Functions of Functions of Persuasive Persuasive

PresentationsPresentationsReinforcement

Refutation

Promoting change

Call to action

Resources for Resources for PersuasionPersuasion

Listener’s perspective

Opinion Leaders

Credibility

Components of Components of Source CredibilitySource Credibility

Trustworthiness

Competence

Dynamism

Presenting EvidencePresenting Evidence

Understood

Sources

Novelty

Fear appeals/Threats of harm

Order EffectsOrder Effects

Climax order—Recency effect

Anticlimax order–-primacy effect

Pyramidal order

Presentation to Presentation to ConvinceConvince

Goal: convince audience to support an organizational change

By:1. Impact/extent of the problem

(PROOF)2. Causes of the problem (PROOF)3. Prescribe a specific solution4. Convince them to take action

Presentation to Presentation to ConvinceConvince

5-7 minutes

Maximum of 2 note cards (KEY WORDS)

Minimum of 3 PowerPoint Slides

Completed Outline Worksheet

Problem-Solution-Problem-Solution-ActionAction

Presentation to Convince

ComponentsComponents

Introduction

1. Problem2. Solution3. Action

Conclusion

IntroductionIntroduction

Gain attention

Establish Credibility

Motivation

Preview

Problem StepProblem Step

ExplanationCauses Who is affectedEvidence/proofConsequences

Solution StepSolution Step

Explanation FitBenefitWorkability

ActionAction

Explain actionAppropriate?Ask for support

ConclusionConclusion

ReviewMemorable close