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2nd Policy Meets Reseach Workshop
Vienna 28.01.2011François Jégou
Strategic Design Scenarios
2nd Policy Meets Research Workshop: Scenario ExerciseScenarios building as knowledge brokering process...Sustainable Food _ The 'Pie Baking' Exercise
Guidance & Examples...
2nd Policy Meets Research Workshop: Scenario Exercise2
SCENARIO EXERCISE
An appetiser for the "3rd Policy Meets Research Workshop"...
Objectives:
- to agree a very simple scenario...
- ...based on a limited mix of policy measures and research actions.
- provide material for the "3rd Policy Meets Research Workshop" scenario building workshop;
- already experience how collaborative scenario building could enhance convergence and mutual understanding;
2nd Policy Meets Research Workshop: Scenario Exercise3
SCENARIO EXERCISE
SimuationParticipants sitting by pairs:
1 policy maker,
1 researcher
for 20 mn...
RESEARCH POLICY
20 MN...
2nd Policy Meets Research Workshop: Scenario Exercise4
SCENARIO EXERCISE
The Pie basis…
2nd Policy Meets Research Workshop: Scenario Exercise5
SCENARIO EXERCISE
Pie Slices
(3 formats)
POLICY
RESEARCH
Large Medium Small
Large Medium Small
2nd Policy Meets Research Workshop: Scenario Exercise6
SCENARIO EXERCISE
Simulation
sustainable procur. (organic canteens & catering...);
2nd Policy Meets Research Workshop: Scenario Exercise7
SCENARIO EXERCISE
Simulation
sustainable procur.
(organic canteens
& catering...);
2nd Policy Meets Research Workshop: Scenario Exercise8
SCENARIO EXERCISE
Simulation
sustainable procur.
(organic canteens
& catering...);
shopping labelling and information
2nd Policy Meets Research Workshop: Scenario Exercise9
SCENARIO EXERCISE
Simulation
shop
ping
labe
lling
and
info
rmat
ion
sustainable procur.
(organic canteens
& catering...);
health and food
education in
primary and
secondary schools
2nd Policy Meets Research Workshop: Scenario Exercise10
SCENARIO EXERCISE
Simulation
shop
ping
labe
lling
and
info
rmat
ion
healt
h a
nd
food
ed
ucati
on
in
p
rim
ary
an
d
secon
dary
sch
ools
sustainable procur.
(organic canteens
& catering...);
campaigning and influencing consumers
to low meat diets
2nd Policy Meets Research Workshop: Scenario Exercise11
SCENARIO EXERCISE
Simulation
shop
ping
labe
lling
and
info
rmat
ion
healt
h a
nd
food
ed
ucati
on
in
p
rim
ary
an
d
secon
dary
sch
ools
campaigning and
influencing consum
ers to low
meat
diets
sustainable procur.
(organic canteens
& catering...);
preventing food waste
along the food chain
2nd Policy Meets Research Workshop: Scenario Exercise12
SCENARIO EXERCISE
Simulation
shop
ping
labe
lling
and
info
rmat
ion
healt
h a
nd
food
ed
ucati
on
in
p
rim
ary
an
d
secon
dary
sch
ools
campaigning and
influencing consum
ers to low
meat
diets
preventing food
waste
along the food
chainsustainable procur.
(organic canteens
& catering...);
incentive for distribution to shift food chain to organic andlocal…
2nd Policy Meets Research Workshop: Scenario Exercise13
SCENARIO EXERCISE
SimulationAdd a title!
sustainable procur.
(organic canteens
& catering...);
shop
ping
labe
lling
and
info
rmat
ion
healt
h a
nd
food
ed
ucati
on
in
p
rim
ary
an
d
secon
dary
sch
ools
campaigning and
influencing consum
ers to low
meat
diets
preventing food
waste
along the food
chain
incentive for distribution
to shift food chain
to organic and
local…
Business as usual/green
Busines as usual / greenBusines as usual / green
2nd Policy Meets Research Workshop: Scenario Exercise14
SCENARIO EXERCISE
Simulation
sustainable procur.
