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FUNDRAISING HANDBOOK ADELAIDE THURSDAY 21 JUNE 2018 VINNIES CEO SLEEPOUT 202 FRANKLIN STREET ADELAIDE SA 5000 8112 8700 CEOSLEEPOUT.ORG.AU [email protected]

FUNDRAISING HANDBOOK - … · step towards emotional and financial relief. ... remission from cancer, ... YOU CAN BE CREATIVE. WE ENCOURAGE YOU TO THINK OUTSIDE THE BOX WITH YOUR

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FUNDRAISING HANDBOOK

ADELAIDE THURSDAY 21 JUNE 2018

VINNIES CEO SLEEPOUT

202 FRANKLIN STREET ADELAIDE SA 5000

8112 8700

CEOSLEEPOUT.ORG.AU

[email protected]

Catherine’s Story...

At no fault of her own, Catherine has faced challenge

after challenge in her life. As a single mother who

escaped domestic violence, Catherine has raised three

daughters on her own, and in recent years family illness

and financial hardship have left Catherine struggling

to get by. Thankfully, when Catherine needed it most,

she found much-needed hope and support through St

Vincent de Paul Society’s Home Visitation program.

Five years ago Catherine’s middle child Lisa, now

20 years old, was diagnosed with cancer. Not long

afterwards, a sudden back injury left Catherine unable

to work. Quickly the medical bills started piling up

and the emotional stress became too much.

“I found myself financially drowning. Having a

child battling cancer, dealing with my own health

problems and then having the financial stress on

top of that—the enormity of it was overwhelming.

It’s heart wrenching as a parent to watch your

child go through illness. I would actually get sick

with worry. I had many sleepless nights.”

When a neighbour suggested Catherine give St

Vincent de Paul Society a call, it was the first

step towards emotional and financial relief.

The Home Visitation program is one of St Vincent

de Paul Society’s oldest services. Not only does

it provide practical and financial assistance, it

provides companionship and emotional support to

families and individuals facing extreme hardship.

“The home visits from Margaret meant the world

to me. She was always so compassionate and

warming and it was amazing just knowing that

someone was there to listen. She gave me food

vouchers for the local shops, which got me through

that month, and Vinnies even helped me enrol my

youngest daughter into a good high school.”

While Catherine’s middle daughter, Lisa, is now in

remission from cancer, ongoing health complications

continue to put financial and emotional stress on the

family. But knowing that support and compassion are

just a phone call away gives Catherine peace of mind.

“Vinnies has set me on a path to positivity. Even

though I’ve been hit with tragedy after tragedy,

knowing that there are genuine people out

there that are willing to help is a weight off my

shoulders. Vinnies has given me a more positive

outlook on life. They’ve been my saving grace.”

WELCOME

YOU MIGHT REMEMBER

I SPOKE AT THE 2017

VINNIES CEO SLEEPOUT

CATHERINE WAS SURPRISED TO RECEIVE A CAR ON THE NIGHT

ST VINCENT DE PAUL SOCIETY

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FUNDRAISING STRATEGIESSO YOU HAVE SIGNED UP FOR THE 2018 VINNIES CEO SLEEPOUT AND NOW YOU’RE

WONDERING WHERE TO START TO RAISE FUNDS. DON’T PANIC; THERE ARE A NUMBER OF EASY AND EFFECTIVE WAYS!

SET YOUR TARGET

Set a target and tell people about it and why you have

chosen that amount. It may seem obvious, but the higher

you set your target the more money you are likely to raise.

Use the examples on page 13 to explain how the money

you raise will be helping support people experiencing

homelessness and disadvantage. You can also increase

your target at any point on the website or by contacting

the Vinnies events team.

SHARE YOUR STORY

Update your profile page with a photo and the reasons

you’re doing the Vinnies CEO Sleepout®. It will only take

a few minutes, but will reap big returns. In the many years

we’ve been running the Sleepout, those who update their

profiles raise significantly more money than those who

don’t. If you would like to include a case study or statistics

on your profile page we would be happy to assist.

GET SOCIAL

Social media is a great way to publicise your involvement.

While a status update on LinkedIn or Facebook may bring

in some money, a personal post on a friend’s page or a

private message will bring in even more. Don’t forget to

take advantage of your company’s social media presence

and your marketing team to promote your involvement

using LinkedIn, Twitter, Instagram and Facebook.

Encourage your staff to share posts on their social media

networks - and follow us on LinkedIn at Vinnies CEO

Sleepout SA.

