.0%

17.0%

18.0%

19.0%

20.0%

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

2019 3 2020 3

6,503

15.5%

16.9%

6,3071 95 3.0%16.9% 1.4

1 14

1 98056


1 97

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

0

200

400

600

800

2019 3 2020 3

197

722

1.7%

0.5%

5 25 72.7%0.5 1.2


0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

0

200

400

600

800

1,000

2019 3 2020 3

406

903

2.2%

1.1%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

0

200

400

600

800

2019 3 2020 3

164

738

1.8%

0.4%

4 96 55.0%1.1 1.1

4 6574 77.7%0.4% 1.4

1 64


0

50

100

150

200

250

300

350

400

450

11

+19

の21

197+11

+129

406

14129

21

+14

+55

1955


0

100

200

300

400

500

600

700

198

135

の317

406

+198 +12

164

12

317

の1356 13


Fourth quarter

42.

Chapter2 : Fourth quarter results


[ ]

2020 34

2019 3 4 2020 3 3

10,155 9,330 +824 +8.8% 9,125 +1,029 +11.3%

1,854 1,672 +182 +10.9% 1,680 +174 +10.4%

1,656 1,637 +19 +1.2% 1,576 +80 +5.1%

198 34 +163 +472.6% 103 +94 +90.7%

264 228 +35 +15.7% 163 +101 +62.3%

309 346 ▲37 ▲10.8% 83 +225 +271.4%

8 24 8.8%

10 29 11.3%1 63 472.6%

94 90.7%


4

2020/4Q 2020/3Q

4,957 4,765 191

3,784 3,379 405

1,167 704 463

9,909 8,849 1,059

2020/4Q 2020/3Q

699 605 94

50 79 28

649 525 123

[ ]

1 2 3QR

[ 1 91 ]

[ 4 5 ]

[ 4 63 ]

[ ] [ ]

[ ]

VOD


12 2020 34 2019 10 12

5 96 7.3

49 571 91 4.0%

1 2 3

QR

37 844 5 12.0%

87 42

4 63 65.7%11 67

PCWeb web

VOD

0

2,000

4,000

6,000

8,000

10,000

12,000

2020/3Q 2020/4Q

9,125

10,155


1 74 10.4%

18 54

18.3% 0.1

17.0%

17.5%

18.0%

18.5%

19.0%

19.5%

20.0%

0

2,000

4,000

6,000

8,000

10,000

12,000

2020/3Q 2020/4Q

10,155

1,680

18.3%

9,125

1,854

18.4%


80 5.1%

16 56

16.3% 1.0

13.0%

14.0%

15.0%

16.0%

17.0%

18.0%

19.0%

20.0%

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2020/3Q 2020/4Q

1,576

16.3%17.3%

1,656


1 98

0.5%

1.0%

1.5%

2.0%

2.5%

0

50

100

150

200

250

2020/3Q 2020/4Q

2.0%

1.1%

103

198

94 90.7%2.0% 0.9


0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

0

50

100

150

200

250

300

350

2020/3Q 2020/4Q

264

163

1.8%

2.6%

1 1 62.3%2.6%� 0.8

2 64

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

0

50

100

150

200

250

300

350

2020/3Q 2020/4Q

2 25 271.4%3.0%� 2.1

3 9

83

309

3.0%

0.9%


0

50

100

150

200

250

300

3

+16

の18

198 +3

+35

264

3529

18+29

16


0

50

100

150

200

250

300

350

400

450

144

7

の92

264

+144

309

92

の72


Fourth quarter

3. Chapter3 :Shareholder returns


50212020 32019 3 3 2019 3 2021 3 1

20 19% 1 1 2 4010 1 20 1 250

3 2019 3 2021 3

192019 3

18%

1 2 40

202020 3

19%

1 2 50

212021 3

20%

1 2 60


Fourth quarter

4. Chapter4 :business overview


c

(COVID-19)

VOD

2020 3

c

c

c


(COVID-19)

2020 3

EC

1 23

c 2020 3 c

12 1 32021 3

c

2021 3 1 1 23

c


2020 3 4

2021 3

2021 3


(COVID-19)

28

962020 4


Fourth quarter

2.5

2.0

1.5

1.0

0

2019

2000 2010 2019

0.5

internet exceeds

TV

2019

2019


PERFORMANCE AD BRANDING AD

3D AR


DY

2019 11 22

DY

DY ADWAYS


Fourth quarter

DY

ADWAYS

×

DY


Fourth quarter


Fourth quarter

Banner／Video

Reward Video

Native／Interactive

Creative-Tech

UNICORN

×


Fourth quarter

360°

3D

AD 3D AD AR ADBranded

Mini-Game AD


Fourth quarter

Brand ads

Cookie

NEW! SUV


Fourth quarter

About UNICORN

UNICORN

UNICORN


Fourth quarter

About UNICORN

UNICORNUNICORN

17/2Q 3Q 4Q

18/1Q 2Q 3Q 4Q

19/1Q 2Q 3Q 4Q

20/1Q 2Q 3Q 4Q ROAS

155%

UNICORNROAS 1

※2 5

(2020 1 ) 2

※1 ROAS(ReturnOnAdvertisingSpend)