(organic canteens
& catering...);
shop
ping
labe
lling
and
info
rmat
ion
healt
h a
nd
food
ed
ucati
on
in
p
rim
ary
an
d
secon
dary
sch
ools
campaigning and
influencing consum
ers to low
meat
diets
preventing food
waste
along the food
chain
incentive for distribution
to shift food chain
to organic and
local…
Business as usual/green
Comment on your exchanges andexperience with your research/policy partner...
Comment on your exchanges andexperience with your research/policy partner...
2nd Policy Meets Research Workshop: Scenario Exercise15
SCENARIO EXERCISE
Simulation 2
2nd Policy Meets Research Workshop: Scenario Exercise16
SCENARIO EXERCISE
Simulation 2
Urban/peri-urban
farming;
short food
networks; self-
production
2nd Policy Meets Research Workshop: Scenario Exercise17
SCENARIO EXERCISE
Simulation 2
Urban/p
eri-
urban fa
rmin
g;
short
food
network
s; se
lf-
product
ion
2nd Policy Meets Research Workshop: Scenario Exercise18
SCENARIO EXERCISE
Simulation 2
Urban/p
eri-
urban fa
rmin
g;
short
food
network
s; se
lf-
product
ion
Choice editing (banning
unhealthy/unsustainable products
2nd Policy Meets Research Workshop: Scenario Exercise19
SCENARIO EXERCISE
Simulation 2
Urban/p
eri-
urban fa
rmin
g;
short
food
network
s; se
lf-
product
ion
Choice editing (banning
unhealthy/unsust. products
Financial incentives
(promoting local
agriculture and
local shopping)
2nd Policy Meets Research Workshop: Scenario Exercise20
SCENARIO EXERCISE
Simulation 2
Urban/p
eri-
urban fa
rmin
g;
short
food
network
s; se
lf-
product
ion
Choice editing (banning
unhealthy/unsust. products
Sustainable food and cooking behaviours
Financia
l
ince
ntive
s
(pro
motin
g lo
cal
agricu
lture
and
loca
l
shoppin
g)
2nd Policy Meets Research Workshop: Scenario Exercise21
SCENARIO EXERCISE
Simulation 2
Urban/p
eri-
urban fa
rmin
g;
short
food
network
s; se
lf-
product
ion
Choice editing (banning
unhealthy/unsust. products
Financia
l
ince
ntive
s
(pro
motin
g lo
cal
agricu
lture
and
loca
l
shoppin
g)
Sust
aina
ble
food
and
cook
ing
beha
viou
rs
Encouraging new
forms of direct
relationships
between food
producers and
consumers
2nd Policy Meets Research Workshop: Scenario Exercise22
SCENARIO EXERCISE
Simulation 2
Urban/p
eri-
urban fa
rmin
g;
short
food
network
s; se
lf-
product
ion
Choice editing (banning
unhealthy/unsust. products
Financia
l
ince
ntive
s
(pro
motin
g lo
cal
agricu
lture
and
loca
l
shoppin
g)
Sust
aina
ble
food
and
cook
ing
beha
viou
rs
Encouraging new
forms of direct
relationships
between food
producers and
consumers
Revitalisation of traditional food cultures
2nd Policy Meets Research Workshop: Scenario Exercise23
SCENARIO EXERCISE
Simulation 2Add a title!
Urban/p
eri-
urban fa
rmin
g;
short
food
network
s; se
lf-
product
ion
Choice editing (banning
unhealthy/unsust. products
Financia
l
ince
ntive
s
(pro
motin
g lo
cal
agricu
lture
and
loca
l
shoppin
g)
Sust
aina
ble
food
and
cook
ing
beha
viou
rs
Encouraging new
forms of direct
relationships
between food
producers and
consumers
Revitalisation of
traditional food
cultures
Radical/practices change
2nd Policy Meets Research Workshop: Scenario Exercise24
SCENARIO EXERCISE
Simulation 2Add a title!
Urban/p
eri-
urban fa
rmin
g;
short
food
network
s; se
lf-
product
ion
Choice editing (banning
unhealthy/unsust. products
Financia
l
ince
ntive
s
(pro
motin
g lo
cal
agricu
lture
and
loca
l
shoppin
g)
Sust
aina
ble
food
and
cook
ing
beha
viou
rs
Encouraging new
forms of direct
relationships
between food
producers and
consumers
Revitalisation of
traditional food
cultures
Radical/practices change scenario
Radical/practices change scenario...Radical/practices change scenario...