CREATE YOUR TEAM

Encourage other people from your organisation or industry

to join you and register as an executive team. That way

you can split the fundraising between a few of you.

Besides, if you’re going to spend the night sleeping on

cardboard, it’s more fun having a friend with you. Let us

know if there is someone you would like us to talk to and

we can help convince them to take part.

EMAIL, EMAIL, EMAIL

Most people self-censor when it comes to emailing people

asking for sponsorship. It’s a simple equation though;

the more people you email, the greater your fundraising

returns. If you follow up with a second email, you’ll have

an even greater chance of raising your target. For an email

template, you can use the “spread the word” button on

your Vinnies CEO Sleepout® profile.

ENLIST A SUPPORT PERSON

Many of our participants recruit a support person to help

them with their social media, email requests or organise

for ways to raise money like morning teas or soup days. It

can take some of the pressure off you - and many people

enjoy this task and the difference they are making. EA’s,

receptionists and marketing personnel often show keen

interest!

ST VINCENT DE PAUL SOCIETY

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BACK YOURSELF!

It has been said “You can spend a lot of time making

money. The tough time comes when you have to give it

away” – so lead by example and sponsor yourself. It gives

people one less reason to say no when you ask them for

support.

PUBLICISE YOUR PARTICIPATION

You are sleeping out not only as an individual who cares,

but as a business or community leader. Your staff will be

proud to see you sleeping out in support of the people

experiencing homelessness. You can:

— Include a banner on your intranet or website

homepage.

— Publicise your involvement in your staff newsletter.

— Include our email signature on the bottom of all your

emails.

— Ask your team to help you fundraise.

BONUS TIP — DON’T FORGET TO TALK TO YOUR MARKETING AND COMMUNICATION TEAM ABOUT HOW TO PROMOTE YOUR COMMITMENT AND GENERATE SOME GREAT PR IN THE PROCESS! SEE THE DOWNLOADS PAGE FOR A SAMPLE MEDIA RELEASE.

GET SELLING

If you sell particular products, offer services, or are

about to launch an exciting development, consider

dedicating a percentage of revenue to the Vinnies CEO

Sleepout. Research reveals that consumers like to reward

responsible companies. In fact 53% would pay a 10%

premium for products from a responsible company

(Forbes).

GOING ONCE, TWICE...

Give your efforts an extra push with an eBay raffle. Auction

an afternoon off work, a lunch with you and the executive

team, or tickets to a corporate box. Maybe hold a ‘re-gift

store’ – get staff to bring in items they’ve been given

but don’t need or want and sell them to others in the

organisation. It’s recycling for a cause!

GET YOUR STAFF INVOLVED

While you and your executive team are sleeping out, there

are lots of other ways that your staff can be part of the

event. A company Sleepout is a great way for your staff

to be part of the action. Otherwise a raffle, casual day,

special lunch or a Vinnies swear jar are other ways of

involving the company while raising money. Ask your staff,

they will have lots of ideas of their own that they can put

into action – you can even make it a competition to see

which department can raise the most money.

BONUS TIP — SPEAK TO YOUR HR TEAM TO SEE IF THEY HAVE ANY UPCOMING PROGRAMS THAT COULD BE TAILORED TO FOCUS ON YOUR VINNIES CEO SLEEPOUT PARTICIPATION. PERHAPS YOUR STAFF WOULD BE WILLING TO DONATE A SMALL PERCENTAGE OR AMOUNT DIRECTLY FROM THEIR PAY EACH WEEK OR FORTNIGHT UNTIL THE SLEEPOUT?

GIVE THEM THE FACTS

A key element of fundraising is to engage with your

potential donors by sharing stories and facts. We have a

range of case studies from people we have helped and

statistics around homelessness — use videos to reinforce

your message. We also have footage giving you an

insight into some of the services we offer. Check out our

YouTube channel - Vinnies SA.

KEEP TABS ON THE COMPETITION

Remember to regularly check www.ceosleepout.org.au for

updates on who else will be sleeping out alongside you,

and to gauge your fundraising progress. Our team will also

send updates and additional fundraising tips along the

way, and are happy to discuss any ideas or questions you

have.

ASK FOR HELP

Still feeling nervous about reaching your fundraising

target? Contact us and we can meet with you and your

marketing and/or HR teams to help come up with some

fundraising strategies that align with your business.