Fourth quarter

37%63%

30%

70%

39%

61%

UNICORN

About UNICORN

UNICORN

2020 3 1Q 2020 3 2Q 2020 3 3Q 2020 3 4Q

34%

66%


Fourth quarter

21%

75%

4%

16%

84%91%

1%8%

17%

75%

2%6%

UNICORN

About UNICORN

VOD

2020 3 1Q 2020 3 2Q 2020 3 3Q 2020 3 4Q

VOD


2020 5 12

P27 P28


Fourth quarter

5. Chapter5 :Supplementary materials


PC/

2007

3

2008

3

2009

3

2010

3

2011

3

2012

3

2013

3

2014

3

2015

3

2016

3

2017

3

2018

3

2019

3

2020

3

2006

4,919 4,9188,302

13,15715,907

17,97222,639

35,890

31,521

39,61342,329 41,501 41,857

37,304


2007

3

2008

3

2009

3

2010

3

2011

3

2012

3

2013

3

2014

3

2015

3

2016

3

2017

3

2018

3

2019

3

2020

3

204

▲517

221

688

860

1,320

413

1,057

847

687

315 299

722

197


0

2,000

4,000

6,000

8,000

10,000

12,000

2018/4Q 2019/1Q 2019/2Q 2019/3Q 2019/4Q 2020/1Q 2020/2Q 2020/3Q 2020/4Q

11,169 11,443 11,044

10,0389,330

9,026 8,997 9,125

10,155


83.5%81.5%

83.7% 83.7%82.1%

83.9% 83.2%81.6% 81.7%

85.8%

82.9%84.4% 83.7% 82.7% 83.5% 83.3% 81.8% 82.4%

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

2018/4Q 2019/1Q 2019/2Q 2019/3Q 2019/4Q 2020/1Q 2020/2Q 2020/3Q 2020/4Q


0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

2018/4Q 2019/1Q 2019/2Q 2019/3Q 2019/4Q 2020/1Q 2020/2Q 2020/3Q 2020/4Q

15.7% 14.9% 14.9% 15.1%

17.6% 17.3% 17.3%16.8% 16.3%


-200

-100

0

100

200

300

400

500

600

2018/4Q 2019/1Q 2019/2Q 2019/3Q 2019/4Q 2020/1Q 2020/2Q 2020/3Q 2020/4Q

154121

1.4%1.2%

10388

411

344

1.1%0.8%

3.6%

0.1%0.4%

109

-%

198

2.0%


[ ]

2020 3 4Q 2020 3 3Q

16,348 15,077 +1,270 +8.4%

9,727 9,710 +17 +0.2%

2,638 2,791 ▲152 ▲5.5%

18,986 17,868 +1,117 +6.3%

6,390 5,360 +1,030 +19.2%

147 247 ▲100 ▲40.5%

6,537 5,608 +929 +16.6%

12,448 12,260 +187 +1.5%


0

2,000

4,000

6,000

8,000

10,000

12,000

2019/4Q 2020/1Q 2020/2Q 2020/3Q 2020/4Q

4,198 4,525 4,396 4,765 4,957 +191 +4.0％

4,037 3,567 3,670 3,379 3,784 +405 +12.0％

871 705 624 704 1,167 +463 +65.7％

156 150 156 153 162 +9 +6.2％

67 78 148 122 82 ▲40 ▲32.7％

9,330 9,026 8,997 9,125 10,155 +1,029 +11.3％

9,12510,155

9,330 8,9979,026

2020/1Q


2019/4Q 2020/1Q 2020/2Q 2020/3Q 2020/4Q

606 416 480 605 699 +94 +15.6%

▲86 ▲94 ▲100 ▲79 ▲50 +28 －

10 15 15 14 10 ▲4 ▲27.7%

▲20 ▲41 1 ▲21 ▲38 ▲16 －

▲474 ▲405 ▲393 ▲414 ▲423 ▲8 －

34 ▲109 4 103 198 +94 +90.7%

-800

-600

-400

-200

0

200

400

600

800

1,000

103198

344▲109

2020/1Q


2018/4Q 2019/1Q 2019/2Q 2019/3Q 2019/4Q 2020/1Q 2020/2Q 2020/3Q 2020/4Q

509 521 512 509 510 533 521 512 506

73 72 80 80 78 84 95 91 88

92 0 0 0 0 0 0 0 0

79 84 82 93 90 102 99 96 100

106 98 91 91 90 85 87 92 96

189 144 143 129 123 110 98 113 125

1,048 919 908 902 891 914 900 904 915

0

200

400

600

800

1,000

1,200

915

1,048

919 908 902 891 904

2018 3 MBO 0

900914


Adways Inc.

2001 2 28

1,605

37,304

915

[�2020 3 ]

[�2020 3 ]

[�2020 3 ]

Documents

FULLYEAR FY2019 - adways2020/05/12 · PRESENTATION MATERIAL 2020C 3RbR [øv¾ áPÇ( 2020C 5Rb12P '¿ 0 { Eur! ¿ FULLYEAR S þ H f $æ 2489 T3D ( r! 3 $ @$Rß©?&É FY2019 MAY 12,