ST VINCENT DE PAUL SOCIETY

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TOP 10 FUNDRAISING TIPS

1 SET A FUNDRAISING TARGET AND DONATE TO YOURSELF TO KICK OFF YOUR INVOLVEMENT AND DEMONSTRATE YOUR COMMITMENT TO YOUR POTENTIAL DONORS .

2 UPDATE YOUR PROFILE PAGE WITH AN IMAGE AND YOUR REASONS FOR PARTICIPATING.

10 FINALLY, YOU CAN BE CREATIVE. WE ENCOURAGE YOU TO THINK OUTSIDE THE BOX WITH YOUR FUNDRAISING EFFORTS!

3DRAFT AN EMAIL REQUESTING SPONSORSHIP FROM YOUR COLLEAGUES, SUPPLIERS, FAMILY AND FRIENDS.

4 POST ABOUT YOUR PARTICIPATION IN THE SLEEPOUT ON YOUR PERSONAL AND COMPANY SOCIAL MEDIA ACCOUNTS REQUESTING PEOPLE TO SPONSOR YOU. 5 UPDATE YOUR EMAIL SIGNATURE

USING OUR DOWNLOADABLE BANNER AND LINK IT TO YOUR PROFILE PAGE.

6 MEET WITH YOUR MARKETING TEAM TO DISCUSS WAYS OF PROMOTING YOUR PARTICIPATION IN THE VINNIES CEO SLEEPOUT THROUGH POSTERS, CONTENT ON YOUR WEBSITE, YOUR NEWSLETTER, INDUSTRY PUBLICATIONS ETC.

8DON’T FORGET TO SEND A FOLLOW-UP TO PEOPLE YOU HAVE EMAILED, MESSAGED, SPOKEN TO ETC.

9ASK FOR HELP – YOU’RE NOT ON YOUR OWN, THE VINNIES CEO SLEEPOUT TEAM IS ALWAYS HERE TO HELP.

7 YOU CAN GET YOUR STAFF INVOLVED THROUGH A COMPANY SLEEPOUT, RAFFLES, SOCIAL CLUB EVENTS OR DONATION DRIVES AT WORK OR TAILOR ANY UPCOMING PROGRAMS TO FOCUS ON YOUR FUNDRAISING EFFORTS.

ST VINCENT DE PAUL SOCIETY

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SUCCESS STORIESHERE ARE SOME EXAMPLES OF WHAT PAST PARTICIPANTS —

PEOPLE LIKE YOU — HAVE DONE TO RAISE FUNDS.

GETTING CUSTOMERS INVOLVED

— A retail CEO placed collection tins in her shops and

shoppers were asked to make a donation. Staff wore

pyjamas to get behind the cause.

— A business owner promoted their fundraising drive at

the bottom of his company’s invoices.

LEVERAGING WHAT YOUR ORGANISATION DOES BEST

— An event management and catering company

organised for a mobile soup kitchen to sell soup to city

workers with proceeds donated. They also organised

an enormous staff soup lunch.

AUCTIONING ITEMS FOR A CAUSE

— A number of CEOs have held auctions to raise money.

Auction prizes have included a cricket bat signed by

the Australian team, an afternoon off work and dinner

with the CEO and other influential business leaders.

DOLLAR MATCHING

— One CEO matched every dollar donated by her

suppliers, another matched money donated by

customers and another had his company match every

dollar he raised.

GETTING STAFF ENGAGED

— A number of companies organised for their staff to

support their CEO and held a ‘company sleepout’ in

their workplace.

— Other participants held morning teas or movie nights

and asked for a donation.

ORGANISING SPECIAL EVENTS

— A law firm hosted a beer and wine night, charged $50

entry and invited suppliers, clients, and co-workers.

The night served as a platform for further fundraising

and a networking evening.

— A public relations company held a fashion parade

using vintage clothes bought from Vinnies shops.

Money from auctioned outfits and entry fees were

added to the CEO’s tally.

— Consider a collection while in a corporate lounge or

box at a sporting event.

THINKING OUTSIDE THE BOX

— A CEO formed an alliance with the local café

recommending they donate $1 for every coffee sold

on a specific day leading up to the CEO Sleepout.

This translated to more sales for the café and more

money for his tally! Be sure to promote this internally

and to other surrounding businesses and tag us on

Facebook (Vinnies SA).

— One participant pledged to wear a pink onesie to the

event if he raised $10,000 (and yes he did end up

wearing it).

ST VINCENT DE PAUL SOCIETY

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SOCIAL MEDIASOCIAL MEDIA IS A GREAT WAY TO PUBLICISE YOUR INVOLVEMENT

AND RAISE FUNDS TOWARDS YOUR TARGET.

Provided are some ideas to get the conversation started

on social media. No matter which channel you are using,

it is an opportunity to take people on your Vinnies CEO

Sleepout® journey. Post updates and pictures in the lead

up to the event of things relating to your participation e.g.

buying thermals to keep warm on the night.

One way to get noticed is to update your profile picture

and cover photo so it relates to the Vinnies CEO Sleepout®

– you could be dressed in your PJs, holding some

cardboard seeking sponsorship. Get creative!

LINKEDIN

LinkedIn is a great place to reach out to your suppliers,

customers and business connections. Why not:

— Publish a post about your involvement seeking

support. Include a picture from the resources page of

the CEO Sleepout® website to get noticed even more.

— Send messages directly to contacts seeking

sponsorship.

— Update your profile to show your involvement.

Just go to ‘Profile’ – ‘Edit Profile’ and then click on

‘Volunteering and Causes’ on the right side of the

screen.

— Get your marketing team to update your company

page with the details of your involvement and send out

a post from your company profile.

— Follow our page: Vinnies CEO Sleepout SA.

FACEBOOK

Facebook can be a great way to reach out to lots of

people and is a channel where personal stories can mean

great cut through. Here are some ideas for both your

personal and company accounts.

— Publish a post about why you’re sleeping out and

what difference donations can make.

— Video can be a wonderful way to share your story.

Video yourself explaining your motivations for taking

part and your fundraising target – all you need is a

mobile phone to record it on. Try Facebook live!

— Post updates on key fundraising milestones, what your

next goal is and how you hope to make a difference.

ST VINCENT DE PAUL SOCIETY

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TWITTER

If you are already a user of Twitter, then you will know that

a timely post can generate engagement.

Try one of these ideas:

— Include the Twitter handle of people who you are

seeking sponsorship from.

— If you know anyone with a large Twitter following ask

for their help by using their handle and requesting a

retweet of your request for sponsors.

— Include the hashtag #CEOSleepoutAU so we can help

your post reach more people.

— Send direct messages to people you know requesting

support.

— Remember to ask for a cheeky retweet every now and

again.

INSTAGRAM

If you have an Instagram account, it seems like you may

have this social media thing under control but here are a

few tips that make the most of the visual format:

— Post images with some key homelessness statistics or

facts (see page 11 for information).

— Make sure in your picture description you include a

link to your Vinnies CEO Sleepout profile so people

can donate. Also place the link on your Instagram

profile page to make it as easy as possible for people

to support you. Note: website hyperlinks only work in

Instagram profiles — not in photo captions.

— Post images of any fundraising activities or events you

are taking part in.

— Be creative in how you thank donors using images to

encourage others to donate.

— Re–post content from Vinnies CEO Sleepout

accounts.

BONUS TIP — A LOT OF DONATIONS COME IN ON THE NIGHT OF THE EVENT AND THE FOLLOWING DAYS. BRING YOUR PHONE ALONG AND POST COMMENTS, PICTURES OR VIDEO THROUGHOUT THE NIGHT.

ST VINCENT DE PAUL SOCIETY

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IN THE LEAD UP TO THE EVENT

— I just signed up to take part in the Vinnies

@CEOSleepout. Help me raise money to end

homelessness at www.ceosleepout.org.au

#ceosleepoutau

— Our CEO, <insert name> has signed up

for the Vinnies @CEOSleepout, to end homelessness.

You can support him/her at www.ceosleepout.org.au

— Help our CEO, <insert name> raise $<insert

fundraising target> to end homelessness. Visit

ceosleepout.org.au

— I’ve just reached $<insert amount> in

donations for the Vinnies @CEOSleepout.

Thanks for your support!

— This June I’m rising to the challenge by participating in

the Vinnies @CEOSleepout. Help improve the lives of

the 105K Aussies who are homeless. ceosleepout.org.

au

— I need your help to raise much needed funds to help

those without a safe place to live. Show your support

of people experiencing homelessness by donating at

ceosleepout.org.au

— Thanks to everyone who has donated so far.

I still need to raise <$amount to target> to reach

my Vinnies @CEOSleepout fundraising target

ceosleepout.org.au

— 60% of the homeless population is under the age of

35. Help me end homelessness. Vinnies

@CEOSleepout ceosleepout.org.au

— Domestic and family violence is the leading cause of

homelessness for women and children. Help me end

homelessness. Vinnies @CEOSleepout ceosleepout.

org.au

— More than 17K Aussie kids don’t have a permanent

home. Help me end homelessness. Vinnies

@CEOSleepout ceosleepout.org.au

— People experiencing homelessness are more likely to

suffer from severe mental health issues than the rest

of the population. Help me end homelessness. Vinnies

@CEOSleepout ceosleepout.org.au

— Unemployment, family breakdown and drug and

alcohol abuse are additional factors that lead to

homelessness. Help me end homelessness. Vinnies @

CEOSleepout ceosleepout.org.au

WHAT TO POST AND WHEN

ST VINCENT DE PAUL SOCIETY

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ON THE NIGHT

— Who said being a CEO was a life of luxury? Check out

these pics of <insert name> roughing it for Vinnies

@CEOSleepout (be sure to include image from the

night).

— I’m about to spend a cold winter’s night out for Vinnies

@CEOSleepout You can help me raise money for

Vinnies @CEOSleepout at ceosleepout.org.au

— This is all I have to keep warm tonight #ceosleepoutau

#brrr <attach image>

— Tonight I’m rising to the challenge by taking part in

Vinnies @CEOSleepout. Sponsor me at ceosleepout.

org.au

— This is my bed for the night. I’ll be thinking warm

thoughts! Sponsor me at ceosleepout.org.au <attach

image>

— Our CEO, <insert name> will be joining the 105K

Aussies experiencing homelessness tonight & needs

your support. ceosleepout.org.au

— Help me shine the light on homelessness. Sponsor me

at ceosleepout.org.au

POST EVENT

— A massive thanks to everyone who supported CEO

<insert name> raise <insert amount> for Vinnies

@ceocleepout! All money raised goes directly towards

the ongoing provisions of Vinnies’ homeless services

across the country.

BONUS TIP - REPLACE THE CEOSLEEPOUT.ORG.AU WEBSITE WITH A DIRECT LINK TO YOUR VINNIES CEO SLEEPOUT® PROFILE PAGE.

KEY SOCIAL MEDIA ACCOUNTS

— Facebook: facebook.com/VinniesCEOSleepout

— Twitter: @VinniesSA

— Instagram: @ceosleepout

— YouTube: youtube.com/VinniesAU

— LinkedIn: Vinnies CEO Sleepout SA

105,237 PEOPLE AREAFFECTED BY HOMELESSNESS

30%25%

56% MALE 44% FEMALEARE ABORIGINAL AND TORRES STRAIT ISLANDER AUSTRALIANS

ARE FROM OVERSEAS

WHERE ARE PEOPLE STAYING? HOW OLD ARE THEY?

WHY ARE PEOPLE HOMELESS?

33% (34,637) 19-34 YEARS

27% (28,758) 18 YEARS AND UNDER

26% (26,991) 35-54 YEARS

12% (12,823) 55-74 YEARS

2% (2,028) 75 YEARS AND OVER

23% DOMESTIC AND FAMILY VIOLENCE

5% HOUSING AFFORDABILITY

20% OTHER REASONS

6% RELATIONSHIP

OR FAMILY

16% FINANCIAL

DIFFICULTIES

15% HOUSING

CRISIS

11% INADEQUATE OR INAPPROPRIATE

DWELLINGS

6%IMPROVISED

DWELLINGS, TENTS OR SLEEPING OUT

17%BOARDING

HOUSES

17%TEMPORARY

STAY WITH OTHER HOUSEHOLDS

20%SUPPORTED

ACCOMMODATION FOR THE HOMELESS

39%SEVERELY

OVERCROWDED DWELLINGS

1%OTHER

TEMPORARY LODGING

References — Australian Bureau of Statistics:Census of Population and Housing: Estimating Homelessness, 2012

— Australian Institute of Health and Welfare: Specialist Homelessness Services 2012-13, 2013 — Homelessness Australia: Homelessness in

Australia <accessed January 2015>

ST VINCENT DE PAUL SOCIETY

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CEO SLEEPOUT SURVIVAL GUIDE

CLOTHING

It is likely to be cold and damp. Please bring some wet

weather gear and wear warm, casual clothes. You may

like to bring extra layers. We will provide a beanie on the

night. A space will be available to store your bags when

you arrive and prior to ‘bunking down’ for the night. Please

keep all valuables on you.

BEDDING

Cardboard will be provided for you to sleep on or to build

a shelter. Please bring your sleeping bag, a pillow and

torch. No airbeds, swags or luxury bedding items are

allowed!

DINNER ON THURSDAY

You can’t bring your own, sorry. Fred’s Van will be serving

a basic evening meal. Alcohol is strictly off limits. If you

have any allergies or specific dietary requirements, please

advise the Vinnies CEO Sleepout team.

BREAKFAST ON FRIDAY

Participants are encouraged to enjoy breakfast with each

other at 6am. Checkout is however open from 5.30am for

anyone needing to make an early departure. Please note

that the event concludes at 7am on Friday.

WEATHER

This is an experiential event which includes the elements

of sleeping rough. Regardless of the weather, the event

will go ahead!

CAMERAS

We encourage you to bring cameras or mobile phones

to the event so that you can share your experience

throughout the night. Participants, however, are not able

to bring extra people to film on the night, unless they are

also registered for the event and satisfy the criteria for

eligibility. Please note that any electrical devices are your

own responsibility. Vinnies cannot not take responsibility

for your belongings (including car keys).

PARKING

Parking will be provided free of charge in the Adelaide

Oval North Car Park. This is located at Wilson Parking,

Pennington Terrace, North Adelaide with entry from

5.30pm.

AFTER THE EVENT

Let your supporter know you followed through, thank

them, and make sure people know they can still donate.

ST VINCENT DE PAUL SOCIETY

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A MAJOR ISSUE FACED BY HOMELESS PEOPLE IS THE LACK OF COMMUNITY UNDERSTANDING ABOUT HOMELESSNESS, ITS CAUSES AND EFFECTS. THE VINNIES CEO SLEEPOUT WAS CONCEIVED TO GENERATE IMPORTANT FUNDS AND AWARENESS IN SUPPORT OF VINNIES’ WORK WITH THE HOMELESS.

The idea was to give business and community leaders a

real opportunity to rise to the challenge by allowing them

to experience a glimpse of sleeping rough for one night.

With the support of business, community and government

leaders, we can change lives and break the cycle of

homelessness.

The Vinnies CEO Sleepout® is Vinnies SA’s largest

fundraiser. Funds raised enables us to provide each year:

— 17,155 safe nights sleep for homeless men at the

Vinnies Men’s Crisis Centre.

— Safe and supported accommodation for women and

their children through our 20 room Vinnies Women’s

Crisis Centre.

— 40,000 nutritious meals via our Fred’s Van service in 10

locations.

— More than 60,000 South Australians (including 20,000

children), who are disadvantaged with compassionate

support through our home visitation program. This

includes food, clothing, furniture and emergency funds

tailored to personal needs.

Collectively this event has raised over $3.5 million to assist

South Australia’s most disadvantaged men, women and

children to rise above poverty and homelessness.

ABOUT THE VINNIES CEO SLEEPOUT®

ST VINCENT DE PAUL SOCIETY

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THE ST VINCENT DE PAUL SOCIETY (VINNIES) FIRST BEGAN HELPING AUSTRALIANS IN 1854, AND WE HAVE BEEN ACTIVE IN THE COMMUNITY EVER SINCE. NATIONALLY VINNIES 40,000 MEMBERS AND VOLUNTEERS HELP OVER 540,000 PEOPLE IN THEIR LOCAL COMMUNITIES EVERY YEAR, PROVIDING SUPPORT, FRIENDSHIP AND RESOURCES TO PEOPLE IN NEED.

Homelessness is a growing problem and the care of

people experiencing homelessness is a primary concern

of Vinnies. Moreover, in today’s financial climate more

people than ever are turning to Vinnies for help. Men,

women, families, youth and people who often fall through

the cracks, such as single dads, elderly women and

women fleeing domestic violence, are sadly emerging as

the new faces of homelessness. The message is clear:

today, more than ever, homelessness is an issue that can

affect anyone in our community.

Vinnies provides a ‘hand up’ in the form of homelessness

prevention support and homeless services. These

include Fred’s Van, crisis accommodation, family

services and education and recreation facilities offering

life skills courses, training and access to medical, legal

and financial advice. With more than 105,000 people

experiencing homelessness in Australia, the task of

providing support and rebuilding lives is immense. Thank

you for rising to the challenge.

ABOUT VINNIES

OVER 105,000 AUSTRALIANS EXPERIENCE

HOMELESSNESS EVERY NIGHT AND MORE THAN

34,000 ARE CHILDREN.

THE TASK OF PROVIDING SOLUTIONS FOR

LASTING CHANGE IS IMMENSE. THANK YOU FOR RISING TO THE CHALLENGE.